Coopers of Stortford has been a familiar name in British homes for decades.
Known for its mix of traditional home essentials and innovative products, the brand has carved out a loyal customer base who value the way they make daily life easier.
Coopers has a team of 51-200 employees and sits in the home and garden retail sector with an audience of predominantly adults aged 30–40.
Mums and homeowners looking for everyday household items are their bread and butter; These customers want products that work, last, and feel thoughtfully designed.
But while their catalogue has always performed well offline, the digital space represented a huge opportunity, one the team knew they needed to step into more confidently.
Leading that effort was Kay Hutcheson, Head of Product Marketing, whose focus has been strengthening brand visibility, expanding online reach, and growing an engaged social community.
As Kay put it:
“We’ve always had such a large range of products that we need to get out there and be seen.”
For Kay and the marketing team, Coopers’ products have always spoken for themselves.
The challenge was making sure more people heard them, and more eyes were on what they were producing.
Like many home and garden retailers navigating the digital shift, Coopers faced a few hurdles.
They had a strong offline presence, but struggled to translate that into digital recognition.
In a competitive retail market filled with large household names, it was easy for their products to get overshadowed.
Traditional channels weren’t just expensive, they didn’t offer the variety of content the team needed. The costs were not matching the output.
Coopers needed assets that could live beyond a single campaign for social posts, ads, and seasonal promotions. They wanted content libraries they could build over time.
Their customer base meant they needed creators who naturally aligned with their demographic, not just anyone with a large following.
Overall, Coopers were struggling to grow their online name recognition.
They were a small company in comparison to bigger competitors, and with a selective audience, they needed an approach that stretched their budget further while amplifying brand awareness.
They weren’t just searching for exposure. They were searching for the right exposure.
As Kay summed it up:
“With you guys it's a lot more authentic and we get that exposure, on Instagram, on Facebook, and on Tik Tok which we wouldn't get from the other influencers.”
The turning point came when the team realised their existing approach just wasn’t moving the needle online.
They needed more eyes on the brand, more regular content, and an easier way to share their story without stretching the team too thin.
That’s when Kay spotted the gap.
Influencer-generated content could give them something freelancers couldn’t: more volume, more variety, and the bonus of creators sharing the content with their own audiences.
They’d used freelancers before, but the costs were similar to The Influence Room and the output didn’t come close.
The team was paying the same but walking away with far fewer assets.
Transitioning to The Influence Room meant:
The decision came down to value and efficiency.
The platform gave them access to a wide pool of creators, each producing unique, reusable content, something freelancers simply couldn’t match in volume.
What convinced them to act was simple:
“We realised we could get even more content for the same cost and we were able to carve out more of a social brand, which we didn't have previously, which has been quite nice.”
Before using creators, online brand exposure was something of an untapped territory for Coopers.
Their traditional customer base was strong, but social media offered something they couldn’t ignore: visibility, relevance, and ongoing interaction with new audiences.
Kay and the team knew that building brand exposure wasn’t just a “nice to have” it was a necessary part of modern retail.
The goal was clear:
Influencer marketing became the natural next step.
Coopers didn’t want polished ad-style partnerships, they needed real creators producing real content that could live on their social channels long after campaigns ended.
It wasn’t just about reach. It was about brand exposure that felt genuine.
Once they joined The Influence Room, Kay described the platform setup as refreshing.
Everything was clear, intuitive, and built for marketers who need results without endless admin.
Campaigns that previously took hours to organise were now handled in minutes.
Uploading briefs, reviewing pitches and approving creators fit naturally into their workflow, saving the team valuable time.
The creators delivered exactly what Coopers had been searching for: beautiful, evergreen content that could be repurposed across channels.
From product demos to cosy winter lifestyle shots, creators showcased items in real homes, offering far more authenticity than studio content ever could.
The team quickly noticed an added bonus: creators were posting content that looked organic, relatable, and trustworthy.
This wasn’t just exposure; it was social proof, an area Coopers had been eager to strengthen.
The reaction internally was immediate. Stakeholders were genuinely impressed by how quickly the content came through and how visible the brand suddenly became online.
Having such a steady stream of creator-made assets took a huge weight off the marketing team.
Instead of constantly trying to produce content themselves, they finally had the space to focus on the bigger picture and plan ahead.
For a small team, that shift made a massive difference.
Coopers also highlighted how helpful The Influence Room team was throughout the process. Campaigns felt smoother, easier, and more organised than anything they had run before.
“The platform has worked very well for us, definitely for the UGC content you get a lot more quality content for the price tag.”
Influencer marketing had felt like a big leap, but The Influence Room made it feel effortless.
The “Winter Warmers” campaign became a turning point for Coopers’ online visibility.
Across 10 campaigns, the cumulative results were:
For a brand stepping into influencer marketing more seriously, these numbers represented a major leap forward.
The spotlight Winter Warmers campaign produced:
This wasn’t just surface-level awareness.
Coopers saw stronger audience interaction, better recognition across social platforms, and a noticeable lift in followers who resonated with the warm, relatable content creators posted.
Confidence grew quickly. Teams could see the direct benefit influencer marketing brought to the table, especially the high volume of quality assets that could fuel marketing activity for months.
Without The Influence Room, Kay said:
“If we weren't working with you, we probably would have spent another couple months floundering around for a bit figuring out what we were doing, being super behind on video content creation.”
But they did not have to worry…
With their online presence strengthened and brand exposure growing, it became easy for leadership to approve continued budget toward creator-driven campaigns.
One creator who really stood out during the Winter Warmers campaign was Sylwia Wasik.
The way she shared Coopers’ products felt completely natural, like someone showing what they actually use in their home, rather than a staged photoshoot.
Sylwia delivered:
She posted about winter essentials in her own space, with warm lighting, small family moments in the background, and rooms that felt lived-in.
It resonated deeply with audiences because it felt like it came from someone who genuinely used and enjoyed the products.
Coopers’ move into influencer marketing shows what can happen when a traditional retail brand tries something a bit different.
Working with creators didn’t just put their name in front of more people.
It helped them build trust with their audience, get people genuinely interacting with the brand, and create a stash of content they can keep using long after a campaign finishes.
It’s the kind of work that keeps giving, rather than disappearing the moment the campaign ends.
From 279K impressions in a single flagship campaign to more than 1M cumulative reach, the results reflect a brand that has successfully expanded its digital footprint and evolved.
For Coopers, The Influence Room didn’t just provide influencers. It provided momentum and the brand exposure they were ultimately seeking.
If you want to elevate your brand like Coopers of Stortford, book a demo with us at The Influence Room today for unforgettable results and a bank of even more beautiful content!
