Who we are

The Influence Room enables brands and influencers to 'meet in the middle'; meaning connections and relationships are authentic from the start.

Influencers 'bid' to take up an offer from you - whether that be content in exchange for unique experiences or products, or pitching themselves with a fee that represents how much they want to work with you. Here’s our story…
The Influence Room is a joint venture between…
Alex Payne
As the face of English Rugby broadcasting, Alex understands the power of fandom and influence.
Tanya Hamilton-Smith
Formerly of Wunderman Thompson and BBDO, Tanya is a marketing veteran with a strong brand and agency background.
Together, they connect brands and influencers to unlock brand love in The Influence Room.
My post didn’t have the insight, authenticity, or enthusiasm of a true fan to connect with my audience, the experience wasn’t rewarding for Disney, myself, or my fans.
Alex Payne

Our origin

The Influence Room started with a box full of Star Wars merchandise.

Disney sent Alex some Star Wars swag in the hope that he might post about it on social media to promote a back-to-back Star Wars weekend.

There was just one problem. Alex didn’t love Star Wars.

This exchange happens too often: brands try to buy influence and influencers sell themselves out. It creates untruthful, untrustworthy, and unfulfilling affairs that benefit no one.

It was clear that there had to be a better way for brands to meet genuine advocates and have authentic, rewarding relationships. So, we created The Influence Room – a platform that connects brands with influencers that truly love them.

Our model

The Influence Room is a space where brands and their advocates exchange passion, not money. Brands offer their products and experiences to advocates. In return, advocates with influence create engaging brand content that resonates with their audience.

Our new model drives consumer trust and loyalty. It delivers authentic content, made with real passion and creative freedom, that drives tangible results. In The Influence Room, both brands and influencers are rewarded for being true to themselves.
Diagram showing how the room works

We make room for genuine advocacy

Learn more about how our platform liberates brands and influencers to live what they love.