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Samsung Room

How Samsung activated influencers to successfully launch their new Galaxy S21 Series
Industry: Technology

The Objective

Samsung’s primary goal was to generate awareness and recognition of their new Galaxy S21 series.

The Challenge

Samsung wanted to maximise their reach through macro-influencers to increase brand awareness and engage new customers.

Key Metrics

134

Bids

6

Influencers

2.6m

Reach

36:1

Earned Media Value

3m

Impressions

19

Pieces of Content

Storytelling

Samsung encouraged the use of storytelling within content to increase engagement across their social media channels.

Call-To-Action

Samsung used a call-to-action to acquire and drive new buyers to their website.

Macro-Influencers

By using The Influence Room, Samsung was able to tap into a range of influencers with a larger following to reach a wider audience.

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Key Results

Using a CTA on their social media content helped boost website traffic and engagement on their social pages.
By tapping into influencers with a larger following, Samsung was able to reach over two and a half million people from just 6 influencers.
Samsung was able to achieve a CPM of £0.5, which is considerably low in comparison to the average in media of £8.5.
Focus on the product and its unique features increased their audience's knowledge of the brand’s key USP’s.

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