The Best Influencers in London for Your Next Campaign [2025]
London is a global hotspot for creativity, fashion, and culture—ideal for influencer marketing campaigns. Whether you're seeking fashionistas, foodies, wellness experts, or travel enthusiasts, the city is packed with talent to elevate your brand.
In this blog post, we’ll explore the top influencers in London, spanning macro and micro influencers across multiple industries, to help you find the perfect influencer for your brand’s next campaign.
Top Fashion Influencers in London
In the dynamic world of fashion, London stands out as a beacon of style and innovation, thanks to its vibrant and diverse community of influencers.
These trendsetters showcase the latest looks and shape the industry's future with innovative and authentic content perfect for your brand’s latest campaign.
Macro Fashion Influencers in London
Louise Barker (@louiseinlondonnn)
Other Channels:
- Tiktok: @louiseinlondonnn
Louise Barker is a renowned fashion influencer in London with a strong presence on Instagram with 169k followers and 5.6k on TikTok.
Showcasing high-end street style and luxury collaborations as well as an interest in beauty. She primarily appeals to her 66.7% female audience with the primary age group being 18-24-year-olds (29.3%)
Campaign Success:
Louise partnered with The Influence Room on multiple high-profile campaigns. She worked with O2, on live events, seeing the Smashing Pumpkins, RAYE as well as the exclusive First Look of Emily in Paris Pt. 2.
Much like Emily in Paris, London’s fashion scene effortlessly blends chic elegance with bold creativity, inspiring trends that captivate global audiences. Her content for the Emily in Paris event garnered brilliant numbers, with 927k views, 1.1m reach and 1.3m impressions.
Em Sheldon (@emshelx)
Other Channels:
Em is a lifestyle and fashion influencer with a keen eye for high-street fashion, beauty trends, and luxury travel. Em Sheldon boasts an Instagram following of 240k, with 72% of her audience being female.
Campaign Success:
She worked with Jaguar to explore the Lake District in style with a Land Rover. She was also integral in driving engagements towards The Perfume Shop and spreading awareness around their previous Mother’s Day campaign.
Pallavi Raj (@myshadowbeats)
Other Channels:
- YouTube: @myshadowbeats
Pallavi is a fashion-forward creator blending traditional Indian wear with modern trends, Pallavi is a must-follow for multicultural fashion brands and boasts a following on Instagram of 157k with 69.6% being females.
Campaign Success:
She joined up with Amazon on an exclusive Influencer Program, inspiring others to create their storefronts for paid benefits.
She has also collaborated with sportswear brand Step One Clothing, a campaign which garnered 490k impressions via Instagram and TikTok. Her content alone had 57k reach and 62k impressions.
Netta Epstein (@netta.___)
Netta is a fashion and fitness influencer combining athletic and leisure trends with everyday streetwear. Netta has 110k Instagram followers, with an audience of 65% females and 35% males.
Campaign Success:
She was very successful in helping promote the La Redoute London Pop-up Event.
Her content alone garnered 144k reach and 178k impressions, which helped generate 2.1m in reach and 2.5m in impressions for the campaign total.
Micro Fashion Influencers in London
Janet Williams (@justjanetsjourney)
Janet is a rising star in streetwear fashion with 12.4k Instagram followers. Janet has an engaged audience of young, trendy Londoners, with an engagement rate of 14.2%.
Campaign Success:
She has collaborated on multiple campaigns for major brands, namely, Charlotte Tilbury and Schuh.
She created a host of exciting and engaging content, especially for Schuh, where her content averaged 19k engagements per post.
Her Marc Jacobs - Daisy Wild campaign stands out the most with a whopping 882k impressions across the campaign as a whole.
Alexandra Athienitou (@alex.athienitou)
Other Channels:
- TikTok: @alexathienitou
Alexandra is a fashion, beauty, and lifestyle influencer known for her effortlessly chic style and engaging content.
She shares a mix of high-end fashion, beauty tips, and travel experiences, inspiring her audience to embrace confidence and elegance in their everyday lives. She has 26k followers across both Instagram and TikTok.
Campaign Success:
Alexandra worked with a host of fashion brands, such as Hanky Panky, Preworn, and HQ Clothing, showcasing stylish and sustainable fashion choices.
Her high-quality content makes brand partnerships feel seamless. She blends aspiration with relatability, keeping her audience engaged and boosting brand awareness.
Most notable was her collaboration with Preworn, with her Instagram reel amassing 12k impressions and 10k reach.
Callum Sutherland (@28cal)
Callum is a fashion and lifestyle influencer known for his contemporary style and grooming content.
He shares a mix of streetwear, skincare, and everyday fashion, inspiring his audience of 16.7k Instagram followers to elevate their personal style and self-care routines.
Campaign Success:
Callum showcased the latest in fashion and grooming to her followers with Size? and Bulldog Skincare.
By producing top-notch content, he incorporates brand collaborations into his inspiring yet down-to-earth way of life, fostering significant interaction and increasing brand visibility with his loyal following.
Notably, with Size? his content helped generate 295k reach and 353k impressions across the campaign.
Deyvid Dimitrov (@davidoffsal)
Other Channels:
- TikTok: @davidoffsal
Deyvid is a fashion, grooming, and lifestyle influencer known for his sophisticated style and skincare expertise.
He shares a mix of high-end fashion, grooming tips, and luxury lifestyle content. Inspiring his audience to embrace elegance and self-care, with 27k Instagram followers, and a niche follower base on TikTok with 3.6k.
Campaign Success:
David collaborated with Zelens, showcasing premium skincare solutions and highlighting the importance of effective skincare routines.
With his premium content, he smoothly weaves brand partnerships into his aspirational yet approachable lifestyle, generating robust engagement and boosting brand recognition within his loyal audience. His content had a total reach of 3.4k and impressions of 3.8k.
Top Food & Drink Influencers in London
London’s dynamic foodie scene is shaped by a diverse mix of influencers who ignite our taste buds, showcase different cultures, and fuel culinary adventures.
These influencers are key in expanding palates and elevating cooking experiences. Partnering with them allows your brand to connect with their engaged audiences and tap into their unique influence for your next campaign.
Macro Food & Drink Influencers in London
Carolina Trippar (@carotrippar)
Carolina is a popular foodie influencer, she shares mouth-watering restaurant reviews, recipes, and food experiences with her 450k Instagram followers, primarily engaging a diverse, food-loving audience.
Campaign Success
Carolina sampled multiple food product brands, such as Hello Fresh, which she incorporated into her cooking and inspired her viewers with new and inventive recipes to take note of.
In collaboration with Brindisa, she was able to review and sample the Legendary Spanish Torres crisps in her content.
This content was created to encourage her followers to indulge in the traditional flavours of Spain with Torres.
Izabella Jakubec (@shicocooks)
Other Channels:
- TikTok: @shicocooks
Izabella is known for mouth-watering food photography and inventive recipes, showcased across her socials to 1m Instagram followers and 333.5k TikTok followers.
She is also the self-proclaimed creator of the viral Crushed Potato Pie and Potato Crust Wrap.
This showcases potential partnerships, her creativity and how she can offer something new and authentic when creating content.
Campaign Success:
Izabella pushed healthy eating with brands such as Grubby, as well as showcasing the plant-based recipes they had on offer.
With Andalusian Olives, she sampled and showcased the use of their Premium Extra Virgin Olive Oils in her cooking.
Her content was a great success, helping the campaign reach 688k and a further 755k impressions with Izabella’s post generating almost 50% of the total impressions with 330.5k.
Ramoan Gunter (@rgveganfood)
Other Channels:
- TikTok: @rgveganfood
Ramoan is a leading voice in London’s street food scene, known for sharing bold flavours, hidden gems, and his unique take on vegan dishes through his social media.
With his 340k Instagram followers and 69k TikTok followers, his content blends food exploration with vibrant storytelling, making him a go-to creator for food brands.
Campaign Success:
Although Ramoan is primarily a food and drink creator, he has also leveraged the platform to share a variety of unique experiences, expanding his influence beyond just culinary content.
He partnered with O2 across several live events and music campaigns, differentiating from his usual food-based content.
Some notable campaigns include seeing Ice Cube generating 2.3 impressions and 1.9m reach, Justin Timberlake with 4.5m impressions and 3.7m reach and an Exclusive Disney+ Screening in Camden.
Lylaa Shaikh (@saltandshaikh)
Other Channels:
- TikTok: @saltandshaikh
Lylaa is a rising star in the London food scene. She shares indulgent restaurant reviews, home-cooked meals, and global cuisine inspiration with her 171k Instagram followers and 104k TikTok followers.
Her content blends high-quality food content with engaging storytelling behind the ethnic cuisines around the globe she tries, making her a go-to influencer for people looking to try new bold flavours.
Campaign Success:
Lylaa worked closely with food brands like Hello Fresh on numerous campaigns to push their healthy and quick-to-prepare meals.
She also collaborated with Quorn showcasing their deli snacks and meat-free picnic hamper, her content generated 24k and 31k per post respectively for reach and impressions.
Micro Food & Drink Influencers in London
Winnie Lam (@winniefoodiemoments)
Winnie is a food, travel, and lifestyle influencer with 52.2k Instagram followers. Primarily known for her vibrant content showcasing culinary experiences and luxury getaways.
Her engaging storytelling and visually stunning posts inspire her audience to explore new dining spots and travel destinations, driving strong engagement and interaction.
Campaign Success
Winnie used the platform to connect with Whitbread for their Autumn menu and Virgin Voyages.
She contributed to 8.7m impressions and 82k engagements with the former, creating high-quality content which highlighted premium hospitality and unique travel experiences.
Through her engaging content paired with visual storytelling, Winnie could use her social channels to her benefit and direct healthy traffic towards the brands and their products and experiences.
Francesca Cipolla (@pistachioinlondon)
Francesca is a food and lifestyle influencer with 75.8k Instagram followers. She has an avid passion for Mediterranean cuisine, the island of Sicily, and for discovering the best food spots in London and abroad.
Her engaging content showcases delicious recipes, restaurant reviews, and culinary experiences, resonating with a highly engaged audience of food lovers.
Campaign Success
Francesca collaborated on Green Chef’s Summer Slimming Recipes and the Spanish Tapas Hamper Brindisa campaigns, producing premium content that showcased fresh, high-quality ingredients and meal solutions.
With her genuine and visually striking content, she seamlessly integrates brand collaborations into her culinary journey, capturing audience interest and enhancing brand recognition.
She contributed to 97k reach and 119k impressions across seven pieces of content.
Tahira & Saara Ali (@teesxbakery)
Other Channels:
- Instagram: @teesxbakery
Tahira and Saara are sisters who have a bakery.
They make a host of delicious sweet treats and are most well-known for their creation, and being the home of the viral Dubai Kunafa Brownies.
Their TikTok page has now amassed 38.1k followers.
Campaign Success:
They paired up with brands such as Samworth Brothers, Khana Prep and Quorn, sampling an array of food products. These ranged from halal products and meat-free items to pastries and pies.
For Khana Prep’s August Menu, they contributed to a high total of 119k impressions. For Quorn, they celebrated the Queen’s Jubilee by contributing to the campaign's 117k reach, and 133k impressions.
Victoria Arowele (@itsvixs)
Victoria is a lifestyle, beauty, and wellness influencer with 20.1k Instagram followers, known for her authentic and relatable content.
She shares a mix of beauty tips, home inspiration, and gluten-free foodie content, inspiring her audience to embrace a balanced and stylish lifestyle while driving strong engagement.
Campaign Success:
She crafted high-quality content that highlighted essential home products.
Her relatable and engaging style naturally wove brand collaborations into her everyday life, ensuring they both felt genuine and impactful for her audience.
Top Health & Wellness Influencers in London
London’s health and wellness scene is booming, driven by a vibrant community of influencers promoting balance, mindfulness, and holistic living.
Leading the charge are the talents below—fitness experts to nutrition advocates—who shape a culture of well-being through genuine partnerships and compelling storytelling, making them ideal for your brand’s next campaign.
Macro Health & Wellness Influencers in London
Ella Mintram (@elmint)
Other Channels:
Ella is a yoga instructor and mindfulness advocate who has amassed 748k Instagram followers and 220k TikTok followers. 82% of her total followers are female.
She aims to inspire her followers to focus on both mental and physical wellbeing.
Campaign Success
Ella inspired her audience to create content for their own Amazon storefront through her content, all for the paid benefits of the Amazon Influencer Program.
Her O2 collaboration to promote their live event tickets, for Noah Kahan, went exceptionally well as her content contributed to over 600k of the total 1.1m impressions for the latter.
"Partnering with O2 for their Live Events has been an unforgettable experience—exclusive access, incredible performances, and the best atmosphere to share with my audience!"
Alex Gray (@alexogray)
Other Channels:
- TikTok: @alexogray
- X: @alexogray
Alex is a fitness enthusiast, lifestyle influencer, and wellness advocate who shares content focused on health, beauty, and self-confidence with her 169k Instagram and 118.3k TikTok followers.
With a highly engaged audience, she promotes a balanced approach to fitness, skincare, and mental well-being.
Campaign Success:
She helped push Skinny Tan to showcase natural, glowing tanning solutions with 24k reach and garnering 30k impressions, through her content.
She also collaborated with WithU to promote the ultimate immersive well-being app and worked with Neubria to highlight the benefits of advanced brain health supplements.
Her authentic and relatable content has significantly boosted engagement and elevated brand visibility within the wellness and beauty industry.
Claire Fountain (@cbquality)
Claire is a wellness expert, yoga instructor, and writer known for her holistic approach to mental and physical well-being.
With a dedicated 150k following on social media, she inspires her audience to embrace mindfulness, movement, and self-care, with a strong emphasis on emotional resilience and authenticity.
Campaign Success
Her work with OSKIA Skincare, showcased the connection between skin health and overall wellness, and collaborated with The Influence Room to create authentic brand partnerships.
Her content has driven high engagement, reinforcing her influence in the wellness and lifestyle space.
Kori Sampson (@korisampson)
Other Channels:
- TikTok: @korisampson
Kori is a model and healthy lifestyle advocate who shares fitness, nutrition, and wellness content with his engaged audience of 941k on Instagram and 456k on TikTok.
Known for his dedication to maintaining a balanced and active lifestyle, he inspires his followers to prioritise both physical health and personal growth.
Campaign Success:
Through an incredible opportunity from Seat Unique Kori was able to attend and promote the Tottenham vs. Qarabag Europa League match, creating engaging content that highlighted the premium matchday experience.
His collaboration contributed to strong audience engagements and brand visibility in the sports and lifestyle sectors, with high reach and impressions of 824k and 986k respectively.
Micro Health & Wellness Influencers in London
Alice Kadri (@aliceshealthylifestyleofficial)
Alice is a health and wellness influencer and mother, who shares her fitness journey, healthy halal cooking and get ready with me videos to her 23k Instagram followers.
Her objective is to inspire them to stay fit, healthy, and confident in their appearance and well-being.
Campaign Overview
Alice worked with multiple brands, most notably Hello Fresh, to promote healthy cooking and home-cooking recipes.
She partnered with Temple Spa to offer premium skincare products with clinically proven results that revitalise and refresh your skin.
She also collaborated with Waken Care x Sainsbury’s to provide mouth care products that keep your mouth healthy and your teeth shining.
She contributed to the campaign total of 1.2m reach and 1.4m impressions for Hello Fresh, 655k reach and 741k impressions for Waken Care.
Ana Carapeto (@mamamastering_)
Ana is a mother and physiotherapist who primarily focuses on health and wellness tips, her motherhood journey and pregnancy advice, to inspire her followers. At the time of writing, she currently has 8.2k followers on Instagram.
Campaign Success
Known for its commitment to health and wellness, Holland & Barrett and Ana partnered together through our platform to promote New & Trending products and supplements designed to support overall well-being.
Her content generated 8k reach and 9k impressions of the total 298k and 341k impressions respectively.
Vlada Dutka (@vlada_reina)
Other Channels:
- TikTok: @vladislavovna0000
Vlada is a beauty and personal care influencer who has worked across TikTok, with a following of 8.4k, and Instagram, with 8.3k followers.
Campaign Success
She has worked closely with brands like Kao Salon and Pollen + Grace, combining cosmetic and healthy haircare products with products for a healthy and balanced diet.
For Kao Salon, she contributed to a total of 45k impressions and 39k reach for the Going on Holiday? campaign and also to 287k reach and 340k impressions for Pollen + Grace.
Amy Jones (@mimilouj)
Other Channels:
- TikTok: @mimilouj
Amy is a health and wellness influencer, who has battled great adversity through a heart operation, displaying her strength and courage to her followers.
Through this, she has formulated a loyal following of supporters, with 9.9k on TikTok and 22.7k on Instagram, where she documents her story.
Campaign Success
Amy joined forces with the globally renowned chocolate brand Mars for the New Galaxy Fusions campaign, delivering indulgent sweet treats from one of the world's most beloved confectionery brands.
She also teamed up with Junkyard Golf to bring a fun and exciting twist to days out with family and friends, combining crazy golf with a unique and entertaining experience.
Her content for Junkyard Golf contributed to totals of 73k views, 103k reach and 118k impressions.
Top Travel Influencers in London
London is one of the world’s most visited cities, making it a prime destination for travel influencers showcasing the best spots to stay, eat, and explore.
From luxury travellers to budget adventurers, London-based influencers craft content that connects with global audiences.
We help brands partner with top travel influencers, connecting them with the perfect creators for impactful campaigns.
Macro Travel Influencers in London
Amber Doig-Thorne (@amberdoigthorne)
Other Channels:
- Youtube: @Amber
- TikTok: @amberdoigthorne
Amber showcases hidden gems and luxury travel experiences in London in her social media content. She has 313.7k followers on Instagram and 300k on TikTok with primarily a male follower base of 76.1% and only 23.8% female.
Campaign Success
Amber most notably partnered up with Virgin Voyages where she cruised the Mediterranean. Her content helped the campaign reach an outstanding 54.2m impressions and 1.3m engagements, averaging 60k per post across, views, reach and impressions.
Charlie Pauly (@charliepauly)
Other Channels:
- TikTok: @charlie.pauly
- YouTube: @CharliePauly
Charlie is an adventure-focused travel influencer, who captures stunning visuals and landscapes through his creative lens, inspiring his 235k Instagram followers and 56.7k on TikTok to go out and see the world!
Campaign Success:
He collaborated with O2 to create dynamic live entertainment content for major music events, even taking on the thrilling challenge of scaling the O2 Arena in London.
Along the way, he captured breathtaking views of the city skyline while generating over 320k impressions across his social media platforms.
He also worked with British Airways to help drive awareness around their BST Festival, bringing in both 98k impressions and 107k engagements contributing to the 1.3m impressions the campaign made as a whole.
Elisha Applebaum (@elisha_applebaum)
Elisha is a travel and adventure influencer known for her cinematic storytelling and breathtaking destination photography.
She captivates her 442k Instagram followers with content that blends luxury escapes and events and off-the-beaten-path travel experiences. Her engaging style makes her a go-to for brands looking to inspire wanderlust.
Campaign Success:
She experienced a once-in-a-lifetime theatrical journey with Punchdrunk, where immersive physical performance brings a Greek tragedy to life like never before.
She also collaborated with O2 to see singer Olivia Rodrigo live from a VIP Suite. Her content had 258k impressions and 200k reach, contributing to the incredible number the campaign ran with 15.2m reach and 19.2m impressions.
Alex Stead (@alex_stead)
Alex is a world-renowned travel photographer and filmmaker. He has built a dedicated 1.1m following on Instagram through his awe-inspiring landscape shots and luxury travel content.
His work combines artistic visuals with adventure-driven storytelling, making him an ideal collaborator for travel and hospitality brands.
Campaign Success:
Alex created incredible content of magnificent views, nature and wildlife with Hurtigruten Expeditions, where he was the only influencer. His content garnered 1.4m reach, 1.5m impressions and 53k engagements.
On the fantastic experience of working with Hurtigruten, through The Influence Room, Alex said:
“I had the incredible opportunity to join Hurtigruten in the Galápagos Islands. The nature and wildlife were absolutely breathtaking with some of the most unique species I've ever seen before. I loved photographing and capturing the islands over a week while on a small ship Expedition.”
Micro Travel Influencers in London
Adrianna Vogel (@stylishtravlr)
Other Channels:
- TikTok: @eatdrinktravlr
- Alt Instagram: @eatdrinktravlr
Adrianna is a travel influencer who has built a loyal Instagram following of 26k by sharing stunning destinations, travel tips, and luxury experiences.
She has amassed a highly engaged audience that looks to her for inspiration on global adventures, with a strong female demographic making up the majority of her followers.
Campaign Success:
Adrianna collaborated with brands, namely, Holland & Barrett and Virgin Wines, documenting her experiences sampling the brands' luxury, and wellness products.
She worked with Holland & Barrett on the New & Trending campaign, where her content contributed to a reach of 298k.
She sampled the Black Pig Wine Set for Virgin Wines, and her one piece of content posted generated 3k total engagements and reach.
Aminah Sattar (@eatpastarunfasta_)
Other Channels:
- TikTok: @eatpastarunfasta_
Aminah is a fitness, food, and lifestyle influencer with 36k Instagram followers, inspiring her audience to embrace a balanced lifestyle through nutrition, movement, and fun travel experiences.
With 72% of her followers being female and a strong engagement rate, her content resonates particularly well with a young, health-conscious demographic.
Campaign Success:
Aminah helped to blend creative aspects of beauty, health and wellness, by partnering with Charlotte Tilbury and Holland & Barrett, creating engaging content.
Through her authentic and dynamic approach, she seamlessly integrates brand partnerships into her everyday life, driving strong engagement and brand awareness among her dedicated followers.
She most recently collaborated with Holland & Barrett on A Cozy Autumn Night campaign where she contributed 15k impressions and 13k reach to a total of 1.7m and 1.4m respectively.
For the Charlotte Tilbury Black Friday campaign her content accumulated a reach of 23k and 27k impressions from totals of 2.4m and 2.8m.
Dani Dimitrova (@dani.inlondon)
Other Channels:
- TikTok: @danidimitrova1
Dani is a fashion, lifestyle, and travel influencer with 8.2k Instagram followers and an impressive 4.2% engagement rate.
Her content showcases stylish outfits, luxury experiences, and city life, inspiring her audience with a mix of elegance and adventure.
Campaign Success:
Dani created stellar content of high quality, highlighting fashion and luxury dining experiences for Gandy’s and Haute Dolci.
Her unique and visually striking approach allows her to naturally incorporate brand partnerships into her inspiring yet approachable lifestyle, sparking strong engagement and increasing brand recognition among her devoted followers.
She contributed to Gandy’s generating 74k reach and 83k impressions across the campaign. For Haute Dolci’s Loyalty App re-launch, her content generated 10k reach and 12k impressions of the total 253k reach and 294k impressions.
Chantelle Pang (@chantelle_pang)
Other Channels:
- TikTok: @chantella_pang
Chantelle is a fashion, beauty, and lifestyle influencer with 14k Instagram followers and 14k TikTok followers, known for her chic style and engaging content.
With a strong presence across both platforms, she inspires her audience with fashion-forward looks, beauty tips, and lifestyle inspiration.
Campaign Success:
Chantelle created stylish and relatable content with La Redoute Fashion, which showcased the brand’s latest collections.
Her authentic and captivating style seamlessly integrates brand collaborations into her aspirational yet down-to-earth lifestyle, driving high interaction rates and amplifying brand recognition within her loyal community.
Her content for the French Girl Summer campaign generated 38k reach and 48k impressions from the campaign total of 134k and 150k respectively.
How to Find Influencers in London for Your Next Campaign
Finding the right influencer in London can be overwhelming. That’s where The Influence Room comes in. Book a call with us today!
Our platform connects brands with the best London influencers, ensuring that your campaign reaches the right audience with authentic, high-impact collaborations, whilst also measuring the success of your influencer marketing strategy.
Frequently Asked Questions (FAQ) about London Influencers
Who is the UK's biggest influencer?
The UK's biggest influencer tends to vary, depending on the platform and niche. Some of the most followed creators in the country include Molly-Mae Hague, Zoe Sugg (Zoella), and KSI, who have all amassed millions of followers across Instagram, YouTube, and TikTok respectively. At the end of the day, the biggest influencer for you will be one that aligns with your brand values and fits seamlessly into your brand message and objectives.
How much should I pay an influencer in London?
Influencer rates in London depend on factors like follower count, engagement rate, and content type.
Brands using platforms like The Influence Room save an average of £16,250 on content costs.
Here’s a general guideline:
- Nano influencers (1k-10k followers): £50 - £200 per post
- Micro-influencers (10k-100k followers): £200 - £1,000 per post
- Macro influencers (100k-1M followers): £1,000 - £10,000 per post
- Celebrity influencers (1M+ followers): £10,000+ per post
For long-term collaborations or video content, prices may tend to increase. We at The Influence Room, believe in fair and even partnerships that benefit both sides equally.
How do I find the best influencers in London for my brand?
The best way to find London influencers is by using an influencer marketing platform. Platforms like The Influence Room allow brands to connect with top-tier creators across various categories.
You can also research influencers on Instagram, TikTok, and YouTube by using hashtags or analysing competitor collaborations to identify what works. Avoid wasting time on cold DMs—have a ready-to-go database of influencers to collaborate with.
Remember, genuine brand love is key; if influencers don’t authentically connect with your brand, the collaboration may feel inauthentic. At The Influence Room, we focus on fostering true brand love, ensuring that influencer promotions feel like trusted recommendations, not ads.
Is it worth paying an influencer in London?
Yes! Influencer marketing has the potential to deliver high engagement numbers, brand trust, and conversions when done correctly. A well-matched London influencer can help you reach your target audience authentically, and expand. Micro and niche influencers, in particular, often provide better ROI due to their highly engaged followers and close-knit communities.
Conclusion
London is home to some of the most influential content creators across fashion, food, health, and travel. Whether you’re looking for a London macro influencer with a massive reach or a London micro-influencer with a dedicated following, the city has no shortage of talent!
Do you want to book one of these influencers, and are ready to launch your next campaign? Speak to our team at The Influence Room today!
