The Influence Room

Trusted by Merlin Entertainment, The o2, Seat Unique, Cineworld & 300+ brands

Influencer Marketing for Entertainment & Media Brands

Your best promoters are already in the crowd.

Fill your seats with creators who'd buy a ticket anyway.

Find Your Fans →

Trusted by

70
Avg Influencer Bids
£147
Avg Cost Per Influencer
£69
Avg Cost Per Asset
£15k
Avg Saving Per Campaign
3-4x more content Avg. 15:1 ROI Save 200+ hours per campaign Full usage rights
Entertainment creator content
Film premiere creator content
Entertainment influencer content
Gaming creator content

Real content from TIR entertainment campaigns

Book your free demo

See how entertainment brands run influencer campaigns on TIR.

30-min video call · Live platform walkthrough · No pressure

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Save 200+ Hours on Influencer Marketing

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Details never shared or sold. Privacy policy

Why The Influence Room?

Entertainment influencer
marketing is broken. Here’s why.

Premiere buzz dies in 24 hours

Traditional PR generates a spike, then silence.

Paid posts feel like ads, not recommendations

Audiences know when a creator has been briefed vs when they’re genuinely excited.

Agencies charge premium rates for basic coverage

Your entertainment marketing budget disappears into retainers and markups before content goes live. See why brands choose platforms over agencies.

Works for brands in

Film · TV & Streaming · Gaming · Music · Live Events · Theatre · Podcasts · Books & Publishing · Comedy · Sports Entertainment · Film · TV & Streaming · Gaming · Music · Live Events · Theatre · Podcasts · Books & Publishing · Comedy · Sports Entertainment ·

32,000 creators.
One brief. They apply. You choose.

How it works

Brief to content, fast.

1

Post your entertainment campaign brief.

Specify what you want — premiere coverage, series reactions, game reviews, or music features. Perfect for product launch campaigns. 20 minutes.

Post your entertainment brief on TIR platform
2

Entertainment creators bid to work with you.

See audience stats, bid messages, and content examples. Only approve the creators you want.

Creators bidding to join your entertainment campaign
3

Send screeners, tickets, or access — manage in-platform.

Ship screeners, tickets, or access to approved creators. Review and approve content before it goes live. No spreadsheets.

Managing entertainment content on The Influence Room
4

Measure results and repurpose content.

Track impressions, engagement, and media value in real time. Download content you own for paid ads and your own channels.

Entertainment campaign reporting on The Influence Room

The platform

Watch creators bid.
Approve the best ones.

Briefs, creator selection, content approval, and reporting. Track every entertainment campaign from first bid to final asset. Find the right influencers for your next launch.

Filter creator bids by audience, engagement, and location

Track engagement, cost per asset, and ROI automatically

Download content you own for paid media and owned channels

Watch Entertainment Creators Bid Live →
The Influence Room entertainment campaign dashboard

Entertainment campaign types

Every entertainment campaign type.

Film & TV Premieres

Build genuine premiere buzz
with creators who actually watch.

Film premiere content

Premiere attendance, first reactions, and spoiler-free reviews that drive ticket sales and streaming sign-ups. Find TikTok creators who amplify premiere buzz.

Red carpet coverage First reactions Spoiler-free reviews

Gaming Launches

Let gaming creators show
authentic reactions and gameplay.

Gaming launch content

Early access gameplay, first impressions, and honest reviews from creators who actually play your genre. Drives wishlists and pre-orders.

Gameplay footage First impressions Let’s play

Music & Festival Coverage

Creator content from live events
that captures the real energy.

Music and festival content

Festival vlogs, album reactions, concert coverage, and behind-the-scenes content. Works hand-in-hand with food & drink brands at events.

Festival vlogs Album reactions Concert coverage

Series & Streaming

Reaction videos, binge reviews,
fan theory content from real viewers.

Series and streaming content

Episode recaps, binge-watch reviews, fan theories, and watch-along content. Creators keep the conversation going between episodes and seasons.

Reaction videos Binge reviews Fan theories

Creator content

Content that actually performs.

Fans talk differently about entertainment brands they love. Here’s how to make sure they do it well.

Early access drives the best entertainment content

Let creators react naturally — scripted enthusiasm kills engagement

Multi-format works: TikTok reactions + Instagram stories + YouTube reviews

Get More Tips →

Numbers from
real entertainment campaigns.

Merlin Entertainment

Merlin Entertainment

1.8m
Impressions
510
Assets
143
Creators
£104k
Earned media value
Everyman Cinema

Everyman Cinema

1.4m
Impressions
23
Assets
8
Creators
£20.3k
Earned media value
Hangloose Adventure

Hangloose Adventure

315k
Impressions
73
Assets
44
Influencers
£27k
Earned media value

How we compare

Not every option is equal.

Feature

The Influence Room

Marketing Agency

Creator Platforms

In-house

Creators apply to you

No cold creator outreach

No retainer required

Managed end-to-end

Built-in ROI reporting

Rights-cleared content included

Sometimes

Avg. cost per asset

£69
£500+
£150+
Variable

Average campaign live time

48 hrs
2–4 weeks
3–6 weeks
3–6 weeks
See how it compares in a demo →

Entertainment influencer marketing FAQ

Questions from entertainment brands.

They find you. Post your brief and entertainment creators who already follow your content apply. Review profiles, audience data, and content examples before approving anyone. Learn more.
Gifting and access model — creators receive premiere tickets, screeners, game codes, or event access for content. No cash fees. Paid collaborations available for larger campaigns. Learn more.
Reaction videos, premiere vlogs, game reviews, album reactions, series recaps, fan theories, festival coverage, and BTS footage. You specify deliverables; creators produce in their own style. See how it works.
Yes. Full usage rights on every asset. Repurpose across Meta ads, TikTok Spark Ads, YouTube pre-roll, your website, and email. Creator content often outperforms studio-produced trailers in paid channels. Learn more.
No retainer. No markup. Full transparency. Creators apply to you — you know they genuinely want to cover your content. PR agencies send press releases and hope. You get guaranteed content from people who care. See the difference.

Stop chasing entertainment creators.
Start being chosen.

300+ brands already switched. Free 30-minute demo — no commitment.

Launch Your First Entertainment Campaign →

30-minute call · Live platform walkthrough · No commitment

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