How Bulldog Skincare reached their target audience through seasonal campaigns
Industry: Health & Wellness
The Objective
The aim of the campaign was for Bullldog Skincare to collaborate with influencers to help them reach their target audience in an authentic and genuine way.
The Challenges
Before joining The Influence Room, Bulldog's biggest challenge was getting their products into the hands of male consumers. They believed that using male influencers was the best way to reach and engage this target audience.
Key Metrics
10
Opportunities
£63k
EMV
1m
Reach
182
Influencers
920k
Impressions
4.02%
Avg Engagement Rate
Female Influencers
By putting their trust in TIR, it allowed Bulldog Skincare to collaborate with female influencers to gift products around key calendar moments
Micro-influencers
By collaborating with micro-influencers, who have a more engaged following, it allowed Bulldog Skincare to build trust amongst these influencer's followers
Quality content
Each influencer created multiple pieces of content in multiple formats to help engage their followers and allow Bulldog to repurpose their content
Embrace Brand Spotlight
"The Influencer Room has allowed us to have an extension of our team. It really does allow you to do a lot more influencer marketing with actually very little time investment, which for me is fantastic."
Adam Wilkie Brand Manager at Bulldog
Content Created
The content created was in multiple formats and across different platforms. All the content created was highly creative and authentic.
371
Pieces of Content
Posts
Instagram
Videos
Influencers created TikTok videos to showcase the gift boxes they received and provide reviews on the products they liked. The use of TikToks allowed more creativity and freedom to share their thoughts with a wider audience.
TikTok
Stories
Stories are a quick and easy way for influencers to engage with their followers. It is a less staged and more effective way to discuss the products as well as create an interactive aspect.
Instagram
Reels
Influencers created Reels to share the excitement of gifting Bulldog products to the special men in their lives. Key dates like Father's Day allowed influencers to inspire their followers to purchase and gift their products for men around these special occasions.
Instagram
Key Results
Working with female influencers on seasonal gifting campaigns allowed them to achieve incredible results
Account management allowed the Bulldog team to save valuable time and achieve alot more whilst The Influence Room team managed their campaigns
Execution of the campaigns were completed quickly and efficiently and the content created beyond the realms of the campaign.
The high quality content that was produced allowed Bulldog Skincare to repurpose it across their own social media channels.
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