The Top TikTok Influencers (UK) to Target in 2025

TikTok has taken the UK by storm, shaping trends across fashion, food, wellness, and travel.

With over 23 million British users, the platform is a goldmine for brands looking to engage with Gen Z and millennial audiences.

From viral challenges to brand collaborations, TikTok influencers (UK) play a crucial role in modern marketing and influencer marketing trends.

In this blog, we’ll break down the top British TikTok influencers in fashion, food, wellness, and travel from an influencer marketing platform, helping you find the perfect influencers to target for your brand in 2025 and how your brand can leverage TikTok for promotion.

Top Fashion TikTok Influencers (UK)

Why Fashion TikTok Matters

Fashion on TikTok is a trend powerhouse, where influencers quickly turn digital styles into high-street hits.

For brands, collaborating with fashion TikTok influencers (UK) offers a direct line to engaged audiences, driving visibility and conversions. With its viral potential, TikTok is key to staying ahead in the fashion world.

Macro Fashion TikTokers

Alise Murray (@djalise_)

Instagram: @djalise_

Alise Murray is a leading British fashion influencer focusing on high-street and luxury fashion. With 251.4k followers on TikTok and 17.1k on Instagram, she influences a primarily female audience aged 18-24.

Campaign Success: Alise partnered closely with The Influence Room, to work with several top brands, most notably British Airways where she attended the BST Festival with VIP tickets.

Her content helped the campaign generate 1m in reach and 1.3m in impressions and push awareness around the event and the benefits of British Airways.

Additionally, she worked on the Holland & Barrett Superfoods Bundle campaign, where her content contributed to a total reach of 575k and 678k impressions.

Annabel Kershaw (@annabelkershaw)

Annabel is known for sustainable fashion, second-hand styling, and other styling content. She has 143.9k TikTok followers inspired by her everyday looks and fashion reviews.

Campaign Success: Annabel collaborated with a few brands, such as Euroflorist for a Valentine’s Day flowers campaign.

She also worked closely with Barry M to promote festival-ready beauty looks and products. Her content helped the campaign garner a total of 129k views, as well as 107k reach and 125k impressions.

Edith Williams (@edithmair)

Instagram: @edithmair

Edith Williams is known for her vibrant and stylish content, showcasing travel adventures, fashion inspiration, and everyday looks.

She has 218.7k TikTok, and 25.4k Instagram followers who are drawn to her effortless style and engaging personality.

Campaign Success: Edith partnered with Virgin Voyages to showcase an exclusive cruise experience. She shared her journey through breathtaking destinations and even had the chance to see the AI version of Jennifer Lopez in person.

This campaign was massively successful and across a number of assets had 13.5m views, 21.1m reach and most impressively 25.9m impressions.

She also worked with Casio Vintage to highlight their trendy watch collections, creating content that resonated with her fashion-forward audience.

The Casio campaign achieved impressive engagement, with a total of 3.1m views, 4.4m reach, and 5.3m impressions.

Erin Monaghan (@erinjmonaghan)

Instagram: @erinjmonaghan

Erin Monaghan is a UK-based influencer known for her vibrant and relatable content, offering a mix of fashion inspiration, travel adventures, and lifestyle tips. She has 240.6k TikTok followers and 48.6k Instagram followers.

Campaign Success: Erin collaborated with Junkyard Golf to showcase fun, unique experiences at their locations, bringing her audience along for some playful adventures.

She also worked with Virgin Voyages, promoting their luxurious cruise experiences.

While also exploring the innovative Jennifer Lopez AI feature, which allowed fans to interact with a digital version of the music star.

This campaign was a major success, amassing 13.5m views, 21.1m reach, and 25.9m impressions.

Additionally, Erin teamed up with Marc Jacobs Daisy to promote the brand's iconic fragrance, creating stunning content that resonated with her fashion-conscious audience.

This collaboration generated impressive engagement, with 942k views, 1.1m reach, and 1.2m impressions.

Demi Donnelly (@demidonnellyx)

Instagram: @demidonnellyx

Demi is known for her down-to-earth content, blending beauty, wellness, and lifestyle inspiration with a personal touch.

Her relatable approach has earned her 254.6k TikTok followers and 83.5k Instagram followers.

Campaign Success: Demi partnered with Pollen + Grace for their summer campaign, promoting their plant-packed picnic bundle, and showcasing healthy, vibrant meals that align with her wellness-focused lifestyle.

Her content resonated with her audience, creating buzz around the brand’s offerings, and generating 27k views.

The campaign as a whole generated 241k reach and 278k impressions.

Through her work with Virgin Voyages, she promoted their luxurious cruise experiences.

She shared her journey and highlighted their unique offerings, further engaging her followers with the sensational cruise features.

The collaboration helped increase awareness for the brand while showcasing Demi’s travel adventures. Her content contributed to 2.1m reach and 2.3m impressions of the campaign total.

Micro Fashion TikTokers

Eddie Caucau (@isthateddie_)

Instagram: @isthateddie_

Eddie focuses on DIY fashion and most importantly men's fashion, where he combines budget-friendly styling and making fashion accessible to all.

He currently has 21.9k followers on TikTok and 18.9k on Instagram.

Campaign Success: He partnered with Karaama on the Discover Your Signature Scent campaign. His content contributed to the campaign receiving a total of 282k views and 442k impressions.

He also explored skincare with Super Facialist, reviewing a new men’s skincare range. His content provided in-depth insights, blending expert advice with relatable product recommendations for his audience.

Abi Campbell (@abicampbell01)

Instagram: @abicampbell01

Abi is a Glasgow-based influencer known for her high-street fashion and beauty reviews and daily styling tips on petite fashion with a touch of luxury.

She has amassed 21.6k followers on Instagram and 7.6k on TikTok, with the majority of her followers being female.

Campaign Success: Throughout her time working across the platform she has partnered with a number of major brands, such as Charlotte Tilbury, and Hanky Panky.

For the primary she has worked on several campaigns, most recently the Pillowtalk Party Launch, to celebrate the promotion of Charlotte Tilbury’s new range of beauty products.

Abi’s content contributed to whopping numbers, with 10.3m reach, 12.2m impressions and 831k engagements across the entire campaign.

For her collaboration with Hanky Panky, she worked on the Valentine’s Day campaign to promote their new underwear. The campaign generated a total of 112k reach and 130k impressions to get people feeling the love!

Georgia Young (@g33ldn)

Instagram: @g33ldn

Georgia Young is known for her adventurous spirit, combining travel, thrill-seeking activities, and lifestyle and fashion content. Her engaging and authentic personality has earned her 80.6k TikTok followers and 2.5k Instagram followers.

Campaign Success: Georgia collaborated with Hangloose Adventure to showcase exhilarating outdoor activities.

Sharing her experience with thrilling adventure sports and connecting with her audience through her passion for adrenaline-fueled experiences.

She also worked with Junkyard Golf, bringing her followers along for some fun on the ultimate girls' night out.

Her content highlighted the quirky and enjoyable atmosphere, resonated with her audience and played a key role in promoting the brand’s playful crazy golf adventures. The campaign generated 651k views, 938k reach and 1.1m impressions.

Top Food & Drink TikTok Influencers (UK)

The Rise of Food Content on TikTok

Food TikTok is a culinary hotspot, where influencers are turning viral recipes into the next big food trends.

For food brands, partnering with UK-based TikTok food influencers provides direct access to a highly engaged audience, boosting brand awareness and driving consumer action.

TikTok is essential for staying on top of the ever-evolving food industry.

Macro Food TikTokers

Chanell Wallace (@chanellawallace)

Instagram: @foodwithchanell

Chanell is a food content creator specialising in quick and easy home-cooking recipes and has even written her own cookbook: Food with Chanell.

Across her social media channels, Chanell has amassed 474.3k followers on TikTok and 145k on Instagram.

Campaign Success: Although food is her speciality, she has also experienced luxury, setting sail with Virgin Voyages.

Her content alone generated a whopping 1.1m reach and 1.4m impressions of the 9m reach and 10.7m impressions respectively, with the campaign having 265k engagements in total.

Now leaning into her culinary expertise, she worked with Pepe’s Piri Piri in collaboration with Red Bull for their new sugar-free launch. Chanell’s content alone generated a reach of 59k and 64k impressions.

Hannah Lumber (@noturbasicmama)

Instagram: @notyourbasicmama, YouTube: @NotYourBasicMama

Hannah creates meal prep and healthy eating content that resonates with health-conscious individuals and busy moms alike, offering quick and easy recipes perfect for feeding kids.

With 574.9k followers on TikTok and 136k on Instagram, she has built a strong, engaged following across platforms.

Campaign Success: Hannah has collaborated with brands like Haven and Quorn, bringing her expertise in healthy eating and meal prep to their audiences.

Through these partnerships, she has created engaging content which highlights quick, nutritious recipes and family-friendly meal ideas.

Her content for Quorn helped the ‘You won’t believe it’s Not Chicken’ campaign reach 76k and generate 87k impressions.

Her collaborations with these brands help inspire her followers to make healthier choices without compromising on taste or time.

In her collaboration with Haven, Hannah highlighted the significance of family holidays, sharing heartwarming moments and creating lasting memories with her children.

Her content alone garnered an impressive 228k views, contributing to the campaign’s overall success, which achieved 4.2 million views, 3.9 million reach, and 4.6 million impressions.

These numbers underscore the campaign’s strong impact and engagement.

Chanelle Paris (@mspkcooks)

Instagram: @mspkcooks

Chanelle is known for her delicious food creations, showcasing mouth-watering recipes, baking tips, and culinary adventures.

Her passion for cooking has earned her 124.1k TikTok followers and 5.3k Instagram followers.

Campaign Success: Chanelle partnered with Anna Cake Couture to promote their luxurious, handcrafted cakes and macarons.

She shared her experience with their exquisite creations, inspiring her followers to indulge in high-quality desserts for special occasions.

The campaign was successful in engaging the brand's target audience, with 486k views, 767k reach and 946k impressions.

She also worked with The Chuckling Cheese, highlighting their unique range of artisanal cheeses, bar snacks and beer.

Chanelle’s content helped bring attention to the brand’s delicious products.

She also engaged her audience with her flavourful and fun approach to food, the campaign generated a total of 180k impressions.

Stuart Snowden (@grumpynorthernfoodie)

Instagram: @grumpnorthernfoodie

Stuart Snowden, the Grumpy Northern Foodie, is known for his honest, relatable food reviews, cooking tips, and entertaining content focused on great food and drink.

With his down-to-earth approach, he has garnered 325k TikTok followers and 144k Instagram followers.

Campaign Success: Stuart collaborated with Flor de Caña, promoting their premium rum through engaging and authentic content.

He shared his experience with the brand, creating cocktails and pairing the rum with various dishes while showcasing the high-quality nature of Flor de Caña.

His campaign resonated with his audience, combining Stuart's love for food and drink with the craftsmanship of the rum brand. His content alone generated 82k reach and 91k impressions.

Micro Food TikTokers

Bethany Emberton (@bethanyemberton)

Bethany Emberton is a UK food TikToker known for her vibrant and relatable content focused on food, travel, and lifestyle.

Her personality and passion for discovering new flavours and experiences have earned her a loyal following of 7.4k on TikTok.

Campaign Success: Bethany collaborated with Gordon Rhodes to promote their Travelling Tastebuds Gourmet Sauce Mixes Gift Box, creating content that showcased her culinary creations using the brand’s unique sauce mixes.

Her campaign captured the essence of global flavours, inspiring her followers to experiment with new tastes while highlighting the versatility of the Gordon Rhodes products. The campaign garnered 78k reach and 88k impressions.

Becky Saunders (@getreviewedliverpool)

Instagram: @get_reviewed_liverpool

Becky is known for her honest and engaging food and lifestyle content, often reviewing restaurants, products, and experiences.

With a relatable and fun approach, she has gained a dedicated following of 27.7k on Instagram and 7.7k on TikTok.

Campaign Success: Becky collaborated most recently with Whitbread to showcase their festive menu, creating content of delicious seasonal offerings and inviting her audience to indulge in the holiday spirit.

Her content helped the campaign reach 178k and generate 204k impressions.

She also partnered with Lindt to promote their premium chocolates. Becky shared creative ways to enjoy the brand’s products during special moments.

Her content resonated with her followers, driving engagement and excitement around sharing the Hoppiness for Easter. It helped the campaign generate strong numbers, with 554k views, 1.5m reach and 1.8m impressions.

Faiza Lodhi (@halalflavourswithfaye)

Instagram: @halalflavourswithfaye

Faiza Lodhi, known as Halal Flavours with Faye, is celebrated for her vibrant food content, sharing delicious halal recipes, restaurant reviews, and culinary tips.

Her engaging personality and passion for flavorful meals have earned her a dedicated following on social media, with 52k on Instagram and 14.9k on TikTok.

Campaign Success: Faiza teamed up with Pepe's Piri Piri to promote their mouth-watering range of peri-peri dishes, creating engaging content that showcased her love for bold flavours.

Her authentic reviews and creative meal ideas helped inspire her audience to try Pepe’s vibrant and flavourful offerings.

This can be seen by her content generating 21k reach and 23k impressions for the campaign.

Esther Oduwole (@yourgirlest)

Instagram: @yourgirlest

Esther is known for her fun and relatable content, sharing everything from food reviews to lifestyle tips with a dose of humour and energy.

Her engaging personality has attracted a loyal following, with 9.1k TikTok followers and 1.6k on Instagram.

Campaign Success: Esther worked with Quorn to promote their Festive Roast, showcasing how easy it is to create delicious and plant-based holiday meals.

Her content inspired her audience to try a meat-free festive alternative. It also helped contribute to the campaign's success with 168k reach and 200k impressions.

Additionally, she teamed up with Pepe’s Piri Piri, sharing her love for their vibrant, spicy dishes and introducing her followers to the brand’s bold flavours, with the campaign generating 35k reach and 39k impressions.

Both campaigns saw strong engagement, with Esther’s authentic approach helping to boost brand awareness and connect with her community.

Top Health & Wellness TikTok Influencers (UK)

Why Wellness Content Thrives on TikTok

TikTok has become a hub for health-conscious audiences, from fitness challenges to mental health advocacy.

Partnering with British TikTok influencers offers health brands a unique opportunity to connect with a highly engaged audience. Thus, boosting brand visibility and encouraging real-time consumer action.

With its viral reach, TikTok is crucial for staying competitive in the fast-moving health and wellness industry.

Macro Health & Wellness TikTokers

Ella Mintram (@elmint)

TikTok: @elmint, YouTube: @elmint

Ella is a yoga instructor and mindfulness advocate who has amassed 748k Instagram followers and 220k TikTok followers. 82% of her total followers are female.

She aims to inspire her followers to focus on both mental and physical wellbeing.

Campaign Success: Ella inspires her audience to create content for their own Amazon storefronts, helping them tap into the paid benefits of the Amazon Influencer Program.

Her O2 collaboration to promote their live event tickets, for Noah Kahan, went exceptionally well as her content contributed to over 600k of the total 1.1m impressions for the latter.

Jade Carolan (@jadecarolanfitness)

Instagram: @jadecarolanfitness

Jade specialises in gym workouts and body transformations, offering expert fitness and nutrition content that makes living healthy both enjoyable and accessible.

She has amassed a loyal following of 250.8k on TikTok and 218k Instagram followers.

Campaign Success: Jade singlehandedly partnered with Ateria Health to create impactful content for IBS influencers, sharing valuable tips and insights on managing IBS through lifestyle and dietary changes.

Her content generated 84k reach and 93k impressions across one post.

Additionally, she collaborated with Celestyal Cruises to showcase the luxury and adventure of cruising across the Arabian Gulf, bringing her audience a glimpse of the unforgettable experiences offered by the cruise line.

Jade’s content generated a whopping 1.1m reach and 1.3m impressions in comparison to the campaign totals of 2.6m and 3.2m respectively.

Sarah Hutchinson (@charandjoey)

Instagram: @sarahhutchinson_pt, YouTube: @Charandjoey

Sarah Hutchinson is known for her fitness and wellness content, sharing workout routines, healthy eating tips, and lifestyle advice.

With a focus on empowering her followers to lead healthier lives, she has built a dedicated following of 279k TikTok followers, 75.8k Instagram followers and 7.01k followers on YouTube.

Campaign Success: Sarah collaborated with Gandy's to promote their sustainable activewear, creating content that highlighted the brand’s eco-friendly approach while showcasing stylish and functional workout gear.

She also worked with Prep'd Protein, featuring their high-protein meals as part of her balanced fitness lifestyle.

Her engaging content helped raise brand awareness and resonated with her health-conscious audience. This helped with driving interest and engagement and contributing to 264k reach and 316k impressions.

Jess Green (@selfacceptancewithjess)

Instagram: @selfacceptancewithjess

Jess is known for empowering content focused on self-acceptance, mental health, and body positivity.

She inspires her audience to embrace their authentic selves, offering motivational messages and practical tips.

With 181.6k TikTok followers and 51.2k Instagram followers, Jess has built a supportive and engaged community.

Campaign Success: Jess partnered with Hangloose Adventure to promote their outdoor adventure experiences, sharing her thrilling activities while encouraging her followers to step out of their comfort zones.

Her content contributed to the campaign with a total of 263k views, 293k reach, and 358k impressions.

Jess combined adventure with self-empowerment through her content, which resonated deeply with her audience, reinforcing the importance of personal growth and enjoying life’s challenges.

Micro Health & Wellness TikTokers

Caitlin Golder (@caitlingolder_)

Instagram: @caitlingolder_

Caitlin Golder is known for her stylish and vibrant content, sharing everything from wellness tips to fashion inspiration.

Her fun and approachable vibe has earned her a dedicated following of 20.5k TikTok followers and 15.6k Instagram followers.

Campaign Success: Caitlin collaborated with Holland & Barrett, promoting their health-focused products with content that showcased her winter wellness routine.

This campaign was ultimately very successful and generated high engagement numbers. Leading to 442k views, 717k reach and 852k impressions, portraying the high interest in the wellness basket.

She also partnered with Pollen + Grace to highlight their plant-packed Picnic Bundle. The bundle was packed full of delicious and nutritious meal options for the perfect summer outing.

She generated 241k reach and 278k impressions for the campaign

Additionally, Caitlin worked with La Redoute for their Valentine’s campaign, sharing stylish outfit ideas that resonated with her fashion-conscious audience.

Her content helped boost the campaign’s success, generating high engagement numbers with 839k reach and 991k impressions.

Olivia Hesketh (@oliviahesketh)

Instagram: @0liviahesketh

Olivia is known for her beauty and lifestyle content, with particular focus on haircare, lifestyle, and personal style.

With her authentic and informative approach, Olivia has built a loyal following, showcasing a passion for all things beauty and self-care.

She has 21.1k followers on Instagram and 32.7k on TikTok.

Campaign Success: Olivia partnered with Kao Salon to promote their KMS Hair Evolution range, creating content that highlighted the brand’s innovative products and their impact on haircare routines.

Her audience connected with her genuine and insightful reviews, resulting in a successful campaign that boosted awareness of the KMS line while providing valuable product recommendations to her followers.

The campaign helped boost engagements, with 17k views, 13k reach and 15k impressions across the board.

Natalie Rose Edwards (@natalieroseuk)

Instagram: @natalieroseuk

Natalie Rose Edwards is celebrated for her elegant and fashion-forward content, blending beauty, luxury travel, and lifestyle.

With her chic and relatable style, she has garnered a loyal following who turn to her for inspiration on everything from fashion trends to travel escapades.

She has 146k followers on Instagram and 529.4k followers on TikTok.

Campaign Success: Natalie collaborated with Marc Jacobs to promote their perfect Elixir fragrance, creating content that captured the essence of the brand with a sophisticated yet playful touch.

The campaign had impressive and engaging results, with 803k reach and 944k impressions.

She also teamed up with Virgin Voyages, sharing her experience aboard their ship sailing to Athens, Greece.

Her travel content resonated with her audience, highlighting the luxury of cruising while showcasing the brand's high-end offerings.

Both campaigns saw impressive engagement, driving brand visibility and excitement among her followers.

Evie Mundy (@evies_world_)

Instagram: @evies__world_

Evie Mundy is known for her lifestyle and wellness content, sharing tips on everything from mindfulness to self-care routines.

Her down-to-earth personality and informative approach have earned her a growing following on Instagram (8.7k followers) and TikTok (13.1k followers).

Campaign Success: Evie worked with Kokoon to promote their Phillips Sleep Headphones, creating content that showcased how the product helped enhance her sleep experience.

Her followers connected with her honest and relatable reviews, helping the campaign reach 248k and 290k impressions.

Evie also teamed up with Holland & Barrett to highlight their Superfoods Bundle.
She shared how to incorporate these nutrient-rich products into a daily routine.

Ultimately helping the campaign be successful in generating 575k reach and 678k impressions.

Top Travel TikTok Influencers (UK)

Exploring the UK Through TikTok

Travel influencers are uncovering hidden gems, staycation ideas, and international adventures, inspiring audiences to explore the world.

Collaborating with British travel TikTok influencers allows travel brands to tap into a highly engaged, trend-savvy audience.

This can lead to the creation of authentic content that boosts brand awareness and directly influences booking decisions.

TikTok’s viral nature makes it a powerful tool for brands looking to tap into the ever-growing travel market.

Macro Travel TikTokers

Amber Doig-Thorne (@amberdoigthorne)

Youtube: @Amber, TikTok: @amberdoigthorne

Amber showcases hidden gems and luxury travel experiences in London in her content.

She has 313.7k followers on Instagram and 300k on TikTok with primarily a male follower base of 76.1% and only 23.8% female.

Campaign Success: Amber most notably partnered up with Virgin Voyages where she cruised the Mediterranean.

Her content helped the campaign reach 54.2m impressions and 1.3m engagements, averaging 60k per post across views, reach and impressions.

Brian Murray (@itsbrianmurray)

Instagram: @itsbrianmurray

Brian is an Irish actor and dancer with an avid interest in travel, being on the road with Stagey Dance.

Across his social media platforms, he has amassed 204.5k followers on TikTok and 90.6k on Instagram.

Campaign Success: Brian, through The Influence Room, has experienced a luxury cruise experience across the Mediterranean with Virgin Voyages, indulging in culture and delicious food.

The campaign as a whole, generated incredibly high numbers, with 43.9m in reach, 54.2m impressions and high engagements across the campaign with 1.3m.

Brian’s content alone generated an outstanding 581k reach and 715k impressions.

Davide Anica (@daveanica)

Instagram: @daveanica, YouTube: @DaveAnica

Davide Anica is known for his high-energy content, blending lifestyle, entertainment, and travel, often sharing moments from his life and experiences.

With a captivating presence, he has amassed 827.3k TikTok followers, 88.7k Instagram followers and 25.5k followers on YouTube.

Campaign Success: Davide worked with O2 to promote their exclusive access to the Chris Brown concert, sharing his experience and behind-the-scenes moments with his audience.

Davide's content captured the excitement of the event, driving engagement and bringing attention to O2’s offerings for music lovers and concertgoers. His content drove strong engagements, with 109k reach and 132k impressions.

The partnership helped showcase O2’s commitment to providing unique experiences for their customers. The campaign had a reach of 1.3m and impressions of 1.6m.

Gioacchino Russo (@gioacchino.london.uk)

Instagram: @russogioacchino

Gioacchino is known for his luxury lifestyle content, focusing on travel, fashion, and high-end experiences.

His stylish and sophisticated approach has earned him 266k TikTok followers and a whopping 1m Instagram followers.

Campaign Success: Gioacchino partnered with Celestyal Cruises to promote their stunning cruises across the Aegean, sharing his experiences exploring beautiful destinations.

Through captivating content, he showcased the luxury and adventure of cruising with Celestyal, inspiring his audience to embark on their own unforgettable journeys.

His content generated inspiring numbers, with 2.7m views, 5.3m reach and 6.1m impressions from his content alone.

His campaign helped raise awareness for the brand, highlighting the unique experiences on offer.

The campaign pulled in impressive numbers, notably the sizeable 11.3m impressions.

Micro Travel TikTokers

Georgie Diggins (@georgiediggins)

Instagram: @georgie.diggins

Georgie is known for her luxurious and aspirational content, blending travel, fashion, and beauty.

Her effortless style and engaging storytelling have earned her a loyal following who look to her for inspiration on everything from high-end fashion to the best travel destinations.

She has 148k followers on Instagram and 22.6k followers on TikTok.

Campaign Success: Georgie partnered with Virgin Voyages to promote their Mediterranean cruise, sharing her stunning journey across picturesque destinations.

The campaign was hugely impressive garnering engagements, and as a whole had 50.5m views, 43.9m reach and 54.2m impressions.

Her content beautifully captured the luxury and adventure of cruising with Virgin Voyages, enticing her followers to explore the Mediterranean.

The campaign generated 638k views, 758k reach and 916k impressions through her content alone.

She also collaborated with Marc Jacobs to showcase their Daisy Wild fragrance, creating content highlighting the fresh and vibrant essence of the scent.

The campaign has been a great success with 942k views, 1.1m reach and 1.2m impressions.

Both campaigns saw strong engagement, boosting brand awareness and connecting with Georgie’s audience on an aspirational level.

Amelia Pincombe (@ameliastraveldiaries)

Instagram: @ameliastraveldiaries

Amelia is celebrated for her captivating travel content, combining exploration with a touch of luxury. Her feed offers a visual feast of picturesque landscapes, vibrant cultures, and elegant hotels.

Amelia's passion for uncovering hidden gems, from iconic destinations to off-the-beaten-path spots, shines through her content.

She has 125k followers on Instagram and 94.5k followers on TikTok.

Campaign Success: Amelia collaborated with Virgin Voyages for their Mediterranean cruise, specifically showcasing the stunning beauty of Barcelona and the breathtaking Mediterranean coast.

Her stunning posts captured the adventure and luxury of cruising with Virgin Voyages, sparking curiosity and excitement among her followers.

The campaign was an incredible success, receiving a tremendous response with 4m views, 6.2m reach, and 7.6m impressions across all platforms.

Amelia’s journey through the Mediterranean with Virgin Voyages is a visual masterpiece.

Beautifully blending the elegance of the cruise with the vibrant atmosphere of Barcelona, all while inspiring her followers to embark on their Mediterranean adventure.

Daniel Marin (@dfmarin)

Instagram: @dfmarin

Daniel is known for his dynamic lifestyle content and high-end travel experiences. His engaging posts often showcase his passion for live events, luxury, and travel.

With a natural flair for capturing vibrant moments, Daniel has built a loyal following who look to him for entertainment and style inspiration.

He has 136k followers on Instagram and a further 66.6k on TikTok.

Campaign Success: Most recently, Daniel has partnered with O2 to promote the thrill of attending live events, sharing his experience at The Killers’ live performance.

His content beautifully captured the electrifying atmosphere of the concert, bringing fans closer to the excitement.

The campaign generated 1.9m views, 4.7m reach, and 5.5m impressions across platforms. Daniel's coverage alone resulted in 125k views, 133k reach, and 171k impressions.

For his collaboration with A View From The Shard, Daniel offered his followers an elevated experience of London’s skyline.

His stunning content from the top of the iconic Shard invited his audience to take in the breathtaking views while enjoying the luxury of a VIP experience.

In celebration of Sunglasses Hut’s 50th anniversary, Daniel teamed up with Luxottica to highlight the iconic brand’s stylish range.

Daniel’s collaborations have not only garnered impressive engagement but have also elevated the brands he works with, offering his audience a window into exclusive events and premium experiences.

Jasmine White (@thesecountryroads)

Instagram: @thesecountryroads

Jasmine is known for her captivating travel and lifestyle content, offering a blend of stunning destinations, personal style, and a deep connection to nature.

Her posts often reflect a serene, yet adventurous approach to life, inspiring her audience to explore the world and embrace a laid-back yet fashionable way of living.

Her thoughtful storytelling and beautiful imagery have earned her a dedicated following who look to her for a mix of travel inspiration, seasonal style, and lifestyle tips.

She has 111k followers on Instagram and 18.4k followers on TikTok.

Campaign Success: Jasmine’s collaboration with Celestyal Cruises took her on a remarkable journey across the Aegean, where she showcased the beauty and charm of Greek islands.

Her content captured the essence of cruising with Celestyal, from the luxury onboard experience to the vibrant sights and cultures of each destination.

The campaign resonated deeply with her audience, helping to generate 1.7m views, 2.6m reach, and 3.2m impressions. Jasmin’s posts alone brought in 130k reach, and 142k impressions, further highlighting her influence in the travel space.

In partnership with La Redoute, Jasmine helped promote their French Girl Summer Collection, bringing to life the effortless elegance and timeless appeal of the collection.

Through her stylish, relaxed posts, Jasmine captured the spirit of French fashion, making it accessible and aspirational for her followers.

The campaign resulted in 134k reach, and 150k impressions across various platforms, with Jasmin’s content contributing 58k reach, and 64k impressions.

Jasmine’s collaborations continue to elevate her status as a trusted voice in both the travel and fashion worlds. Through her unique lens, she brings her audience on beautiful journeys while showcasing timeless style and unforgettable experiences.

How to Find the Best TikTok Influencers (UK) for Brand Campaigns

TikTok is essential for brand marketing, however, choosing the right influencer is key to success. Here’s how to find your brand’s perfect match:

Clarify Your Objectives – Are you aiming to boost brand awareness, drive engagement, or focus on conversions?
Know Your Audience – Make sure the influencer’s followers align with the people you are trying to reach.
Focus on Engagement, Not Just Follower Numbers – A highly engaged audience can often be more valuable than a huge following.
Use Influencer Platforms – Platforms like The Influence Room help brands connect with influencers through genuine connections and brand love.

For more insights, check out our guide on how to find the perfect influencer for your brand.

FAQs

Who is the most popular TikTok influencer (UK)?
Gordon Ramsay is the most popular TikToker in the UK, boasting 40.8 million followers. The celebrity chef shares cooking tips, hilarious behind-the-scenes moments, and entertaining reactions to viral food trends, making him a global sensation on the platform.

Who are the top 10 TikTokers?

Gordon Ramsay (@gordonramsayofficial) – The renowned chef brings his culinary expertise and sharp wit to TikTok, gaining millions of followers with engaging content.
MKS (@mks.vision) – A visual artist and creator, MKS shares unique and thought-provoking content, blending art with captivating storytelling.
Spice King (@spicyycam_) – Known for his daring challenges with spicy foods, Spice King captures the attention of fans who enjoy the thrill of extreme heat.
Ed Sheeran (@edsheeran) – The award-winning musician shares snippets of his music, behind-the-scenes moments, and creative collaborations, connecting with fans worldwide.
Randolph – A popular YouTuber and rapper, Randolph shares his musical journey and gaming content, engaging with his large and loyal following.
Angel – A rising star in the TikTok scene, Angel blends humour, beauty, and lifestyle content, attracting fans with her relatable and positive energy.
Maynardanna – Known for her lip-syncs and dance challenges, Maynardanna's infectious personality and creativity have garnered a significant following.
Sonicko – A gaming enthusiast and content creator, Sonicko shares entertaining gameplay and comedic moments that resonate with the gaming community.
The Nyland Family – This family-friendly account shares wholesome and fun content, featuring relatable parenting moments and heartwarming family adventures.
Ziangs – A duo known for their humorous and relatable skits, Ziangs captures the essence of everyday life, making their content a go-to for comedy lovers.

How many British people are on TikTok?
Approximately 23 million people in the UK use TikTok regularly, making it one of the most popular social media platforms in the country.

How many TikTokers are there in the UK?
There are 23.38 million TikTok users in the UK each month, a testament to the platform's growing influence and reach across the United Kingdom.

What is the most watched TikTok in the UK?
The most-watched TikTok in the UK is by user "@tool_tips," showcasing impressive "staple creations" and amassing around 545.5 million views. The second most-watched is by "@samdracott_farrier," documenting the fascinating work of a horse farrier, which garnered approximately 193 million views.

How much does TikTok pay influencers?
TikTok pays influencers through its Creator Fund, with earnings typically ranging from 2 to 4 cents per 1,000 views. For example, a video with 1 million views could earn between $20 (£15.87) to $40 (£31.74). However, many influencers also make money through brand partnerships, sponsored content, and merchandise sales, which can significantly boost their earnings

Whether you're a brand looking to measure the success of your campaign or collaborate with top TikTok influencers (UK) or even a content creator aiming to grow, TikTok remains a powerful marketing platform.

From fashion and food to wellness and travel, TikTok influencers (UK) continue to shape trends and engage audiences. What better way to track your brand’s progress than with the TikTok influencer metrics breakdown?

Ready to elevate your brand? Explore our platform to find the perfect influencer for your next campaign. Book a demo with us!

The Complete Guide to TikTok Influencer Marketing

Nowadays where attention spans are dwindling and trends come and go faster than ever before, TikTok has emerged as the reigning king of social media platforms. With its bite-sized, entertaining videos capturing the hearts and minds of millions, it's no wonder that brands are flocking to TikTok to harness its immense marketing potential. In this article, we’ll discuss how brands can incorporate TikTok in their influencer marketing strategy. Let’s dive right in!

What is TikTok influencer marketing?

TikTok influencer marketing is the strategic collaboration between brands and influential creators on the platform to promote products or services to their engaged audience. Unlike traditional advertising, TikTok influencer marketing leverages the authenticity and relatability of content creators to connect with users in a more genuine and organic way.

Why use TikTok influencer marketing?

The power of TikTok influencer marketing lies in its ability to reach and resonate with Gen Z and millennial audiences who dominate the platform. These digital natives value authenticity and are drawn to content that feels genuine and relatable. By partnering with the right influencers, brands can tap into this cultural currency, building brand awareness, driving engagement, and ultimately, driving sales.

Authenticity and Relatability

TikTok influencer marketing allows brands to tap into the authenticity and relatability of content creators, fostering genuine connections with audiences. Unlike traditional advertising, which can feel intrusive or impersonal, influencer-led content on TikTok feels more organic and trustworthy, resonating with users on a deeper level.

Targeting Gen Z and Millennials

With Gen Z and millennials dominating the user base of TikTok, influencer marketing on the platform provides brands with unparalleled access to these coveted demographics. By partnering with influencers who have built loyal followings within these age groups, brands can effectively reach and engage with their target audience where they spend the majority of their time online.

Creative and Engaging Content

TikTok is known for its short-form, visually captivating videos that encourage creativity and self-expression. Through influencer marketing, brands can leverage the creativity and storytelling prowess of content creators to develop engaging campaigns that capture the attention of users scrolling through their feeds. Whether it's through challenges, tutorials, or product reviews, TikTok influencers have the ability to craft content that entertains, educates, and inspires, driving brand awareness and affinity in the process.

How to find the right influencers for your brand

Finding the right influencers for your brand requires careful consideration and research. Look for creators whose content aligns with your brand values, target audience, and marketing objectives. Consider factors such as follower demographics, engagement rates, content quality, and past brand partnerships. Tools like TikTok's Creator Marketplace and influencer marketing platforms can help streamline the search process and identify suitable partners for your campaign.

Review trending hashtags

One effective way to discover potential influencers on TikTok is by reviewing trending hashtags within your industry or niche. By exploring popular hashtags relevant to your brand, you can identify influencers who are actively participating in conversations and creating content around topics that align with your brand's interests. Pay attention to the engagement levels and quality of content associated with each hashtag to gauge the influence of creators within the community.

Search for specific topics using keywords

Another method to find the right influencers for your brand is by conducting keyword searches within the TikTok platform. Utilise relevant keywords and phrases related to your products, services, or industry to uncover content creators who are generating buzz around those topics. Narrow down your search by considering factors such as content quality, audience demographics, and engagement metrics to identify influencers whose content resonates with your target audience.

Use an influencer marketing tool

Leverage influencer marketing tools and platforms to streamline the process of finding and vetting potential influencers for your brand. These tools provide valuable insights into influencers' audience demographics, engagement rates, and past collaborations, making it easier to identify suitable partners for your campaigns. Platforms like TikTok's Creator Marketplace or third-party influencer marketing tools like The Influence Room.

offer comprehensive databases of influencers, advanced search filters, and performance analytics to help you make informed decisions when selecting influencers to collaborate with. By utilising these tools, you can efficiently identify and connect with the right influencers to elevate your brand's presence on TikTok.

Examples of TikTok Influence Marketing Success Stories

Chipotle

In 2020, Chipotle teamed up with TikTok sensation David Dobrik to launch the #ChipotleLidFlip challenge. The challenge urged users to exhibit their prowess by flipping Chipotle's iconic lid in imaginative ways. The campaign swiftly went viral, amassing millions of views and sparking a deluge of user-generated content, thereby catapulting brand awareness and engagement to new heights.

The company closely monitored the impact of the campaign and noted a remarkable surge in their digital sales — up by an impressive 99% compared to the previous year. As a result, digital sales now constitute approximately 18% of their overall sales, showcasing the profound influence and effectiveness of TikTok influence marketing in driving tangible business outcomes.

Elf Cosmetics

Elf Cosmetics leveraged TikTok to promote its #eyeslipsface campaign in late 2019. The campaign encouraged users to create short makeup transformation videos showcasing Elf's products, set to the catchy tune of "Eyes. Lips. Face." by iLL Wayno. This user-generated content helped Elf Cosmetics reach over 6 billion views on the platform, effectively driving sales and increasing brand loyalty among TikTok's predominantly Gen Z audience.

Ocean Spray

In 2020, Nathan Apodaca, also known as @420doggface208 on TikTok, went viral after posting a video of himself skateboarding while drinking Ocean Spray cranberry juice and listening to Fleetwood Mac's "Dreams". The video sparked a trend where users recreated Apodaca's video, leading to Ocean Spray gifting Apodaca a truck filled with Ocean Spray products. Nathan Apodaca's content received around 26 million views on TikTik in 2020, whereas Ocean Spray’s TV advert in 2018 only received around 1.4 million views. This organic viral moment resulted in significant brand exposure for Ocean Spray, demonstrating the power of influencer marketing and user-generated content on TikTok.

In conclusion, TikTok influencer marketing presents a unique opportunity for brands to connect with today's digital-savvy consumers in a meaningful and authentic way. By understanding the nuances of the platform, identifying the right influencers, and crafting engaging campaigns, brands can unlock the full potential of TikTok and drive real business results in 2024 and beyond.

Mastering Social SEO: The Key to Amplifying Your Influence on Social Media

With more people increasingly turning to alternative platforms to find information, it’s no surprise that TikTok has emerged as one of the go-to platforms for finding specific and authentic recommendations over traditional Google Search. In fact, around 31% of consumers are now using social media to find answers to their questions. Whether it's to discover the best restaurants, seek out date night outfit inspiration, or gather holiday destination tips, platforms like Instagram and TikTok have become the new go-to search spots for people seeking instant, visually engaging, and personalised recommendations.

As this shift in consumer behaviour continues to reshape the way information is sought and consumed, the significance of social SEO cannot be overstated. In this blog, we’ll delve into the world of social SEO, exploring what it is, why’s crucial, and most importantly, providing actionable tips to help you leverage its power effectively. Let’s dive in!

What is social SEO?

Social SEO, or social search engine optimisation, refers to the practice of optimising your social media content to improve its visibility and ranking. Just like traditional SEO focuses on optimising content for search engines like Google, social SEO focuses on optimising content for platforms like Instagram, TikTok, Facebook and X.

Consumers, particularly Gen Z, are less reliant on singular or traditional search engines for knowledge. With the ability to see the reactions of content creators in real time, TikTok is a great way to find credible and reliable recommendations. Searching on TikTok is quick and easy; a search using one keyword like ‘Happy Hour’ yields a plethora of results, making it an invaluable resource.

Why is Social SEO important?

Social SEO is the bloodline of social media, facilitating the visibility of millions of brands and bolstering credibility.

Increases engagement

Optimising your social media content will increase the amount of time your audience spends on your page. Creating content that aligns with your niche and incorporates trending topics works to maintain the interests of your audience.

Helps to grow following

Social SEO allows you to improve the visibility of your posts which can attract more followers to your social media profiles. . Making your posts more discoverable to users who are actively searching for content related to their interests works to increase your follower base.

Increases visibility of your posts

Effective social SEO techniques can help your posts stand out in crowded social media feeds. Leveraging apt keywords and hashtags will organically increase the ranking of your content, making it more likely that users will click through to your content.

Tips for maximising social SEO

Eager to boost the visibility of your social media posts? Here are some top-tier strategies to ensure your content stays on top of your audience’s feed!

Be strategic about the placement of your keywords

Identify keywords aligned with trending topics within your niche. Incorporate these into your posts, bios, and descriptions to improve searchability. For example, in the beauty community, hashtags such as #glasskin and #skincare unveil insights into Korean skincare regimes which have propelled the clean girl aesthetic.

Optimise your profile

Your social media profile acts as your digital pitch; it’s the first way to leave a lasting impression on your audience. Ensure your profile is fully optimised with relevant keywords, a clear profile picture, and a compelling bio that accurately represents your brand or persona. This helps search algorithms understand what your profile is about and improves its chances of appearing in relevant search results.

Use alt-text to increase visibility

Alt-text is a written copy that allows you to describe images for visually impaired audiences. Using information-rich text allows users, as well as search algorithms, to understand the image context and relevance.

Invest in a good hashtag strategy

Adding hashtags that are relevant to your niche can help get your content in front of new audiences who may not follow you. Combining a mix of trending and niche hashtags to ‘tag’ your content will help boost your content's discoverability.

Create engaging captions

Compelling captions can capture attention and encourage them to engage with your posts. Use captions that spark curiosity, ask questions, or encourage users to take action, such as liking, commenting, or sharing your content.

Post at the right time

Timing is crucial when it comes to social media posting. Experiment with different posting times to determine when your audience is most active and engaged. By posting at the right times, you can maximise the visibility and reach of your content.

Summary

Social SEO holds value for both influencers and brands seeking to organically amplify their reach and impact. Integrating SEO techniques into your content strategy can significantly improve the visibility, engagement, and growth of your social media presence. By optimising your content for search and following these tips, you can increase the discoverability of your posts, attract more followers, and build a stronger online presence as an influencer or brand.

The Power of Storytelling in Social Media

In the realm of social media, where trends come and go in the blink of an eye, influencers constantly strive to find that magical formula that will captivate their audience. Amidst the myriad of strategies and tactics, one approach stands out as timeless and effective: storytelling. For those seeking to master this skill, our essential guide delves into the intricacies of using storytelling to build and sustain your audience!

What is social media storytelling?

Social media storytelling is the art of using narrative techniques to engage and connect with your audience on platforms like Instagram, TikTok, YouTube, and more. It's about going beyond mere promotion and creating content that resonates with people on a personal level.

Whether it's through anecdotes, testimonials, or creative visuals, storytelling allows influencers to share their experiences and values in a way that sparks emotion and fosters connection

Why is social media storytelling important?

As humans, we’re addicted to stories; they create new worlds, inspire us to act and take us on awe-inspiring adventures. Storytelling is an intrinsically psychological act designed to connect us to each other and help build our understanding of the world.

Creating authentic connections

People naturally gravitate towards experiences that feel genuine - as though they’re speaking with a long-term friend. Sharing personal narratives establishes a connection within your community, fostering a sense of trust and loyalty to your personal brand.

Engagement

Stories have the power to capture attention and keep your audience engaged. When done right, storytelling can increase likes, comments, and shares, boosting your overall reach and influence.

Memorability

Being memorable is a crucial objective when creating your content. A story that can stand the test of time becomes more than escapist entertainment, instead, evolving into an endless saga that continues to provoke thought and offers fresh discoveries with each encounter.

How to structure your storytelling

The way you structure your story can make or break its impact on your audience. Too long and you risk losing their interest but if too brief, you might leave them craving more. Find the perfect balance between engagement and brevity to keep your viewers hooked. Tailor your story with your audience’s interests and behaviours in mind to ensure they'll eagerly anticipate the next instalment.

Establishing an emotional connection

Forge stronger connections with your audience by addressing their pain points and offering solutions. Learn from the success of influencers like ReesaTeesa (@reesateesa), whose viral fifty-part TikTok series, ‘Who TF Did I Marry?’, united millions around common experiences and struggles - proving that long-form content is taking the world by storm. As TikTok is a platform rich in relationship advice, ReesaTeesa cleverly taps into the universally relatable theme.

Using visual cues

If you want to create compelling visuals, using visual cues is a great way to capture the attention of your audience. The more odd, the better. For example, doing your makeup whilst retelling true crime stories or always having the same set-up when communicating a dating horror story. Visual cues are a great affirmation of your personal brand and a way to trigger your audience’s anticipation for your epic storytime.

Nail your script

A well-crafted script is the backbone of any compelling video. Take the time to develop clear dialogue and action plans, ensuring seamless execution and confident delivery that keeps your audience captivated from start to finish.

5 social media storytelling tips

Want to be a better storyteller? Check out our top tips to increase your chances of your story going viral!

Tailoring content to your audiences

Understand who your audience is and what resonates with them. Assessing your metrics to see what content appeals to your community will help you begin to identify your audience. Tailor your stories to address their needs, interests, and pain points, ensuring they feel seen and heard.

Hooking your audience in the first three minutes

A winning intro - be it voiceover or written is an absolute must to spark the curiosity of your audience. With 1.1 million creators on TikTok and over 65 million active influencers on Instagram, competition for views is fierce, and why it is that you master how to capture your audience’s attention within the first three seconds.

Use a customer’s tone of voice

Speak the language of your audience. Whether it's through casual banter, inspirational quotes, or witty humour, use a tone of voice that resonates with your followers and makes them feel like you're speaking directly to them.

Developing a strong story arc

One of TikTok’s most prominent story arcs is a ‘Day in the life’ that sheds insight into a person or product’s daily routine. A strong story arc will guide your audience through a satisfying emotional journey that will make them hungry for the next story.

Be honest and don’t be afraid to go deep

Sharing the real tea will gain you favour with your audience as it demonstrates your willingness to connect and relate with your audience on a deeper level. With authenticity waning, being transparent and vulnerable allows you to establish a foundation of trust and openness with your audience which is essential for long-term support.

Summary

Storytelling remains a powerful tool for influencers looking to make a meaningful impact. By crafting authentic narratives that resonate with your audience, you can forge deeper connections, boost engagement, and leave a lasting impression that sets you apart from the crowd. So, the next time you're crafting content for your social media channels, remember the power of storytelling—it just might be the key to unlocking your true influencer potential.

How to Beat TikTok's Algorithm in 2024

Home for the most exciting trends in popular culture, TikTok has rapidly evolved into one of the most used forms of social media - threatening to dethrone Instagram. But how? TikTok’s default For-You-Page (FYP) tab is a highly advanced system designed to expose new music and edutainment recommendations to a diverse culture of communities that exist on the platform. If you want to know the secret to consistently landing on TikTok’s addictive FYP, we’re here to decode the mysterious algorithm that will make you besties in no time.

What is the TikTok algorithm?

Similar to Instagram, TikTok’s algorithm is a recommendation system that relies on ‘signals’ such as likes, comments and how much time you spend on a post to deliver an endless stream of entertainment that best caters to your interests. TikTok’s goal is to keep you scrolling; with each watch, the platform learns and understands more about your behaviour to curate a special selection of entertaining content.

The TikTok algorithm works to achieve four main goals:

User value

TikTok focuses on providing specially curated content that will highly stimulate your interests. In order to do this, the algorithm regularly monitors your interactions to mathematically assess the right content “For You”.

Long-term user value

The algorithm works to ensure that users return to the platform to receive an insatiable dose of entertainment.

Creator value

As TikTok doesn't prioritise creators based on their following or a user’s history of high-performing content, this means that every creator has the potential to go viral.

Platform value

TikTok’s own algorithm is used to improve the value of the platform itself.

How does the TikTok algorithm work?

The TikTok algorithm adjusts according to your behaviours and interests over time. Recommendations are based on the following factors to create a uniquely personalised experience that leaves your audience coming back for more:

User interactions

TikTok takes into consideration the videos you like, share and the duration of time spent watching a video to gauge their preferences.

Video information

The algorithm looks at the type of captions, sounds and hashtags used in the video. Content that integrates trending sounds and hashtags will ultimately increase their visibility on TikTok’s FYP. You can discover the hottest trends by using the search tool or via TikTok’s creative centre for some inspiration.

Device and account settings

Factors like your language preference, geographics and device type all play a part in optimising the right kind of content that TikTok believes you would like to see. For example, when travelling overseas, you may find that your FYP is weighted to content from creators in that region or about customs and cultures specific to that region.

User behaviour

TikTok observes how users interact with content (e.g., do they watch the entire video, share it, or scroll past quickly) to further refine their FYP.

How to beat the TikTok algorithm

While there's no foolproof formula for guaranteed success on TikTok, there are strategies you can employ to increase your chances of beating the algorithm:

Find your tribe

With 70% of users stating that they feel like they’re part of a community on TikTok, engaging in the right kind of tribe that compliments your niche will amplify your content to the right consumer. As the algorithm pushes content that aligns with your audience’s interests, it is important to create content that truly resonates with the rising trends and ever-changing interests of your community.

TikTok SEO

Focus on maximising your TikTok SEO by creating engaging captions and utilising trendy captions that invite your audience to interact with your content. Investing in a creative hashtag and caption strategy ensures that your content reaches your target audience and those actively seeking that kind of content on the platform.

The 3 second rule

TikTok was designed to entertain so time is of the essence here. Executing a good hook and the right cues is key to capturing your audience’s attention within the first three seconds.

Using sound

Trending sounds will help push your content to the FYP a lot faster. Music plays a powerful role on TikTok, facilitating the discovery of new music artists, instant creation of music trends and overall challenges creators to think outside of the box.

Engaging with audience

Responding promptly to your comments and engaging in your audience’s duets will push the visibility of your content. The more likes and comments your content receives will rank your content even higher.

Stay consistent

Establish a regular posting schedule to maintain visibility and keep your audience engaged. Consistency signals to the algorithm that you're a committed creator.

Experiment and iterate

Don't be afraid to try new content formats, styles, and trends to keep your content fresh and adapt to changes in the algorithm.

In Summary

Whilst there is no standard formula for dominating TikTok’s FYP, understanding the ins and outs of the algorithm, maximising your TikTok SEO and creating engaging content specifically for your audience will increase your chances of securing a top spot in the rank. Good luck!

Frequently asked questions

How can I consistently pop up on someone’s FYP?

To increase your chances of appearing on someone's FYP, focus on creating engaging content, using relevant hashtags, and participating in trending challenges that align with your target audience's interests.

How can I create content that goes viral?

While there is no set formula for creating viral content, you can increase your chances by engaging in popular trends, being authentic and relatable, and experimenting with different content formats that are specific to find what resonates with your digital community.

Top 6 Social Media Trends in 2024

Now we’ve stepped into the promising year of 2024, it’s crucial to stay ahead of the curve and anticipate the trends that will dominate the social media space. Staying up to date with social media trends can help fuel your strategy and help you stand out from the crowd. From emerging technologies to shifting user behaviours, here's a comprehensive look at the social media trends that are set to redefine our digital experience in 2024.

Longer-form video content is making a comeback

Remember when TikTok was all about snappy, under-a-minute videos? Well, not anymore. In 2024, TikTok, the reigning king of short-form content, has surprisingly turned the tables, championing the resurgence of long-form content. You probably remember the switch in 2022 when TikTok expanded its video limit to a whopping 10 minutes, bidding adieu to those blink-and-miss clips. This has opened up a world of opportunity for creators to dive deeper into storytelling, share detailed narratives and create more immersive experiences for viewers.

Word on the street is that TikTok might further up the ante, potentially extending the video limit to a staggering 15 minutes! This shift is a testament to TikTok's commitment to embracing comprehensive narratives and championing the cause of long-form video content in 2024.

So, take note. It's time to brush up your storytelling skills, add layers to your content and make the most of this exciting trend.

AI take-over

As social media platforms continue to evolve, AI is becoming increasingly instrumental in shaping user experiences. Fancy a caption that resonates with your audience? AI's got you covered. It's not just about crunching numbers and analysing data. The AI of 2024 will be a creative beast, offering you tips for catchy captions that will have your followers hitting the 'like' button like there's no tomorrow.

And let's not forget images. AI tools are becoming more adept at recognising and categorising images, which could completely transform the way we use and engage with visual content on social platforms. Additionally, AI-powered tools are playing a pivotal role in content moderation, ensuring a safer and more inclusive online environment.

And here's the cherry on the cake - personalisation. AI will play a pivotal role in personalising user experiences on social media. Advanced algorithms can tailor content to individual users based on their likes, interests, and browsing history. This means more relevant content for users and more engagement for brands. It's a win-win.

So, brace yourself for a social media landscape that's more intuitive, more personalised, and with more potential.

Authenticity is key

Get ready to hear the golden truth of 2024, authenticity isn't just important, it's reigning supreme! Consumers aren’t just scrolling for a quick sales pitch or an obvious photoshopped advert. No siree, they’re hunting for something that's real, relatable, and genuine.

Today, consumers demand transparency. They want to see behind the scenes, understand your values and connect with your story. They’re seeking out brands and influencers who are 'keeping it real'.

Now, don't get it twisted, this doesn’t mean you have to ditch your well-curated aesthetics. It’s about striking a balance. Yes, make your feed look amazing, but also sprinkle in those candid moments, those real stories, those genuine connections. It’s about opening up, being vulnerable, and showing the world the true face of your brand.

So, if there's one trend you should be betting your marketing budget on in 2024, it's authenticity.

Influencer marketing is here to stay

Guess what's not going out of fashion any time soon? Yep, you've nailed it - influencer marketing. It seems we're not quite ready to wave goodbye to our favourite Insta-stars and TikTok sensations. Despite the whirlwind of new trends hitting the digital sphere, this tried and tested marketing method is here to stay.

But don't get complacent; there's a twist to the tale. The influencer marketing game is evolving. Say ta-ta to vanity metrics and hello to authentic engagement. In 2024, it's not just about having the most followers or the flashiest content. Brands are seeking out influencers who truly resonate with their audience, who are genuine, and who can spark a real connection.

It's not just about flogging a product, it's about creating meaningful relationships, sharing personal experiences, and building trust. If an influencer loves your brand, their followers will likely feel the same. This connection is far more potent than any traditional ad. So, if you're looking to jump into the influencer marketing game in 2024, remember - authenticity is key.

Keyword search & SEO takeover

Social media isn't just for scrolling, liking, and sharing, it's also becoming your go-to search engine. More and more people are turning to their favourite social platforms for a quick, hassle-free search.

Need holiday inspiration? People are flocking to TikTok for some exotic destination ideas. Want to try a new cuisine but not sure where to go? Instagram's got you covered with thousands of restaurant recommendations at your fingertips. And let's not forget fashion - social platforms are bursting with style tips, outfit ideas, and even direct links to snag those must-have pieces.

The idea is simple: why go to Google when you can get real-life experiences, tips, and recommendations from real people on social media? It's convenient, personalised and just a tap away.

This means optimising your posts with keywords has never been more crucial if you aim to enhance the discoverability of your content.

This trend is transforming the way we use social media, morphing it from a platform for connection and entertainment into a robust search engine. So, the next time you're unsure of something, don't just Google it, social it!

UGC creators soar

Hold onto your hats, because in 2024, User Generated Content (UGC) creators are not just flying, they're soaring! According to Forbes, a whopping 86% of companies are incorporating UGC as part of their marketing strategy. And why not? It's more trustworthy than traditional advertising, it adds credibility to your product, and it beautifies your feed no end.

So, what's the 2024 spin? UGC creators are now commonplace. They aren't mythical creatures anymore, but a major part of the social media ecosystem. With no obligation for a massive follower count or to show their face, more influencers are helping brands build a stockpile of UGC content all year round. And let's be honest, in an era where authenticity is key, this user-generated content is pure gold.

So, there you have it - the top 5 social media trends for 2024. From AI-powered marketing and long-form TikTok videos to authenticity and UGC creators ruling the roost, the digital sphere is ripe for innovation. As social media platforms continue to evolve, we can't wait to see how these trends shape our online experiences. So buckle up and get ready to ride the wave!

7 Influencer Marketing Trends to Watch in 2024

Influencer marketing is an industry that’s constantly moving, and that isn’t about to change anytime soon. Right now it’s gearing up for some big changes, presenting new challenges and opportunities for marketers.

Predictions show that in 2024, 67% of marketers will significantly increase their spending on influencers, and 23% will allocate almost half of their total budget to it. As popularity and demand increase, it's important to pay attention to the trends that are set to shape the industry in the coming year. To help you out, we’ve identified seven influencer marketing trends that will dominate 2024.

AI and personalisation

The integration of artificial intelligence (AI) and personalisation is transforming everything it touches including influencer collaborations. It now provides brands with new tools and insights to enhance campaigns to achieve great success.

One area in particular where AI is going to make a significant impact is in the influencer discovery process. Advanced algorithms analyse vast datasets to identify the most suitable influencers for specific campaigns, considering factors beyond follower count.

That’s not all. This year we are going to see this trend evolve in a few other ways:

Optimising content: AI will help analyse past performance and engagement data to can suggest content formats, topics and styles that are likely to resonate with their target audience.
Verifying authenticity: Algorithms will be used to analyse behaviour to distinguish between genuine and artificial engagement.
Track performance: AI can provide real-time data and actionable insights to optimise future strategies.

The marriage of AI and influencer marketing will not just be a trend in 2024 but a fundamental shift, ushering in a new era of precision, efficiency, and creativity in digital advertising. Finding the right balance between AI and authenticity will be the key thing this year.

Long-form content makes a comeback

In a surprising move that has played a significant role in the resurgence of long-form content, TikTok, the renowned short-form video platform, expanded its video length limit to 10 minutes in 2022. This departure from the traditional brief format has paved the way for content creators to delve deeper into storytelling and share more comprehensive narratives. The impact of this decision is evident, with users and brands alike adapting their content strategies to leverage the extended time frame.

Moreover, rumours circulating in the industry suggest that TikTok is considering another substantial increase, potentially extending the video limit to 15 minutes. If this speculation materialises, it would further solidify the platform's commitment to accommodating longer, more immersive content and contribute to the broader trend of embracing extensive narratives across various digital platforms in 2024.

Shift from influencers to creators

The landscape of creator commerce is experiencing a shift within the realm of influencer marketing, where big personalities primarily associated with content are giving way to a new wave of creators. Unlike influencers, these creators prioritise the substance of their content over their personal brand, marking a departure from the era dominated by charismatic personalities.

According to surveys conducted by CreatorIQ, a majority of influencers now identify themselves as content creators, with terms like "creator" and "influencer" used interchangeably, while a mere 6% still prefer the title of just influencers. This evolving dynamic is reflected in the preferences of brands, which are increasingly inclined to collaborate with content creators over traditional influencers.

Notably, data from Influencer Marketing Hub indicates a significant shift in strategy, with 39% of businesses planning to engage nano influencers. In comparison, only 12% have intentions to collaborate with mega or celebrity influencers. This transformative trend underscores the growing importance of content-centric partnerships in the ever-evolving landscape of influencer marketing.

Influencer content turned into paid ads

Brands are recognising the inherent value in repurposing authentic influencer content for paid advertising campaigns. This trend involves transforming the engaging and relatable content produced by influencers into targeted advertisements, seamlessly blending promotional messages with the organic aesthetic of the influencer's feed. By leveraging the credibility and trust that influencers have cultivated with their audience, brands can deliver promotional content that feels more genuine and less intrusive. This innovative approach not only maximises the impact of influencer collaborations but also streamlines the ad creation process for brands, offering a symbiotic relationship where influencers become key contributors to a brand's advertising strategy.

As this trend gains momentum, it signals a shift towards more cohesive and harmonious integration of influencer-generated content into the broader advertising landscape.

Building long-term partnerships

There seems to be a notable strategic shift of brands towards fostering long-term collaborations with influencers. Recognising the enduring benefits of sustained partnerships over one-off campaigns, brands are increasingly prioritising relationships that extend beyond a single promotional effort. This evolution is grounded in the understanding that long-term collaborations allow influencers to develop a more authentic connection with their audience, resulting in more genuine and impactful content.

By forging enduring relationships, brands not only benefit from the consistent representation of their values and messaging but also tap into the influencers' deep understanding of their audience's preferences. As brands seek to cultivate loyalty and trust with consumers, the move towards prolonged influencer collaborations in 2024 reflects a commitment to building meaningful, enduring narratives that resonate with the target audience over time.

TikTok's dominance

Whilst this might be no surprise to most people, TikTok is positioned to challenge Instagram as the most vital influencer marketing channel. Users are spending an average of 31 hours, and 14 minutes on TikTok compared to just 13 hours and 49 minutes on Instagram. With global users spending more time on TikTok each month than other social media platforms, it's no doubt TikTok is the place to be.

In 2024, TikTok wants to grow and evolve its Shop offering. Their vision is to onboard more brands, with a wider ambition to develop Shop into a large-scale closed-loop social commerce offering. Brands will be leaning on creators to boost their presence, especially those who saw major growth on the platform in 2023. Brands like House of Sunny have plans to collaborate with content creators with a large presence on TikTok to tap their audiences after huge success last year. Many others will hop on this emerging trend quickly in 2024 as they seek to capitalise on TikTok’s vibrant and rapidly growing database.

Sustainability and social responsibility

Consumers are increasingly prioritising brands that align with ethical values and contribute positively to social and environmental causes. Influencers, recognising their role as agents of change, are championing sustainability in their content and collaborations.

Brands are partnering with influencers who share their commitment to social responsibility, fostering authenticity and resonance with socially conscious audiences. From promoting eco-friendly products to supporting charitable initiatives, the influencer marketing sphere is evolving to become a powerful force for positive change. In 2024, the intertwining of sustainability and social responsibility is not merely a trend but a pivotal shift, reflecting the collective consciousness of both influencers and consumers towards creating a more responsible and purpose-driven digital ecosystem.

The key takeaway for success is to understand that as the industry continues to evolve, staying ahead of these trends will be crucial for marketers aiming to harness the full potential of influencer marketing in the years to come. For those looking to leverage these trends and elevate their brand presence through influencer campaigns, we're here to help. If you're seeking guidance or support in navigating this exciting space, feel free to get in touch with the team.

What are TikTok Creative Cards? Your Comprehensive Guide

As the world’s leading short-form video platform, TikTok recognises that creativity is an influencer’s currency. The platform is constantly investing in the potential of influencers with their innovative updates and features, and the launch of their highly-anticipated data-backed Creative Cards is no exception. If you’re on the hunt for creative inspiration or intrigued about how you can use the feature to your advantage, you’ve come to the right place.

What are TikTok Creative Cards?

TikTok’s Creative Cards are designed to help influencers beat a creative block and ensure that you never run dry on content. The feature allows creators to shuffle through a deck of over a hundred creative prompts across five categories to determine the kind of content they want to produce.

Community: Create content that directly targets your audience and builds your existing relationship.
Edutainment: Showcase products in a highly engaging and fun way that encourages confident consumer decision making.
Creator tools: Utilising TikTok’s additional features to elevate your creativity and storytelling.
Trends: Join in on the fun of trending memes or hashtags to produce relevant content.
Storytelling: Be personal and share your story to increase relatability.

How TikTok Creative Cards work

Content creators interested in using the feature to shuffle up their content need to register for access via an email sign-up process.

Benefits of using Creative Cards for Influencers

The pressure to maintain a consistent flow of innovative and original creative that has the potential to go viral can pose a significant challenge, particularly during the holiday season. With a range of different ideas to choose from, TikTok Creator Cards allow influencers to leverage different modes of communication and storytelling.

Constant stream of ideas

The creator cards streamline the initial brainstorming process for influencers by providing quick access to a variety of different ideas.

Create relevant and trendy content

With the ideas deriving from TikTok itself, you can take inspiration from real-time trends.

Ability to actively engage with your audience

With ideas influenced by your audience’s interests and how they interact with your platform, you can create content that optimises your engagement.

Develop stronger storytelling skills via edutainment

Considering the average attention span on social media is two seconds, TikTok Creator Cards can help you master the art of edutainment content that immediately hooks your audience in and positively impacts their consumer behaviour.

The best Practices for TikTok Creative Cards

Compelling content

Creating compelling content on TikTok requires a blend of strategy, creativity and knowledge of the ins and outs of TikTok's unique yet elusive algorithm. TikTok Creative Cards serves as a source of endless ideation and inspiration, empowering influencers to create refreshing content that positively impacts their brand.

Encouraging engagement

Craft a clear call-to-action that encourages your followers to interact with your Creative Cards. Whether it's joining a challenge or checking out a new video, make it easy for your audience to take the next step. By encouraging engagement, influencers have the potential to build a highly loyal and engaged community on TikTok.

Measuring Success with TikTok Creative Cards

Influencers can access their analytics via their Creator tools in their settings.

Analytics

Leverage TikTok's analytics to track the performance of your Creative Cards. Monitor metrics such as clicks, impressions, and engagement to gain insights into what resonates with your audience.

Influencers can access their analytics via their Creator tools in their settings. TikTok Analytics are divided into three categories: Overview, Content and Followers. Within Overview, an influencer can see information regarding their overall profile such as follower growth and video views over time. The Content section provides more in-depth data about the performance of each video you have posted. Lastly, the Followers tab showcases information about the evolution of your TikTok community.

Optimisation

Use your analytics to help refine your Creative Card strategy based on performance data. Experiment with the range of ideas offered by Creator Cards, like different visuals, call-to-actions, and content themes to continually identify what works best.

Conclusion

TikTok Creator Cards serve as a great digital resource to enhance efficiency as you unwind and prepare for the new year. Curious? Try it and let us know how you get on. Work smarter, not harder in 2024!

Shadowbanned: What is it and how to avoid it?

In the vast and ever-evolving world of social media, there are numerous hurdles and challenges content creators face. One of these is the dreaded shadowban, a silent and often perplexing restriction that can have a significant impact on your online presence.

But what actually is it? How do you know if it’s happening to you? What are the reasons behind it? And most importantly how can you avoid it? We’ve got all the answers right here to give you a helping hand.

What is shadowbanned?

Though there isn’t one shared definition, people use the term “shadowban” to imply that a user’s account or content is limited or hidden without a clear explanation or justification. Essentially, it makes your content almost invisible to your followers and potential new audiences. The result? Reduced engagement, lower reach, and a decline in the overall impact of your social media presence.

How does it work?

Shadowbanning primarily operates through algorithms that identify and limit accounts or content that may violate platform guidelines or exhibit suspicious behaviour. This can range from using banned hashtags to participating in controversial discussions. The algorithms track these activities and, if they detect any violations, your content becomes less discoverable.

How long does a shadowban last?

The duration of a shadowban can vary widely depending on the severity of the violation and the platform's policies. In some cases, it may last only a few days, while in more severe cases, it can persist for weeks or even months. The good news is that it's not a life sentence, and you can take steps to rectify the situation.

Am I shadowbanned? Detecting the silent restriction

Detecting a shadowban can be tricky because platforms don't typically notify you when it happens. Here are some signs to look out for:

Sudden drop in engagement: If your likes, comments, and shares suddenly decline for no apparent reason, it might be an indicator.
Invisible hashtags: When your posts don't show up in hashtag feeds, even though you've used relevant hashtags, this is a red flag.
Reduced reach: If your content isn't reaching as many people as it used to, you might be shadowbanned.
Limited discoverability: Others may have trouble finding your profile when searching for keywords related to your content.

Reasons for shadowbanning: Unveiling the algorithms

Understanding why shadowbans occur can help you avoid them. Here are some common reasons:

Violation of community guidelines

Platforms have strict rules regarding hate speech, harassment, and other harmful behaviours. Violating these guidelines can lead to shadowbanning.

Misuse of hashtags

Overusing or using banned or irrelevant hashtags can trigger a shadowban. Make sure your hashtags are genuinely related to your content. To give you guidance, here is a blog on what hashtags to avoid on Instagram.

Rapid growth in follower account

Sudden, unnatural spikes in your follower count can raise suspicion and result in shadowbanning. Aim for organic growth.

Bot activity

Engaging with bots or using automated tools for liking, commenting, or following can lead to a shadowban.

Participation in controversial topics

Discussing controversial or sensitive topics, especially without appropriate context or sensitivity, may flag your account for shadowbanning.

Platform specific shadow banning

When it comes to shadow banning, each social media platform has its own set of rules, algorithms, and triggers. What constitutes a shadow ban on one platform may not be the same on another:

Instagram

Whilst Instagram initially claimed that “shadowbanning was not a real thing, they later acknowledged that posts categorised as “inappropriate for our international community” would not be featured on the Instagram Explore Page even if they were within their Community Guidelines.

The most common reasons for shadowbanning on Instagram are for using third-party automation tools, engaging in fake likes and follows, or posting inappropriate content. To avoid any issues on Instagram, it’s essential users need to be aware of these platform-specific shadowbanning triggers and abide to community guidelines.

TikTok

A TikTok shadowban occurs when your account is inadvertently blocked or partially restricted on the app. Consequently, your content no longer appears on the coveted “For You” page, and you may not notice a decline in likes, views, and comments.

This form of restriction is an automatic process implemented by TikTok’s algorithm, primarily designed to safeguard users from copyright issues, spam, inappropriate content and threats. The common reasons for shadowbanning are similar to those on other social media platforms.

How to avoid being shadowbanned: Best practices and strategies

Prevention is the best approach when it comes to shadowbanning. Here are some strategies to stay in the clear:

Create authentic and engaging content

Focus on producing high-quality, original content that resonates with your audience.

Use hashtags wisely

Occasionally, a well-loved hashtag can fall victim to misuse by inappropriate users, prompting platforms to take action by either removing the hashtag from search results or restricting its content. Although there isn't an official roster of banned hashtags, exploring various sources of suggested hashtags can provide valuable assistance in navigating this challenge.

Build an engaged community

Promote authentic engagement with your followers by actively responding to their comments and messages. Paying for likes may seem tempting, but it's not only an ineffective strategy; it can also raise alarms with social networks.

Therefore, it's advisable to steer clear of such practices entirely and focus on creating content that genuinely resonates with your audience and encourages their natural engagement.

Engage authentically

Avoid automation tools and engage with others in a genuine, human manner.

Follow platform guidelines

Familiarise yourself with and adhere to the rules and guidelines depending on the platform you're using.

Stay informed

Keep up with changes in platform policies and algorithms to adapt your strategy accordingly.

How to remove a shadow ban

If you suspect you've been shadowbanned, here's how to address the issue:

Identify the shadow ban

The first step in resolving a shadow ban is to identify whether you're actually facing one. Look for the signs mentioned earlier to confirm if you are indeed shadowbanned. To confirm your suspicions, try searching for your profile using a different account or an incognito browser window. If your posts or profile aren't showing up as they should, you may indeed be shadowbanned.

Analyse the possible causes

Understanding why you received a shadow ban is crucial to its removal. Take a moment to review your recent activity on the platform. Have you posted content that may have violated the platform's community guidelines or terms of service? Are you using hashtags that have been banned, or have you engaged in spammy behaviour? Reflect on any recent changes in your posting habits that might have triggered the shadow ban.

Address the issue

Once you've identified potential issues that led to the shadow ban, it's time to address them. Start by removing or editing any content that might have violated the platform's rules. Adjust your posting behaviour to align with the platform's guidelines, avoiding spammy tactics, excessive use of hashtags, or other suspicious activities. It's also a good idea to take a brief break from posting to allow the platform's algorithms to reassess your account.

Contact platform support

If you've taken steps to address the shadow ban but still face restrictions, don't hesitate to reach out to the platform's support team. There are a few ways to report your shadowban:

Go to the Account Status feature to see if a post has been taken down and then request a review directly from the page.
Use the native “Report a Problem” option within the Instagram app. To do this, go to your Instagram Settings, click Help, select “Report a Problem,” and describe your issue.

Overall, shadowbanning is a nuanced challenge in the world of social media, but with awareness and adherence to platform guidelines, you can minimise the risk and continue to grow your online presence authentically.

By creating engaging content, fostering a genuine community, and staying informed about platform changes, you can navigate the digital landscape while avoiding the shadow of a shadowban.

Getting Started with Influencer Paid Partnerships

If you’re a brand you’ve likely heard many people stress the importance of paying the right person to represent your brand, delivering the perfect message to the right audience in the right way. It could be quite challenging to reach the right person, like how Haig Club needs a David Beckham, and L’Oreal seeks collaborations with someone like Eva Longoria. But it’s all about investing in your heroes for mass visibility and developing a distinctive brand identity.

The effort will always be on the brand, and the power in the hands of the talent, celebrity or influencer. This is where paid partnerships or paid collaborations come in place, where brands and influencers collaborate to reach a mutual benefit and a value exchange.

We’ll walk you through everything you need to know about paid partnerships with influencers and content creators on social media like Instagram and TikTok.

What is a paid partnership?

Paid partnership is a collaboration between a brand and an influencer or content creator to promote specific products or services in exchange for payment or commissions. Normally, the brand pays the influencer to promote their products on social media channels like TikTok and Instagram. Paid partnership content can take various formats including a static image, carousel posts, or video content—it’s all up to what works best for your brand, the influencer, and your target audience.

How paid partnership works?

Brands can do a paid partnership campaign with an influencer across various social media platforms depending on where their audience is. The most common social media to do paid partnerships are Instagram and TikTok. Here is what you need to know about paid partnerships on Instagram and TikTok:

Paid partnership on Instagram

Instagram paid partnership is when a brand compensates an influencer or a content creator to promote a specific product or service through branded content on Instagram feed, story, reels, or live videos. But what does paid partnership content on Instagram actually look like?

Instagram comes with a convenient paid partnership tool that simplifies your collaboration, makes it more trackable, and helps it stand out. This tool includes a tag that says “Paid Partnerships With…”. Influencers can use this tag to show that they have a commercial relationship with the brand, which also means they get compensation for their posts. This feature aims to increase the level of transparency and make it clear that the content is an advertisement. Brands could also incorporate a discount code or affiliate links into the influencer’s sponsored content to drive more sales or conversions.

Paid partnership on TikTok

In addition to Instagram, brands can collaborate with TikTok influencers or content creators to promote specific products or services through the creator’s content and provide monetary compensation in return. TikTok's storytelling format has created valuable opportunities for brands and creators to work together in developing more personalised, natural, and engaging advertisement videos on TikTok.

On TikTok, ads created in partnership with brands are categorised as branded content and must follow the platform’s guidelines regarding sponsored TikTok posts. It needs to be clear which product or service you promote through the video or the caption. Also, influencers must disclose that the partnership video is a branded content by activating the Branded Content toggle on the app.

In an effort to support advertisers, TikTok has recently launched several paid partnership programs. For example, TikTok Pulse is a new service that guarantees brands’ videos to appear alongside the top 4% of videos on the platform at any given time. Additionally, there is the “Branded Mission” initiative, which allows advertisers to source authentic videos from creators and convert the most performing content into ads. Then creators will receive cash payments if their videos are chosen.

What are paid partnership benefits for brands?

Paid partnership is one of the most effective ways to collaborate with influencers. Here are the benefits brands can expect when partnering with influencers:

Raising brand awareness and exposure

Influencers have a large circle of niche audiences who are highly engaged individuals with specific interests. Partnering with an influencer to create branded or promotional content can get your brand in front of many new potential audiences and raise awareness of your products or services. The more people are aware of your brand, the more likely they are to engage with your products or services, consider your offerings when making purchasing decisions, and become loyal customers over time.

Gain credibility and trust

Influencers are trusted by their audience, who regard their content as authentic and reliable. When influencers genuinely enjoy a brand’s offerings, they will provide authentic endorsements of the products and willingly promote them to their audience. Plus, influencers consistently create content that resonates with their followers. Therefore, partnering with influencers helps brands earn more trust and credibility with their desired audience.

Increase conversions and sales

Paid partnerships with influencers can help to drive more traffic to your brand’s website as your brand will be exposed to a new audience base that could be interested in your products or services. Also, endorsement content from paid partnerships can motivate audiences to make purchases based on the influencer’s recommendations, as they perceive the influencer’s content as credible. Therefore, by partnering with the right influencers, a brand can enhance their website traffic, boost conversions, and increase sales.

In most cases, influencers' paid partnerships can be tracked and measured, allowing brands to assess the impact of the collaboration on sales and ROI. Most of the social media platforms also already have a metrics tool to measure and analyse the results of the campaign. For example, on Instagram, you can see the paid partnership content insights which include the reach, engagement, impressions, reactions and comments, CPM, CTR, and many more.

Paid Partnership with Room Unlocked

Sometimes, the only thing you’re trying to sell isn’t the only thing they want to buy, and, in listening to our clients, they’ve held up a mirror to one of the truisms we’ve always championed.

For every one of you who’s heard us trumpet the benefits of paid collaborations, as sure as night follows day - the follow up is always our ‘but…’. Altogether, here’s the catch: “There are too many brands paying too much money to too many people to promote them.” This is where we come in with our unique selling point (USP): connecting brands and influencers for a mutual benefit, a value exchange.

We’ve banged the drum, hung out the banners and advertised hard and in doing so, we’ve been told we’re ignoring a large piece of the jigsaw. The importance of ‘meeting in the middle’ and mutual benefit, doesn’t need to live in the non-paid space only. Cue ‘light bulb moment’.

Our longest serving client said they were really interested to see what Room Unlocked could do for their paid collaborations. Brand love, they suggested, could still be factored into commercial relationships. So, after a bit of internal reflection, we ran a campaign for them. And saved them 70% of their allocated budget because the perfect match was so desperate to work on the opportunity.

So we ran another, and the same thing happened - the client’s budget went far further because people who wanted to represent the brand offered their services at better rates. And another brand, another example, same result.

And so paid collaborations are now live at Room Unlocked - where brands will use us to unlock their influential advocates who are available, interested and keen to partner; for the love - not just the money.

That’s the beauty of Room Unlocked, the space where collaboration and brand love are still the most important factors. So join us, save time and save your money. Unlock your heroes to create your identity, and then reward your advocates to spread this message further and wider.

Business is always better when it’s a meeting, not a chase. Book a free platform demo today and find out how Room Unlocked can make a difference for your paid partnership campaign.