By collaborating with true brand lovers, Charlotte Tilbury was able to eliminate any monetary exchange between the brand and advocate. This allowed them to deliver an extremely high EMV of just over £40k.
Each talent created multiple pieces of content, with a total of 381 pieces of content. With a mixture of Instagram posts, Stories and Reels, as well as videos on TikTok, it allowed the campaign to be as dynamic as possible.
Through using The Influence Room, Charlotte Tilbury was able to tap into advocates with both small and large followings. The wide variety allowed them to reach a total of over 1 million from the accepted bids.