How Celestyal used influencers to increase bookings and brand visibility

Brand Snapshot

Celestyal Cruises is known for something a lot of cruise lines don’t always get right: a genuinely authentic, destination-focused experience.

Their trips revolve around culture, people, food, and the feeling of actually being in the places you visit, not just passing through them.

The company operates with smaller ships, as they don't really talk about the number of people working for them much but more pride upon their smaller more intimate ships.

Celestyal sits firmly in the cruise travel space, attracting curious travellers aged 30 and over who want something more personal than the typical mega-ship experience.

These are people who love exploring local traditions, trying new cuisines, and taking home something more meaningful than a postcard.

And while Celestyal has long had a strong reputation offline, the digital travel world has changed fast.

Travellers now book after seeing videos, hearing recommendations, or spotting a creator’s experience online. That shift opened up a huge opportunity for Celestyal.

Leading the charge is Sebastien Pelisse, Manager of Trade & Influencer Marketing.

He was tasked with expanding the brand’s online presence, building visibility, and finding a more modern way to inspire bookings.

On influencer marketing, Seb said:

“It sits in our direct marketing strategy. What we try to do more with influencers is the conversion bits. So we want to see bookings and we want to see people visiting our website.”


The Challenge

Before shifting to a new approach, Celestyal faced a few key hurdles.

They needed more bookings, so their biggest priority was driving more conversions.

Traditional marketing was solid, but not enough on its own, not in a world where most travellers now discover trips through creators or social media.

They needed a bigger, better library of high-quality, authentic content. Not glossy, scripted ads, but real people capturing moments travellers could relate to.

Working with individual influencers was expensive. One-off partnerships, high fees and long negotiations all added up quickly.

Most of their previous influencer work came through PR outreach or cold DMs. It took ages to coordinate, and Seb was building the influencer side of the business alone. The method wasn’t scalable.

They needed a wider pool of creators and a smoother way to run campaigns without stretching budgets further.

“We had to find something flexible and affordable, and The Influence Room gave us the flexibility, with managing campaigns and looking for influencers.”

 

The Turning Point

Before choosing The Influence Room, Celestyal also considered other agencies. However, nothing offered the combination of cost efficiency, scale, variety, and genuine creator interest.

The decision came down to authenticity and value.

Creators applying organically meant the content would feel real and not forced.

The platform opened the door to a much larger pool of creators, which meant more styles, more audiences, and more chances to inspire the right travellers.

“It could have been something organic. And this is what we wanted and this is what I wanted because the result behind was so much better. It was exponential to what we were expecting, because it doesn’t feel like an ad.”

 

Strategic Content

For Seb and the team, influencer marketing wasn’t just another channel, it was a way to show the reality of the Celestyal experience.

Real cabins, real food, real destinations, real passengers.

The main goal was clear:

Travel is emotional, and social content is one of the most powerful tools for pulling people in.

A single creator video showing a sunset on deck or a small taverna in Mykonos does more than a polished brochure ever could.

Before working with The Influence Room, Celestyal were already thinking about how they could step into this space more confidently.

Especially as they saw other travel brands using creators to inspire large numbers of new guests.

The Experience

Once Celestyal joined The Influence Room, the difference was immediate.

Seb described the setup as straightforward and stress-free.

Instead of juggling spreadsheets, email chains, and slow approvals, everything moved into one place.

Campaign briefs went out quickly. Pitches came in fast. And reviewing creators took mere minutes.

One of the biggest wins was the sheer variety of creators.

From couples documenting their travels to solo adventurers showing day-in-the-life clips onboard.

The mix gave Celestyal exactly what they’d been missing: honest, diverse content that travellers trust.

The assets they received weren’t just pretty, they were useful. Quality content became a library the team could tap into and re-use again and again on multiple platforms.

For a travel brand, this kind of evergreen content is priceless.

A big surprise was how deeply the creators captured the essence of Celestyal with local flavours, warm service, and the unique feeling of exploring smaller, culture-rich ports.

The team saw audiences responding not just to the visuals, but the storytelling.

Stakeholders quickly recognised the value. The volume of content. The quality. The increase in visibility.

Seb, who was managing influencer marketing alone, was suddenly able to run large campaigns without the usual overwhelm.

Seb also highlighted how easy it was to work with the TIR team on the platform. In his words:

“It was made really easy, you get like a whole platform that's simple and easy to use, and you’ve got a massive base of creators. It's just perfect. And behind this, they handle measuring results, doing the reports, all the analysis we need”

The campaigns felt organised, collaborative, and energising, far from the manual work of their old process.

Since working with The Influence Room, Celestyal has seen numerous successes.

The two brands were nominated together for the Travel Creator Marketing Campaign of the Year at the 2025 bCreator awards, essentially the Oscars for creators.

That campaign in question was none other than the cruise across the Arabian Gulf, filled with desert adventures, traditional souks, dolphin watching and the typical glitz and glamour.

The campaign was a phenomenal success with 7.7M reach and 9.3M impressions from only 12 influencers.

The Results

Across four campaigns, Celestyal achieved results that genuinely shifted their digital presence:

For a brand stepping into influencer marketing at scale, these numbers were a major leap forward.

The Heavenly 7 Night Med Cruise delivered extraordinary results:

What made this campaign special wasn’t just the numbers.

The creators captured the emotion of travel, the warmth of Greek hospitality, and the magic of Mediterranean destinations.

With more bookings coming in, a richer visual library, and an engaged digital audience, there was full confidence internally to continue investing in influencer marketing.

“The results we thought did really well, and were amazing! We had a boost in bookings off the back of our first campaign, which was really well perceived.”

 

Standout Creator Moment

One creator who had a huge impact was Saffron Rose.

Her content felt effortlessly humorous and  that showed what travelling with Celestyal actually feels like with a light-hearted twist.

Her results speak for themselves:

Her videos didn’t try to be picture perfect. They were honest, inviting and offered something different. And that authenticity resonated.

 

Conclusion

Celestyal’s move into influencer marketing shows the power of real storytelling in travel.

By embracing creators who love exploring the world, they didn’t just increase visibility.

They built trust, inspired new travellers, and created a content library that keeps performing campaign after campaign.

Celestyal has firmly established itself as a brand that understands modern travel behaviour.

To conclude Seb said:

“I feel like any brand who wants to work on a gifted basis should reach out to The Influence Room. They can help them get people interested, and give them standout content.”

For travel brands looking to build brand awareness the way Celestyal did, you can explore how to elevate your brand or learn how to find the right influencers to connect with your audience.

Book a demo with The Influence Room and discover how creator partnerships can reshape your marketing.

How Canterbury generated 1.8m reach for the British & Irish Lions

Brand Snapshot

Canterbury has been part of rugby for so long, the brand is one of those names you grow up with.

Maybe it was the first kit you wore at school, maybe it was the jersey your parents bought before a big match, or maybe it’s still the stuff you throw on for training.

They’ve been involved at every level of the game, from muddy community pitches right up to the huge international fixtures.

The company itself is only between 201-500  people, but they’ve managed to stay firmly rooted in the rugby world.

Their audience is anyone who loves the sport: kids just starting out, weekend warriors, die-hard fans who’ve followed the same team their whole life.

What ties all these people together is the same set of values rugby is built on: tradition, honesty, community, and a sense of belonging.

That’s why Canterbury stands out. Their kit isn’t just another bit of sportswear, it feels like part of the sport’s history and tradition.

They’ve earned trust across professional teams and grassroots sides, and they’ve been a big part of bridging the gap as women’s rugby continues to grow at speed.

For fans, the shirt isn’t just something you buy, it’s something you feel part of.

The British & Irish Lions squad announcement is always a major moment in the rugby calendar, and Canterbury wanted to make sure people didn’t just watch it, they wanted them to feel it.

They wanted fans, especially younger audiences, to share that pride, put on the jersey, and be part of something bigger.

That’s where influencer marketing came in.


The Challenge

thatsportspice

Before they made the shift, Canterbury found themselves at a crossroads.

They had heritage, credibility, and a huge legacy behind them.

But visibility among younger audiences and even among casual rugby fans needed a boost.

With the world of sport ever-evolving, Canterbury wanted to make sure they stayed on people’s minds, particularly during major moments like the Lions announcement.

The main challenges were:

1. Growing their online presence

The brand wanted to reach beyond the traditional rugby crowd and get more people excited about the shirt, the squad, and what it represents. They needed fresh visibility in a crowded space.

2. Creating inspiring, fan-led content

Supporters aren’t just looking for official imagery anymore, they want real people showing real reactions. Canterbury wanted content that felt genuine, not overly branded.

3. Reconnecting with younger fans

Rugby is evolving, and the next generation consumes the sport differently. Canterbury knew this was the moment to make younger audiences feel part of the Lions story.

4. Building a bigger library of authentic assets

They needed more depth, more variety, and content that didn’t expire after a single campaign.

The “before” feeling was that they were doing good work, but not reaching as far or as deeply as they could.

They wanted every fan across the four nations to feel directly connected to the squad announcement,  that sense of belonging the Lions are known for.

Something had to shift.

 

The Turning Point

The real switch came when the team realised that traditional content alone wasn’t enough. They needed something more dynamic and more fan-led.

They wanted supporters to feel proud when they wore the jersey and to see people they relate to wearing it too.

That sense of shared pride is powerful, and it spreads much faster when creators are part of the narrative.

The trigger moment was recognising that influencer-generated content could deliver what they were missing: wider awareness, emotional storytelling, and a route to audiences who live on social platforms.

With The Influence Room, the value was immediately clear, they could get far more variety, far more reach, and far more authentic storytelling for the same investment.

What convinced the team was the simple fact that social media is a huge part of fandom now.

Fans want to feel close to the squad, and creators help build that bridge in a way brands simply can’t do alone.

The Influence Room offered the right mix of volume, relevance, and connection.

 

Strategic Content

The squad announcement for the British & Irish Lions is a cultural event as much as a sporting one.

Canterbury wanted to make it louder, wider, and more emotionally charged by tapping into social media, where the rugby conversation is happening every day, especially with younger supporters.

Their goal was simple but powerful:
Build brand awareness around the announcement and give the new jersey the attention it deserved.

The brand realised pretty quickly that social media isn’t just a place to push out updates anymore.

It’s where fans actually find things, talk about them, argue about them, and show support for the teams they’re obsessed with.

And with the Lions bringing together four nations under one badge, there was a real chance to build something that felt genuinely shared and that came from the fans as much as it was made for them.

Influencer marketing offered reach, personality, and authenticity.

It let everyday fans and rugby advocates tell the story from their own point of view, instead of relying solely on big campaigns or polished studio content.

For Canterbury, this wasn’t about chasing trends. It was about giving supporters more ways to feel involved.

The Experience

ashlifecoach

Once Canterbury launched the campaign through The Influence Room, things moved quickly and naturally.

The platform made it straightforward to get the campaign moving.

Briefs, creator selection, approvals, it all slotted smoothly into their marketing process. No heavy admin. No long delays. Just a clean setup that saved the team time and opened up a new way of working.

The creators weren’t random influencers, they were rugby fans, lifestyle creators, fitness advocates, and people who understood what the Lions represent.

Their passion translated directly into the content. Supporters could see it wasn’t just a paid post. It was genuine excitement and social proof.

The mix of creators meant the campaign reached audiences across different corners of social media, such as TikTok, Instagram, YouTube Shorts, reels, reaction videos, quick unboxings, styling content, and even family-focused posts.

An unexpected win was seeing how many fans engaged not just with the creators, but with Canterbury itself.

People were talking about the shirt, tagging friends, sharing anticipation for the squad, and showing their own connection to the team.

The response inside the business was overwhelmingly positive. The team could feel how the campaign changed the energy around the launch.

Supporters felt included. Younger fans felt spoken to. And Canterbury gained a new layer of relevance online.

The Influence Room team behind the platform helped streamline the process making it far easier for Canterbury to focus on storytelling rather than logistics.

With everything coming together it felt like the right partnership at the right time.

The Results

The "British & Irish Lions Rugby Shirt" campaign exceeded expectations across the board with:

For a campaign tied to a single moment like the squad announcement, the scale and depth of the content made a real impact.

The assets weren’t just high-performing, they felt personal. Real fans wearing the shirt. Real reactions. Real excitement.

Internal confidence surged as well. Stakeholders could clearly see how influencer marketing contributed to the growing excitement and recognition around the launch.

 

Standout Creator Moment

One creator who made a huge mark on the campaign was Oliver Phelps.

His posts generated an incredible response:

His content found the  perfect balance between his personality and rugby pride.

Fans loved seeing a recognisable figure sharing the moment of the squad announcement and kit launch in such an authentic, relatable way.

“I really enjoyed working with Canterbury on this campaign, they were very easy to work with and provided the rugby shirt very promptly.” - Oliver

Conclusion

Canterbury’s work with the British & Irish Lions is a good example of what happens when a long-standing rugby brand opens itself up to how fans actually talk online and share moments today.

They brought creators into the mix, the people who already live and breathe the sport. That didn’t just get more eyes on the launch; it made supporters feel closer to the players and created a real buzz around the new jersey.

The results speak for themselves: over 1.8M people reached and 2.4M impressions. More importantly, it delivered the kind of scale, energy, and honesty the launch needed.

For Canterbury, it signalled a shift,  moving towards a style of communication that feels more connected to the fans and the wider rugby community.

Does your brand want to build deeper visibility and reach new audiences through creators?

Explore how to elevate your brand, learn how to find the right influencers, and discover how brand ambassadors can transform long-term awareness.

Ready to build your next standout campaign?

Book a demo with The Influence Room and see how creator partnerships can move your brand forward.

How Coopers increased brand exposure with 279K impressions

Brand Snapshot

Coopers of Stortford has been a familiar name in British homes for decades.

Known for its mix of traditional home essentials and innovative products, the brand has carved out a loyal customer base who value the way they make daily life easier.

Coopers has a team of 51-200 employees and sits in the home and garden retail sector with an audience of predominantly adults aged 30–40.

Mums and homeowners looking for everyday household items are their bread and butter; These customers want products that work, last, and feel thoughtfully designed.

But while their catalogue has always performed well offline, the digital space represented a huge opportunity, one the team knew they needed to step into more confidently.

Leading that effort was Kay Hutcheson, Head of Product Marketing, whose focus has been strengthening brand visibility, expanding online reach, and growing an engaged social community.

As Kay put it:

“We’ve always had such a large range of products that we need to get out there and be seen.”

For Kay and the marketing team, Coopers’ products have always spoken for themselves.

The challenge was making sure more people heard them, and more eyes were on what they were producing.


The Challenge

 

Like many home and garden retailers navigating the digital shift, Coopers faced a few hurdles.

They had a strong offline presence, but struggled to translate that into digital recognition. 

In a competitive retail market filled with large household names, it was easy for their products to get overshadowed.

Traditional channels weren’t just expensive, they didn’t offer the variety of content the team needed. The costs were not matching the output.

Coopers needed assets that could live beyond a single campaign for social posts, ads, and seasonal promotions. They wanted content libraries they could build over time.

Their customer base meant they needed creators who naturally aligned with their demographic, not just anyone with a large following.

Overall, Coopers were struggling to grow their online name recognition. 

They were a small company in comparison to bigger competitors, and with a selective audience, they needed an approach that stretched their budget further while amplifying brand awareness.

They weren’t just searching for exposure. They were searching for the right exposure.

As Kay summed it up:

“With you guys it's a lot more authentic and we get that exposure, on Instagram, on Facebook, and on Tik Tok which we wouldn't get from the other influencers.”

 

The Turning Point

The turning point came when the team realised their existing approach just wasn’t moving the needle online.

They needed more eyes on the brand, more regular content, and an easier way to share their story without stretching the team too thin.

That’s when Kay spotted the gap.

Influencer-generated content could give them something freelancers couldn’t: more volume, more variety, and the bonus of creators sharing the content with their own audiences.

They’d used freelancers before, but the costs were similar to The Influence Room and the output didn’t come close.

The team was paying the same but walking away with far fewer assets.

Transitioning to The Influence Room meant:

The decision came down to value and efficiency.

The platform gave them access to a wide pool of creators, each producing unique, reusable content, something freelancers simply couldn’t match in volume.

What convinced them to act was simple:

“We realised we could get even more content for the same cost and we were able to carve out more of a social brand, which we didn't have previously, which has been quite nice.”

 

Strategic Content

Before using creators, online brand exposure was something of an untapped territory for Coopers.

Their traditional customer base was strong, but social media offered something they couldn’t ignore: visibility, relevance, and ongoing interaction with new audiences.

Kay and the team knew that building brand exposure wasn’t just a “nice to have” it was a necessary part of modern retail.

The goal was clear:

Influencer marketing became the natural next step.

Coopers didn’t want polished ad-style partnerships, they needed real creators producing real content that could live on their social channels long after campaigns ended.

It wasn’t just about reach. It was about brand exposure that felt genuine.

The Experience

Once they joined The Influence Room, Kay described the platform setup as refreshing.

Everything was clear, intuitive, and built for marketers who need results without endless admin.

Campaigns that previously took hours to organise were now handled in minutes.

Uploading briefs, reviewing pitches and approving creators fit naturally into their workflow, saving the team valuable time.

The creators delivered exactly what Coopers had been searching for: beautiful, evergreen content that could be repurposed across channels.

From product demos to cosy winter lifestyle shots, creators showcased items in real homes, offering far more authenticity than studio content ever could.

The team quickly noticed an added bonus: creators were posting content that looked organic, relatable, and trustworthy.

This wasn’t just exposure; it was social proof, an area Coopers had been eager to strengthen.

The reaction internally was immediate. Stakeholders were genuinely impressed by how quickly the content came through and how visible the brand suddenly became online.

Having such a steady stream of creator-made assets took a huge weight off the marketing team. 

Instead of constantly trying to produce content themselves, they finally had the space to focus on the bigger picture and plan ahead.

For a small team, that shift made a massive difference.

Coopers also highlighted how helpful The Influence Room team was throughout the process. Campaigns felt smoother, easier, and more organised than anything they had run before.

“The platform has worked very well for us, definitely for the UGC content you get a lot more quality content for the price tag.”

Influencer marketing had felt like a big leap, but The Influence Room made it feel effortless.

The Results

The “Winter Warmers” campaign became a turning point for Coopers’ online visibility.

Across 10 campaigns, the cumulative results were:

For a brand stepping into influencer marketing more seriously, these numbers represented a major leap forward.

The spotlight Winter Warmers campaign produced:

This wasn’t just surface-level awareness. 

Coopers saw stronger audience interaction, better recognition across social platforms, and a noticeable lift in followers who resonated with the warm, relatable content creators posted.

Confidence grew quickly. Teams could see the direct benefit influencer marketing brought to the table, especially the high volume of quality assets that could fuel marketing activity for months.

Without The Influence Room, Kay said:

“If we weren't working with you, we probably would have spent another couple months floundering around for a bit figuring out what we were doing, being super behind on video content creation.”

But they did not have to worry…

With their online presence strengthened and brand exposure growing, it became easy for leadership to approve continued budget toward creator-driven campaigns.

 

Standout Creator Moment

One creator who really stood out during the Winter Warmers campaign was Sylwia Wasik.

The way she shared Coopers’ products felt completely natural, like someone showing what they actually use in their home, rather than a staged photoshoot.

Sylwia delivered:

She posted about winter essentials in her own space, with warm lighting, small family moments in the background, and rooms that felt lived-in.

It resonated deeply  with audiences because it felt like it came from someone who genuinely used and enjoyed the products.

 

Conclusion

Coopers’ move into influencer marketing shows what can happen when a traditional retail brand tries something a bit different.

Working with creators didn’t just put their name in front of more people.

It helped them build trust with their audience, get people genuinely interacting with the brand, and create a stash of content they can keep using long after a campaign finishes.

It’s the kind of work that keeps giving, rather than disappearing the moment the campaign ends.

From 279K impressions in a single flagship campaign to more than 1M cumulative reach, the results reflect a brand that has successfully expanded its digital footprint and evolved.

For Coopers, The Influence Room didn’t just provide influencers. It provided momentum and the brand exposure they were ultimately seeking.

If you want to elevate your brand like Coopers of Stortford, book a demo with us at The Influence Room today for unforgettable results and a bank of even more beautiful content!

How La Redoute Got 465k Impressions From 9 Influencers

Brand Snapshot

La Redoute has been a leading name in French fashion and homeware since its inception in 1837, balancing style with affordability for modern consumers.

Their target audience? Style-conscious homeowners and fashion lovers who are looking for quality pieces that don’t break the bank.

So how do they make it feel real? Enter influencer marketing. It’s authentic. It’s relatable. It’s how La Redoute’s style connects with daily lives, through already trusted voices.

At the heart of this strategy was Elizabeth Barnett, Marketing Executive at La Redoute, who plays a key role in shaping how the brand connects with its audience.


The Challenge

stylesofsophie_ back to work

La Redoute had seen considerable success with influencer campaigns, but after a while, the results started to plateau. 

The same creators were showing up time and again, and while their content was good, a change was needed.

Most deals came through agencies. Unpredictable costs. And the packages left little room to test or try new things.

Money went out. Fresh ideas didn’t always come back. Agencies delivered a set number of posts from select influencers, but they weren’t always the right fit for La Redoute’s audience.

The stakes became pretty high. Without new voices and original content, campaigns risked fading into the background, making it harder to prove the spending was worth it.

And as talent agency fees kept rising, it became harder to argue that the return justified the cost.

Elizabeth remembers the frustration of getting good-quality consumer-generated content in return for social agency retainers:

Elizabeth went on to say, 

“It’s not always about the performance of the campaign; it's the assets that we’re getting back.”

 

The Turning Point

Instead of searching for alternative agencies, La Redoute turned to The Influence Room.

Why?

Unlike the old agency model, The Influence Room gives brands control and transparency. La Redoute’s team can:

It wasn’t just about cutting costs. It was a strategic shift. La Redoute wanted influencer marketing to be a long-term growth outlet, not just a short-term experiment.

 

Strategic Content

tammy_personal_stylist back to work

For La Redoute, influencer marketing shifted from “nice to have” to a must-have. It is a key way to connect across both fashion and home.

Elizabeth and her team saw why it mattered: audiences trust creators who share real, everyday moments. Polished ads alone weren’t enough.

They saw an opportunity to:

As Elizabeth puts it, La Redoute “always had influencer activity within their plan” and now has access to a bank of quality content to use.

“We never had that before. We previously used influencers through agencies, so we never had direct or paid access to that.”

It’s no longer just about engagement. It’s about building a content library they can tap anytime.

For a brand spanning fashion, interiors, and lifestyle, this shift means every campaign works harder and keeps paying off long after it goes live.

The Experience

Onboarding with The Influence Room was smooth from day one.

The internal shift was instant. Content volume grew. Quality jumped. Brand noise picked up.

Elizabeth highlights the ease of using The Influence Room:

“It's just streamlined. It's not messy. It shows us what we want to see, even from the bids coming in. From that point of view, it makes my job a lot easier.”

This wasn’t only about content. It was about confidence. The team finally had a model that delivered predictable results while leaving room to experiment.

Elizabeth puts it simply:

“If you've got the budget to spend on gifting, why wouldn't you do it? If your brand is prioritising content, then it's a no-brainer.”

La Redoute’s marketing team felt empowered, with the tools and flexibility to make every campaign work harder.

The Results

One of La Redoute’s standout wins was the “Back to Work” campaign. The brief was to find home and fashion creators to show off back-to-work style.

La Redoute offered two routes for influencers: 

The campaign exceeded expectations, especially compared to previous agency-led campaigns.

Elizabeth reflects on why the old model wasn’t working:

“We often felt tied in with the same agencies, which kept referring to the same creators. It became restrictive, and when you’re paying for content, it was expensive for what we were getting back; you expect more variety.”

The internal wins mattered just as much as the campaign results themselves:

Elizabeth says it best:

“I could see it working for anyone. Honestly, it's adaptable to any brand. It's opened my eyes to how bigger brands work.”

La Redoute has since built on that success with campaigns like “Linen Fashion” and “In Good Company.” Together with “Back to Work,” they’ve proven the power of The Influence Room to scale results:

La Redoute isn’t just running influencer campaigns anymore; it’s dominating the space.

Standout Creator Moments

A standout voice for the ‘Back to Work’ campaign was Kate Seddon. Her content clicked instantly with both La Redoute’s team and her audience.

Kate styled La Redoute pieces in a way that felt effortless, showing how easily the brand works for home and office life alike.

Her results spoke for themselves:

Kate’s content didn’t just drive numbers. It gave La Redoute fresh assets they could reuse across channels that were authentic, polished, and on brand.

“I really loved working with La Redoute on the Back to Work campaign. It can be hard to find stylish office wear, but their pieces were of such great quality and felt so easy to style day to day, which made creating content around them really fun and engaging. It was a really positive experience working with them from start to finish."

Kate’s content was visual proof of the campaign’s success: authentic, stylish, and reusable.

 

Conclusion

La Redoute’s journey with The Influence Room shows how the right shift in strategy can reshape influencer marketing and unlock a new level of content and community.

What started as a need for fresh creators, better ROI, and more content has turned into a clear blueprint for long-term growth.

The results speak for themselves: stronger engagement, a reliable content library, and a marketing team confident in future campaigns.

As Elizabeth concludes:

“It really was a lightbulb moment for us when it came to content. We suddenly realised, this is how the big brands are doing it. And then it clicked: okay, this is achievable, we can actually do this too.”

So if you are looking to elevate your brand with campaigns that are easy to manage and genuine creator connections, The Influence Room is the place for you.

Book a demo today and see how far your next campaign can go!

The Effectiveness of Content Pillars: Shaping and Owning Your Narrative

In today’s digital landscape, storytelling isn’t just a nice-to-have; it’s essential. As an influencer, your story connects you to your audience and sets you apart from the crowd. Did you know that 92% of consumers trust influencers who share authentic, consistent narratives? This statistic underscores why crafting a compelling narrative is critical, especially for influencers using platforms like us at The Influence Room.

One of the most effective tools for building this narrative is defining your content pillars. These core themes create structure and intention behind your content, helping you establish trust, authority, and audience loyalty.


What are Content Pillars?

Content pillars are the foundation of your personal brand’s storytelling. These themes guide the topics you focus on, shaping the narrative you consistently share with your audience. Rather than bouncing between unrelated content ideas, content pillars give you clarity and purpose, allowing your audience to understand what you stand for and what they can expect from you.

For example, a lifestyle influencer might focus on themes like:

Why are content pillars so important?

They reinforce your messaging. Content pillars ensure your content reflects your identity and values.

 

Shaping your Narrative with Content Pillars

A strong narrative doesn’t just happen—it’s built strategically over time. Content pillars are the backbone of this strategy, guiding your storytelling across all platforms. When your posts, campaigns, and collaborations align with your chosen pillars, every piece of content adds to a bigger, intentional story about who you are and what you represent.

Authenticity is Key

Your audience follows you because they resonate with your voice and values. If your content pillars don’t reflect who you genuinely are or what you care about, your messaging can feel forced or disjointed. For example, if sustainability is one of your passions, let that show in everything from your product recommendations to your brand collaborations.

Flexibility within Structure

Content pillars aren’t meant to box you in. They’re a flexible framework that keeps your narrative focused while allowing room for creativity and growth. As your interests evolve or new trends emerge, your pillars can adapt without losing sight of your core identity.

 

Owning your Narrative

By aligning your content with a set of clear, meaningful themes, you take control of how you’re perceived in the crowded influencer space. This consistency builds authority, positioning you as a trusted voice in your niche. If you’re regularly sharing insights, expertise, or authentic experiences tied to your pillars, your audience will begin to see you as a go-to resource for those topics.

Defining your narrative also helps you stand out. With so many influencers vying for attention, it’s easy to get lost in the shuffle. A strong, pillar-driven narrative gives you a distinctive voice and ensures that you’re remembered for something specific and meaningful.

Moreover, having well-defined content pillars makes you more attractive to brands. Companies are constantly looking for influencers who align with their values and target audiences. When your pillars are clear, it’s easier for brands to see how your themes complement their messaging, opening up opportunities for mutually beneficial collaborations.

 

How to Define your Content Pillars

If you’re not sure where to start, follow these steps to create meaningful content pillars:

  1. Reflect on your passions and values.
    What topics excite you most? What stories do you feel compelled to tell?
  2. Analyse your audience.
    Look at your most engaging posts. What themes resonate with your followers?
  3. Choose 3–5 key themes.
    Make sure they align with your values, sustain your interest, and match your audience’s expectations.

Plan your Content

Once you’ve defined your pillars, map out your content to align with them. Tools like content calendars or platforms like The Influence Room can help you plan posts, stories, and collaborations that stay consistent with your narrative.

Evaluate and Evolve

Your content pillars aren’t set in stone. Periodically review your performance and audience feedback to ensure your pillars remain relevant. As your brand grows, your pillars should grow too.


Elevate your Influence through Content Pillars

Defining your content pillars is one of the most powerful ways to elevate your influence. By grounding your storytelling in core themes, you create a narrative that feels cohesive, authentic, and engaging. This consistency not only helps you build trust and authority but also sets you apart in an increasingly competitive space.

 

How to Beat TikTok's Algorithm in 2024

Home for the most exciting trends in popular culture, TikTok has rapidly evolved into one of the most used forms of social media - threatening to dethrone Instagram.  But how? TikTok’s default For-You-Page (FYP) tab is a highly advanced system designed to expose new music and edutainment recommendations to a diverse culture of communities that exist on the platform. If you want to know the secret to consistently landing on TikTok’s addictive FYP, we’re here to decode the mysterious algorithm that will make you besties in no time.

What is the TikTok algorithm? 

Similar to Instagram, TikTok’s algorithm is a recommendation system that relies on ‘signals’ such as likes, comments and how much time you spend on a post to deliver an endless stream of entertainment that best caters to your interests. TikTok’s goal is to keep you scrolling; with each watch, the platform learns and understands more about your behaviour to curate a special selection of entertaining content.

The TikTok algorithm works to achieve four main goals: 

User value 

TikTok focuses on providing specially curated content that will highly stimulate your interests. In order to do this, the algorithm regularly monitors your interactions to mathematically assess the right content “For You”.

Long-term user value

The algorithm works to ensure that users return to the platform to receive an insatiable dose of entertainment. 

Creator value

As TikTok doesn't prioritise creators based on their following or a user’s history of high-performing content, this means that every creator has the potential to go viral. 

Platform value

TikTok’s own algorithm is used to improve the value of the platform itself. 

How does the TikTok algorithm work? 

The TikTok algorithm adjusts according to your behaviours and interests over time. Recommendations are based on the following factors to create a uniquely personalised experience that leaves your audience coming back for more:

User interactions

TikTok takes into consideration the videos you like, share and the duration of time spent watching a video to gauge their preferences. 

Video information

The algorithm looks at the type of captions, sounds and hashtags used in the video. Content that integrates trending sounds and hashtags will ultimately increase their visibility on TikTok’s FYP. You can discover the hottest trends by using the search tool or via TikTok’s creative centre for some inspiration. 

Device and account settings

Factors like your language preference, geographics and device type all play a part in optimising the right kind of content that TikTok believes you would like to see. For example, when travelling overseas, you may find that your FYP is weighted to content from creators in that region or about customs and cultures specific to that region.  

User behaviour

TikTok observes how users interact with content (e.g., do they watch the entire video, share it, or scroll past quickly) to further refine their FYP.

How to beat the TikTok algorithm  

While there's no foolproof formula for guaranteed success on TikTok, there are strategies you can employ to increase your chances of beating the algorithm:

Find your tribe

With 70% of users stating that they feel like they’re part of a community on TikTok, engaging in the right kind of tribe that compliments your niche will amplify your content to the right consumer. As the algorithm pushes content that aligns with your audience’s interests, it is important to create content that truly resonates with the rising trends and ever-changing interests of your community. 

TikTok SEO 

Focus on maximising your TikTok SEO by creating engaging captions and utilising trendy captions that invite your audience to interact with your content. Investing in a creative hashtag and caption strategy ensures that your content reaches your target audience and those actively seeking that kind of content on the platform. 

The 3 second rule

TikTok was designed to entertain so time is of the essence here. Executing a good hook and the right cues is key to capturing your audience’s attention within the first three seconds.  

Using sound 

Trending sounds will help push your content to the FYP a lot faster. Music plays a powerful role on TikTok, facilitating the discovery of new music artists, instant creation of music trends and overall challenges creators to think outside of the box. 

Engaging with audience 

Responding promptly to your comments and engaging in your audience’s duets will push the visibility of your content. The more likes and comments your content receives will rank your content even higher. 

Stay consistent 

Establish a regular posting schedule to maintain visibility and keep your audience engaged. Consistency signals to the algorithm that you're a committed creator.

Experiment and iterate

Don't be afraid to try new content formats, styles, and trends to keep your content fresh and adapt to changes in the algorithm.

In Summary

Whilst there is no standard formula for dominating TikTok’s FYP, understanding the ins and outs of the algorithm, maximising your TikTok SEO and creating engaging content specifically for your audience will increase your chances of securing a top spot in the rank. Good luck! 

Frequently asked questions

How can I consistently pop up on someone’s FYP?

To increase your chances of appearing on someone's FYP, focus on creating engaging content, using relevant hashtags, and participating in trending challenges that align with your target audience's interests.

How can I create content that goes viral? 

While there is no set formula for creating viral content, you can increase your chances by engaging in popular trends, being authentic and relatable, and experimenting with different content formats that are specific to find what resonates with your digital community.

How to Beat Instagram's Algorithm in 2024

How to Beat Instagram's Algorithm in 2024

Heard about Instagram’s algorithm but don’t quite understand it? You’ve come to the right place! Instagram - one of the world’s most popular social media platforms, boasting two billion active users a month, constantly eludes influencers and veteran marketers alike with their ever-changing algorithm. Whether you’re just getting started or a well-seasoned influencer, mastering the ins and outs of the algorithm will guarantee the continued success of your content. 

What is the Instagram algorithm?

Introduced to the world in 2017, the machine-learning algorithm is a unique set of rules designed to analyse a user’s behaviour to prioritise the right kind of content for a user’s Instagram feed. 

The sophisticated process is reliant on “signals”: specific information about recent posts you’ve engaged with such as likes and the time of posting. From this metadata, Instagram makes predictions about the likelihood of your future interactions with these kinds of posts. 

How does the algorithm work?

Instagram has multiple algorithms at play, each one for a different part of the app. These different algorithms ranks content based on different factors:  

Feed 

Your Feed page is home to content shared by your friends, family and your passionate interests.  Instagram personalises your Feed by introducing posts from pages that you don’t follow but they determine you might be interested in based on content you’ve engaged with recently. The more likely you are to take action (i.e like or share the predicted post), the higher up the feed you’ll see those kinds of posts. 

Stories

Instagram Stories are a great way to share behind the scenes of your life. Instagram considers your viewing history and engagement history to prioritise stories they don’t think you would want to miss. 

Explore page

Instagram’s Explore page is a special curation of content designed to help you discover new interests. To rank explore, Instagram considers your likes, comments, shares, as well as information on the content and the person who posted it. Your recent engagement on the app will present the best profiles and content.

Reels 

Instagram Reels are ranked through likes, comments, shares, and saves. Instagram incentivises creators to use Reels by giving them additional exposure on the Explore page and their very own Reels tab. 

Key factors affecting the algorithm 

As the algorithm prioritises popular posts, it is important to know what “signals” play a part in pushing your posts to the top of your audience’s feed. 

User Engagement

Instagram will curate content for your explore page based on posts you have previously liked, shared, saved and commented on. For example, the more you interact with animal-friendly content, the more Instagram will push the visibility of that kind of content on your feed. 

Relevancy 

Instagram aims to deliver content that aligns with users' interests. It evaluates factors like past interactions, search history, and content preferences to determine relevance.

Relationships

Content from accounts with which users frequently interact, such as friends, family, or favourite brands, is given priority.

Timelines

Posting frequency and timing are crucial components of the Instagram algorithm. The timing of your posts significantly impacts their visibility, as sharing content when your followers are most active increases the likelihood of engagement. Consistent posting ensures that your content appears regularly in users' feeds, increasing the chances of reaching a wider audience. 

How to beat the Instagram algorithm  

Want to know how to make the algorithm work for you? Check out our top-tips on how to beat the Instagram algorithm!

Be consistent

Instagram needs a constant supply of content to keep their ever-growing audience engaged. Create a fool-proof content strategy that includes a consistent posting schedule to help you build a loyal community of followers that eagerly anticipate your content. 

Engaging captions

Captions are an opportunity to captivate your audience and encourage audience interaction via comments and shares. Engaging captions shows that your content is valuable, leading to an increase in visibility and a higher ranking in Instagram’s algorithm.

Hashtags and keywords 

A strategic hashtag strategy can prove an effective tool for maximising your content’s reach. By selecting trendy hashtags that suit your niche and target audience will help improve the discoverability of your content, which means more ‘views’ for the Instagram algorithm to take into account 

Interact with your audience 

When posting, it is important to actively respond to comments and direct messages. Acknowledging your audience will help increase engagement and foster a sense of community. 

Timing content 

Timing your content right can dramatically increase the exposure of your content to different kinds of audiences. By learning and understanding your audience’s behaviour, you can determine the most effective posting times to maintain a steady presence on user’s feeds. 

Instagram Reels

Instagram reels have grown to become a prominent feature on Instagram, often garnering more engagement than any other types of posts. Leveraging this feature is a great way to fast track engagement and humanise your brand in a more creative way.  

Instagram analytics 

Instagram provides valuable insights into your audience demographics, engagement metrics, and post performance through its built-in analytics tools. By analysing these data points, you can gain valuable insights into what content resonates best with your audience and tailor your strategy accordingly.

In Summary

While tackling Instagram's algorithm may feel like a challenging task, it's not impossible. Understanding how the algorithm functions, creating an effective content strategy and staying engaged with your audience will allow you to cultivate genuine connections which is fundamental to beating the algorithm. So why not embrace the challenge today?

Frequently asked questions

How is the Instagram algorithm calculated? 

Instagram utilises a blend of algorithms, processes, and classifiers to ascertain the most pertinent content for each user. It takes into account an array of signals including user activity, post details, interaction history, and information regarding the content creator. These elements are meticulously analysed to curate personalised feeds tailored to individual preferences and interests.

How often shall I post to beat the algorithm? 

There’s no one-size fits all answer to this question. It’s essential to strike a balance between consistency and quality. Experient with posting frequencies to see what works best for your audience. The behaviour and habits of your audience should inform your content schedule. Posting at the right time will bolster your presence on a user’s feed which in turn increases the ranking of your content.

How do I get my Instagram post to the top of the feed?

A combination of regularly engaging with your audience and posting relevant content for your audience will help keep your Instagram posts at the top of your audience’s feed.

The Influencer Playbook for Building Long-term Brand Partnerships

Are you ready to level up your brand partnerships game? Well, we certainly are. Buckle up as we dive into the ultimate playbook on how to select and foster the right brand partnerships that go far beyond the 'gram. 

As an influencer, your success hinges on the art of confidently selling your personal brand and understanding your audience well enough to keep them engaged as you evolve. For those new to the game, the idea of pitching yourself to household brands might seem daunting and time-consuming. But fear not! We're here to share the best practices for creating a killer brand pitch that will not only help you secure the perfect brand deal but will also ensure longevity.

How to choose the right partnerships 

Brand alignment 

Brands are seeking more than just a one-time promotion; they want a partner in crime who aligns with their values and vision. Before diving into collaborations, make sure you research into the brand’s mission, values and audience. A clear outline of your personal brand, content pillars and audience demographics, helps establish whether there is a common ground with the brand and how they fit with your audience’s evolving interests. Your audience is your ticket, so make sure your vibe attracts your tribe.

Know the brand

Take the time to understand the brand you're partnering with. Research their values, products, and previous campaigns. By becoming a walking encyclopedia on your collaborator, you'll be better equipped to tailor your content in a way that seamlessly integrates their message with your unique style.

Metrics that matter

Regularly assessing your audience demographics and performance metrics can provide great insight into the impact of your content. Being purposeful about the type of content you create not only strengthens your personal brand but helps to foster a deeper connection with your audience.

Look for authenticity 

Recognising the role of authenticity is critical for influencers aiming to forge long-term brand relationships. Maintaining a consistent and trustworthy brand instils confidence in content, making you more attractive to brands. With brands prioritising authenticity more than ever in the over-saturated influencer landscape, staying true to your values ensures your credibility and contributes to cultivating enduring relationships. 

Relationships matter

Remember that brands are run by people, not robots. Building a genuine relationship with the individuals behind the scenes can make all the difference. Engage with them on social media, attend events, and show genuine interest in their journey. Relationships are the secret sauce to long-term success.

Navigating brand partnerships 

Scored your first ever brand collaboration but don’t know where to begin? We’re here to share some tips and tricks on how to navigate your relationship with the brand to convert one opportunity into multiple. 

Professionalism

Upholding professional standards is necessary to preserve your personal brand and foster brand relationships. By honouring contractual obligations and remaining respectful throughout the campaign both offline and online can strengthen your relationship with the brand. 

Consistency is Key

Consistency isn't just about posting regularly; it's about maintaining a cohesive brand image. Brands love influencers who can weave their products into their content seamlessly. Whether it's a story, a reel, or a post, keep your content in sync with your established aesthetic.

Flexibility & Adaptability

As we all know, trends change faster than you can say "influencer." Brands appreciate influencers who can adapt to new platforms, formats, and trends. Flexibility is not just a skill; it's a superpower that can elevate your brand collaborations to new heights.

Master a good pitch

When bidding on The Influence Room platform, it is important to use your filter to check the nature of the campaign to ensure that it aligns with your influencer brand. Use your bidding message to communicate your genuine interest in the brand and showcase how and why the campaign fits your social channels by sharing your content ideas. PS: The more creative, the better!  By clearly articulating the value of your content and evidence of your influence, you establish yourself as a professional potential brand partner. 

Reading the T&Cs properly!

Before celebrating your first brand partnership, it is crucial that you read and understand your contract inside out. Clarify any ambiguities and ensure that it aligns with your expectations before signing. A careful examination of your contract ensures a mutually beneficial partnership that is void of any potential misunderstandings. 

Do not be afraid to negotiate

Really want to work with a brand but their offering doesn’t align with your content value? Negotiate! Being transparent about your expectations and understanding your worth can ensure a harmonious long-term relationship with the brands that you’re working with. 

Diversifying your collaborations

To broaden your brand and audience, it is essential to occasionally collaborate with brands that sit slightly outside your niche. By tapping into different unique markets, you can reach different segments of your target audience and offer something new.

Using collaborations as a growth strategy

Regular brand collaborations can be a powerful growth strategy, fuelling your personal and professional development. Former Love Island legend, Molly-Mae Hague,  signed a multi-million pound brand deal with the online fast fashion brand, Pretty Little Thing, after she left the villa and was later appointed as a Creative Director. Molly-Mae’s genius move was undoubtedly a success because of her ability to evaluate brand alignment and genuine understanding of her current audience. 

Look for brand partnerships outside of your niche 

Being intentional about the brands you work with can help accelerate your growth. It is important to look for brands that allow you to organically integrate unique and fun services within your existing brand and content strategy to ensure you stay true to your personal brand. 

Conclusion

It’s important to remember that building a long-term brand partnership is a marathon, not a sprint. Stay authentic, be adaptable, and before you know it one opportunity will turn into multiple opportunities.  At The Influence Room, we focus on cultivating genuine brand relationships that ensure both parties shine. With the imminent arrival of our communities feature, you’ll soon have the chance to develop long-term collaborations with your favourite brands in no time!

The Art of Building a Sustainable Brand as an Influencer

As we all know, influencers play a pivotal role in shaping trends and driving brand awareness. However, in the pursuit of rapid success and fleeting fame, it's easy to overlook the importance of building a sustainable personal brand. Beyond the likes and followers, the true measure of success lies in establishing long-term connections with your audience. In this blog post, we'll explore the art of building a sustainable brand that goes beyond the surface level, creating lasting relationships with your followers and brand partnerships. 

What is personal branding?

Personal branding is the process of defining and promoting what you stand for as an individual. The creation of a personal brand demands intention; it’s a unique fusion of your story, values and attitude that often influences how your audience and clients perceive your influencer brand. Done well, a compelling personal brand can instil trust and help you build a highly visible presence, both online and offline.

Why do influencers need to build a personal brand?

Building a personal brand is essential for longevity and empowering your influence. A well-crafted personal brand allows you to self-define your online identity, easily differentiate yourself from your competitors and, most importantly, control your image. A strong, consistent personal brand can help foster trust between you and your audience. With 53% of women reliant on influencer recommendations, a well-crafted brand is key to attracting a dedicated audience, which in turn increases your engagement and sustains your influence. 

7 Tips for building a sustainable brand

If you’re looking to build a sustainable online presence, we’ve compiled a list of our top tips to get you started:

Understand yourself

From a deep obsession with true-crime stories to raving about the latest beauty products, understanding your passion drives your content, enabling you to refine your expertise and position yourself as the trusted creator for information in that field. It is important to embrace your uniqueness as it will distinguish you from other creators and allow you to create content that truly resonates with your brand. 

Authenticity is key

Authenticity is crucial to your success as an influencer because it helps you build trust with your audience. Working with brands that align with your values and being transparent about your experiences, fosters a sense of credibility which is paramount in the creation of building a sustainable community for your personal brand. 

Know your audience

Knowing your target audience inside out will help you make them feel part of your journey. By leveraging analytic tools, you can monitor the performance of your social media posts to understand the type of content that fully engages your audience. Actively paying attention to your direct messages and comments allows you to see what your audience currently likes and wants from your content, helping you to make content that continually resonates with them. 

Be consistent

Maintaining a consistent brand allows you to build an instantly recognisable brand and message to your audience and clients. A structured approach allows you to set realistic expectations when it comes to posting and allows you to prioritise quality content over quantity. 

Collaborate with purpose 

To collaborate with purpose, identify brands, causes and influencers with values that clearly align with your brand and content. Don’t just do paid campaigns - fill your feed with your genuine passions and interests! Ensuring that the content you create allows you to showcase your unique voice will enhance the experience your audience has toward it, ultimately strengthening your bond.

Educate and inspire

Influencing is more than just brand collaborations, you have the chance to become a great role model, inspiring your audience to take positive action on credible causes that are close to your heart. 

Longevity over virality 

For influencers, longevity is about the endurance of your influence and impact. Achieving this requires a delicate balance of experimentation while maintaining an engaged following. Building and maintaining a long-term online presence should involve a focus on strategic brand partnerships that contribute to the evolution of your brand and sustain the interests of your audience.

Conclusion

With an increasing focus on authenticity, building a sustainable brand is vital for securing consumer trust and relevancy in the digital world. By following these tips above, you can build a strong personal brand that will help you stand out in a very crowded space. Remember to stay true to yourself and your audience, be authentic in your interactions and be consistent in everything you do.

Top 6 Social Media Trends in 2024

Now we’ve stepped into the promising year of 2024, it’s crucial to stay ahead of the curve and anticipate the trends that will dominate the social media space. Staying up to date with social media trends can help fuel your strategy and help you stand out from the crowd. From emerging technologies to shifting user behaviours, here's a comprehensive look at the social media trends that are set to redefine our digital experience in 2024.

Longer-form video content is making a comeback

Remember when TikTok was all about snappy, under-a-minute videos? Well, not anymore. In 2024, TikTok, the reigning king of short-form content, has surprisingly turned the tables, championing the resurgence of long-form content. You probably remember the switch in 2022 when TikTok expanded its video limit to a whopping 10 minutes, bidding adieu to those blink-and-miss clips. This has opened up a world of opportunity for creators to dive deeper into storytelling, share detailed narratives and create more immersive experiences for viewers.

Word on the street is that TikTok might further up the ante, potentially extending the video limit to a staggering 15 minutes! This shift is a testament to TikTok's commitment to embracing comprehensive narratives and championing the cause of long-form video content in 2024.

So, take note. It's time to brush up your storytelling skills, add layers to your content and make the most of this exciting trend. 

AI take-over 

As social media platforms continue to evolve, AI is becoming increasingly instrumental in shaping user experiences. Fancy a caption that resonates with your audience? AI's got you covered. It's not just about crunching numbers and analysing data. The AI of 2024 will be a creative beast, offering you tips for catchy captions that will have your followers hitting the 'like' button like there's no tomorrow.

And let's not forget images. AI tools are becoming more adept at recognising and categorising images, which could completely transform the way we use and engage with visual content on social platforms. Additionally, AI-powered tools are playing a pivotal role in content moderation, ensuring a safer and more inclusive online environment. 

And here's the cherry on the cake - personalisation. AI will play a pivotal role in personalising user experiences on social media. Advanced algorithms can tailor content to individual users based on their likes, interests, and browsing history. This means more relevant content for users and more engagement for brands. It's a win-win.

So, brace yourself for a social media landscape that's more intuitive, more personalised, and with more potential.

Authenticity is key

Get ready to hear the golden truth of 2024, authenticity isn't just important, it's reigning supreme! Consumers aren’t just scrolling for a quick sales pitch or an obvious photoshopped advert. No siree, they’re hunting for something that's real, relatable, and genuine.

Today, consumers demand transparency. They want to see behind the scenes, understand your values and connect with your story. They’re seeking out brands and influencers who are 'keeping it real'.

Now, don't get it twisted, this doesn’t mean you have to ditch your well-curated aesthetics. It’s about striking a balance. Yes, make your feed look amazing, but also sprinkle in those candid moments, those real stories, those genuine connections. It’s about opening up, being vulnerable, and showing the world the true face of your brand.

So, if there's one trend you should be betting your marketing budget on in 2024, it's authenticity. 

Influencer marketing is here to stay 

Guess what's not going out of fashion any time soon? Yep, you've nailed it - influencer marketing. It seems we're not quite ready to wave goodbye to our favourite Insta-stars and TikTok sensations. Despite the whirlwind of new trends hitting the digital sphere, this tried and tested marketing method is here to stay. 

But don't get complacent; there's a twist to the tale. The influencer marketing game is evolving. Say ta-ta to vanity metrics and hello to authentic engagement. In 2024, it's not just about having the most followers or the flashiest content. Brands are seeking out influencers who truly resonate with their audience, who are genuine, and who can spark a real connection.

It's not just about flogging a product, it's about creating meaningful relationships, sharing personal experiences, and building trust. If an influencer loves your brand, their followers will likely feel the same. This connection is far more potent than any traditional ad. So, if you're looking to jump into the influencer marketing game in 2024, remember - authenticity is key.

Keyword search & SEO takeover 

Social media isn't just for scrolling, liking, and sharing, it's also becoming your go-to search engine.  More and more people are turning to their favourite social platforms for a quick, hassle-free search. 

Need holiday inspiration? People are flocking to TikTok for some exotic destination ideas. Want to try a new cuisine but not sure where to go? Instagram's got you covered with thousands of restaurant recommendations at your fingertips. And let's not forget fashion - social platforms are bursting with style tips, outfit ideas, and even direct links to snag those must-have pieces.

The idea is simple: why go to Google when you can get real-life experiences, tips, and recommendations from real people on social media? It's convenient, personalised and just a tap away.

This means optimising your posts with keywords has never been more crucial if you aim to enhance the discoverability of your content.

This trend is transforming the way we use social media, morphing it from a platform for connection and entertainment into a robust search engine. So, the next time you're unsure of something, don't just Google it, social it!

UGC creators soar

Hold onto your hats, because in 2024, User Generated Content (UGC) creators are not just flying, they're soaring! According to Forbes, a whopping 86% of companies are incorporating UGC as part of their marketing strategy. And why not? It's more trustworthy than traditional advertising, it adds credibility to your product, and it beautifies your feed no end.

So, what's the 2024 spin? UGC creators are now commonplace. They aren't mythical creatures anymore, but a major part of the social media ecosystem. With no obligation for a massive follower count or to show their face, more influencers are helping brands build a stockpile of UGC content all year round. And let's be honest, in an era where authenticity is key, this user-generated content is pure gold. 

So, there you have it - the top 5 social media trends for 2024. From AI-powered marketing and long-form TikTok videos to authenticity and UGC creators ruling the roost, the digital sphere is ripe for innovation. As social media platforms continue to evolve, we can't wait to see how these trends shape our online experiences. So buckle up and get ready to ride the wave!