Key Takeaways
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By collaborating with a huge volume of brand lovers, HelloFresh was able to receive over 900 pieces of high-quality, authentic content.
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HelloFresh focused on boosting its quantity of reusable content to increase brand awareness which helped increase the conversion of Hello Fresh subscription sign-ups.
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The simplification of the gifting process helped boost the efficiency of HelloFresh’s campaigns.
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By establishing clear guidelines and key messaging in their campaign brief, the brand was able to ensure consistency with the content produced.