The Influence Room

Trusted by Five Guys, The o2, Charlotte Tilbury, Virgin Voyages & 300+ brands

Find UGC Creators for Your Brand

Pro-quality content. Creator pricing.

UGC creators bid. Full rights. Fraction of the cost.

Get UGC Creators Bidding on Your Brief →

Trusted by

113
Avg Creator Bids
74
Avg Cost Per Creator
£36
Avg Cost Per Asset
£22,750
Avg Saving Per Campaign
Full usage rights included No freelance markups Creators bid to you Rights-cleared from day one
Sweaty Betty UGC
Slumberdown Pets UGC
Easyjet UGC
UGC how-to content

Real UGC content from TIR campaigns

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See how brands source UGC creators on TIR.

30-min video call · Live platform walkthrough · No pressure

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Why The Influence Room?

Finding UGC creators
shouldn’t be this expensive
or this slow.

Freelance UGC creators charge £200-500+ per video

Freelance platforms and agencies mean high per-asset costs with no guarantee of authenticity. See how gifting compares to paid campaigns.

Finding creators who understand your brand takes weeks

Briefing, re-briefing, and revision cycles eat into timelines. You need creators who already love your products.

Usage rights are complicated and expensive

Negotiating content rights separately from creation fees adds cost and complexity. You need content you own from day one.

Content types

Product Videos · Unboxings · Testimonials · How-To Content · Before & After · Lifestyle Shots · Review Videos · Tutorial Content · Social Ads · E-commerce Content · Product Videos · Unboxings · Testimonials · How-To Content · Before & After · Lifestyle Shots · Review Videos · Tutorial Content · Social Ads · E-commerce Content ·

32,000 creators.
They come to you.

How it works

Brief to UGC content in days,
not weeks.

1

Post your UGC campaign brief.

Product demos, unboxings, testimonials, or how-to videos. Gifting, experience, or fee. Takes 20 minutes.

Post your UGC brief on TIR platform
2

UGC creators bid to work with you.

Creators who genuinely want your product bid to you. Content examples, audience stats, bid messages. Approve only the ones you want.

UGC creators bidding to join your campaign
3

Ship products, manage content in-platform.

Send products to approved creators. Review and approve all content before it goes live. No spreadsheets, no chasing freelancers. Learn more about running gifting influencer campaigns.

Managing UGC content on The Influence Room
4

Download content you own and repurpose.

Every asset comes with full usage rights. Repurpose across paid ads, product pages, email, and social. Track performance in real time.

UGC campaign reporting on The Influence Room

The platform

Everything in one place.
Nothing left to guess.

Briefs, creator selection, content approval, reporting — one place. Track every UGC campaign from first bid to final asset. Explore the full influencer marketing platform.

See every creator bid in real time — filter by content style, audience, location

Track views, engagement, cost per asset, and ROI automatically

Download UGC you own — ready for ads, product pages, and social

Watch UGC Creators Bid Live →
The Influence Room UGC campaign dashboard

UGC use cases

One platform.
Every kind of UGC content.

Product Demos

Product demo & how-to
videos that convert.

Product demo UGC

Creators show your product in action — real use, real results. The format that drives the highest purchase intent.

How-to videos Product demos Tutorials

Reviews

Testimonial & review
content that builds trust.

Testimonial UGC content

Honest reviews, unboxing reactions, and before-and-after content from creators who genuinely use your products. Social proof that drives add-to-basket.

Testimonials Unboxings Before & after

Paid Social

Social ad creative
that outperforms studio.

Social ad UGC creative

UGC you own for Facebook, Instagram, TikTok ads, and paid social. Creator content consistently outperforms studio assets in conversion rate.

Facebook ads Instagram ads TikTok ads Usage rights

E-commerce

E-commerce & PDP
content at scale.

E-commerce UGC content

Lifestyle imagery and video for product pages, category pages, and email campaigns. Creator content that converts better than stock photography — a favourite in food and drink marketing.

Product pages Lifestyle imagery Email content

Creator content

Real UGC
from real campaigns.

Creators who genuinely want your product make content that feels real — because it is. That’s the basis of authentic influencer marketing. Here’s how to get the best out of them.

Gifting or low fees attract creators who actually want your product

Clear deliverables get better results than detailed scripts

Let creators use their own style — authenticity outperforms polish

Get More Tips →

Numbers from
real UGC campaigns.

Easyjet
4.8m
Impressions
142
Assets
11
Creators
£416k
Earned media value
Brand logo
4.7m
Impressions
404
Assets
161
Creators
£128k
Earned media
La-Redoute-Logo
11.8m
Impressions
740
Assets
245
Creators
411k
Earned media

How we compare

Not every option is equal.

Feature

The Influence Room

UGC Platforms

Freelance Creators

In-House

Creators apply to you

Authentic product affinity

Full usage rights included

Extra cost
Extra cost

No cold outreach required

Managed end-to-end

Built-in ROI reporting

Avg. cost per asset

£51
£100–200
£200–500+
Variable

Average campaign live time

48 hrs
1–2 weeks
2–4 weeks
3–6 weeks
See how it compares in a demo →

UGC creator FAQ

Questions about finding UGC creators.

They find you. Post your brief describing the UGC you need, and creators who genuinely want your product bid to collaborate. Review profiles, content examples, and audience data before approving. Learn more about our platform.
Product demos, unboxings, testimonials, tutorials, before-and-after, lifestyle shots, reviews, and ad creative. Specify deliverables and creators produce in their own style. Full usage rights included. See how TikTok and Instagram creators work on the platform.
Yes. Full usage rights included — no separate licensing fees. Repurpose across Facebook, Instagram, TikTok ads, your website, product pages, email, and any other channel. No rights negotiation, no added cost.
Freelancers charge £200–500+ per video with no guarantee they care about your brand. On TIR, creators bid because they genuinely want your product. Authentic content at a fraction of the cost, with full usage rights. Explore our gifting campaign model.
Yes. Many brands run UGC campaigns for product content alongside micro-influencer campaigns for social reach. Manage both from one platform and compare performance across campaign types.

Stop overpaying for UGC.
Start getting authentic content.

300+ brands already switched. Free 30-minute demo — no commitment.

Find Your UGC Creators →

30-minute call · Live platform walkthrough · No commitment

Explore more

Find Micro-Influencers Find TikTok Influencers Find Instagram Influencers Influencer Marketing Platform Gifting Campaigns