The Influencer marketing industry is experiencing exponential growth. Did you know that the industry grew from £7.8 billion in 2020 to a whopping £13.3 billion in 2022? Now more than ever, influencer marketing should be an integral part of your digital marketing mix, and there are plenty of reasons why. In this blog, we’ll uncover the key benefits of influencer marketing and how it can drive incredible results for your brand in the long run.
If you’re wondering what the benefits of influencer marketing are, read on to see the extraordinary influencer marketing statistics generated from our creator partnerships, from various industries and businesses. Spoiler: One of our clients reached millions of potential customers with just two brand ambassadors! But first, let’s dive into the benefits of influencer marketing.
First and foremost, influencers have built a credible and trusted relationship with their audience. People respect their recommendations often because they share similar beliefs, have an aspirational lifestyle or provide entertaining content.
By working with influencers, you have the opportunity to tap into this highly engaged audience that has been developed through community creation. If you work with a trusted influencer, it’s likely your brand will be trusted by their audience too. You don’t even need to work with tons of influencers to see remarkable results.
Hotel franchise Shangri-la worked with Room Unlocked to reach 2.3 million users from just two influencers to raise awareness for their locations. As a result, they received a 34:1 ROI.
Authenticity is a big buzzword for 2023, and for good reason. We are seeing brands move away from commercial transactions, where brands buy influencers, to genuine connections based on brand love.
Customers are less engaged with highly edited, filtered posts, and more engaged with genuine, authentic content. Influencers who love your brand, are an excellent way of obtaining content that intentionally targets your lookalike audiences, with a touch of authenticity. This is one of the main benefits of influencer marketing, the power to share real opinions that in turn generate authentic brand connections. Find out more about unlocking your brand's authentic advocacy with Room Unlocked here.
Another benefit of influencer marketing is the ability to reach those niche target audiences. Influencers that share content that embraces your industry or company values are perfect ambassadors for your brand. For example, if your product is a sustainable homeware set, you’d want to partner with a creator that talks about eco-living and has an interest in sustainability. Their followers would already be interested in living sustainably (that’s probably why they follow them), so you don’t have to target this niche audience yourself – the influencer does it for you, and you reap the benefits.
If you’re looking to target a particularly niche demographic, micro-influencers are great brand advocates to look for. Smaller creators are usually more engaged with their fanbase, so people often look to them for more personalised and authentic recommendations.
We know that developing exciting and engaging content can be hard, especially if you’re a small business or startup that has little space or resources to develop high-quality content. An advantage of influencer-generated content is that when you partner with influencers, this worry is taken off your hands. Since influencers work hard to ensure their feed is full of high-quality visuals, you can rest assured that your partnership content will be aesthetically pleasing too. Plus, partnering with an influencer is often much more affordable than hiring a team of photographers, videographers and editors!
A great example of this comes from Virgin Voyages’ campaign with Room Unlocked. We partnered our client with 35 influencers from a range of categories, who generated 1181 beautiful pieces of content that went on to reach 20 million users - and, had a 265:1 ROI!
One of the final benefits of influencer marketing is that by fully briefing your brand ambassador on your product or service, you can empower them to create content that educates their audience about your brand in an inspiring way. Rather than just reading a product description, your target demographic can see the product in action by someone they trust. Ultimately, it’s a visual way of showing potential customers just how amazing your brand is.
At Room Unlocked we have no shortage of brands who’ve felt the benefits of influencer marketing. One brand in particular who’s influencer marketing statistics speak for themselves is Charlotte Tilbury. They came to us for authentic and inventive content for their social media channels to help drive significant awareness of their 30% off summer sale. From this they received 381 pieces of content in multiple formats across different platforms from a total of 104 brand loving influencers. Because this content was both creative and authentic, Charlotte Tilbury reached an impressive £1 million users, with over £1.2 million impressions and delivered a great earned media value of over £40k. To see more influencer marketing case studies read here.
Influencer marketing, when done correctly, can take your brand to the next level - more exposure, more sales and more brand presence in the market you’re in. The key to really benefiting from working with influencers is to collaborate with content creators that are genuinely interested, excited and in the long term, love your brand. Their content will not only be truly authentic, but they’ll naturally put in the time and effort to create something amazing for your brand. It’s important to find the creators that are right for your brand: personality, content style and interests are all important elements to finding your true brand lovers.
Room Unlocked is a space where brands connect with influencers that genuinely love their products or experiences. As your chosen brand ambassadors, they’ll create inspiring content that drives trust, awareness, ROI and EMV. It’s a win-win for everyone! Find out how to attract authentic advocates for your brand here.
Yes, but only if you choose the right influencer for your brand. Now more than ever we’re seeing a shift in the importance of genuine content. So finding real advocates for your brand is crucial in order for campaigns to be effective. To learn more about how Room Unlocked can help you with this, see here.
Increasingly eyes are on influencers to be conscious of the impact they are having on the world, be that due to sustainability or setting beauty standards. Aligning your brand to someone who is aware of these matters will benefit your brand in the long run.
