How Samsung activated influencers to successfully launch their new Galaxy S21 Series
Samsung’s primary goal was to generate awareness and recognition of their new Galaxy S21 series.
Samsung wanted to maximise their reach through macro-influencers to increase brand awareness and engage new customers.
Earned Media Value
Pieces of Content
Samsung encouraged the use of storytelling within content to increase engagement across their social media channels.
Samsung used a call-to-action to acquire and drive new buyers to their website.
By using The Influence Room, Samsung was able to tap into a range of influencers with a larger following to reach a wider audience.
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"The Influencer Room has allowed us to have an extension of our team. It really does allow you to do a lot more influencer marketing with actually very little time investment, which for me is fantastic."
Adam Wilkie Brand Manager at Bulldog
Using a CTA on their social media content helped boost website traffic and engagement on their social pages.
By tapping into influencers with a larger following, Samsung was able to reach over two and a half million people from just 6 influencers.
Samsung was able to achieve a CPM of £0.5, which is considerably low in comparison to the average in media of £8.5.
Focus on the product and its unique features increased their audience's knowledge of the brand’s key USP’s.
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