UGC Creators: The Secret to Seeing Your Brand Grow

Here’s the thing, brand marketing isn’t exactly a walk in the park right now.

Algorithms are changing faster than the British weather, attention spans are shorter than a TikTok video, and consumers can spot a generic ad from a mile away.

So, how do you actually connect with your audience? That’s where UGC comes in.

This piece dives into what user-generated content is all about, who’s behind it, and why your brand might just want to get on board.

What Is a UGC Creator?

Alright, let’s start with the basics:

UGC stands for User-Generated Content, which, in a brand context, means content that looks and feels like it came from a real customer.

The key difference? UGC creators aren’t necessarily promoting your product on their social profiles. Instead, they’re creating branded content for you to use across your marketing channels.

Think of them as the love child of a talented videographer and a trusted customer.

They produce raw-but-relatable videos, aesthetic product shots, testimonials that don’t sound scripted, and day-in-the-life clips that feel way more “mate recommending something in the group chat” than “corporate campaign.”

Wait, So They’re Not Influencers?

Nope. And that’s what sets them apart.

Influencers are hired to speak to their audience. UGC content creators are hired to create content that you can use to speak to yours.

They don’t rely on follower counts or engagement rates. They rely on storytelling skills, creative chops, and a knack for making things feel natural.

They’re not the stars. Your brand is.

Why Should Brands Care About UGC Creators?

You’ve got your internal team, some slick campaigns brewing, and maybe even a few influencer partnerships in the pipeline, so why not throw UGC creators into the mix?

“UGC creators give brands a reusable bank of content for their socials and marketing. They’re easier to brief, since they don’t need to post on their channels,” says Immy Conoley, Senior Customer Success Executive at The Influence Room.

Here’s the scoop:

1. Authenticity Wins (Every. Single. Time.)

The truth is that we all crave authenticity.

Your audience is more likely to trust a relatable person sharing a genuine opinion than a polished ad with fancy lighting and a massive production budget.

UGC creators bring that raw, unfiltered vibe. It feels human. It feels trustworthy. And most importantly, it feels believable.

2. It Performs

This isn’t just a passing trend.

UGC consistently outshines traditional branded content when it comes to engagement, click-through rates, and conversions.

Why? It doesn’t come off as an ad. That scroll-stopping authenticity drives real results. That’s the magic.

As Immy mentioned, “UGC creators that have clear backgrounds, have nailed the product focus with nice lighting, and provide different shots with different angles. Content is more about the product than it is the influencer.”

3. Budget-Friendly, Big Impact

Influencer campaigns and studio shoots can quickly eat up your marketing budget.

But what about UGC creators? They deliver high-impact content at a fraction of the cost. Typically, UGC is associated with micro-influencers.

Many even work on a per-deliverable or package basis, making it easier for brands (especially startups or challengers) to scale without breaking the bank.

How Brands Can Leverage UGC Creators

Here’s how brands can make the most of UGC creators. UGC content creators aren’t just for TikTok. They’re a whole goldmine of assets for your entire marketing ecosystem.

Types of Content They Can Create:

Product demos & unboxings
Perfect for showing off features without sounding like a sales pitch.
Testimonials & reviews
Social proof that doesn’t feel like it was written by a copywriter.
Day-in-the-life or routine content
People want to see how your product fits into real life, and this does just that.
Aesthetic lifestyle content
Still want it to look great on the grid? UGC creators can give you those Instagram-ready visuals with a genuine feel.

Where You Can Use It:

Paid ads (Meta, TikTok, YouTube Shorts)
UGC outperforms traditional creatives in most paid ad tests.
Organic social content
Fills the content calendar without feeling repetitive or overly polished.
Email marketing
Incorporating short videos or quotes from UGC creators can bring authenticity to your communications.
Website & product pages
Including trustworthy testimonials or real-life product demonstrations can significantly boost your conversion rates.
In-store digital displays
Never overlook the impact of content driven by peers in physical retail environments.

Where to Find UGC Creators (Without Overcomplicating It)

Finding creators doesn’t have to be a grind. Here’s where to look, and how to know who’s worth your time.

Creator Platforms (like The Influence Room)
Want creators that understand your niche and brand vibe? These platforms are built to connect you with the right fit for any campaign.
Freelancer Marketplaces
Sites like Fiverr and Upwork are full of UGC creators ready to go. Browse their work, test a few out, and see who clicks.
Creator Communities
TikTok comments, X threads, and Facebook groups are full of creators showing off their stuff. It’s a great way to spot up-and-comers.
Agencies That Do It All
If you’d rather hand it over, UGC-focused agencies take care of the whole thing — from finding talent to final edits.
Start Small, Then Scale
Kick off with a short brief. Give creators room to be creative. If it lands, great — now you know who to invest in.

UGC in Action: Real Brand Wins

Let’s bring it to life with some homegrown heroes who nailed UGC with The Influence Room.

Barry M: Show Us Your Party Look!

Barry M turned up the volume on their seasonal glam with a UGC campaign that practically screamed sparkle.

Teaming up with just eleven UGC creators, they invited people to show off their boldest party looks using Barry M products.

Glitter, gloss, and glam galore.

The result? 74,000 impressions, 65,000 reach, and a wave of vibrant content that felt fun, authentic, and shareable. When your community is buzzing, your brand truly shines.

Holland & Barrett: A Cosy Autumn Night In

Holland & Barrett Went Full Cosy for Autumn.

Instead of pushing products, they teamed up with UGC creators to capture that warm, wind-down feeling — think herbal teas, candles, and all things self-care.

The content beautifully captured those snug moments we all long for. The results were impressive: 1.7 million impressions, 895,000 views, and a reach of 1.4 million.

This demonstrates that authentic, lifestyle-driven content resonates much more than a polished product shot ever could.

La Redoute: Valentine’s Day Ready

Let’s dive into what La Redoute has to say about Valentine’s Day. Instead of the usual staged bouquets and tired clichés, they’ve opted for a refreshingly authentic approach that really stands out.

By teaming up with UGC content creators, they provided outfit inspiration, dreamy home decor ideas, and relaxed gift suggestions.

The campaign was effortlessly chic and relatable. The results? 1.1 million impressions, 928,000 reach, and 684,000 views.

It seems audiences are drawn to content that feels both aspirational and attainable.

The UGC market is constantly evolving, with the roles of its creators expanding. Immy noted:

“In my current experience, brands are becoming less focused on reach and more focused on user-generated assets, as they come at a much lower cost than hiring a photographer.

There’s a growing need for brands to secure rights across content posted with campaigns, as they want to reuse everything as much as possible.”

Getting Started With UGC Creators

Ready to start working with UGC Creators? Here are the steps to get started:

Step 1: Set Goals

Decide if you are looking for engagement in a community, conversions, or increasing brand awareness. Have an idea of what success looks like through the eyes of your brand and what you want to achieve.

Step 2: Write a Comprehensive Brief

It is important to keep things simple but be specific enough. Include a clear tone of voice to communicate how the brand talks, their key message, and what to or not to include, as well as usage rights.

Step 3: Get the Usage Rights

Make sure you talk to the UGC creator about where their content is being used and how you intend to use it.

Step 4: Get a Roster of Creators

If the UGC creators delivered content you liked, keep them in rotation. Creating a long-term bond will help create content that is much more aligned to your brands and their goals.

Step 5: Measure Performance

Stop guessing!! Test, track the ad metrics, and your engagement data. And then see if those are working and producing the best results.

FAQs

What does the UGC stand for?
UGC stands for user-generated content. This is any kind of content - like text, images, videos, or reviews - that’s created and shared by regular users, not the brand itself.

What is a UGC creator?
A UGC creator is someone who makes content like videos, pictures, or social posts that look and feel like real, everyday content. It’s made to feel authentic and relatable, and brands usually use it in their own marketing.

What is an example of UGC content?
User-generated content can take many forms, including:

Customer reviews on products or services
Photos or videos shared by users featuring a brand or product
Unboxing videos created by real customers
Social media posts that tag or mention a brand
Testimonials shared on websites or review platforms
Blog posts written by users about their experience with a product

These types of content are created by real users and help build trust and authenticity for brands.

How do I get UGC content?
To get UGC, you can:

Ask your followers to share photos or videos using a specific hashtag
Run a fun contest or giveaway to get people posting
Team up with influencers or creators who can help spread the word

Just make it easy and fun for people to share their own content about your brand!

What is UGC for TikTok?
On TikTok, UGC (user-generated content) is content like videos, pics, reviews, or testimonials made by everyday people, not brands, sharing their real experiences with a product or brand.

Final Thoughts

User-generated content creators aren’t just a flickering trend; they represent the future of authentic, engaging brand storytelling.

They enable your brand to stand out amidst the chaos, forge genuine connections with audiences, and appear in feeds in a way that doesn’t come off as just another advertisement. And in today’s content-heavy world, that’s priceless.

So, if you’re ready to create content that people actually want to watch, it might just be time to give UGC creators a seat at the table.

Ready to tap into UGC?

Elevate your brand and book a demo with The Influence Room today and discover how real creators can transform your content strategy.

The Ultimate Guide to Building a Brand Ambassador Program

Marketing in today’s world isn’t just about reach. It’s about connection and trust, real people talking to real audiences in authentic ways.

That’s where a brand ambassador program comes in.

This guide is for you if you’ve ever asked yourself, “How can we get our audience talking about us for the right reasons?”.

We’ll walk you through exactly what a brand ambassador program is, why it matters, and how to build one that truly drives awareness, engagement, and results.

Because at The Influence Room, we’ve seen it firsthand: when brands work with the right influencers, that’s where the magic happens.

What Is a Brand Ambassador?

A brand ambassador is someone who genuinely loves your brand and wants to share it with others.

They’re the kind of people who post about your product without being asked and would jump at the chance to collaborate with your brand.

Brand ambassadors act as your brand’s voice in the real world (and online). They might:

Share content about your products on social media.
Create reviews, reels, or blogs.
Offer feedback and insights.
Bring new customers your way through word of mouth.

It’s not a one-size-fits-all role. It’s about authentic advocacy, not just influence.

The Types of Brand Ambassadors

There are a few types you might invite to your brand ambassador program:

Customers: Loyal fans who are already shouting about your brand
Influencers: Creators with engaged followings, especially in niche spaces
Employees: Team members who live and breathe your mission

Each type brings something different to the table. The best brand ambassador programs incorporate a lot of mixing and matching.

Caoimhe Reddy, Customer Success Manager at The Influence Room, stated that:
“Ambassadors should genuinely love the product, and brands need to treat them like partners. Give them creative freedom, make them feel part of the brand, and the content will hit.”

What is a Brand Ambassador Program?

Let’s break it down. A brand ambassador program is all about building long-term relationships with people who genuinely love your brand.

We’re not just talking about a few sponsored posts here and there.
Imagine forming ongoing partnerships with creators who genuinely embody your values and share them with their audience in a way that feels effortless, not forced.

Instead of always hunting for new influencers, a brand ambassador program gives you a reliable team of trusted voices.

These ambassadors promote your brand over time, generating consistent content that boosts engagement, fosters trust, and keeps your message fresh in people’s minds.

And the best part? It feels authentic. Audiences can sense when something is real, and when they see someone they admire repeatedly choosing your brand, that connection becomes much stronger.

Why Your Brand Needs a Brand Ambassador Program

You might be wondering why build a whole program around this?
Can’t we just run a few influencer campaigns and call it a day?

Sure. But if you want to build something lasting, consistent, and scalable, a brand ambassador program should be your secret weapon.

Here’s why:

Increased Brand Awareness

Ambassadors extend your reach organically. When they share your brand with their networks, you tap into audiences who trust their recommendations.

Authentic Promotion

Unlike transactional influencer posts, ambassador content feels real because it is. It’s powered by people who love what you offer and want to talk about it.

Cost-Effective Marketing

Working with micro-influencers and niche ambassadors can deliver serious ROI, with more impact and less spend.

Strengthened Brand Community

The best ambassador programs don’t just promote your brand, they help build it. Ambassadors become insiders, collaborators, and long-term partners.

Caoimhe said: “With the rise of creator communities, it’s more about storytelling, trust, and community-building than just selling. Ambassadors are the most authentic advocates now, not celebs.”

How to Build Your Brand Ambassador Program

Here’s where things get practical. Building a brand ambassador program doesn’t have to be overwhelming.
We’ve broken it down into six key steps for you:

Define Your Goals

Start by getting clear on why you’re building a program. Your goals could include:

Boosting brand visibility
Increasing social engagement
Driving sales
Gathering user-generated content
Cultivating a creator community

Your goals will shape everything from whom you recruit to how you measure success.

Identify Your Ideal Ambassadors

Who do you want representing your brand?

Look for people who:

Genuinely align with your values
Share content in your niche
Have high engagement (not just follower counts)
Are already fans of your product or service

TIR Tip: Use The Influence Room to find perfect creators who tick all these boxes.

Create Clear Program Guidelines

This part is crucial. Set expectations upfront:

What kind of content should they create?
How often should they post?
Is there compensation, gifting, or a perks system?
How will performance be tracked?

Keep things flexible, but don’t skip structure.

Choose the Right Tools & Platforms

Ambassador management is easier when you have the right tools. Here’s what you’ll need:

A platform to match with ambassadors/influencers (e.g. The Influence Room)
A communication hub (Slack, Discord, email, whatever works for your team)
Tools to track content, engagement, and impact (social analytics or UGC platforms)

The Influence Room Community feature offers brands a more personalised way to build lasting relationships with creators they’ve already worked with.

Instead of starting from scratch each time, brands can re-engage influencers who’ve already proven to be a great fit, this time as proven brand ambassadors.

With the Community, brands can:

Launch exclusive, community-only campaigns for their trusted talent
Send direct invites, recognising past work and inviting ongoing collaboration
Build loyalty by making creators feel genuinely valued.

For ambassador programs, the Community is especially useful. It lets you segment top-performing creators into an exclusive group, offer targeted opportunities, early campaign access, exclusive perks, and run ambassador-only events.

As Caominhe put it, “Through the community, brands can connect directly with proven brand ambassadors by reaching out to them with targeted, exclusive opportunities.”

Launch & Promote Your Program

Once you’ve got the framework, it’s go time. Start by:

Reaching out to potential ambassadors with personalised messages
Running a small pilot group to test and learn
Creating onboarding materials (think welcome kits or easy-to-understand ambassador handbooks)

Make the launch feel special, as it should be.

Maintain Engagement & Support

This is where good programs become great.

Keep your ambassadors engaged by:

Sharing feedback and celebrating their wins
Offering exclusive opportunities and early access to opportunities
Hosting community events
Recognising top performers publicly (with Influencer of the Month etc)

When people feel seen, they stick around - and they give more.

Real-world Examples

Let’s talk about O2, a brand that knows a thing or two about building a loyal community.

Rather than dipping in and out of influencer partnerships, O2 has taken a different route: a long-term brand ambassador program powered by The Influence Room’s community feature.

O2 invites creators into a members-only space where they get exclusive access to perks; think VIP tickets, first-look invites, and cultural drops that money can’t buy.

But the magic is in the way they give creators the freedom to show up authentically.

No rigid scripts. No forced messaging. Just creators doing what they do best: creating content their communities love.

And it’s working.

Take Emily in Paris Pt. 2 Live Screening. O2 gave ambassadors an early look at the next chapter of the global hit, and the content? Pure Parisian magic.

From fashion inspiration to croissant-fuelled watch parties, the campaign felt fun, fresh, and totally on-brand.

The campaign generated 1.4M views, 2M reach, and 2.4M impressions across only nine influencers.

Next up: Sabrina Carpenter. O2 gave selected ambassadors VIP access to her live show, and the content delivered didn’t just scream fan-girl. It celebrated the artist, the experience, and the thrill of being part of something special.

That campaign alone has seen 1.4M views, 688K reach and 786K impressions generated so far.

Then there was Noah Kahan, with a campaign that struck a softer, more intimate note.

Ambassadors were invited to experience his performance up close, capturing heartfelt, behind-the-scenes moments that fans genuinely connected with.

The results? 329K views, 953K reach and 1.1M impressions.

This isn’t just influencer marketing, it’s community building. And when your ambassadors feel like they’re part of something bigger, the content hits differently.

So, while the stats are impressive, what sets O2 apart is how it makes every campaign feel like a moment that creators want to be part of and one that audiences want to engage with.

Measuring the Success of Your Program

You’ve built the program, but how do you know it’s working?

Track Key Metrics

Some useful KPIs to measure include:

Reach & impressions: How many people are seeing your brand?
Engagement rate: Are people interacting with the content?
Click-throughs & conversions: Are ambassadors driving traffic and sales?
User-generated content (UGC): How much and how often?

Make Sure You Use the Right Tools

Using tools like The Influence Room, along with built-in analytics such as Instagram Insights and Google Analytics, can really help you keep an eye on how your campaigns are performing.

Optimise Based on Insights

Don’t set things in motion and walk away. Pay attention to the trends:

Which types of ambassadors are really shining?
What kind of content is getting the most engagement?
Are there channels that are oversaturated or lacking attention?

Make the necessary tweaks and keep refining your approach.

They’re still a valuable part of many campaigns, but it’s worth going in with your eyes open and a clear strategy.

Common Mistakes to Avoid

Even great brands can stumble when it comes to ambassador programs. Here are some common traps to avoid:

Choosing the Wrong Ambassadors

Just because someone has a following doesn’t mean they’re the right fit for your brand. Prioritise shared values, tone, and relevance over numbers.

Neglecting Communication

Ambassadors can’t read your mind. Keep the dialogue open by checking in regularly, sharing updates, and providing support.

Overlooking Performance

If you’re not tracking your success, you won’t know what needs improvement. Use KPIs and feedback loops to stay informed and adaptable.
Caoimhe mentioned that brands should not be “overly controlling with the content. Start with clear goals, and trust people to do what they do best - be relatable, not scripted.”

FAQs

Do brand ambassadors get paid?
Brand ambassadors typically get paid, but not always in cash. Some forms of compensation include:

Hourly wages
Commissions
Salary
Free products
Discounts or perks

Who can become a brand ambassador?
Anyone passionate about the brand and with a strong online presence can become a brand ambassador. They must be able to connect authentically with their audience.

What is a brand ambassador UK?
In the UK, a brand ambassador promotes a brand, either online or in person. Their role focuses on:

Raising brand awareness
Boosting sales
Spreading the word about the brand

What is an example of a brand ambassador program?
Adidas runs a multi-tiered ambassador program featuring Global Ambassadors like top athletes and celebrities, as well as Local Creators and Community Ambassadors.

These individuals promote the brand through sport, culture, and grassroots events, helping Adidas stay connected both globally and locally.

Final Thoughts: Start Building Your Brand Ambassador Program

A brand ambassador program is all about turning your fans into passionate supporters.

It’s a smart, budget-friendly way to boost awareness and spark engagement. When executed well, it doesn’t just create excitement; it fosters a sense of community, loyalty and genuine affection - building authentic brand partnerships.

The world of influencer marketing is changing, and the most forward-thinking brands are focusing on building deeper, more authentic connections with both creators and consumers.

Whether you’re just getting started or looking to expand an existing program, we’re here to guide you every step of the way.

Ready to start building your brand ambassador program? Book a demo with us at The Influence Room today to elevate your brand.

Understanding Micro-Influencers: What They Are & Why They Matter

Let’s be real. Finding the right influencers for your brand can feel overwhelming.

With countless options, follower counts, and engagement metrics to analyse, how do you cut through the noise and build real connections with your audience?

The answer: micro-influencers.

With their smaller but far more engaged followings, micro-influencers offer brands an incredible opportunity to build trust, drive real conversations, and boost conversions.

You might just want to consider working with micro-influencers when finding the perfect influencers for your campaigns.

But what exactly is a micro-influencer, and why does your brand need them? Let’s break it down.

Defining Micro Influencers

So, what exactly is a micro influencer? A micro influencer usually has anywhere from 1,000 to 100,000 followers on their social media accounts.

Their audience may be smaller, but their influence is anything but.

Unlike mega influencers and celebrities with massive (but often disengaged) followings, micro-influencers have cultivated strong relationships with their audience.

Their content is more niche, their interactions are more personal, and their engagement rates? Through the roof.

Such influencer relationships create greater audience engagement and genuine interactions.

From beauty and fitness to sustainable living and gaming, micro-influencers own their space.

They create meaningful conversations and inspire action, which is something larger influencers often struggle to do.

Micro Influencers vs Larger Influencers

Let’s put things into perspective for you:

Macro influencers typically maintain follower counts ranging from 100,000 to 1 million people. Despite their capacity to engage large audiences, macro influencers face difficulties in creating personal connections with their followers because of their high follower base.
Celebrities and social media stars who have amassed more than 1 million followers fall into the mega influencer category. Mega influencers possess a vast network but generally have wider and less targeted audiences, which results in lower engagement rates.

When it comes to building trust and sparking genuine conversations, micro influencers take the lead. And in a world where consumers crave authenticity, that’s a big deal.

Dan, Customer Success Manager from The Influence Room, gave his take on this topic:

"Micro-influencers offer a more personal connection with their followers, which often leads to higher engagement rates and trust. Their niche focus allows brands to reach a highly targeted audience more authentically."

The Importance of Micro Influencers in Marketing

If you’re looking for real, impactful influencer marketing, here’s why micro influencers should be the go-to option for brands that want to forge genuine connections with consumers:

High Engagement Rates

The key reasons that micro influencers are so effective are that they don’t just have followers - they have an engaged community.

Their content sparks conversations, builds relationships, and drives action.

Studies show micro influencers achieve significantly higher engagement rates compared to bigger influencers. That means when they talk about your brand, their audience listens and acts.

Authentic, Niche-Focused Content

Micro influencers are experts (or passionate advocates) in their niche, whether it’s fitness, beauty, parenting, or tech. They create user-generated content that resonates with their audience.

Unlike some macro-influencers who promote anything for a paycheck, micro-influencers carefully select partnerships that align with their values.

This makes their recommendations feel genuine, which is something your consumers appreciate and trust.

Cost-Effectiveness

Think influencer marketing is too expensive? Think again.

Micro influencers provide cost-effective campaigns that deliver strong ROI.

Instead of spending your budget on one mega influencer with a low engagement rate, you can collaborate with multiple micro-influencers for more targeted reach and better engagement.

More impact, less spend - it’s a win-win.

When a micro-influencer genuinely loves your brand, gifting becomes a powerful tool. Rather than a transactional post, their content feels organic, authentic, and enthusiastic because it is.

A thoughtfully gifted product can spark genuine excitement and lead to multiple shares, stories, or even long-term loyalty.

It’s not just about exposure; it’s an emotional connection that resonates with their tight-knit community.

How to Identify the Right Micro Influencer for Your Brand

Choosing the right micro influencer can make or break your campaign. Here are a few tips on finding the perfect fit:

Look Beyond Follower Count. Engagement matters more than numbers. Check how often their audience interacts with their content.
Ensure Niche Relevance. The influencer’s content should align with your brand’s values and target audience.
Analyse Their Content Style. Does their tone match your brand’s? Do their posts feel authentic or overly promotional?
Check Audience Demographics. Ensure their followers align with your target customers.
Use Influencer Platforms. Tools like The Influence Room help brands find micro-influencers based on key metrics and audience insights.

Dan at The Influence Room described how the platform finds the perfect influencers for them, stating:

"We focus on finding micro-influencers who align with the brand’s values and target audience. Their engagement rate, authenticity, and niche content are key indicators of their effectiveness in driving real results."

Potential Challenges with Micro Influencers

While teaming up with micro-influencers comes with a lot of perks, there are a few hurdles to consider as well:

Limited Reach
One of the most apparent drawbacks is their smaller audience size.

Sure, micro-influencers often boast higher engagement rates, but they just can’t match the sheer numbers that mega influencers bring to the table.

However, if you aim to engage with a specific niche audience, this might not be a deal-breaker for your brand.

Managing Multiple Influencers
Collaborating with several micro-influencers means you'll need to put in more effort and coordination.

Brands might find themselves dedicating extra time to nurture these relationships, craft campaign briefs, and keep an eye on the results.

However, influencer marketing platforms like The Influence Room can help streamline this process and ensure everything runs smoothly.

Micro Influencer Campaign Examples

Seeing micro-influencers in action is the best way to understand their impact. Here are some standout campaigns that showcase their effectiveness through their content:

Holland & Barrett: A Cosy Autumn Night in

As the nights got longer and the air a little chillier, Holland & Barrett teamed up with micro-influencers to set the perfect cosy vibe.

Think herbal teas, scented candles, and wellness must-haves - everything you need to wind down properly.

The result? A campaign that really hit home, racking up 895K views, reaching 1.4M people, and delivering 1.7M impressions.

When it comes to self-care, people love a little inspiration.

La Redoute: Valentine’s Day Ready

Valentine’s Day isn’t just about romance, it’s about looking and feeling your best.

La Redoute got together with micro-influencers to serve up outfit inspo, dreamy home decor, and thoughtful gift ideas.

With content that felt both stylish and totally doable, the campaign struck a chord, pulling in 684K views, a 928K reach, and 1.1M impressions.

Turns out, people love a little help in making the day extra special.

Barry M: Show Us Your Party Look!

Glitter, glam, and bold colour! Barry M brought the party this season.

Teaming up with micro-influencers, they launched a vibrant campaign encouraging creators to share their ultimate party looks using Barry M’s boldest products.

Think shimmering eyes, glossy lips, and all the sparkle.

The campaign generated 49K views, a 65K reach, and 74k impressions from only eleven microinfluencers, which acts as proof that when your community’s having fun, your brand shines.

FAQs

What is a micro-influencer?
A micro-influencer is someone with 1,000–100,000 followers who focuses on a specific niche. They're often seen as trusted voices within their community.

How much do micro influencers get paid?
Rates vary, but in the UK, micro-influencers typically earn £100–£1,000 per sponsored post. This depends on their niche, engagement, and the brand’s budget.

What is the average reach of a micro influencer?
With strong engagement (often around 38%), their posts can reach 3,800 to 19,000 people, depending on follower count.

What are the disadvantages of micro influencers?
Micro-influencers can be brilliant for engagement and niche targeting. However, they’re not without challenges. Some of the main drawbacks include:

Smaller reach compared to bigger-name influencers
More complex management if you're juggling lots of creators at once
Content misfires, where posts don’t quite match your brand tone or feel a bit off

They’re still a valuable part of many campaigns, but it’s worth going in with your eyes open and a clear strategy.

Are micro influencers more trustworthy?
Yes. Their smaller, more engaged audiences see them as authentic and relatable, often building trust through personal, niche content and selective brand partnerships.

Do micro influencers get more engagement?
Typically, yes. Their loyal, niche audiences are more likely to interact with posts and trust recommendations, leading to higher engagement rates than larger influencers.

Final Thoughts

The influencer marketing landscape is shifting, and micro-influencers are at the forefront.

They offer brands a unique opportunity to build authentic relationships, create meaningful content, and drive real results.

If you’re ready to cut through the noise, connect with your audience, and make an impact, micro-influencers are the way forward.

So, if you’re a brand looking to elevate your brand and marketing efforts and drive genuine conversations, consider incorporating micro influencers into your strategy. Book a demo with us today!

Game-Changing Updates: Supercharge Your Brand & Influencer Strategy

Why Influencer Marketing Should Be Effortless: How We’re Making it Happen

Let’s be real - collaborating with influencers should be effortless for brands. But between endless outreach, slow replies, and missed opportunities, the process can feel more frustrating than fruitful.

It can feel like you’re spinning your wheels. You try to get things moving, but it just doesn’t come together quickly enough.

That’s why we’re rolling out three game-changing new features, each designed to take the hassle out of influencer marketing and put the power back in your hands.

These features were created with YOU in mind to help save time, create strong partnerships and get results that matter for your brand's campaigns.

Get ready to change the way you discover, connect, and collaborate on The Influence Room. Here’s what’s new and why it matters.

Unlock Influencer-Led Campaigns Before Your Competitors Even Know They Exist

The Problem: You're Losing Out on the Best Creators

By the time you’ve found the right influencers, your competitors have already locked them in.

The best creators move fast, and if you’re relying on slow, manual outreach, you’re missing out on high-impact partnerships.

You’re not just missing opportunities; you’re losing the chance to work with influencers who are the perfect fit for your brand.

That’s why we built Influencer to Brand. Now, influencers pitch you tailor-made campaign ideas developed for their audience.

The Solution: Influencers Pitch to You

With Influencer to Brand, the roles are reversed. Instead of chasing influencers, they approach you, pitching campaign ideas based on personal milestones like getting married, having a baby, moving house or training for a marathon.

By launching campaigns around these moments, influencers connect with their audience on a deeper level, sharing real experiences.

Brands can step in at the right time, partnering on content that feels genuine and meaningful and creating more impactful connections than traditional campaigns ever could.

No more waiting, no more guesswork, and no additional cold outreach. Just ready-to-go collaborations you can bid on before the competition even gets to see them.

Why It Works for You:

You’re in Control, Not the Competition – Get early access to influencer-led campaigns before other brands even know they exist.
Smarter Spending, Bigger Impact – Bid on opportunities that align with your goals and make the most of your budget. Now, you can focus on the campaigns that truly reflect your brand.
Effortless Collaboration – A frictionless process translates to faster deals, stronger partnerships, and no wasted time.

Instead of battling in an oversaturated market, you’ll be securing authentic, high-impact influencer partnerships when it matters most.

Stop Waiting: Push Campaigns Forward with WhatsApp Integration

The Problem: Slow Responses Are Getting You Down

You send a message, follow up, and then... crickets. The silence is deafening.

Meanwhile, deadlines slip, campaigns stall, and you’re stuck chasing responses instead of moving forward.

Email isn’t cutting it anymore, brands need a faster way to connect with influencers.

That’s why we’ve built WhatsApp Integration, a groundbreaking feature that puts instant, real-time communication at your fingertips.

The Solution: Instant, Direct Communication on WhatsApp

With WhatsApp Integration, you can now message influencers where they already are.

Everyone already uses WhatsApp to communicate. Now, you can use it to stay connected with influencers. It’s time to speed up your process and get your campaigns shipped faster.

This means no more lost emails and no more waiting days for a reply. Just real-time conversations that keep campaigns running at pace.

Why It Works:

Faster Replies, Faster Campaigns – Receive instant replies and speed up influencer activations. The quicker the communication, the quicker the campaigns get up and running.
Higher Engagement, Less Friction – Connect through a familiar, everyday platform that influencers already use, making interactions feel more natural.
Guaranteed Visibility – Your messages get seen, and your deadlines stay on track.

For brands, this means quicker campaign launches, better influencer activation, and an easy way to manage collaborations.

When communication is this effortless, collaborations happen quicker, and campaigns launch without unnecessary delays.

Create Briefs in Seconds: Let the AI Opportunity Generator Handle the Heavy Lifting

The Problem: Writing Campaign Briefs Still Takes Too Long and Misses the Mark

Crafting the perfect influencer brief isn’t easy.

Spend too little time, and you get the wrong influencers. Spend too much, and it’s still unclear, leading to misaligned expectations and wasted effort.

On top of that, writing a strong brief can take up to 45 minutes, time that is better spent elsewhere since you can now do it in under a minute.

The Solution: AI-Powered Briefs in Seconds

We developed the AI Opportunity Generator. Instead of spending all that time writing and refining, you can now have an AI-powered brief ready to go in seconds.

With just a few simple inputs, you’ll have a clear, well-crafted brief ready to attract the best influencers.

Give yourself the gift of time – and improve the quality of your campaigns at the same time.

Why It Works for You:

Save Time, Launch Faster – Generate high-quality briefs in seconds instead of spending 45 minutes writing from scratch. The quicker the brief, the quicker you can move forward.

Improve Quality, Attract the Right Influencers – AI ensures your briefs are clear, compelling, and aligned with your campaign goals. Don’t waste time on briefs that don’t attract the right creators.

Stay Consistent, Maximise Impact – Every opportunity follows best practices, so you don’t have to worry about missed details or vague instructions.

Instead of spending hours on briefs that still might not work, you’ll have consistent, high-performing opportunities at your fingertips, helping you attract better influencers faster.

Your Shortcut to Smarter, Faster and More Impactful Influencer Marketing

The Influence Room is constantly evolving to make influencer marketing more efficient and impactful for you.

We understand time is money, and we’re here to help you maximise both.

We’re streamlining campaign processes, cutting out friction, and helping you collaborate faster and more successfully.

With these powerful tools, you can build stronger partnerships and execute campaigns that deliver real results - all while saving valuable time.

These tools aren’t just upgrades. They’re your shortcut to the faster, smarter, and more authentic influencer.

Ready to take your marketing to the next level? Book a call today and start executing smarter, more impactful influencer marketing campaigns.

How Brands Can Use Social Proof in Marketing

Why Social Proof is the Secret Weapon for Every Brand

The online population causes people to believe in actual users as much as they trust businesses.

Social proof is a crucial marketing component due to its function as the psychological bias by which people make choices based on what other people do (herd mentality).

Social proof in marketing provides brands with credibility in the form of user-generated content and word-of-mouth that boosts conversion rates in the market.

The new online marketplace needs social proof to succeed today. This change turns random doubt into confident customers who stop surfing and become dedicated loyal buyers.

But how do you strategically leverage social proof in marketing to maximise impact?

In this article, we’ll explore:

The psychology behind social proof in marketing and why it works.
The different types of social proof examples (and which ones drive the most conversions).
Actionable strategies to seamlessly integrate social proof theory into your marketing.

Let’s dive in.

What is Social Proof in Marketing?

Essentially, social proof in marketing is that humans watch what other people do in order to guide their decisions - especially where they are unsure.

Psychologist Robert Cialdini, author of Effect: The Psychology of Persuasion, discusses social proof theory and social proof psychology and the reason why we believe in a restaurant that has a massive queue or buy a product that has thousands of positive reviews.

Examples of social proof in marketing can be a powerful tool to create credibility and drive consumer behaviour.
From powerful testimonials to user-borne content, brands use social proof to establish trust, remove friction at purchase, and induce conversions.

The Psychology Behind Social Proof

Why is social proof psychology so powerful? That is because it appeals to deeply ingrained human behaviours, such as:

FOMO (Fear of Missing Out): Seeing others engage with a brand triggers a psychological urge to join in before missing out on something valuable or an experience.
Herd Mentality: People follow the crowd, assuming that if a group of others is making a decision, it should be correct.
Trust & Credibility: Consumers naturally doubt marketing messages, but they rely on the recommendations of peers, affected and real customers.

In the digital world of today, where attention spans are short and competition is fierce, leveraging social proof in consumer psychology can provide the difference between a potential customer clicking away or joining.

Why Social Proof Matters for Brands

In an era where clients are bombarded with advertising messages, trust is the ultimate currency - and social proof is one of the fastest ways to gain it.

When prospects know that others trust and recommend your brand, it creates a ripple effect that:

1. Builds Credibility and Trust

Humans trust humans, not corporations.

Whether it's customer reviews, influencer endorsements, or user-generated content, seeing real people endorse a product reduces uncertainty and enhances confidence in a purchase decision.

2. Enhances Brand Reputation and Authority

A strong brand isn’t just about awareness—it’s about authority.
When industry experts and impressive and happy customers constantly advocate your brand, it presents you as a leader in your location and as a force for future authentic brand partnerships.

3. Boosts Conversions and Sales

Social proof is not perception - it converts into bottom-line sales.

Why? When consumers see evidence that another product is being loved, they're more inclined to take action and join in.

The correct strategy can transform passive browsers into active customers and activate customers among faithful defenders.

How to Successfully Use Social Proof as a Brand

Including social proof in marketing in an effective manner requires more than aggregating admissibility or featuring customer endorsements.

It is about using actual, relevant and strategic social proof examples that connect with your target audiences.

These are a few methods that brands can effectively leverage social proof to create trust and conversion:

1. Leverage Customer Reviews and Testimonials

Customer reviews represent a robust form of social proof because they are word-of-mouth endorsements that come from your customers and reflect their genuine experiences. To unlock the greatest potential of this type of social evidence:

Showcase Positive Reviews: Highlight your website, product pages and shining reviews on social media to create reliability.
Respond to Negative Reviews: Always reply to negative comments with a positive, well-thought-out and creative response, showing that your brand has given importance to the customer's comment and is keen to improve it.
Use Real Customer Names and Photos: Using real customer names, photos, and even videos on the fan makes them more credible.

2. Collaborate with Influencers and Leaders

Collaboration with the concerned or compassionate leaders in your industry can turn out to be a game-saver for your social proof procedure.

The sole catch here is to find out the influencers that represent your brand beliefs and attract your target users. While making use of influencers:

Choose the Right Influencers: Choose influencers whose followers resemble your target buyers and who truly relate to your product or service.
Encourage Authentic Content: Allow influencers to create authentic material that shows your product in a way that makes their audience feel naturally connected to it.
Track and Showcase Results: If an influencer’s endorsement drives traffic or conversions, use this data to showcase the effectiveness of your partnership in future campaigns.

3. Highlight User-Generated Content

User-generated content (UGC) is one of the most authentic and relatable forms of social proof, make sure you are making the most of collaborating with micro-influencers.
Encourage your customers to share images, videos, or reviews of how they've been with your brand. It helps make your product human and promotes a feeling of belongingness. This is the way to benefit from UGC:

Create a Branded Hashtag: Encourage customers to use a unique hashtag when posting about your brand so that you can easily collaborate and display their content.
Feature UGC on Your Website and Social Channels: Showcase UGC across your digital platforms to make your customers feel valued and inspire others to follow suit.
Run Contests and Campaigns: Engage consumers with UGC campaigns or competitions, offering encouragement for them to share material relevant to your brand.

4. Use Case Studies and Success Stories

Case studies and success stories allow you to present your product or service in action, demonstrating the results in the real world.
This form of social proof in B2B settings is particularly powerful, but it can be equally effective in B2C marketing.

To make the most of case studies:

Focus on Specific Results: Demonstrate how your product or service solved a problem or produced an actual benefit for the customer.
Incorporate Data and Metrics: Define the extent of success as an average effect, such as an increase in sales, reduction in time consumed, or an enhancement in the satisfaction of the customer.
Make It Relatable: Keep your case studies connected with your potential clients by including customers or circumstances they can associate with.

5. Show Social Media Engagement

A brand's fans or the likes can be an understated source of social proof. If you have a solid social following, let it do the job for you:

Showcasing Engagement Metrics: If you have reached landmarks - such as reaching a milestone number of fans, having engagement, or being awarded - showcase them on your site or your marketing campaigns.
Share Positive Social Mentions: Track and share your brand on social media, particularly when the affected, industry experts, or happy customers are praising you.
Encourage Social Sharing: Include easily used social sharing buttons on your website and encourage users to share their content.

6. Use Trust Seals and Certifications

Trust seals, certification, and industry awards can grant significant rights to your brand and ensure customers that they are safer while making a purchase.

To use trust seals effectively:

Display Prominently: Place associated trust seals or certifications next to product descriptions, checkout pages, or wherever customers may hesitate regarding security or quality.
Use Verified Platforms: Trust seals from renowned platforms like Google, Amazon, or third-party certification agencies show customers that your brand is trustworthy.

7. Create a Sense of Urgency with Social Proof

FOMO (Fear of Missing Out) can be a powerful motivator when combined with social proof in marketing. To implement this strategy:

Display Real-Time Activity: Demonstrate how many users are viewing a product right now or how many products have been sold in the last few days in order to create a sense of urgency.
Leverage Limited-Time Offers: Emphasise how well-liked the product or proposal is and offer limited-time availability to press customers to act quickly.

By implementing these social proof strategies in your marketing campaign in a strategic manner, your brand can establish trust, deepen customer relationships, and increase conversions.

The key is to make your social evidence sound real and relevant and align with your brand's goals and values.

With the proper approach, social proof in marketing can be the make-or-break element of your marketing campaign.

Common Mistakes to Avoid

While social proof in marketing can be a potent tool for building trust, it must be strategically applied.

Most brands, however, make general mistakes that not only bring down the power of social proof but also could backfire and damage their image.

One of the greatest pitfalls is using dishonest or exaggerated social proof.

Forged testimonials, inflated follower counts, or misrepresentative endorsements. These instil mistrust and potential lawsuits.

The second mistake is ignoring bad reviews or failing to respond to customer grievances. In the marketplace of today's consumer-oriented society, your response to criticism might be as important as your response to praise.

Finally, loading your marketing with social proof that is not pertinent to your group will water it down and make your message insignificant and phoney.

FAQs

What is the meaning of Social Proof?
Social proof is when people look at what others are doing to help them decide what to do, especially when they’re unsure. It’s basically the idea that if a lot of people are doing something, it must be the right thing to do.

What is social proof in influencer marketing?
In influencer marketing, social proof is when influencers and their followers make a product or service look legit. When people see influencers using and recommending something, they’re more likely to trust it and want to buy it too.

Why is social proof important in marketing?
Social proof in marketing is a big deal because it makes people feel like they’re making a safe choice. If they see others loving a product, they’re more likely to trust it and buy it too - it’s the whole "everyone else is doing it, so it must be good" effect.

What is social proof in consumer behaviour?
In consumer behaviour, social proof is when people follow the crowd. If they see a bunch of others buying or recommending something, they take it as a sign that it’s a good choice and go along with it.

What is social proof theory in digital marketing?
Social proof theory in digital marketing is all about using the fact that people trust what others are doing. Things like reviews, testimonials, and influencer endorsements help build trust and make people more likely to buy.

How do you build social proof?
To build social proof, you want to show off positive feedback—things like customer reviews, testimonials, case studies, and awards. The more you can show that others love what you’re offering, the more trust and credibility you build.

Looking Forwards

Social proof in marketing is a crucial element in shaping consumer decisions and building a sustainable brand with trust as a key element. When used correctly, it can help increase your reliability, increase customer's busyness and run conversions.

Now is the time for your brand to start integrating the social proof theory with consideration and strategy into its marketing efforts.

Whether it's using authentic reviews, collaborating with influencers, or showcasing real customer experiences, the key is that your social proof resonates with your audience and your brand values.

Ready to take your social proof strategy to the next level and elevate your brand?

Discover how The Influence Room can help your brand build real trust and boost conversions. Book a demo with us now!

How to Collaborate on Instagram: Find the Perfect Creators

How to Collaborate on Instagram

Want to expand your brand’s reach and boost engagement? Instagram collaborations with influencers can help you tap into engaged audiences, build trust, and drive real conversions. But to make collaborations work, you need a clear strategy.

Customer Success Manager at The Influence Room, Caoimhe Reddy said: ‘Because when creators genuinely love a brand, their audience listens.’

The key to success lies in authentic, honest content that builds trust, keeps people engaged, and fosters long-term customer loyalty.

When finding the perfect influencers to partner with for your brand, prioritising genuine connections is key, and you can do this by using an Instagram influencer agency.

Make sure to prioritise the influencers which align with your brand voice, values and behaviour for the best results, utilising their influence.

Collaborating with influencers can be a game-changer for your brand's success.

How to Collaborate on Instagram Using the Collab Feature

What is it?

The Instagram Collab feature lets two users co-author a post or reel, sharing it on both accounts. If you’re wondering how to collaborate on Instagram after posting, you can invite a collaborator even after your content is live.

If you’re new to this feature and unsure how to add a collaborator on Instagram, simply go to your post settings, select “Tag People,” and choose “Invite Collaborator.”

Why Brands Should Use Instagram Collabs to Their Advantage

Boosts Reach & Engagement - Content appears on both accounts, doubling exposure and increasing interactions.
Enhances Credibility - Feels more authentic when shared by influencers, building trust with their audience.
Improves Performance - Shared engagement helps posts gain traction on Instagram’s algorithm.
Simplifies Analytics - Brands can directly track performance without relying on influencer reports.
Cost-Effective - Maximises organic reach without extra paid promotions.

The Instagram Collab feature has seriously changed the game for influencer marketing, making collaborations faster and more effective than ever.

When brands want to amplify their campaigns, this tool is a game-changer for driving engagement and improving results.

If you’re wondering how to add a collaborator on Instagram for future posts, consider integrating this step into your content planning to streamline the process.

Always keep in mind that collaboration is the key to success!

Define Your Goals

Before jumping into Instagram collaborations, it’s crucial to define your goals. What does success look like for your brand?

Setting clear objectives ensures you’re not just going through the motions - you’re maximising the impact of your influencer partnerships.

Before collaborating, define your key goals:

Brand Awareness – Reach a wider audience through influencer partnerships.
Engagement – Boost likes, comments, and shares to increase visibility.
Sales & Conversions – Build trust first; direct sales often come later.
KPIs to track – Monitor reach, engagement rate, follower growth, and website clicks.

Knowing how to collaborate on Instagram starts with a rock-solid strategy. A clear, well-planned approach ensures that your Instagram collabs deliver real value and elevate your brand.

Know Your Audience

Successful influencer collaborations start with one thing: knowing your audience.

To make your Instagram collabs count, you need to identify key factors like age, interests, location, and online behaviour.

But here’s the trick - don’t just go for any influencer. Choose creators whose audience matches your ideal customer profile. That’s how you attract the right followers and see real results.

To find the right influencers, consider working with an Instagram influencer agency. These agencies help brands connect with creators whose audience aligns with their target markets.

A prime suggestion could be The Influence Room, which offers a unique approach to influencer partnerships.

Thus allowing brands and creators to collaborate through value exchange, ensuring for authentic and mutually beneficial relationships.

Top Tip: Don’t overlook the micro-influencer market, as they often form more genuine, communicative relationships with their followers.

How to Collaborate on Instagram: Research and Shortlisting Creators

As we’ve said before, researching and finding the best influencers is key for a successful collaboration. But how do you find them? It’s easier than you think.

Many tools can simplify influencer discovery. Use Instagram hashtags, recommended profiles, and influencer databases like The Influence Room to find creators. Looking at past successful Instagram collabs can also help you refine your strategy.

Don’t just pick influencers based on their follower count. Look for high-quality, engaging content and real, organic interactions.

Authentic engagement is key. For example, Caoimhe recommends to ‘look at comment sections—real engagement has actual conversations like the influencers replying or not the same generic emoji from the same people every time.’

Taking enough care in the research and planning before a campaign and a collaboration will lead to better results and have a longer-lasting impact on the intended audience.

Also, in Caoimhe’s words, ‘look at their audience insights, not just their vibe. Check demographics, interests, and past brand collabs as well as making sure the content is the right vibe when scrolling.’

Assess Credibility and Authenticity

When it comes to influencer collaborations, it’s crucial to work with creators who bring real value to your brand. Not every influencer will align with your goals or resonate with your audience.

It is important to review the influencer’s past collaborations and check if they’ve worked with brands before or what has and hasn’t worked.

Caoimhe has previously stated when working with influencers that: ‘If their content looks rushed, their engagement is all over the place, or their audience isn’t interacting, it’s a no.’

As a brand, you want to work with creators who reflect your brand’s aesthetic and values. Authentic connections and alignment are crucial to driving genuine engagement.

Caoimhe, an expert in influencer partnerships, questions: ‘Check how they talk about things, not just what they post. Do they care about topics that matter to your brand? Have they used similar products before?’

Reach Out and the Drawbacks

Reaching out to influencers may seem simple, but finding the right fit for your brand can be challenging. Understanding how to collaborate on Instagram effectively helps streamline the process.

Outreach Challenges & Solutions:

Time-consuming? Personalise messages, but streamline the process by using templates and contacting multiple influencers at once.
Uncertain responses? Follow up strategically and be clear about what’s in it for them.
Transparency issues? Use analytics tools to verify engagement rates before committing.

How The Influence Room Can Help You with Instagram Collabs

The Influence Room simplifies influencer discovery by eliminating the hassle of direct outreach. With a ready-made, easily customisable list of influencers across all categories, there's a perfect match for every brand.

Caoimhe Reddy of The Influence Room emphasises the power of authentic connections, stating,‘It connects brands with creators who actually want to work with them, so the content is fun and beneficial for the creator and the brand.’

The platform will help you to:

Connect with the Right Creators – It links brands with influencers whose content and audiences align with your brand, ensuring authentic partnerships.
Engagement Transparency – View key stats and assess the influencer’s authenticity and content before making decisions.
Save Time & Scale Faster – Speed up the collaboration process with a platform designed to help you find the perfect influencer match, fast.

Measure Performance and Optimise

Measuring the performance of your campaigns as a brand is crucial as it helps you gain an understanding of what works and what doesn’t work.

You can then change and implement new things in your strategy to develop your ideas and content, ultimately leading to an increase in engagement and a rise in notoriety.

Key metrics to keep an eye on:

Track Engagement - Monitor likes, comments and shares to see how well the content is resonating with your audience
Monitor Conversations - Keep an eye on your web traffic and whether your brand is cropping up in conversations or trending online due to a specific collab.
Evaluate the ROI - Assess the return on investment of your brand. Remember to compare the value generated to the campaign cost to determine the success of the campaigns run.

Once you have gathered performative data, refining your approach and adjusting it based on your insights is important. Learning from each campaign and deciding what to do differently on the next or what to keep the same is crucial to making each future collaboration more effective.

Here are a few examples:

See what content has been done well and replicate it, or you can always tweak previous content as well.
Use different filters to refine your audience and influencer targeting, helping you discover what works best and performs better—all while learning how to collaborate on Instagram effectively.

FAQs

How do I enable collaboration on Instagram?

To enable collaboration on Instagram, when creating a post or reel, tap "Tag People," then "Invite Collaborator," search for the account, and tap to invite them.

Why can't I add a collaborator on Instagram?

You might be unable to add a collaborator to an Instagram post due to account settings, restrictions, or not meeting eligibility requirements, such as having a public account and the invited account following you.

How do you collaborate with someone on Instagram after posting?

To collaborate with someone on an Instagram post after you've posted it, you can edit the post, tap "Tag People," and then select "Invite Collaborator" to add them.

How many followers do you need to collab on Instagram?

You don't need a specific number of followers to collaborate on Instagram; the Instagram Collab feature is accessible to all users, regardless of their follower count.

How do I add a collaborator to my Instagram collection?

To add a collaborator to an Instagram collection, save a post to a new collection and toggle on the "Collaborative" option, then invite friends to join.

How do you share as a collaborator on Instagram?

To share content as a collaborator on Instagram, create a post as usual, then tap "Tag people," then "Invite collaborator," search for the account, and tap "Done" before sharing

Make Instagram Collabs Work for Your Brand

The right influencer partnerships can expand your reach, build trust, and drive real results. Whether you want more engagement or better brand awareness, Instagram collaborations can get you there.

Ready to elevate your brand with strategic Instagram collabs? Book a demo now to connect with the perfect influencers for your brand—faster and more effectively

The Fitness Influencers (UK) Perfect for Your Brand | 2025

Why Fitness Influencers Are Essential for Brand Growth

The rise of fitness influencers and the fitness industry in the UK is thriving, and social media influencers are playing a significant role in shaping this landscape.

With millions of users seeking workout inspiration, nutrition advice, and fitness motivation on platforms like Instagram, TikTok, and YouTube, influencers have become key figures in the industry.

For brands, the role of a fitness influencer presents a powerful opportunity to connect with a dedicated and engaged audience.

Whether promoting activewear, supplements, or fitness apps, these partnerships can boost credibility, increase brand awareness, and drive sales.

Below, we highlight the top fitness influencers (UK) across various platforms, detailing their audience reach and successful collaborations to help brands choose the perfect influencers for their campaigns.

Instagram Fitness Influencers (UK)

Fitness and gym influencers on Instagram do more than just post workouts—they build trust, spark engagement, and turn followers into loyal customers.

Their authentic content puts your brand in front of the right audience in a way that feels natural, not sales-y.

Want to stand out in the crowded fitness market? Partnering with the right influencer could be your best move.

Leading Macro Instagram Fitness Influencers (UK)

Aimee Fuller (@aimee_fuller)

Facebook: @aimeefullersnow, X: @Aimee_Fuller

Aimee Fuller is a former Olympic snowboarder turned fitness influencer who shares adventure-driven workouts and high-intensity training sessions.

She inspires her audience with a mix of action sports, functional fitness, and motivational content to her 119k Instagram followers.

Campaign Success: Aimee partnered closely with several top brands, showcasing her commitment to sustainability, wellness, and innovation.

She teamed up with Primrose's Kitchen to showcase their natural, wholesome foods, where her content emphasised the importance of clean eating and the benefits of organic, nutrient-dense ingredients.

Her partnership with the brand helped amplify the message of nourishing the body with products that support a healthy, balanced lifestyle.

Additionally, Aimee worked with Sky on the Invitation to the Plastic Nile campaign, raising awareness about the environmental impact of plastic pollution

Her content helped push the conversation around reducing plastic consumption, particularly concerning the Nile River, to encourage global action towards sustainability.

Amara Kanu (@amarakanu)

Amara Kanu is a wellness coach and fitness influencer expertly known for promoting a holistic approach to health with 502k Instagram followers.

She creates content focused on women’s fitness, mental well-being, and healthy living, empowering her audience to prioritise self-care.

Campaign Success: Amara partnered with Nutiva on their 'Coconut Challenge', where her content promoted the health benefits of incorporating coconut-based products into daily routines.

Her content helped the campaign generate 453k views, 584k reach and 708k impressions. With her content alone having 394k views, 494k reach and 594k impressions.

Through this campaign, she showcased Nutiva’s range of coconut oils and snacks, inspiring her followers to take on the challenge and embrace the versatility of coconut in their diets.

Amara also teamed up with Simply Meds, promoting their six-month supply of hayfever products and vitamins.

Her content focused on the convenience and effectiveness of the brand’s offerings, highlighting how they could help manage seasonal allergies and support overall health.

The content garnered 377k views, 491k reach and 591k impressions. This was around half of the campaign totals of 454k views, 794k reach and 939k impressions.

Through her partnership with Simply Meds, Amara provided valuable insights into managing hayfever while maintaining a healthy lifestyle.

Emily Mouskides (@emilymouu)

TikTok: @emilymouu

Emily Mouskides is a body positivity advocate and personal trainer who shares strength-training routines, mindset tips, and home workouts with her 132k Instagram and 49.2k TikTok followers.

Her inclusive approach encourages followers to embrace their fitness journey at any level.

Campaign Success: Emily worked with a range of exciting brands, blending her passion for fitness with new ventures in travel and luxury.

She collaborated with Affordable Fitness (Soho), promoting the topnotch gym's reputation as Soho’s newest fitness destination.

Through her content, Emily generated 52k reach and 57k impressions from one piece of content. With the campaign as a whole having 103k reach and 121k impressions.

Emily highlighted the gym’s state-of-the-art facilities and motivating environment, driving interest and encouraging her audience to experience the club for themselves.

In addition to her fitness-focused work, Emily ventured into the travel and luxury space with Virgin Voyages, promoting their Cruise the Med campaign, which included destinations like Barcelona.

Although not directly related to fitness, Emily’s collaboration with Virgin Voyages marked an exciting expansion into the world of travel.

Her content showcased the luxurious experience of cruising with Virgin Voyages, inspiring her followers to explore new horizons and indulge in a truly unique Mediterranean getaway.

Jade Jones OBE (@jadejonestkd)

Jade Jones OBE is an Olympic gold medalist, European champion and fitness influencer who shares high-intensity training techniques, endurance workouts, and sports conditioning routines with her 194k Instagram followers.

Campaign Success: Jade worked with several renowned brands, combining her expertise in wellness and personal growth with her passion for relaxation and self-improvement.

She partnered with Stoke Park to promote their Autumn Spa Retreat, where her content highlighted the luxurious spa experience set in the stunning countryside.

By sharing her personal retreat experience, Jade encouraged her audience to unwind and indulge in a rejuvenating getaway, offering them a chance to relax and recharge in a serene environment.

Jade also collaborated with Phoenix Tribe on their Unlock the Secrets to Awaken Your True Self! Campaign.

Her content helped promote the brand’s focus on personal development and empowerment, as she shared her insights into unlocking one’s potential and embracing inner growth.

Through this collaboration, Jade inspired her followers to explore their own journey of self-discovery and transformation.

Rising Micro Instagram Fitness Influencers (UK)

Ben Carter (@bencarter1)

TikTok: @ben1carter

Ben Carter is a fitness coach who shares strength-building workouts and wellness tips for everyday fitness enthusiasts. He has 69.7k followers on Instagram and 63.5k on TikTok.

Campaign Success: Ben Carter is a fitness and gym influencer who has recently collaborated with Prep'd Protein to showcase their meal offerings for the new year.

In his content, Ben shares his experiences trying various Prep'd Protein meals, highlighting their convenience and nutritional benefits.

His content provides viewers with an authentic look into incorporating these meals into a balanced diet, aiming to inspire healthier eating habits among his audience.

The campaign as a whole at the time of writing has generated 109k views, 264k reach and 316k impressions. Ben’s content alone garnered 29k reach and 38k impressions.

CJ Challenger (@cjchallenger)

TikTok: @cjchallenger

CJ Challenger specialises in callisthenics, mobility training and also boxing, offering tips on flexibility and injury prevention. He has 12.2k Instagram followers and 2.1k on TikTok.

Campaign Success: CJ Challenger is a content creator who has recently collaborated with Holland & Barrett to showcase their Performance Engineered gym range.

In his content, CJ shares his experience incorporating whey and plant-based proteins, pre-workouts, and sports supplements into his fitness routine, highlighting their benefits for muscle growth, endurance, and recovery.

His content aims to educate and inspire his audience to make informed fitness choices while integrating the range of products into their own routines. It contributed to the campaign’s success, with a total of 277k views, 150k reach and 177k impressions.

Elle Spibey (@ellespibey_fit)

TikTok: @ellespibey

Elle Spibey is a personal trainer and online coach specialising in fitness and mobility training. She has cultivated a dedicated following of 58.2k on Instagram and 3.5k on TikTok, where she shares expert tips on flexibility and injury prevention.

Campaign Success: Elle Spibey recently collaborated with Step One Clothing to promote their Cosy New Year Fits collection.

In her content, she showcased the comfort and versatility of Step One's apparel, integrating their pieces into her daily routines and workouts.

Her authentic presentations resonated with her audience, inspiring them to consider Step One Clothing for both active and leisurewear. Elle’s content alone had 29k reach and 33k impressions.

This partnership significantly boosted the campaign's reach and engagement, contributing to its overall success. With the campaign generating 100k views, 536k reach and 603k impressions.

George Eghator (@georgeonsports)

TikTok: @george_eghator

George Eghator is a UK-based content creator and former American football running back who focuses on sports content, particularly American football, rather than general fitness. He has 18.9k followers on Instagram and 2.1k on TikTok.

Campaign Success: He has collaborated with FootActive, promoting their sport insoles designed for high-impact activities to enhance comfort during his training sessions. The campaign generated 29k reach and 33k impressions.

Additionally, George has partnered with CLIF Bar, showcasing their energy bars as a vital part of his nutrition regimen to fuel his athletic performance.

His content helped boost the engagement numbers with the campaign having totals of 33k views, 25k reach and 29k impressions.

Through these collaborations, he provides his audience with authentic insights into products that support an active lifestyle.

TikTok Fitness Influencers (UK)

TikTok influencers aren’t just creating content, especially in the fitness sector —they’re shaping trends and driving real engagement. With short, high-energy videos, they make workouts, products, and brands go viral in seconds.

If you want to grab attention, boost credibility, and connect with a highly engaged audience, teaming up with the right TikTok influencer is the way to go.

Leading Macro TikTok Fitness Influencers (UK)

The Harte Sisters (@thehartesisters)

Instagram: @thehartesisters

The Harte Sisters, Talia and Giulia, are former GB skiers turned fitness enthusiasts who have built a strong social media presence by sharing their training routines, adventures, and active lifestyle.

They have cultivated a dedicated following, where they showcase their love for movement and sport. With 2.5m followers on TikTok and a further 892k on Instagram.

Campaign Success: The Harte Sisters recently collaborated with Junkyard Golf Club for their "Shoot your shot @ Junkyard Golf Club!" and "Junkyard Golf: Disco is dead" campaigns.

For the first campaign, their content helped contribute to the campaign having 222k reach and 258k impressions with 17k engagements.

Additionally, for the former, their content alone generated 334k reach and 367k impressions while the campaign totals of 866k reach and 1m impressions.

While Junkyard Golf isn’t fitness-related, the sisters used the platform to embrace fun opportunities away from their life of fitness and training.

Their content highlighted the playful and competitive side of mini-golf, bringing their audience along for an exciting experience outside of their usual fitness-focused activities.

Their collaboration resonated with followers, showing a balance between an active lifestyle and having fun, contributing to the campaign’s overall success.

Jade Carolan (@jadecarolanfitness)

Instagram: @jadecarolanfitness

Jade specialises in gym workouts and body transformations, offering expert fitness and nutrition content that makes living healthy both enjoyable and accessible.

She has amassed a loyal following of 250.8k on TikTok and 218k Instagram followers.

Campaign Success: Jade singlehandedly partnered with Ateria Health to create impactful content for IBS influencers, sharing valuable tips and insights on managing IBS through lifestyle and dietary changes.

Her content generated 84k reach and 93k impressions across one post.

Additionally, she collaborated with Celestyal Cruises to showcase the luxury and adventure of cruising across the Arabian Gulf, bringing her audience a glimpse of the unforgettable experiences offered by the cruise line.

Jade’s content generated a whopping 1.1m reach and 1.3m impressions in comparison to the campaign totals of 2.6m and 3.2m respectively.

Zaira Tary (@zairatary_roller)

Instagram: @zairatary_roller

Zaira Tary is a professional roller skater and fitness instructor with a background in dance and sports sciences.

With over 17 years of experience, she has performed and competed in Freestyle Slalom and Rollerdance worldwide, collaborating with brands such as Warner Brothers, Netflix, and Got Talent.

Zaira offers online classes and workshops, focusing on enhancing strength, endurance, and balance through roller fitness.

She has 185.7k followers on TikTok and 52k followers on Instagram.

Campaign Success: Zaira recently collaborated with New Nordic to promote their Hyaluronic Shot, a supplement designed to nourish the skin at its basal layer.

She joined forces with Dianne Buswell, a TV personality and dancer, to highlight the benefits of incorporating the Hyaluronic Shot into daily routines.

Her content alone generated 22k reach and 24k impressions. Which contributed to the campaign’s 103k views, 134k reach and 155k impressions.

Additionally, Zaira worked with Step One Clothing for their Black Friday Sale campaign, showcasing their apparel's comfort and versatility.

She helped contribute to the campaign’s success, garnering 170k reach and 193k impressions.

She integrated Step One's pieces into her roller fitness sessions, demonstrating how the clothing supports active lifestyles.

Suzi Murray (@suzionice)

Instagram: @suzionice

Suzi Murray is a figure skater who shares her passion for training, wellness, and nutrition on TikTok, with 1.2m followers.

With a dedicated following, Suzi provides expert advice on how to keep fit and healthy through engaging and educational content.

Campaign Success: Suzi recently collaborated with CLIF to promote their Ultimate Energy Bar.

In her content, she highlights the convenience and nutritional benefits of incorporating CLIF Bars into her diet to support her fitness goals.

This partnership resonated with her audience, offering practical solutions for healthy eating and fueling training, with her content having 24k views.

As a whole the campaign garnered 33k views, 25k reach and 29k impressions.

Through this collaboration, Suzi provides her followers with authentic insights into products that enhance wellness and support an active lifestyle, contributing to the campaign's success.

Rising Micro TikTok Fitness Influencers (UK)

Charles Fritzen (@charlexzfitness)

Instagram: @charlexzfitness

Charles Fritzen is a fitness influencer, personal trainer and gymnastics coach who shares his passion for training, wellness, and nutrition on TikTok and Instagram.

He provides expert advice on fitness routines, muscle building, and healthy living through engaging and educational content.

He has 104.3 followers on TikTok and 185k followers on Instagram.

Campaign Success: Charles recently collaborated with Prep'd Protein to showcase their protein-packed meals and snacks.

In his content, he highlights the convenience and nutritional benefits of Prep'd Protein, sharing his experience of incorporating their products into his diet to support his fitness goals.

Charles’s content contributed to 49k reach and 63k impressions. In comparison, the campaign as a whole generated 109k views, 264k reach and 316k impressions.

His authentic approach to meal prepping and fitness nutrition helps for an understanding of how to make healthier and more convenient food choices.

Josh Bradshaw (@jaybefit)

Josh is a fitness and gym influencer who shares his passion for training, wellness, and nutrition on TikTok.

With a dedicated following, Josh provides expert advice on fitness routines, muscle building, and healthy living through engaging and educational content. He has 66.8k followers on TikTok.

Campaign Success: Josh most recently collaborated with Gordon Rhodes to promote their Proper Protein Gourmet Sauce Mixes Gift Box.

In his content, he highlights the convenience and nutritional benefits of incorporating these gourmet sauces into his meals, enhancing flavor while maintaining a healthy diet. This helped the campaign have 55k views, 63k reach and 72k impressions.

Additionally, Josh partnered with Pepe's Piri Piri for the Fitness & Foodies on TikTok: Pepe’s Needs You! Campaign, which had 107k views.

He showcased how incorporating Pepe's Piri Piri sauces can add zest to meals, making healthy eating more enjoyable and flavourful.

Through these collaborations, Josh provides his audience with authentic insights into products that support an active lifestyle, helping them make healthier, more convenient food choices.

These partnerships have boosted engagement and reached fitness enthusiasts looking for practical, flavourful meal options.

Sophie-Ann Yasruddin (@sophieanneyas)

Instagram: @sophieanneyas.pt

Sophie-Anne Yasruddin is a London-based personal trainer and online coach dedicated to empowering women to feel confident both inside and outside the gym.

She has cultivated a loyal following, where she shares gym workouts, fitness tips, and motivational content. She has 69.7k followers on TikTok and 16.2k on Instagram.

Campaign Success: Sophie-Anne recently collaborated with Step One Clothing to promote their Black Friday Sale campaign.

She highlighted the comfort and versatility of Step One's apparel by seamlessly incorporating their pieces into her daily life and workouts.

Her genuine approach connected with her audience, encouraging them to explore Step One Clothing for both active and casual wear.

The content she created helped the campaign by generating strong engagement numbers, with 170k reach and 193k impressions.

Denisa Pop (@densfitness__)

Instagram: @densfitness__

Denisa is a fitness content creator and PT who shares her passion for training, wellness, and nutrition on Instagram.

Denisa provides expert advice on fitness routines, muscle building, and healthy living through engaging and educational content.

Campaign Success: Denisa recently collaborated with Prep'd Protein to showcase their high-protein, ready-made meals designed to save time while maintaining proper nutrition.

In her content, she highlights the convenience and nutritional benefits of incorporating these meals into her diet to support her fitness goals.

This partnership resonated with her audience, offering practical solutions for healthy eating. Whilst also contributing to the campaign, garnering 170k reach and 193k impressions.

Additionally, Denisa partnered with Holland & Barrett's Performance Engineered Gym Range, a scientifically tailored sports nutrition line designed to support fitness and well-being.

She showcased products such as pre-workout drinks, protein supplements, and energy bars, integrating them into her daily routines and workouts.

Her content helped the campaign generate 277k views, 150k reach and 177k impressions as a whole.

Through these collaborations, Denisa offers her followers practical advice on supplementation and meal planning, helping them make informed choices to support their fitness journeys.

YouTube Fitness Influencers (UK)

YouTube fitness influencers don’t just sell, they educate, inspire, and build loyal communities. With long-form content and deep audience trust, they create lasting brand impact.

If you’re looking for authentic promotion, high engagement, and long-term visibility, partnering with a YouTube fitness creator is a no-brainer.

The Fitness YouTubers Your Brand Needs

Donna Noble (@donnanoble65)

Instagram: @donnanobleyoga

Donna Noble is a yoga instructor and wellness advocate and founder of Curvesome Yoga, offering guided yoga sessions, mindfulness tips, and flexibility routines for all skill levels. She has 14.1k subscribers on YouTube and 17.2k followers on Instagram.

Campaign Success: Donna recently collaborated with Yogi Tea to celebrate National Yoga Day, helping the campaign generate 20k reach and 23k impressions.

In her content, she highlighted the harmonious blend of yoga and herbal teas, emphasising the importance of mindfulness and self-care in daily routines.

By integrating Yogi Tea's products into her yoga practice, Donna provided her audience with authentic insights into creating a holistic wellness experience.

This partnership resonated with her followers, inspiring them to incorporate both yoga and herbal teas into their wellness journeys.

Jess Green (@diaryofjess)

TikTok: @selfacceptancewithjess, Instagram: @selfacceptancewithjess

Jess is known for empowering content focused on self-acceptance, mental health, and body positivity.

She inspires her audience to embrace their authentic selves, offering motivational messages and practical tips.

With 98.5k subscribers on YouTube, 181.6k TikTok followers and 51.2k Instagram followers, Jess has built a supportive and engaged community.

Her content contributed to the campaign with a total of 263k views, 293k reach, and 358k impressions.

Jess combined adventure with self-empowerment through her content, reinforcing the importance of personal growth and enjoying life’s challenges.

Nicola McPeak (@littleniks)

Instagram: @little.niks

Nicola McPeak is a content creator who shares her passion for fitness and food.

While she has a smaller niche following on YouTube, her engaging content has translated well onto Instagram, where she provides her audience with fitness routines, healthy recipes, and wellness tips.

She currently has 2.01k followers on YouTube and 47.9k on Instagram.

Campaign Success: Nicola recently collaborated with Gordon Rhodes to promote their Proper Protein Gourmet Sauce Mixes Gift Box, in which the campaign generated 63k reach and 72k impressions.

In her content, she showcased how these gourmet sauces can enhance the flavor of healthy meals, providing her audience with practical solutions for nutritious and delicious cooking.

Additionally, Nicola partnered with Holland & Barrett to highlight their New & Trending products. Where her content contributed to the campaign receiving 143k views, 298k reach and 341k impressions.

She introduced her followers to the latest health and wellness products available at Holland & Barrett, offering insights into their benefits and how they can be incorporated into a balanced lifestyle.

How to Choose the Right UK Fitness Influencer for Your Brand

Finding the right fitness influencer isn’t just about follower count—it’s about genuine connections and brand alignment. Here’s how to choose the best fit:

Define Your Goals & Audience

Know what you want to achieve—brand awareness, sales, or engagement? Ensure the influencer’s audience aligns with your target customers. If you cater to beginners, a hardcore bodybuilding influencer might not be the best match.

Prioritise Engagement Over Followers

A smaller, highly engaged audience is more valuable than a large but passive following. Look for:

Authentic interactions (real comments, conversations)
Genuine recommendations (not just ads)
Consistent engagement (avoid sudden spikes that signal fake followers)
Assess Content & Brand Fit

Review their content—does it align with your brand values? Influencers who naturally integrate products into their content will drive better results than those who simply post ads.

Use Platforms to Streamline Your Search

Platforms like The Influence Room help you find influencers based on niche, audience, and engagement, saving you time and ensuring data-driven decisions.

Build Authentic Relationships

Engage with their content before pitching. When reaching out, personalise your message—explain why they’re a great fit rather than sending a generic offer. A strong, trust-based partnership leads to the best results.

Frequently Asked Questions (FAQs)

Who is the most popular gym influencer in the UK?

One of the most popular gym influencers in the UK is Joe Wicks, also known as The Body Coach. He gained widespread recognition for his fitness programs and has built a massive following on social media, particularly on Instagram and YouTube.

Who is the most famous female gym influencer in the UK?

Chloe Ting is one of the most well-known female gym influencers in the UK. She became internationally famous for her viral workout programs on YouTube, especially her free fitness challenges that gained millions of followers.

What are gym influencers called?

Gym influencers are commonly referred to as fitness influencers, fitness content creators, or gym bloggers. They share workout routines, fitness tips, nutrition advice, and general lifestyle content related to health and fitness.

Does Gymshark pay influencers?

Yes, Gymshark pays influencers as part of their affiliate and sponsorship programs. The brand collaborates with influencers to promote its products, offering compensation through sponsored posts, commissions on sales, and various other partnership deals.

Do fitness influencers get paid?

Yes, fitness influencers can make money through several revenue streams, including:

Brand Partnerships – Collaborating with fitness brands for sponsored content.
Affiliate Marketing – Earning a commission from sales made through referral links.
YouTube Ad Revenue – Making money from ads displayed on fitness videos.
Personal Training & Coaching – Selling customised workout plans or offering online coaching services.
Social Media Sponsorships – Getting paid to feature products on platforms like Instagram, TikTok, or Twitter.

Fitness influencers can turn their passion into a full-time career through these income sources.

Final Thoughts

The UK fitness influencer space offers a wide array of talent, from macro-influencers with massive reach to micro-influencers with highly engaged communities. No matter your campaign goals, partnering with the right influencer can enhance your brand’s presence and credibility within the fitness industry.

Looking to collaborate with the best fitness influencers? Book a demo with The Influence Room today and discover the perfect fit to elevate your brand.

The Best Influencers in London for Your Next Campaign [2025]

London is a global hotspot for creativity, fashion, and culture—ideal for influencer marketing campaigns. Whether you're seeking fashionistas, foodies, wellness experts, or travel enthusiasts, the city is packed with talent to elevate your brand.

In this blog post, we’ll explore the top influencers in London, spanning macro and micro influencers across multiple industries, to help you find the perfect influencer for your brand’s next campaign.

Top Fashion Influencers in London

In the dynamic world of fashion, London stands out as a beacon of style and innovation, thanks to its vibrant and diverse community of influencers.

These trendsetters showcase the latest looks and shape the industry's future with innovative and authentic content perfect for your brand’s latest campaign.

Macro Fashion Influencers in London

Louise Barker (@louiseinlondonnn)

Other Channels:

Tiktok: @louiseinlondonnn

Louise Barker is a renowned fashion influencer in London with a strong presence on Instagram with 169k followers and 5.6k on TikTok.

Showcasing high-end street style and luxury collaborations as well as an interest in beauty. She primarily appeals to her 66.7% female audience with the primary age group being 18-24-year-olds (29.3%)

Campaign Success:

Louise partnered with The Influence Room on multiple high-profile campaigns. She worked with O2, on live events, seeing the Smashing Pumpkins, RAYE as well as the exclusive First Look of Emily in Paris Pt. 2.

Much like Emily in Paris, London’s fashion scene effortlessly blends chic elegance with bold creativity, inspiring trends that captivate global audiences. Her content for the Emily in Paris event garnered brilliant numbers, with 927k views, 1.1m reach and 1.3m impressions.

Em Sheldon (@emshelx)

Other Channels:

X: @emshelx
YouTube: @emshelx

Em is a lifestyle and fashion influencer with a keen eye for high-street fashion, beauty trends, and luxury travel. Em Sheldon boasts an Instagram following of 240k, with 72% of her audience being female.

Campaign Success:

She worked with Jaguar to explore the Lake District in style with a Land Rover. She was also integral in driving engagements towards The Perfume Shop and spreading awareness around their previous Mother’s Day campaign.

Pallavi Raj (@myshadowbeats)

Other Channels:

YouTube: @myshadowbeats

Pallavi is a fashion-forward creator blending traditional Indian wear with modern trends, Pallavi is a must-follow for multicultural fashion brands and boasts a following on Instagram of 157k with 69.6% being females.

Campaign Success:

She joined up with Amazon on an exclusive Influencer Program, inspiring others to create their storefronts for paid benefits.

She has also collaborated with sportswear brand Step One Clothing, a campaign which garnered 490k impressions via Instagram and TikTok. Her content alone had 57k reach and 62k impressions.

Netta Epstein (@netta.___)

Netta is a fashion and fitness influencer combining athletic and leisure trends with everyday streetwear. Netta has 110k Instagram followers, with an audience of 65% females and 35% males.

Campaign Success:

She was very successful in helping promote the La Redoute London Pop-up Event.

Her content alone garnered 144k reach and 178k impressions, which helped generate 2.1m in reach and 2.5m in impressions for the campaign total.

Micro Fashion Influencers in London

Janet Williams (@justjanetsjourney)

Janet is a rising star in streetwear fashion with 12.4k Instagram followers. Janet has an engaged audience of young, trendy Londoners, with an engagement rate of 14.2%.

Campaign Success:

She has collaborated on multiple campaigns for major brands, namely, Charlotte Tilbury and Schuh.

She created a host of exciting and engaging content, especially for Schuh, where her content averaged 19k engagements per post.

Her Marc Jacobs - Daisy Wild campaign stands out the most with a whopping 882k impressions across the campaign as a whole.

Alexandra Athienitou (@alex.athienitou)

Other Channels:

TikTok: @alexathienitou

Alexandra is a fashion, beauty, and lifestyle influencer known for her effortlessly chic style and engaging content.

She shares a mix of high-end fashion, beauty tips, and travel experiences, inspiring her audience to embrace confidence and elegance in their everyday lives. She has 26k followers across both Instagram and TikTok.

Campaign Success:

Alexandra worked with a host of fashion brands, such as Hanky Panky, Preworn, and HQ Clothing, showcasing stylish and sustainable fashion choices.

Her high-quality content makes brand partnerships feel seamless. She blends aspiration with relatability, keeping her audience engaged and boosting brand awareness.

Most notable was her collaboration with Preworn, with her Instagram reel amassing 12k impressions and 10k reach.

Callum Sutherland (@28cal)

Callum is a fashion and lifestyle influencer known for his contemporary style and grooming content.

He shares a mix of streetwear, skincare, and everyday fashion, inspiring his audience of 16.7k Instagram followers to elevate their personal style and self-care routines.

Campaign Success:

Callum showcased the latest in fashion and grooming to her followers with Size? and Bulldog Skincare.

By producing top-notch content, he incorporates brand collaborations into his inspiring yet down-to-earth way of life, fostering significant interaction and increasing brand visibility with his loyal following.

Notably, with Size? his content helped generate 295k reach and 353k impressions across the campaign.

Deyvid Dimitrov (@davidoffsal)

Other Channels:

TikTok: @davidoffsal

Deyvid is a fashion, grooming, and lifestyle influencer known for his sophisticated style and skincare expertise.

He shares a mix of high-end fashion, grooming tips, and luxury lifestyle content. Inspiring his audience to embrace elegance and self-care, with 27k Instagram followers, and a niche follower base on TikTok with 3.6k.

Campaign Success:

David collaborated with Zelens, showcasing premium skincare solutions and highlighting the importance of effective skincare routines.

With his premium content, he smoothly weaves brand partnerships into his aspirational yet approachable lifestyle, generating robust engagement and boosting brand recognition within his loyal audience. His content had a total reach of 3.4k and impressions of 3.8k.

Top Food & Drink Influencers in London

London’s dynamic foodie scene is shaped by a diverse mix of influencers who ignite our taste buds, showcase different cultures, and fuel culinary adventures.

These influencers are key in expanding palates and elevating cooking experiences. Partnering with them allows your brand to connect with their engaged audiences and tap into their unique influence for your next campaign.

Macro Food & Drink Influencers in London

Carolina Trippar (@carotrippar)

Carolina is a popular foodie influencer, she shares mouth-watering restaurant reviews, recipes, and food experiences with her 450k Instagram followers, primarily engaging a diverse, food-loving audience.

Campaign Success

Carolina sampled multiple food product brands, such as Hello Fresh, which she incorporated into her cooking and inspired her viewers with new and inventive recipes to take note of.

In collaboration with Brindisa, she was able to review and sample the Legendary Spanish Torres crisps in her content.

This content was created to encourage her followers to indulge in the traditional flavours of Spain with Torres.

Izabella Jakubec (@shicocooks)

Other Channels:

TikTok: @shicocooks

Izabella is known for mouth-watering food photography and inventive recipes, showcased across her socials to 1m Instagram followers and 333.5k TikTok followers.

She is also the self-proclaimed creator of the viral Crushed Potato Pie and Potato Crust Wrap.

This showcases potential partnerships, her creativity and how she can offer something new and authentic when creating content.

Campaign Success:

Izabella pushed healthy eating with brands such as Grubby, as well as showcasing the plant-based recipes they had on offer.

With Andalusian Olives, she sampled and showcased the use of their Premium Extra Virgin Olive Oils in her cooking.

Her content was a great success, helping the campaign reach 688k and a further 755k impressions with Izabella’s post generating almost 50% of the total impressions with 330.5k.

Ramoan Gunter (@rgveganfood)

Other Channels:

TikTok: @rgveganfood

Ramoan is a leading voice in London’s street food scene, known for sharing bold flavours, hidden gems, and his unique take on vegan dishes through his social media.

With his 340k Instagram followers and 69k TikTok followers, his content blends food exploration with vibrant storytelling, making him a go-to creator for food brands.

Campaign Success:

Although Ramoan is primarily a food and drink creator, he has also leveraged the platform to share a variety of unique experiences, expanding his influence beyond just culinary content.

He partnered with O2 across several live events and music campaigns, differentiating from his usual food-based content.

Some notable campaigns include seeing Ice Cube generating 2.3 impressions and 1.9m reach, Justin Timberlake with 4.5m impressions and 3.7m reach and an Exclusive Disney+ Screening in Camden.

Lylaa Shaikh (@saltandshaikh)

Other Channels:

TikTok: @saltandshaikh

Lylaa is a rising star in the London food scene. She shares indulgent restaurant reviews, home-cooked meals, and global cuisine inspiration with her 171k Instagram followers and 104k TikTok followers.

Her content blends high-quality food content with engaging storytelling behind the ethnic cuisines around the globe she tries, making her a go-to influencer for people looking to try new bold flavours.

Campaign Success:

Lylaa worked closely with food brands like Hello Fresh on numerous campaigns to push their healthy and quick-to-prepare meals.

She also collaborated with Quorn showcasing their deli snacks and meat-free picnic hamper, her content generated 24k and 31k per post respectively for reach and impressions.

Micro Food & Drink Influencers in London

Winnie Lam (@winniefoodiemoments)

Winnie is a food, travel, and lifestyle influencer with 52.2k Instagram followers. Primarily known for her vibrant content showcasing culinary experiences and luxury getaways.

Her engaging storytelling and visually stunning posts inspire her audience to explore new dining spots and travel destinations, driving strong engagement and interaction.

Campaign Success

Winnie used the platform to connect with Whitbread for their Autumn menu and Virgin Voyages.

She contributed to 8.7m impressions and 82k engagements with the former, creating high-quality content which highlighted premium hospitality and unique travel experiences.

Through her engaging content paired with visual storytelling, Winnie could use her social channels to her benefit and direct healthy traffic towards the brands and their products and experiences.

Francesca Cipolla (@pistachioinlondon)

Francesca is a food and lifestyle influencer with 75.8k Instagram followers. She has an avid passion for Mediterranean cuisine, the island of Sicily, and for discovering the best food spots in London and abroad.

Her engaging content showcases delicious recipes, restaurant reviews, and culinary experiences, resonating with a highly engaged audience of food lovers.

Campaign Success

Francesca collaborated on Green Chef’s Summer Slimming Recipes and the Spanish Tapas Hamper Brindisa campaigns, producing premium content that showcased fresh, high-quality ingredients and meal solutions.

With her genuine and visually striking content, she seamlessly integrates brand collaborations into her culinary journey, capturing audience interest and enhancing brand recognition.

She contributed to 97k reach and 119k impressions across seven pieces of content.

Tahira & Saara Ali (@teesxbakery)

Other Channels:

Instagram: @teesxbakery

Tahira and Saara are sisters who have a bakery.

They make a host of delicious sweet treats and are most well-known for their creation, and being the home of the viral Dubai Kunafa Brownies.

Their TikTok page has now amassed 38.1k followers.

Campaign Success:

They paired up with brands such as Samworth Brothers, Khana Prep and Quorn, sampling an array of food products. These ranged from halal products and meat-free items to pastries and pies.

For Khana Prep’s August Menu, they contributed to a high total of 119k impressions. For Quorn, they celebrated the Queen’s Jubilee by contributing to the campaign's 117k reach, and 133k impressions.

Victoria Arowele (@itsvixs)

Victoria is a lifestyle, beauty, and wellness influencer with 20.1k Instagram followers, known for her authentic and relatable content.

She shares a mix of beauty tips, home inspiration, and gluten-free foodie content, inspiring her audience to embrace a balanced and stylish lifestyle while driving strong engagement.

Campaign Success:

She crafted high-quality content that highlighted essential home products.

Her relatable and engaging style naturally wove brand collaborations into her everyday life, ensuring they both felt genuine and impactful for her audience.

Top Health & Wellness Influencers in London

London’s health and wellness scene is booming, driven by a vibrant community of influencers promoting balance, mindfulness, and holistic living.

Leading the charge are the talents below—fitness experts to nutrition advocates—who shape a culture of well-being through genuine partnerships and compelling storytelling, making them ideal for your brand’s next campaign.

Macro Health & Wellness Influencers in London

Ella Mintram (@elmint)

Other Channels:

TikTok: @elmint
YouTube: @elmint

Ella is a yoga instructor and mindfulness advocate who has amassed 748k Instagram followers and 220k TikTok followers. 82% of her total followers are female.

She aims to inspire her followers to focus on both mental and physical wellbeing.

Campaign Success

Ella inspired her audience to create content for their own Amazon storefront through her content, all for the paid benefits of the Amazon Influencer Program.

Her O2 collaboration to promote their live event tickets, for Noah Kahan, went exceptionally well as her content contributed to over 600k of the total 1.1m impressions for the latter.

"Partnering with O2 for their Live Events has been an unforgettable experience—exclusive access, incredible performances, and the best atmosphere to share with my audience!"

Alex Gray (@alexogray)

Other Channels:

TikTok: @alexogray
X: @alexogray

Alex is a fitness enthusiast, lifestyle influencer, and wellness advocate who shares content focused on health, beauty, and self-confidence with her 169k Instagram and 118.3k TikTok followers.

With a highly engaged audience, she promotes a balanced approach to fitness, skincare, and mental well-being.

Campaign Success:

She helped push Skinny Tan to showcase natural, glowing tanning solutions with 24k reach and garnering 30k impressions, through her content.

She also collaborated with WithU to promote the ultimate immersive well-being app and worked with Neubria to highlight the benefits of advanced brain health supplements.

Her authentic and relatable content has significantly boosted engagement and elevated brand visibility within the wellness and beauty industry.

Claire Fountain (@cbquality)

Claire is a wellness expert, yoga instructor, and writer known for her holistic approach to mental and physical well-being.

With a dedicated 150k following on social media, she inspires her audience to embrace mindfulness, movement, and self-care, with a strong emphasis on emotional resilience and authenticity.

Campaign Success

Her work with OSKIA Skincare, showcased the connection between skin health and overall wellness, and collaborated with The Influence Room to create authentic brand partnerships.

Her content has driven high engagement, reinforcing her influence in the wellness and lifestyle space.

Kori Sampson (@korisampson)

Other Channels:

TikTok: @korisampson

Kori is a model and healthy lifestyle advocate who shares fitness, nutrition, and wellness content with his engaged audience of 941k on Instagram and 456k on TikTok.

Known for his dedication to maintaining a balanced and active lifestyle, he inspires his followers to prioritise both physical health and personal growth.

Campaign Success:

Through an incredible opportunity from Seat Unique Kori was able to attend and promote the Tottenham vs. Qarabag Europa League match, creating engaging content that highlighted the premium matchday experience.

His collaboration contributed to strong audience engagements and brand visibility in the sports and lifestyle sectors, with high reach and impressions of 824k and 986k respectively.

Micro Health & Wellness Influencers in London

Alice Kadri (@aliceshealthylifestyleofficial)

Alice is a health and wellness influencer and mother, who shares her fitness journey, healthy halal cooking and get ready with me videos to her 23k Instagram followers.

Her objective is to inspire them to stay fit, healthy, and confident in their appearance and well-being.

Campaign Overview

Alice worked with multiple brands, most notably Hello Fresh, to promote healthy cooking and home-cooking recipes.

She partnered with Temple Spa to offer premium skincare products with clinically proven results that revitalise and refresh your skin.

She also collaborated with Waken Care x Sainsbury’s to provide mouth care products that keep your mouth healthy and your teeth shining.

She contributed to the campaign total of 1.2m reach and 1.4m impressions for Hello Fresh, 655k reach and 741k impressions for Waken Care.

Ana Carapeto (@mamamastering_)

Ana is a mother and physiotherapist who primarily focuses on health and wellness tips, her motherhood journey and pregnancy advice, to inspire her followers. At the time of writing, she currently has 8.2k followers on Instagram.

Campaign Success

Known for its commitment to health and wellness, Holland & Barrett and Ana partnered together through our platform to promote New & Trending products and supplements designed to support overall well-being.

Her content generated 8k reach and 9k impressions of the total 298k and 341k impressions respectively.

Vlada Dutka (@vlada_reina)

Other Channels:

TikTok: @vladislavovna0000

Vlada is a beauty and personal care influencer who has worked across TikTok, with a following of 8.4k, and Instagram, with 8.3k followers.

Campaign Success

She has worked closely with brands like Kao Salon and Pollen + Grace, combining cosmetic and healthy haircare products with products for a healthy and balanced diet.

For Kao Salon, she contributed to a total of 45k impressions and 39k reach for the Going on Holiday? campaign and also to 287k reach and 340k impressions for Pollen + Grace.

Amy Jones (@mimilouj)

Other Channels:

TikTok: @mimilouj

Amy is a health and wellness influencer, who has battled great adversity through a heart operation, displaying her strength and courage to her followers.

Through this, she has formulated a loyal following of supporters, with 9.9k on TikTok and 22.7k on Instagram, where she documents her story.

Campaign Success

Amy joined forces with the globally renowned chocolate brand Mars for the New Galaxy Fusions campaign, delivering indulgent sweet treats from one of the world's most beloved confectionery brands.

She also teamed up with Junkyard Golf to bring a fun and exciting twist to days out with family and friends, combining crazy golf with a unique and entertaining experience.

Her content for Junkyard Golf contributed to totals of 73k views, 103k reach and 118k impressions.

Top Travel Influencers in London

London is one of the world’s most visited cities, making it a prime destination for travel influencers showcasing the best spots to stay, eat, and explore.

From luxury travellers to budget adventurers, London-based influencers craft content that connects with global audiences.

We help brands partner with top travel influencers, connecting them with the perfect creators for impactful campaigns.

Macro Travel Influencers in London

Amber Doig-Thorne (@amberdoigthorne)

Other Channels:

Youtube: @Amber
TikTok: @amberdoigthorne

Amber showcases hidden gems and luxury travel experiences in London in her social media content. She has 313.7k followers on Instagram and 300k on TikTok with primarily a male follower base of 76.1% and only 23.8% female.

Campaign Success

Amber most notably partnered up with Virgin Voyages where she cruised the Mediterranean. Her content helped the campaign reach an outstanding 54.2m impressions and 1.3m engagements, averaging 60k per post across, views, reach and impressions.

Charlie Pauly (@charliepauly)

Other Channels:

TikTok: @charlie.pauly
YouTube: @CharliePauly

Charlie is an adventure-focused travel influencer, who captures stunning visuals and landscapes through his creative lens, inspiring his 235k Instagram followers and 56.7k on TikTok to go out and see the world!

Campaign Success:

He collaborated with O2 to create dynamic live entertainment content for major music events, even taking on the thrilling challenge of scaling the O2 Arena in London.

Along the way, he captured breathtaking views of the city skyline while generating over 320k impressions across his social media platforms.

He also worked with British Airways to help drive awareness around their BST Festival, bringing in both 98k impressions and 107k engagements contributing to the 1.3m impressions the campaign made as a whole.

Elisha Applebaum (@elisha_applebaum)

Elisha is a travel and adventure influencer known for her cinematic storytelling and breathtaking destination photography.

She captivates her 442k Instagram followers with content that blends luxury escapes and events and off-the-beaten-path travel experiences. Her engaging style makes her a go-to for brands looking to inspire wanderlust.

Campaign Success:

She experienced a once-in-a-lifetime theatrical journey with Punchdrunk, where immersive physical performance brings a Greek tragedy to life like never before.

She also collaborated with O2 to see singer Olivia Rodrigo live from a VIP Suite. Her content had 258k impressions and 200k reach, contributing to the incredible number the campaign ran with 15.2m reach and 19.2m impressions.

Alex Stead (@alex_stead)

Alex is a world-renowned travel photographer and filmmaker. He has built a dedicated 1.1m following on Instagram through his awe-inspiring landscape shots and luxury travel content.

His work combines artistic visuals with adventure-driven storytelling, making him an ideal collaborator for travel and hospitality brands.

Campaign Success:

Alex created incredible content of magnificent views, nature and wildlife with Hurtigruten Expeditions, where he was the only influencer. His content garnered 1.4m reach, 1.5m impressions and 53k engagements.

On the fantastic experience of working with Hurtigruten, through The Influence Room, Alex said:

“I had the incredible opportunity to join Hurtigruten in the Galápagos Islands. The nature and wildlife were absolutely breathtaking with some of the most unique species I've ever seen before. I loved photographing and capturing the islands over a week while on a small ship Expedition.”

Micro Travel Influencers in London

Adrianna Vogel (@stylishtravlr)

Other Channels:

TikTok: @eatdrinktravlr
Alt Instagram: @eatdrinktravlr

Adrianna is a travel influencer who has built a loyal Instagram following of 26k by sharing stunning destinations, travel tips, and luxury experiences.

She has amassed a highly engaged audience that looks to her for inspiration on global adventures, with a strong female demographic making up the majority of her followers.

Campaign Success:

Adrianna collaborated with brands, namely, Holland & Barrett and Virgin Wines, documenting her experiences sampling the brands' luxury, and wellness products.

She worked with Holland & Barrett on the New & Trending campaign, where her content contributed to a reach of 298k.

She sampled the Black Pig Wine Set for Virgin Wines, and her one piece of content posted generated 3k total engagements and reach.

Aminah Sattar (@eatpastarunfasta_)

Other Channels:

TikTok: @eatpastarunfasta_

Aminah is a fitness, food, and lifestyle influencer with 36k Instagram followers, inspiring her audience to embrace a balanced lifestyle through nutrition, movement, and fun travel experiences.

With 72% of her followers being female and a strong engagement rate, her content resonates particularly well with a young, health-conscious demographic.

Campaign Success:

Aminah helped to blend creative aspects of beauty, health and wellness, by partnering with Charlotte Tilbury and Holland & Barrett, creating engaging content.

Through her authentic and dynamic approach, she seamlessly integrates brand partnerships into her everyday life, driving strong engagement and brand awareness among her dedicated followers.

She most recently collaborated with Holland & Barrett on A Cozy Autumn Night campaign where she contributed 15k impressions and 13k reach to a total of 1.7m and 1.4m respectively.

For the Charlotte Tilbury Black Friday campaign her content accumulated a reach of 23k and 27k impressions from totals of 2.4m and 2.8m.

Dani Dimitrova (@dani.inlondon)

Other Channels:

TikTok: @danidimitrova1

Dani is a fashion, lifestyle, and travel influencer with 8.2k Instagram followers and an impressive 4.2% engagement rate.

Her content showcases stylish outfits, luxury experiences, and city life, inspiring her audience with a mix of elegance and adventure.

Campaign Success:

Dani created stellar content of high quality, highlighting fashion and luxury dining experiences for Gandy’s and Haute Dolci.

Her unique and visually striking approach allows her to naturally incorporate brand partnerships into her inspiring yet approachable lifestyle, sparking strong engagement and increasing brand recognition among her devoted followers.

She contributed to Gandy’s generating 74k reach and 83k impressions across the campaign. For Haute Dolci’s Loyalty App re-launch, her content generated 10k reach and 12k impressions of the total 253k reach and 294k impressions.

Chantelle Pang (@chantelle_pang)

Other Channels:

TikTok: @chantella_pang

Chantelle is a fashion, beauty, and lifestyle influencer with 14k Instagram followers and 14k TikTok followers, known for her chic style and engaging content.

With a strong presence across both platforms, she inspires her audience with fashion-forward looks, beauty tips, and lifestyle inspiration.

Campaign Success:

Chantelle created stylish and relatable content with La Redoute Fashion, which showcased the brand’s latest collections.

Her authentic and captivating style seamlessly integrates brand collaborations into her aspirational yet down-to-earth lifestyle, driving high interaction rates and amplifying brand recognition within her loyal community.

Her content for the French Girl Summer campaign generated 38k reach and 48k impressions from the campaign total of 134k and 150k respectively.

How to Find Influencers in London for Your Next Campaign

Finding the right influencer in London can be overwhelming. That’s where The Influence Room comes in. Book a call with us today!

Our platform connects brands with the best London influencers, ensuring that your campaign reaches the right audience with authentic, high-impact collaborations, whilst also measuring the success of your influencer marketing strategy.

Frequently Asked Questions (FAQ) about London Influencers

Who is the UK's biggest influencer?

The UK's biggest influencer tends to vary, depending on the platform and niche. Some of the most followed creators in the country include Molly-Mae Hague, Zoe Sugg (Zoella), and KSI, who have all amassed millions of followers across Instagram, YouTube, and TikTok respectively. At the end of the day, the biggest influencer for you will be one that aligns with your brand values and fits seamlessly into your brand message and objectives.

How much should I pay an influencer in London?

Influencer rates in London depend on factors like follower count, engagement rate, and content type.

Brands using platforms like The Influence Room save an average of £16,250 on content costs.

Here’s a general guideline:

Nano influencers (1k-10k followers): £50 - £200 per post
Micro-influencers (10k-100k followers): £200 - £1,000 per post
Macro influencers (100k-1M followers): £1,000 - £10,000 per post
Celebrity influencers (1M+ followers): £10,000+ per post

For long-term collaborations or video content, prices may tend to increase. We at The Influence Room, believe in fair and even partnerships that benefit both sides equally.

How do I find the best influencers in London for my brand?

The best way to find London influencers is by using an influencer marketing platform. Platforms like The Influence Room allow brands to connect with top-tier creators across various categories.

You can also research influencers on Instagram, TikTok, and YouTube by using hashtags or analysing competitor collaborations to identify what works. Avoid wasting time on cold DMs—have a ready-to-go database of influencers to collaborate with.

Remember, genuine brand love is key; if influencers don’t authentically connect with your brand, the collaboration may feel inauthentic. At The Influence Room, we focus on fostering true brand love, ensuring that influencer promotions feel like trusted recommendations, not ads.

Is it worth paying an influencer in London?

Yes! Influencer marketing has the potential to deliver high engagement numbers, brand trust, and conversions when done correctly. A well-matched London influencer can help you reach your target audience authentically, and expand. Micro and niche influencers, in particular, often provide better ROI due to their highly engaged followers and close-knit communities.

Conclusion

London is home to some of the most influential content creators across fashion, food, health, and travel. Whether you’re looking for a London macro influencer with a massive reach or a London micro-influencer with a dedicated following, the city has no shortage of talent!

Do you want to book one of these influencers, and are ready to launch your next campaign? Speak to our team at The Influence Room today!

The Top TikTok Influencers (UK) to Target in 2025

TikTok has taken the UK by storm, shaping trends across fashion, food, wellness, and travel.

With over 23 million British users, the platform is a goldmine for brands looking to engage with Gen Z and millennial audiences.

From viral challenges to brand collaborations, TikTok influencers (UK) play a crucial role in modern marketing and influencer marketing trends.

In this blog, we’ll break down the top British TikTok influencers in fashion, food, wellness, and travel from an influencer marketing platform, helping you find the perfect influencers to target for your brand in 2025 and how your brand can leverage TikTok for promotion.

Top Fashion TikTok Influencers (UK)

Why Fashion TikTok Matters

Fashion on TikTok is a trend powerhouse, where influencers quickly turn digital styles into high-street hits.

For brands, collaborating with fashion TikTok influencers (UK) offers a direct line to engaged audiences, driving visibility and conversions. With its viral potential, TikTok is key to staying ahead in the fashion world.

Macro Fashion TikTokers

Alise Murray (@djalise_)

Instagram: @djalise_

Alise Murray is a leading British fashion influencer focusing on high-street and luxury fashion. With 251.4k followers on TikTok and 17.1k on Instagram, she influences a primarily female audience aged 18-24.

Campaign Success: Alise partnered closely with The Influence Room, to work with several top brands, most notably British Airways where she attended the BST Festival with VIP tickets.

Her content helped the campaign generate 1m in reach and 1.3m in impressions and push awareness around the event and the benefits of British Airways.

Additionally, she worked on the Holland & Barrett Superfoods Bundle campaign, where her content contributed to a total reach of 575k and 678k impressions.

Annabel Kershaw (@annabelkershaw)

Annabel is known for sustainable fashion, second-hand styling, and other styling content. She has 143.9k TikTok followers inspired by her everyday looks and fashion reviews.

Campaign Success: Annabel collaborated with a few brands, such as Euroflorist for a Valentine’s Day flowers campaign.

She also worked closely with Barry M to promote festival-ready beauty looks and products. Her content helped the campaign garner a total of 129k views, as well as 107k reach and 125k impressions.

Edith Williams (@edithmair)

Instagram: @edithmair

Edith Williams is known for her vibrant and stylish content, showcasing travel adventures, fashion inspiration, and everyday looks.

She has 218.7k TikTok, and 25.4k Instagram followers who are drawn to her effortless style and engaging personality.

Campaign Success: Edith partnered with Virgin Voyages to showcase an exclusive cruise experience. She shared her journey through breathtaking destinations and even had the chance to see the AI version of Jennifer Lopez in person.

This campaign was massively successful and across a number of assets had 13.5m views, 21.1m reach and most impressively 25.9m impressions.

She also worked with Casio Vintage to highlight their trendy watch collections, creating content that resonated with her fashion-forward audience.

The Casio campaign achieved impressive engagement, with a total of 3.1m views, 4.4m reach, and 5.3m impressions.

Erin Monaghan (@erinjmonaghan)

Instagram: @erinjmonaghan

Erin Monaghan is a UK-based influencer known for her vibrant and relatable content, offering a mix of fashion inspiration, travel adventures, and lifestyle tips. She has 240.6k TikTok followers and 48.6k Instagram followers.

Campaign Success: Erin collaborated with Junkyard Golf to showcase fun, unique experiences at their locations, bringing her audience along for some playful adventures.

She also worked with Virgin Voyages, promoting their luxurious cruise experiences.

While also exploring the innovative Jennifer Lopez AI feature, which allowed fans to interact with a digital version of the music star.

This campaign was a major success, amassing 13.5m views, 21.1m reach, and 25.9m impressions.

Additionally, Erin teamed up with Marc Jacobs Daisy to promote the brand's iconic fragrance, creating stunning content that resonated with her fashion-conscious audience.

This collaboration generated impressive engagement, with 942k views, 1.1m reach, and 1.2m impressions.

Demi Donnelly (@demidonnellyx)

Instagram: @demidonnellyx

Demi is known for her down-to-earth content, blending beauty, wellness, and lifestyle inspiration with a personal touch.

Her relatable approach has earned her 254.6k TikTok followers and 83.5k Instagram followers.

Campaign Success: Demi partnered with Pollen + Grace for their summer campaign, promoting their plant-packed picnic bundle, and showcasing healthy, vibrant meals that align with her wellness-focused lifestyle.

Her content resonated with her audience, creating buzz around the brand’s offerings, and generating 27k views.

The campaign as a whole generated 241k reach and 278k impressions.

Through her work with Virgin Voyages, she promoted their luxurious cruise experiences.

She shared her journey and highlighted their unique offerings, further engaging her followers with the sensational cruise features.

The collaboration helped increase awareness for the brand while showcasing Demi’s travel adventures. Her content contributed to 2.1m reach and 2.3m impressions of the campaign total.

Micro Fashion TikTokers

Eddie Caucau (@isthateddie_)

Instagram: @isthateddie_

Eddie focuses on DIY fashion and most importantly men's fashion, where he combines budget-friendly styling and making fashion accessible to all.

He currently has 21.9k followers on TikTok and 18.9k on Instagram.

Campaign Success: He partnered with Karaama on the Discover Your Signature Scent campaign. His content contributed to the campaign receiving a total of 282k views and 442k impressions.

He also explored skincare with Super Facialist, reviewing a new men’s skincare range. His content provided in-depth insights, blending expert advice with relatable product recommendations for his audience.

Abi Campbell (@abicampbell01)

Instagram: @abicampbell01

Abi is a Glasgow-based influencer known for her high-street fashion and beauty reviews and daily styling tips on petite fashion with a touch of luxury.

She has amassed 21.6k followers on Instagram and 7.6k on TikTok, with the majority of her followers being female.

Campaign Success: Throughout her time working across the platform she has partnered with a number of major brands, such as Charlotte Tilbury, and Hanky Panky.

For the primary she has worked on several campaigns, most recently the Pillowtalk Party Launch, to celebrate the promotion of Charlotte Tilbury’s new range of beauty products.

Abi’s content contributed to whopping numbers, with 10.3m reach, 12.2m impressions and 831k engagements across the entire campaign.

For her collaboration with Hanky Panky, she worked on the Valentine’s Day campaign to promote their new underwear. The campaign generated a total of 112k reach and 130k impressions to get people feeling the love!

Georgia Young (@g33ldn)

Instagram: @g33ldn

Georgia Young is known for her adventurous spirit, combining travel, thrill-seeking activities, and lifestyle and fashion content. Her engaging and authentic personality has earned her 80.6k TikTok followers and 2.5k Instagram followers.

Campaign Success: Georgia collaborated with Hangloose Adventure to showcase exhilarating outdoor activities.

Sharing her experience with thrilling adventure sports and connecting with her audience through her passion for adrenaline-fueled experiences.

She also worked with Junkyard Golf, bringing her followers along for some fun on the ultimate girls' night out.

Her content highlighted the quirky and enjoyable atmosphere, resonated with her audience and played a key role in promoting the brand’s playful crazy golf adventures. The campaign generated 651k views, 938k reach and 1.1m impressions.

Top Food & Drink TikTok Influencers (UK)

The Rise of Food Content on TikTok

Food TikTok is a culinary hotspot, where influencers are turning viral recipes into the next big food trends.

For food brands, partnering with UK-based TikTok food influencers provides direct access to a highly engaged audience, boosting brand awareness and driving consumer action.

TikTok is essential for staying on top of the ever-evolving food industry.

Macro Food TikTokers

Chanell Wallace (@chanellawallace)

Instagram: @foodwithchanell

Chanell is a food content creator specialising in quick and easy home-cooking recipes and has even written her own cookbook: Food with Chanell.

Across her social media channels, Chanell has amassed 474.3k followers on TikTok and 145k on Instagram.

Campaign Success: Although food is her speciality, she has also experienced luxury, setting sail with Virgin Voyages.

Her content alone generated a whopping 1.1m reach and 1.4m impressions of the 9m reach and 10.7m impressions respectively, with the campaign having 265k engagements in total.

Now leaning into her culinary expertise, she worked with Pepe’s Piri Piri in collaboration with Red Bull for their new sugar-free launch. Chanell’s content alone generated a reach of 59k and 64k impressions.

Hannah Lumber (@noturbasicmama)

Instagram: @notyourbasicmama, YouTube: @NotYourBasicMama

Hannah creates meal prep and healthy eating content that resonates with health-conscious individuals and busy moms alike, offering quick and easy recipes perfect for feeding kids.

With 574.9k followers on TikTok and 136k on Instagram, she has built a strong, engaged following across platforms.

Campaign Success: Hannah has collaborated with brands like Haven and Quorn, bringing her expertise in healthy eating and meal prep to their audiences.

Through these partnerships, she has created engaging content which highlights quick, nutritious recipes and family-friendly meal ideas.

Her content for Quorn helped the ‘You won’t believe it’s Not Chicken’ campaign reach 76k and generate 87k impressions.

Her collaborations with these brands help inspire her followers to make healthier choices without compromising on taste or time.

In her collaboration with Haven, Hannah highlighted the significance of family holidays, sharing heartwarming moments and creating lasting memories with her children.

Her content alone garnered an impressive 228k views, contributing to the campaign’s overall success, which achieved 4.2 million views, 3.9 million reach, and 4.6 million impressions.

These numbers underscore the campaign’s strong impact and engagement.

Chanelle Paris (@mspkcooks)

Instagram: @mspkcooks

Chanelle is known for her delicious food creations, showcasing mouth-watering recipes, baking tips, and culinary adventures.

Her passion for cooking has earned her 124.1k TikTok followers and 5.3k Instagram followers.

Campaign Success: Chanelle partnered with Anna Cake Couture to promote their luxurious, handcrafted cakes and macarons.

She shared her experience with their exquisite creations, inspiring her followers to indulge in high-quality desserts for special occasions.

The campaign was successful in engaging the brand's target audience, with 486k views, 767k reach and 946k impressions.

She also worked with The Chuckling Cheese, highlighting their unique range of artisanal cheeses, bar snacks and beer.

Chanelle’s content helped bring attention to the brand’s delicious products.

She also engaged her audience with her flavourful and fun approach to food, the campaign generated a total of 180k impressions.

Stuart Snowden (@grumpynorthernfoodie)

Instagram: @grumpnorthernfoodie

Stuart Snowden, the Grumpy Northern Foodie, is known for his honest, relatable food reviews, cooking tips, and entertaining content focused on great food and drink.

With his down-to-earth approach, he has garnered 325k TikTok followers and 144k Instagram followers.

Campaign Success: Stuart collaborated with Flor de Caña, promoting their premium rum through engaging and authentic content.

He shared his experience with the brand, creating cocktails and pairing the rum with various dishes while showcasing the high-quality nature of Flor de Caña.

His campaign resonated with his audience, combining Stuart's love for food and drink with the craftsmanship of the rum brand. His content alone generated 82k reach and 91k impressions.

Micro Food TikTokers

Bethany Emberton (@bethanyemberton)

Bethany Emberton is a UK food TikToker known for her vibrant and relatable content focused on food, travel, and lifestyle.

Her personality and passion for discovering new flavours and experiences have earned her a loyal following of 7.4k on TikTok.

Campaign Success: Bethany collaborated with Gordon Rhodes to promote their Travelling Tastebuds Gourmet Sauce Mixes Gift Box, creating content that showcased her culinary creations using the brand’s unique sauce mixes.

Her campaign captured the essence of global flavours, inspiring her followers to experiment with new tastes while highlighting the versatility of the Gordon Rhodes products. The campaign garnered 78k reach and 88k impressions.

Becky Saunders (@getreviewedliverpool)

Instagram: @get_reviewed_liverpool

Becky is known for her honest and engaging food and lifestyle content, often reviewing restaurants, products, and experiences.

With a relatable and fun approach, she has gained a dedicated following of 27.7k on Instagram and 7.7k on TikTok.

Campaign Success: Becky collaborated most recently with Whitbread to showcase their festive menu, creating content of delicious seasonal offerings and inviting her audience to indulge in the holiday spirit.

Her content helped the campaign reach 178k and generate 204k impressions.

She also partnered with Lindt to promote their premium chocolates. Becky shared creative ways to enjoy the brand’s products during special moments.

Her content resonated with her followers, driving engagement and excitement around sharing the Hoppiness for Easter. It helped the campaign generate strong numbers, with 554k views, 1.5m reach and 1.8m impressions.

Faiza Lodhi (@halalflavourswithfaye)

Instagram: @halalflavourswithfaye

Faiza Lodhi, known as Halal Flavours with Faye, is celebrated for her vibrant food content, sharing delicious halal recipes, restaurant reviews, and culinary tips.

Her engaging personality and passion for flavorful meals have earned her a dedicated following on social media, with 52k on Instagram and 14.9k on TikTok.

Campaign Success: Faiza teamed up with Pepe's Piri Piri to promote their mouth-watering range of peri-peri dishes, creating engaging content that showcased her love for bold flavours.

Her authentic reviews and creative meal ideas helped inspire her audience to try Pepe’s vibrant and flavourful offerings.

This can be seen by her content generating 21k reach and 23k impressions for the campaign.

Esther Oduwole (@yourgirlest)

Instagram: @yourgirlest

Esther is known for her fun and relatable content, sharing everything from food reviews to lifestyle tips with a dose of humour and energy.

Her engaging personality has attracted a loyal following, with 9.1k TikTok followers and 1.6k on Instagram.

Campaign Success: Esther worked with Quorn to promote their Festive Roast, showcasing how easy it is to create delicious and plant-based holiday meals.

Her content inspired her audience to try a meat-free festive alternative. It also helped contribute to the campaign's success with 168k reach and 200k impressions.

Additionally, she teamed up with Pepe’s Piri Piri, sharing her love for their vibrant, spicy dishes and introducing her followers to the brand’s bold flavours, with the campaign generating 35k reach and 39k impressions.

Both campaigns saw strong engagement, with Esther’s authentic approach helping to boost brand awareness and connect with her community.

Top Health & Wellness TikTok Influencers (UK)

Why Wellness Content Thrives on TikTok

TikTok has become a hub for health-conscious audiences, from fitness challenges to mental health advocacy.

Partnering with British TikTok influencers offers health brands a unique opportunity to connect with a highly engaged audience. Thus, boosting brand visibility and encouraging real-time consumer action.

With its viral reach, TikTok is crucial for staying competitive in the fast-moving health and wellness industry.

Macro Health & Wellness TikTokers

Ella Mintram (@elmint)

TikTok: @elmint, YouTube: @elmint

Ella is a yoga instructor and mindfulness advocate who has amassed 748k Instagram followers and 220k TikTok followers. 82% of her total followers are female.

She aims to inspire her followers to focus on both mental and physical wellbeing.

Campaign Success: Ella inspires her audience to create content for their own Amazon storefronts, helping them tap into the paid benefits of the Amazon Influencer Program.

Her O2 collaboration to promote their live event tickets, for Noah Kahan, went exceptionally well as her content contributed to over 600k of the total 1.1m impressions for the latter.

Jade Carolan (@jadecarolanfitness)

Instagram: @jadecarolanfitness

Jade specialises in gym workouts and body transformations, offering expert fitness and nutrition content that makes living healthy both enjoyable and accessible.

She has amassed a loyal following of 250.8k on TikTok and 218k Instagram followers.

Campaign Success: Jade singlehandedly partnered with Ateria Health to create impactful content for IBS influencers, sharing valuable tips and insights on managing IBS through lifestyle and dietary changes.

Her content generated 84k reach and 93k impressions across one post.

Additionally, she collaborated with Celestyal Cruises to showcase the luxury and adventure of cruising across the Arabian Gulf, bringing her audience a glimpse of the unforgettable experiences offered by the cruise line.

Jade’s content generated a whopping 1.1m reach and 1.3m impressions in comparison to the campaign totals of 2.6m and 3.2m respectively.

Sarah Hutchinson (@charandjoey)

Instagram: @sarahhutchinson_pt, YouTube: @Charandjoey

Sarah Hutchinson is known for her fitness and wellness content, sharing workout routines, healthy eating tips, and lifestyle advice.

With a focus on empowering her followers to lead healthier lives, she has built a dedicated following of 279k TikTok followers, 75.8k Instagram followers and 7.01k followers on YouTube.

Campaign Success: Sarah collaborated with Gandy's to promote their sustainable activewear, creating content that highlighted the brand’s eco-friendly approach while showcasing stylish and functional workout gear.

She also worked with Prep'd Protein, featuring their high-protein meals as part of her balanced fitness lifestyle.

Her engaging content helped raise brand awareness and resonated with her health-conscious audience. This helped with driving interest and engagement and contributing to 264k reach and 316k impressions.

Jess Green (@selfacceptancewithjess)

Instagram: @selfacceptancewithjess

Jess is known for empowering content focused on self-acceptance, mental health, and body positivity.

She inspires her audience to embrace their authentic selves, offering motivational messages and practical tips.

With 181.6k TikTok followers and 51.2k Instagram followers, Jess has built a supportive and engaged community.

Campaign Success: Jess partnered with Hangloose Adventure to promote their outdoor adventure experiences, sharing her thrilling activities while encouraging her followers to step out of their comfort zones.

Her content contributed to the campaign with a total of 263k views, 293k reach, and 358k impressions.

Jess combined adventure with self-empowerment through her content, which resonated deeply with her audience, reinforcing the importance of personal growth and enjoying life’s challenges.

Micro Health & Wellness TikTokers

Caitlin Golder (@caitlingolder_)

Instagram: @caitlingolder_

Caitlin Golder is known for her stylish and vibrant content, sharing everything from wellness tips to fashion inspiration.

Her fun and approachable vibe has earned her a dedicated following of 20.5k TikTok followers and 15.6k Instagram followers.

Campaign Success: Caitlin collaborated with Holland & Barrett, promoting their health-focused products with content that showcased her winter wellness routine.

This campaign was ultimately very successful and generated high engagement numbers. Leading to 442k views, 717k reach and 852k impressions, portraying the high interest in the wellness basket.

She also partnered with Pollen + Grace to highlight their plant-packed Picnic Bundle. The bundle was packed full of delicious and nutritious meal options for the perfect summer outing.

She generated 241k reach and 278k impressions for the campaign

Additionally, Caitlin worked with La Redoute for their Valentine’s campaign, sharing stylish outfit ideas that resonated with her fashion-conscious audience.

Her content helped boost the campaign’s success, generating high engagement numbers with 839k reach and 991k impressions.

Olivia Hesketh (@oliviahesketh)

Instagram: @0liviahesketh

Olivia is known for her beauty and lifestyle content, with particular focus on haircare, lifestyle, and personal style.

With her authentic and informative approach, Olivia has built a loyal following, showcasing a passion for all things beauty and self-care.

She has 21.1k followers on Instagram and 32.7k on TikTok.

Campaign Success: Olivia partnered with Kao Salon to promote their KMS Hair Evolution range, creating content that highlighted the brand’s innovative products and their impact on haircare routines.

Her audience connected with her genuine and insightful reviews, resulting in a successful campaign that boosted awareness of the KMS line while providing valuable product recommendations to her followers.

The campaign helped boost engagements, with 17k views, 13k reach and 15k impressions across the board.

Natalie Rose Edwards (@natalieroseuk)

Instagram: @natalieroseuk

Natalie Rose Edwards is celebrated for her elegant and fashion-forward content, blending beauty, luxury travel, and lifestyle.

With her chic and relatable style, she has garnered a loyal following who turn to her for inspiration on everything from fashion trends to travel escapades.

She has 146k followers on Instagram and 529.4k followers on TikTok.

Campaign Success: Natalie collaborated with Marc Jacobs to promote their perfect Elixir fragrance, creating content that captured the essence of the brand with a sophisticated yet playful touch.

The campaign had impressive and engaging results, with 803k reach and 944k impressions.

She also teamed up with Virgin Voyages, sharing her experience aboard their ship sailing to Athens, Greece.

Her travel content resonated with her audience, highlighting the luxury of cruising while showcasing the brand's high-end offerings.

Both campaigns saw impressive engagement, driving brand visibility and excitement among her followers.

Evie Mundy (@evies_world_)

Instagram: @evies__world_

Evie Mundy is known for her lifestyle and wellness content, sharing tips on everything from mindfulness to self-care routines.

Her down-to-earth personality and informative approach have earned her a growing following on Instagram (8.7k followers) and TikTok (13.1k followers).

Campaign Success: Evie worked with Kokoon to promote their Phillips Sleep Headphones, creating content that showcased how the product helped enhance her sleep experience.

Her followers connected with her honest and relatable reviews, helping the campaign reach 248k and 290k impressions.

Evie also teamed up with Holland & Barrett to highlight their Superfoods Bundle.
She shared how to incorporate these nutrient-rich products into a daily routine.

Ultimately helping the campaign be successful in generating 575k reach and 678k impressions.

Top Travel TikTok Influencers (UK)

Exploring the UK Through TikTok

Travel influencers are uncovering hidden gems, staycation ideas, and international adventures, inspiring audiences to explore the world.

Collaborating with British travel TikTok influencers allows travel brands to tap into a highly engaged, trend-savvy audience.

This can lead to the creation of authentic content that boosts brand awareness and directly influences booking decisions.

TikTok’s viral nature makes it a powerful tool for brands looking to tap into the ever-growing travel market.

Macro Travel TikTokers

Amber Doig-Thorne (@amberdoigthorne)

Youtube: @Amber, TikTok: @amberdoigthorne

Amber showcases hidden gems and luxury travel experiences in London in her content.

She has 313.7k followers on Instagram and 300k on TikTok with primarily a male follower base of 76.1% and only 23.8% female.

Campaign Success: Amber most notably partnered up with Virgin Voyages where she cruised the Mediterranean.

Her content helped the campaign reach 54.2m impressions and 1.3m engagements, averaging 60k per post across views, reach and impressions.

Brian Murray (@itsbrianmurray)

Instagram: @itsbrianmurray

Brian is an Irish actor and dancer with an avid interest in travel, being on the road with Stagey Dance.

Across his social media platforms, he has amassed 204.5k followers on TikTok and 90.6k on Instagram.

Campaign Success: Brian, through The Influence Room, has experienced a luxury cruise experience across the Mediterranean with Virgin Voyages, indulging in culture and delicious food.

The campaign as a whole, generated incredibly high numbers, with 43.9m in reach, 54.2m impressions and high engagements across the campaign with 1.3m.

Brian’s content alone generated an outstanding 581k reach and 715k impressions.

Davide Anica (@daveanica)

Instagram: @daveanica, YouTube: @DaveAnica

Davide Anica is known for his high-energy content, blending lifestyle, entertainment, and travel, often sharing moments from his life and experiences.

With a captivating presence, he has amassed 827.3k TikTok followers, 88.7k Instagram followers and 25.5k followers on YouTube.

Campaign Success: Davide worked with O2 to promote their exclusive access to the Chris Brown concert, sharing his experience and behind-the-scenes moments with his audience.

Davide's content captured the excitement of the event, driving engagement and bringing attention to O2’s offerings for music lovers and concertgoers. His content drove strong engagements, with 109k reach and 132k impressions.

The partnership helped showcase O2’s commitment to providing unique experiences for their customers. The campaign had a reach of 1.3m and impressions of 1.6m.

Gioacchino Russo (@gioacchino.london.uk)

Instagram: @russogioacchino

Gioacchino is known for his luxury lifestyle content, focusing on travel, fashion, and high-end experiences.

His stylish and sophisticated approach has earned him 266k TikTok followers and a whopping 1m Instagram followers.

Campaign Success: Gioacchino partnered with Celestyal Cruises to promote their stunning cruises across the Aegean, sharing his experiences exploring beautiful destinations.

Through captivating content, he showcased the luxury and adventure of cruising with Celestyal, inspiring his audience to embark on their own unforgettable journeys.

His content generated inspiring numbers, with 2.7m views, 5.3m reach and 6.1m impressions from his content alone.

His campaign helped raise awareness for the brand, highlighting the unique experiences on offer.

The campaign pulled in impressive numbers, notably the sizeable 11.3m impressions.

Micro Travel TikTokers

Georgie Diggins (@georgiediggins)

Instagram: @georgie.diggins

Georgie is known for her luxurious and aspirational content, blending travel, fashion, and beauty.

Her effortless style and engaging storytelling have earned her a loyal following who look to her for inspiration on everything from high-end fashion to the best travel destinations.

She has 148k followers on Instagram and 22.6k followers on TikTok.

Campaign Success: Georgie partnered with Virgin Voyages to promote their Mediterranean cruise, sharing her stunning journey across picturesque destinations.

The campaign was hugely impressive garnering engagements, and as a whole had 50.5m views, 43.9m reach and 54.2m impressions.

Her content beautifully captured the luxury and adventure of cruising with Virgin Voyages, enticing her followers to explore the Mediterranean.

The campaign generated 638k views, 758k reach and 916k impressions through her content alone.

She also collaborated with Marc Jacobs to showcase their Daisy Wild fragrance, creating content highlighting the fresh and vibrant essence of the scent.

The campaign has been a great success with 942k views, 1.1m reach and 1.2m impressions.

Both campaigns saw strong engagement, boosting brand awareness and connecting with Georgie’s audience on an aspirational level.

Amelia Pincombe (@ameliastraveldiaries)

Instagram: @ameliastraveldiaries

Amelia is celebrated for her captivating travel content, combining exploration with a touch of luxury. Her feed offers a visual feast of picturesque landscapes, vibrant cultures, and elegant hotels.

Amelia's passion for uncovering hidden gems, from iconic destinations to off-the-beaten-path spots, shines through her content.

She has 125k followers on Instagram and 94.5k followers on TikTok.

Campaign Success: Amelia collaborated with Virgin Voyages for their Mediterranean cruise, specifically showcasing the stunning beauty of Barcelona and the breathtaking Mediterranean coast.

Her stunning posts captured the adventure and luxury of cruising with Virgin Voyages, sparking curiosity and excitement among her followers.

The campaign was an incredible success, receiving a tremendous response with 4m views, 6.2m reach, and 7.6m impressions across all platforms.

Amelia’s journey through the Mediterranean with Virgin Voyages is a visual masterpiece.

Beautifully blending the elegance of the cruise with the vibrant atmosphere of Barcelona, all while inspiring her followers to embark on their Mediterranean adventure.

Daniel Marin (@dfmarin)

Instagram: @dfmarin

Daniel is known for his dynamic lifestyle content and high-end travel experiences. His engaging posts often showcase his passion for live events, luxury, and travel.

With a natural flair for capturing vibrant moments, Daniel has built a loyal following who look to him for entertainment and style inspiration.

He has 136k followers on Instagram and a further 66.6k on TikTok.

Campaign Success: Most recently, Daniel has partnered with O2 to promote the thrill of attending live events, sharing his experience at The Killers’ live performance.

His content beautifully captured the electrifying atmosphere of the concert, bringing fans closer to the excitement.

The campaign generated 1.9m views, 4.7m reach, and 5.5m impressions across platforms. Daniel's coverage alone resulted in 125k views, 133k reach, and 171k impressions.

For his collaboration with A View From The Shard, Daniel offered his followers an elevated experience of London’s skyline.

His stunning content from the top of the iconic Shard invited his audience to take in the breathtaking views while enjoying the luxury of a VIP experience.

In celebration of Sunglasses Hut’s 50th anniversary, Daniel teamed up with Luxottica to highlight the iconic brand’s stylish range.

Daniel’s collaborations have not only garnered impressive engagement but have also elevated the brands he works with, offering his audience a window into exclusive events and premium experiences.

Jasmine White (@thesecountryroads)

Instagram: @thesecountryroads

Jasmine is known for her captivating travel and lifestyle content, offering a blend of stunning destinations, personal style, and a deep connection to nature.

Her posts often reflect a serene, yet adventurous approach to life, inspiring her audience to explore the world and embrace a laid-back yet fashionable way of living.

Her thoughtful storytelling and beautiful imagery have earned her a dedicated following who look to her for a mix of travel inspiration, seasonal style, and lifestyle tips.

She has 111k followers on Instagram and 18.4k followers on TikTok.

Campaign Success: Jasmine’s collaboration with Celestyal Cruises took her on a remarkable journey across the Aegean, where she showcased the beauty and charm of Greek islands.

Her content captured the essence of cruising with Celestyal, from the luxury onboard experience to the vibrant sights and cultures of each destination.

The campaign resonated deeply with her audience, helping to generate 1.7m views, 2.6m reach, and 3.2m impressions. Jasmin’s posts alone brought in 130k reach, and 142k impressions, further highlighting her influence in the travel space.

In partnership with La Redoute, Jasmine helped promote their French Girl Summer Collection, bringing to life the effortless elegance and timeless appeal of the collection.

Through her stylish, relaxed posts, Jasmine captured the spirit of French fashion, making it accessible and aspirational for her followers.

The campaign resulted in 134k reach, and 150k impressions across various platforms, with Jasmin’s content contributing 58k reach, and 64k impressions.

Jasmine’s collaborations continue to elevate her status as a trusted voice in both the travel and fashion worlds. Through her unique lens, she brings her audience on beautiful journeys while showcasing timeless style and unforgettable experiences.

How to Find the Best TikTok Influencers (UK) for Brand Campaigns

TikTok is essential for brand marketing, however, choosing the right influencer is key to success. Here’s how to find your brand’s perfect match:

Clarify Your Objectives – Are you aiming to boost brand awareness, drive engagement, or focus on conversions?
Know Your Audience – Make sure the influencer’s followers align with the people you are trying to reach.
Focus on Engagement, Not Just Follower Numbers – A highly engaged audience can often be more valuable than a huge following.
Use Influencer Platforms – Platforms like The Influence Room help brands connect with influencers through genuine connections and brand love.

For more insights, check out our guide on how to find the perfect influencer for your brand.

FAQs

Who is the most popular TikTok influencer (UK)?
Gordon Ramsay is the most popular TikToker in the UK, boasting 40.8 million followers. The celebrity chef shares cooking tips, hilarious behind-the-scenes moments, and entertaining reactions to viral food trends, making him a global sensation on the platform.

Who are the top 10 TikTokers?

Gordon Ramsay (@gordonramsayofficial) – The renowned chef brings his culinary expertise and sharp wit to TikTok, gaining millions of followers with engaging content.
MKS (@mks.vision) – A visual artist and creator, MKS shares unique and thought-provoking content, blending art with captivating storytelling.
Spice King (@spicyycam_) – Known for his daring challenges with spicy foods, Spice King captures the attention of fans who enjoy the thrill of extreme heat.
Ed Sheeran (@edsheeran) – The award-winning musician shares snippets of his music, behind-the-scenes moments, and creative collaborations, connecting with fans worldwide.
Randolph – A popular YouTuber and rapper, Randolph shares his musical journey and gaming content, engaging with his large and loyal following.
Angel – A rising star in the TikTok scene, Angel blends humour, beauty, and lifestyle content, attracting fans with her relatable and positive energy.
Maynardanna – Known for her lip-syncs and dance challenges, Maynardanna's infectious personality and creativity have garnered a significant following.
Sonicko – A gaming enthusiast and content creator, Sonicko shares entertaining gameplay and comedic moments that resonate with the gaming community.
The Nyland Family – This family-friendly account shares wholesome and fun content, featuring relatable parenting moments and heartwarming family adventures.
Ziangs – A duo known for their humorous and relatable skits, Ziangs captures the essence of everyday life, making their content a go-to for comedy lovers.

How many British people are on TikTok?
Approximately 23 million people in the UK use TikTok regularly, making it one of the most popular social media platforms in the country.

How many TikTokers are there in the UK?
There are 23.38 million TikTok users in the UK each month, a testament to the platform's growing influence and reach across the United Kingdom.

What is the most watched TikTok in the UK?
The most-watched TikTok in the UK is by user "@tool_tips," showcasing impressive "staple creations" and amassing around 545.5 million views. The second most-watched is by "@samdracott_farrier," documenting the fascinating work of a horse farrier, which garnered approximately 193 million views.

How much does TikTok pay influencers?
TikTok pays influencers through its Creator Fund, with earnings typically ranging from 2 to 4 cents per 1,000 views. For example, a video with 1 million views could earn between $20 (£15.87) to $40 (£31.74). However, many influencers also make money through brand partnerships, sponsored content, and merchandise sales, which can significantly boost their earnings

Whether you're a brand looking to measure the success of your campaign or collaborate with top TikTok influencers (UK) or even a content creator aiming to grow, TikTok remains a powerful marketing platform.

From fashion and food to wellness and travel, TikTok influencers (UK) continue to shape trends and engage audiences. What better way to track your brand’s progress than with the TikTok influencer metrics breakdown?

Ready to elevate your brand? Explore our platform to find the perfect influencer for your next campaign. Book a demo with us!