Trusted by Quorn, PizzaExpress, Carnation, SushiDog & 300+ brands
Influencer Marketing for Food & Drink Brands
HFSS-compliant content. No workarounds.
Find creators already drooling over your products. Brief to content in 48 hours.
Find Food Creators Who Love Your Brand →Trusted by
Real content from TIR food & drink campaigns
Why The Influence Room?
Food & drink influencer
marketing is broken. Here’s why.
Recipe content feels sponsored, not organic
Audiences scroll past polished food ads and want real kitchen moments from creators who actually stock your products.
One-off posts don’t build brand loyalty
A single sponsored post doesn’t change buying habits.
HFSS rules killed your paid influencer strategy
Paid influencer posts for HFSS products are banned online. TIR’s gifting model keeps you compliant — creators choose your products, no paid promotion required. See how gifting compares to paid campaigns.
32,000 creators.
One brief. They apply. You choose.
How it works
Brief to content, fast.
Post your food & drink campaign brief.
Specify what you want — recipe content, taste tests, unboxings, or restaurant visits. Choose product seeding, experience, or fee. 20 minutes.
Food creators bid to work with you.
See audience stats, bid messages, and content examples. Filter by audience demographics and platform. Only approve the creators you want.
Ship products, manage content in-platform.
Ship products to approved creators. Review and approve content before it goes live. No spreadsheets.
Measure results and repurpose content.
Track impressions, engagement, and media value in real time. Download content you own for paid ads, e-commerce, and your own channels.
The platform
Watch creators bid.
Approve the best ones.
Briefs, creator selection, content approval, and reporting. Track every food & drink campaign from first bid to final asset on our influencer marketing platform.
Filter creator bids by audience, engagement, and location
Track engagement, cost per asset, and ROI automatically
Download content you own for ads, social, and e-commerce
HFSS compliance monitoring
Food & drink campaign types
Every food & drink campaign type.
Recipe & Cooking Content
Turn food fans into
your content engine.
Real recipes with your ingredients — quick weeknight meals to showstopper bakes. The content that drives grocery purchases.
Taste Tests & Reviews
Honest first impressions
from creators who mean it.
Taste tests, comparisons, and honest reviews from UGC creators. Genuine reactions that drive trial and repeat purchase.
Restaurant & Venue Visits
Authentic dining experiences
that fill tables.
Authentic dining experiences and food photography from your restaurant, bar, or venue. Pairs perfectly with travel & hospitality campaigns.
HFSS-Compliant Campaigns
Stay compliant without
losing creator impact.
Creators bid because they genuinely want your products — no paid promotion required. Audience checks and content approval built in. Fully HFSS compliant.
Creator content
Content that actually performs.
Fans talk differently about food brands they love. Here’s how to make sure they do it well.
Product gifting or dining experiences attract the best food creators
Clear deliverables get better results than detailed briefs
Open up your audience targeting — the broader, the more authentic
Numbers from
real food & drink campaigns.
Bibigo Ramyun
PizzaExpress
Five Guys
Food & drink influencer marketing FAQ
Questions from food & drink brands.
Stop chasing food creators.
Start being chosen.
300+ brands already switched. Free 30-minute demo — no commitment.
Launch Your First Food & Drink Campaign →30-minute call · Live platform walkthrough · No commitment