How Samsung activated influencers to successfully launch their new Galaxy S21 Series
Industry: Technology
The Objective
Samsung’s primary goal was to generate awareness and recognition of their new Galaxy S21 series.
The Challenge
Samsung wanted to maximise their reach through macro-influencers to increase brand awareness and engage new customers.
Key Metrics
134
Bids
6
Influencers
2.6m
Reach
36:1
Earned Media Value
3m
Impressions
19
Pieces of Content
Storytelling
Samsung encouraged the use of storytelling within content to increase engagement across their social media channels.
Call-To-Action
Samsung used a call-to-action to acquire and drive new buyers to their website.
Macro-Influencers
By using The Influence Room, Samsung was able to tap into a range of influencers with a larger following to reach a wider audience.
Embrace Brand Spotlight
"The Influencer Room has allowed us to have an extension of our team. It really does allow you to do a lot more influencer marketing with actually very little time investment, which for me is fantastic."
Adam Wilkie Brand Manager at Bulldog
Key Results
Using a CTA on their social media content helped boost website traffic and engagement on their social pages.
By tapping into influencers with a larger following, Samsung was able to reach over two and a half million people from just 6 influencers.
Samsung was able to achieve a CPM of £0.5, which is considerably low in comparison to the average in media of £8.5.
Focus on the product and its unique features increased their audience's knowledge of the brand’s key USP’s.
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