Are you ready to level up your brand partnerships game? Well, we certainly are. Buckle up as we dive into the ultimate playbook on how to select and foster the right brand partnerships that go far beyond the 'gram.
As an influencer, your success hinges on the art of confidently selling your personal brand and understanding your audience well enough to keep them engaged as you evolve. For those new to the game, the idea of pitching yourself to household brands might seem daunting and time-consuming. But fear not! We're here to share the best practices for creating a killer brand pitch that will not only help you secure the perfect brand deal but will also ensure longevity.
How to choose the right partnerships
Brands are seeking more than just a one-time promotion; they want a partner in crime who aligns with their values and vision. Before diving into collaborations, make sure you research into the brand’s mission, values and audience. A clear outline of your personal brand, content pillars and audience demographics, helps establish whether there is a common ground with the brand and how they fit with your audience’s evolving interests. Your audience is your ticket, so make sure your vibe attracts your tribe.
Know the brand
Take the time to understand the brand you're partnering with. Research their values, products, and previous campaigns. By becoming a walking encyclopedia on your collaborator, you'll be better equipped to tailor your content in a way that seamlessly integrates their message with your unique style.
Metrics that matter
Regularly assessing your audience demographics and performance metrics can provide great insight into the impact of your content. Being purposeful about the type of content you create not only strengthens your personal brand but helps to foster a deeper connection with your audience.
Look for authenticity
Recognising the role of authenticity is critical for influencers aiming to forge long-term brand relationships. Maintaining a consistent and trustworthy brand instils confidence in content, making you more attractive to brands. With brands prioritising authenticity more than ever in the over-saturated influencer landscape, staying true to your values ensures your credibility and contributes to cultivating enduring relationships.
Remember that brands are run by people, not robots. Building a genuine relationship with the individuals behind the scenes can make all the difference. Engage with them on social media, attend events, and show genuine interest in their journey. Relationships are the secret sauce to long-term success.
Navigating brand partnerships
Scored your first ever brand collaboration but don’t know where to begin? We’re here to share some tips and tricks on how to navigate your relationship with the brand to convert one opportunity into multiple.
Upholding professional standards is necessary to preserve your personal brand and foster brand relationships. By honouring contractual obligations and remaining respectful throughout the campaign both offline and online can strengthen your relationship with the brand.
Consistency is Key
Consistency isn't just about posting regularly; it's about maintaining a cohesive brand image. Brands love influencers who can weave their products into their content seamlessly. Whether it's a story, a reel, or a post, keep your content in sync with your established aesthetic.
Flexibility & Adaptability
As we all know, trends change faster than you can say "influencer." Brands appreciate influencers who can adapt to new platforms, formats, and trends. Flexibility is not just a skill; it's a superpower that can elevate your brand collaborations to new heights.
Master a good pitch
When bidding on The Influence Room platform, it is important to use your filter to check the nature of the campaign to ensure that it aligns with your influencer brand. Use your bidding message to communicate your genuine interest in the brand and showcase how and why the campaign fits your social channels by sharing your content ideas. PS: The more creative, the better! By clearly articulating the value of your content and evidence of your influence, you establish yourself as a professional potential brand partner.
Reading the T&Cs properly!
Before celebrating your first brand partnership, it is crucial that you read and understand your contract inside out. Clarify any ambiguities and ensure that it aligns with your expectations before signing. A careful examination of your contract ensures a mutually beneficial partnership that is void of any potential misunderstandings.
Do not be afraid to negotiate
Really want to work with a brand but their offering doesn’t align with your content value? Negotiate! Being transparent about your expectations and understanding your worth can ensure a harmonious long-term relationship with the brands that you’re working with.
Diversifying your collaborations
To broaden your brand and audience, it is essential to occasionally collaborate with brands that sit slightly outside your niche. By tapping into different unique markets, you can reach different segments of your target audience and offer something new.
Using collaborations as a growth strategy
Regular brand collaborations can be a powerful growth strategy, fuelling your personal and professional development. Former Love Island legend, Molly-Mae Hague, signed a multi-million pound brand deal with the online fast fashion brand, Pretty Little Thing, after she left the villa and was later appointed as a Creative Director. Molly-Mae’s genius move was undoubtedly a success because of her ability to evaluate brand alignment and genuine understanding of her current audience.
Look for brand partnerships outside of your niche
Being intentional about the brands you work with can help accelerate your growth. It is important to look for brands that allow you to organically integrate unique and fun services within your existing brand and content strategy to ensure you stay true to your personal brand.
It’s important to remember that building a long-term brand partnership is a marathon, not a sprint. Stay authentic, be adaptable, and before you know it one opportunity will turn into multiple opportunities. At The Influence Room, we focus on cultivating genuine brand relationships that ensure both parties shine. With the imminent arrival of our communities feature, you’ll soon have the chance to develop long-term collaborations with your favourite brands in no time!