As an influencer, building a brand is crucial to establishing success. Companies will always look toward working with influencers that have built a community of people through their social media presence and unique persona. This persona is your brand.
Creating a personal brand can be a very daunting task. One of the easiest ways to get lost in the process is not to know where to start. So here are five golden rules for creating an engaging, unique, and inviting personal brand.
First things first, let’s define your niche. The best personal brands are extremely specific, and that’s how you’ll wind up with a loyal following. They like you for you. Once you’ve defined your niche, it’s your forever job to keep it consistent for your followers. The goal is that your profile will be the single source of truth for your niche. To achieve this, consistency is key. Keep your brand voice, image, and tone consistent in everything you do across all platforms.
Engagement > Following
Once upon a time, social media was a game of who had the most followers. Fortunately, nowadays, we as consumers are smart enough to realise that engagement is the most important metric.
An influencer with fewer followers that engage with their posts, specifically enjoy their content, and want to hear their voice is far more valuable to a brand than an influencer with tons of followers that rarely interact and have no real connection with them.
To increase your engagement, focus on building relationships with your followers, respond to them, and interact with meaningful content. Questionnaires, polls, question and answer videos, question answering stories, this or that, which outfit should I wear? etc.
Network, Network, Network
Just like in any other industry, networking is crucial; you’ve got to market yourself to your peers! One of the most powerful networking methods is reaching out to similar influencers for collaborations on content. You’ll then be introduced to their following, who we already know are interested in your niche. This can spark massive growth for your profile.
Another method for networking is joining Facebook and LinkedIn groups within your niche to meet individuals with similar interests. You can direct them toward your page
Follow and interact with brands you’d like to work with, as well as influencers. This is a great way to stand out and get noticed by your favourite brands and could bag you an authentic collaboration!
Keep it Real
It’s tempting to accept any brand partnership in the early days of your career as an influencer. And although you may make a few waves by showing you’re working with influential brands, this will damage your brand in the long run.
Nothing is more important than being authentic, genuine, and truly living your brand. Your followers will respect you for not hopping on every trend and working with every brand that offers something, which in turn builds trust and increases the success of your partnerships with brands that you do connect with.
Use a Platform to Find Brand Partnerships
Using a platform like Room Unlocked that will assist you in finding meaningful and authentic collaborations with top brands that you genuinely love is undoubtedly the best way to grow your following and build your personal brand.
By authenticating yourself on a trusted platform, you open yourself up to a world of opportunities with your dream brands.
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