Strategic influencer selection from diverse categories enabled them to broaden its reach significantly, accumulating over 800k impressions. This approach not only enhanced the event's visibility but also ensured that Virgin Media O2 resonated with a wide-ranging audience.
Advocates created content on various social media platforms, including TikTok and Instagram, to share their firsthand experiences of watching Billie Eilish. Through a dynamic mix of Stories and Reels, these influencers brought the event to life for their audiences, amplifying the impact of attending The O2.
Allowing influencers the autonomy to create content in their distinctive styles resulted in a noteworthy increase in engagement. This approach helped solidify the event's impact, establishing a memorable connection with their followers.
By inviting influencers to attend the show in an exclusive hospitality suite, influencers created buzz and excitement around the whole experience, fostering heightened engagement.