Brands create an opportunity, detailing what they are offering (product, campaign or experience) and what they are looking for in return (social, press, personal appearance etc).
Pre-vetted people of influence are able to message the brands through the opportunities that appeal, explaining why they are interested and how they would tell the story.
Having reviewed all their bids, the brands can select and accept those influencers who's stories they want to be included in. The accepted influencers deliver as agreed.
Identifying an ongoing volume of influencers who are fans of the live experiences that O2 offer their customers. Talent create content aimed to drive reach and engagement across their sponsorship properties as well as having a halo effect on the brand promise of delivering #unforgettablegigs
in social media reach
pieces of content created
Unlocking advocates of the MADE brand to amplify seasonal campaign activity
social media reach
Compare The Market offered members of The Influence Room a year’s Meerkat Meals Membership and complimentary meal out in exchange for organic social media posts and stories - generating a strong volume of awareness driving content and all delivered at £0 CPE
average cost of engagement
"I couldn't believe how quickly the influencers began bidding for our project. Using the platform was easy and intuitive, can we do all of our casting here from now on?!"
Executive Producer Missing Link Films
"The Influence Room is something I have loved using! There is a very even benefit for both brands and influencers. You get to chat to the brand on the content you're happy with, they have suggestions too but are all very flexible!"
Skai Lifestyle & Fashion Blogger
"We were up and running really quickly on The Influence Room and seeing the benefit of our membership within half an hour. Their platform has driven us a consistent stream of interesting influencers who are keen to work with us. It has been a huge time efficiency, and has been really valuable to our progress this year."
William F D Roberts. Managing Director Casperlight Holdings, LTD
"The Influence Room found my client (a high profile England cricketer) two tickets for the ATP Finals in the the O2 celebrity box. How they managed it in 20 minutes I don’t know, but I love them for it."
Senior Talent ManagerCSM Sport and Entertainment
"The Influence Room is a fantastic platform with a smooth App. I have been able to attend incredible events such as a special showing of ‘Crazy Rich Asians’ along with an introduction from the cast. Thank you again, making dreams possible."
Andy HoangFashion Photographer
"I've been a member of TIR since it launched and have always found it to be ahead of the competition. TIR has assisted growth of The Gentleman Racer enormously; with The Iconic Luxury Hotel Group playing host to our first live event. Just love being a part of this club, which really gets the fast paced world of brand and influencer collaborations."
Tom Chairman of The Gentlman Racer