Kurt Geiger achieved notable successes through its influencer collaboration, realising a significant uptick in website traffic. The brand strategically bolstered its presence by elevating awareness around World Kindness Day and Giving Tuesday.
The synergy of both macro and micro-influencers played a pivotal role, resulting in an impressive reach that exceeded 1.3 million. This inclusive approach not only amplified the brand's visibility but also cultivated meaningful connections with diverse segments of the audience.
Kurt Geiger's exceptional average engagement rate of 2.15% surpassed industry benchmarks, notably outperforming the average of 0.36%. This robust engagement underscored the campaign's effectiveness in capturing audience attention and fostering authentic interactions.
The campaign yielded a wealth of high-quality content, strategically designed for repurposing across Kurt Geiger's diverse channels and integrated seamlessly into comprehensive marketing plans. This content reservoir not only served the immediate campaign goals but also became an enduring asset for the brand's ongoing promotional strategies.