Game-Changing Updates: Supercharge Your Brand & Influencer Strategy

Why Influencer Marketing Should Be Effortless: How We’re Making it Happen

Let’s be real - collaborating with influencers should be effortless for brands. But between endless outreach, slow replies, and missed opportunities, the process can feel more frustrating than fruitful.

It can feel like you’re spinning your wheels. You try to get things moving, but it just doesn’t come together quickly enough.

That’s why we’re rolling out three game-changing new features, each designed to take the hassle out of influencer marketing and put the power back in your hands.

These features were created with YOU in mind to help save time, create strong partnerships and get results that matter for your brand's campaigns.

Get ready to change the way you discover, connect, and collaborate on The Influence Room. Here’s what’s new and why it matters.

 

Unlock Influencer-Led Campaigns Before Your Competitors Even Know They Exist

Influencer to Brand

The Problem: You're Losing Out on the Best Creators

By the time you’ve found the right influencers, your competitors have already locked them in.

The best creators move fast, and if you’re relying on slow, manual outreach, you’re missing out on high-impact partnerships.

You’re not just missing opportunities; you’re losing the chance to work with influencers who are the perfect fit for your brand.

That’s why we built Influencer to Brand. Now, influencers pitch you tailor-made campaign ideas developed for their audience.

The Solution: Influencers Pitch to You

With Influencer to Brand, the roles are reversed. Instead of chasing influencers, they approach you, pitching campaign ideas based on personal milestones like getting married, having a baby, moving house or training for a marathon.

By launching campaigns around these moments, influencers connect with their audience on a deeper level, sharing real experiences.

Brands can step in at the right time, partnering on content that feels genuine and meaningful and creating more impactful connections than traditional campaigns ever could.

No more waiting, no more guesswork, and no additional cold outreach. Just ready-to-go collaborations you can bid on before the competition even gets to see them.

Why It Works for You:

Instead of battling in an oversaturated market, you’ll be securing authentic, high-impact influencer partnerships when it matters most.

 

Stop Waiting: Push Campaigns Forward with WhatsApp Integration

Whatsapp Integration

The Problem: Slow Responses Are Getting You Down

You send a message, follow up, and then... crickets. The silence is deafening.

Meanwhile, deadlines slip, campaigns stall, and you’re stuck chasing responses instead of moving forward.

Email isn’t cutting it anymore, brands need a faster way to connect with influencers.

That’s why we’ve built WhatsApp Integration, a groundbreaking feature that puts instant, real-time communication at your fingertips.

The Solution: Instant, Direct Communication on WhatsApp

With WhatsApp Integration, you can now message influencers where they already are.

Everyone already uses WhatsApp to communicate. Now, you can use it to stay connected with influencers. It’s time to speed up your process and get your campaigns shipped faster.

This means no more lost emails and no more waiting days for a reply. Just real-time conversations that keep campaigns running at pace.

Why It Works:

For brands, this means quicker campaign launches, better influencer activation, and an easy way to manage collaborations.

When communication is this effortless, collaborations happen quicker, and campaigns launch without unnecessary delays.

 

Create Briefs in Seconds: Let the AI Opportunity Generator Handle the Heavy Lifting

AI Opp Gen

The Problem: Writing Campaign Briefs Still Takes Too Long and Misses the Mark

Crafting the perfect influencer brief isn’t easy.

Spend too little time, and you get the wrong influencers. Spend too much, and it’s still unclear, leading to misaligned expectations and wasted effort.

On top of that, writing a strong brief can take up to 45 minutes, time that is better spent elsewhere since you can now do it in under a minute.

The Solution: AI-Powered Briefs in Seconds

We developed the AI Opportunity Generator. Instead of spending all that time writing and refining, you can now have an AI-powered brief ready to go in seconds.

With just a few simple inputs, you’ll have a clear, well-crafted brief ready to attract the best influencers.

Give yourself the gift of time – and improve the quality of your campaigns at the same time.

Why It Works for You:

Instead of spending hours on briefs that still might not work, you’ll have consistent, high-performing opportunities at your fingertips, helping you attract better influencers faster.


Your Shortcut to Smarter, Faster and More Impactful Influencer Marketing

The Influence Room is constantly evolving to make influencer marketing more efficient and impactful for you.

We understand time is money, and we’re here to help you maximise both.

We’re streamlining campaign processes, cutting out friction, and helping you collaborate faster and more successfully.

With these powerful tools, you can build stronger partnerships and execute campaigns that deliver real results - all while saving valuable time.

These tools aren’t just upgrades. They’re your shortcut to the faster, smarter, and more authentic influencer.

Ready to take your marketing to the next level? Book a call today and start executing smarter, more impactful influencer marketing campaigns.

What’s Trending in Influencer Marketing for 2024?

Influencer marketing has come a long way. As platforms and trends change, staying updated is crucial for those looking to stand out and for brands that want to make an impact. The Influence Room is here to help you keep up with the latest trends and find the right brand partnerships that make a difference.

What’s Trending in Influencer Marketing for 2024?

AI is Changing the Game
AI is becoming a powerful ally for influencers and brands alike. It’s not just about better content creation; AI is helping with finding the right influencer matches and tracking how well campaigns are doing. Think of it like a smart assistant that helps you know what’s working and where to focus your energy. Platforms with AI-driven analytics make planning campaigns smarter and easier.

Short-Form Video is King
TikTok, Instagram Reels, and other short-form video platforms are still where it's at. Quick, engaging videos are perfect for grabbing attention and telling your story. If you’re an influencer, brands are looking for creative ways to engage through videos—like fun challenges, bite-sized tips, or storytelling that makes people stop scrolling.

Social Commerce is Booming
Direct shopping through social platforms is becoming a huge deal. TikTok Shop, Instagram Checkout, and similar features mean that influencers can turn their content into direct sales. This is a win-win: you create content, and your followers can shop directly through your posts, making collaborations more valuable for brands.


The Challenges to Watch Out For as we head into 2025

Finding Your Space in a Crowded Market
With so many influencers out there, standing out can be tough. Brands are looking for those who align with their values and have a real connection with their audience. The Influence Room helps you find the right brands that match your vibe, making it easier to build meaningful partnerships.

Proving Your Worth with Data
Brands care about results, and that means knowing how to track your impact. It’s not just about likes anymore—brands want to see engagement, conversions, and real ROI. Using data-driven tools can help you show exactly how your content is making a difference, making you a more attractive partner.


Tips for Influencers to Thrive in 2025!

Keep It Real
Authenticity is key. Your followers want to see content that feels genuine and relatable, so be yourself! Brands are increasingly looking for influencers who stay true to their unique voice.

Think Long-Term
Instead of just aiming for one-off campaigns, consider building longer-term relationships with brands you believe in. This helps you create deeper connections and can lead to more stable partnerships over time.

Be Inclusive
Diversity is more important than ever. Partnering with brands that value inclusivity can help you reach broader audiences and make a real impact. It’s a great way to connect with different communities while staying true to your own values.

 

As we move into 2025 and beyond, understanding the evolution of influencer marketing and staying attuned to emerging trends will be crucial for influencers and brands alike. By leveraging AI, embracing short-form video, and participating in social commerce, you can create impactful collaborations that resonate with audiences. Remember to keep authenticity at the forefront of your content, build lasting partnerships, and prioritise inclusivity as you navigate this exciting landscape.

Top 6 Social Media Trends in 2024

Now we’ve stepped into the promising year of 2024, it’s crucial to stay ahead of the curve and anticipate the trends that will dominate the social media space. Staying up to date with social media trends can help fuel your strategy and help you stand out from the crowd. From emerging technologies to shifting user behaviours, here's a comprehensive look at the social media trends that are set to redefine our digital experience in 2024.

Longer-form video content is making a comeback

Remember when TikTok was all about snappy, under-a-minute videos? Well, not anymore. In 2024, TikTok, the reigning king of short-form content, has surprisingly turned the tables, championing the resurgence of long-form content. You probably remember the switch in 2022 when TikTok expanded its video limit to a whopping 10 minutes, bidding adieu to those blink-and-miss clips. This has opened up a world of opportunity for creators to dive deeper into storytelling, share detailed narratives and create more immersive experiences for viewers.

Word on the street is that TikTok might further up the ante, potentially extending the video limit to a staggering 15 minutes! This shift is a testament to TikTok's commitment to embracing comprehensive narratives and championing the cause of long-form video content in 2024.

So, take note. It's time to brush up your storytelling skills, add layers to your content and make the most of this exciting trend. 

AI take-over 

As social media platforms continue to evolve, AI is becoming increasingly instrumental in shaping user experiences. Fancy a caption that resonates with your audience? AI's got you covered. It's not just about crunching numbers and analysing data. The AI of 2024 will be a creative beast, offering you tips for catchy captions that will have your followers hitting the 'like' button like there's no tomorrow.

And let's not forget images. AI tools are becoming more adept at recognising and categorising images, which could completely transform the way we use and engage with visual content on social platforms. Additionally, AI-powered tools are playing a pivotal role in content moderation, ensuring a safer and more inclusive online environment. 

And here's the cherry on the cake - personalisation. AI will play a pivotal role in personalising user experiences on social media. Advanced algorithms can tailor content to individual users based on their likes, interests, and browsing history. This means more relevant content for users and more engagement for brands. It's a win-win.

So, brace yourself for a social media landscape that's more intuitive, more personalised, and with more potential.

Authenticity is key

Get ready to hear the golden truth of 2024, authenticity isn't just important, it's reigning supreme! Consumers aren’t just scrolling for a quick sales pitch or an obvious photoshopped advert. No siree, they’re hunting for something that's real, relatable, and genuine.

Today, consumers demand transparency. They want to see behind the scenes, understand your values and connect with your story. They’re seeking out brands and influencers who are 'keeping it real'.

Now, don't get it twisted, this doesn’t mean you have to ditch your well-curated aesthetics. It’s about striking a balance. Yes, make your feed look amazing, but also sprinkle in those candid moments, those real stories, those genuine connections. It’s about opening up, being vulnerable, and showing the world the true face of your brand.

So, if there's one trend you should be betting your marketing budget on in 2024, it's authenticity. 

Influencer marketing is here to stay 

Guess what's not going out of fashion any time soon? Yep, you've nailed it - influencer marketing. It seems we're not quite ready to wave goodbye to our favourite Insta-stars and TikTok sensations. Despite the whirlwind of new trends hitting the digital sphere, this tried and tested marketing method is here to stay. 

But don't get complacent; there's a twist to the tale. The influencer marketing game is evolving. Say ta-ta to vanity metrics and hello to authentic engagement. In 2024, it's not just about having the most followers or the flashiest content. Brands are seeking out influencers who truly resonate with their audience, who are genuine, and who can spark a real connection.

It's not just about flogging a product, it's about creating meaningful relationships, sharing personal experiences, and building trust. If an influencer loves your brand, their followers will likely feel the same. This connection is far more potent than any traditional ad. So, if you're looking to jump into the influencer marketing game in 2024, remember - authenticity is key.

Keyword search & SEO takeover 

Social media isn't just for scrolling, liking, and sharing, it's also becoming your go-to search engine.  More and more people are turning to their favourite social platforms for a quick, hassle-free search. 

Need holiday inspiration? People are flocking to TikTok for some exotic destination ideas. Want to try a new cuisine but not sure where to go? Instagram's got you covered with thousands of restaurant recommendations at your fingertips. And let's not forget fashion - social platforms are bursting with style tips, outfit ideas, and even direct links to snag those must-have pieces.

The idea is simple: why go to Google when you can get real-life experiences, tips, and recommendations from real people on social media? It's convenient, personalised and just a tap away.

This means optimising your posts with keywords has never been more crucial if you aim to enhance the discoverability of your content.

This trend is transforming the way we use social media, morphing it from a platform for connection and entertainment into a robust search engine. So, the next time you're unsure of something, don't just Google it, social it!

UGC creators soar

Hold onto your hats, because in 2024, User Generated Content (UGC) creators are not just flying, they're soaring! According to Forbes, a whopping 86% of companies are incorporating UGC as part of their marketing strategy. And why not? It's more trustworthy than traditional advertising, it adds credibility to your product, and it beautifies your feed no end.

So, what's the 2024 spin? UGC creators are now commonplace. They aren't mythical creatures anymore, but a major part of the social media ecosystem. With no obligation for a massive follower count or to show their face, more influencers are helping brands build a stockpile of UGC content all year round. And let's be honest, in an era where authenticity is key, this user-generated content is pure gold. 

So, there you have it - the top 5 social media trends for 2024. From AI-powered marketing and long-form TikTok videos to authenticity and UGC creators ruling the roost, the digital sphere is ripe for innovation. As social media platforms continue to evolve, we can't wait to see how these trends shape our online experiences. So buckle up and get ready to ride the wave!

 

7 Influencer Marketing Trends to Watch in 2024

Influencer marketing is an industry that’s constantly moving, and that isn’t about to change anytime soon. Right now it’s gearing up for some big changes, presenting new challenges and opportunities for marketers. 

Predictions show that in 2024, 67% of marketers will significantly increase their spending on influencers, and 23% will allocate almost half of their total budget to it. As popularity and demand increase, it's important to pay attention to the trends that are set to shape the industry in the coming year.  To help you out, we’ve identified seven influencer marketing trends that will dominate 2024. 

AI and personalisation  

The integration of artificial intelligence (AI) and personalisation is transforming everything it touches including influencer collaborations. It now provides brands with new tools and insights to enhance campaigns to achieve great success.

One area in particular where AI is going to make a significant impact is in the influencer discovery process. Advanced algorithms analyse vast datasets to identify the most suitable influencers for specific campaigns, considering factors beyond follower count. 

That’s not all. This year we are going to see this trend evolve in a few other ways: 

The marriage of AI and influencer marketing will not just be a trend in 2024 but a fundamental shift, ushering in a new era of precision, efficiency, and creativity in digital advertising. Finding the right balance between AI and authenticity will be the key thing this year.  

Long-form content makes a comeback

In a surprising move that has played a significant role in the resurgence of long-form content, TikTok, the renowned short-form video platform, expanded its video length limit to 10 minutes in 2022. This departure from the traditional brief format has paved the way for content creators to delve deeper into storytelling and share more comprehensive narratives. The impact of this decision is evident, with users and brands alike adapting their content strategies to leverage the extended time frame. 

Moreover, rumours circulating in the industry suggest that TikTok is considering another substantial increase, potentially extending the video limit to 15 minutes. If this speculation materialises, it would further solidify the platform's commitment to accommodating longer, more immersive content and contribute to the broader trend of embracing extensive narratives across various digital platforms in 2024.

Shift from influencers to creators

The landscape of creator commerce is experiencing a shift within the realm of influencer marketing, where big personalities primarily associated with content are giving way to a new wave of creators. Unlike influencers, these creators prioritise the substance of their content over their personal brand, marking a departure from the era dominated by charismatic personalities. 

According to surveys conducted by CreatorIQ, a majority of influencers now identify themselves as content creators, with terms like "creator" and "influencer" used interchangeably, while a mere 6% still prefer the title of just influencers. This evolving dynamic is reflected in the preferences of brands, which are increasingly inclined to collaborate with content creators over traditional influencers. 

Notably, data from Influencer Marketing Hub indicates a significant shift in strategy, with 39% of businesses planning to engage nano influencers. In comparison, only 12% have intentions to collaborate with mega or celebrity influencers. This transformative trend underscores the growing importance of content-centric partnerships in the ever-evolving landscape of influencer marketing.

Influencer content turned into paid ads

Brands are recognising the inherent value in repurposing authentic influencer content for paid advertising campaigns. This trend involves transforming the engaging and relatable content produced by influencers into targeted advertisements, seamlessly blending promotional messages with the organic aesthetic of the influencer's feed. By leveraging the credibility and trust that influencers have cultivated with their audience, brands can deliver promotional content that feels more genuine and less intrusive. This innovative approach not only maximises the impact of influencer collaborations but also streamlines the ad creation process for brands, offering a symbiotic relationship where influencers become key contributors to a brand's advertising strategy. 

As this trend gains momentum, it signals a shift towards more cohesive and harmonious integration of influencer-generated content into the broader advertising landscape.

Building long-term partnerships

There seems to be a notable strategic shift of brands towards fostering long-term collaborations with influencers. Recognising the enduring benefits of sustained partnerships over one-off campaigns, brands are increasingly prioritising relationships that extend beyond a single promotional effort. This evolution is grounded in the understanding that long-term collaborations allow influencers to develop a more authentic connection with their audience, resulting in more genuine and impactful content.

By forging enduring relationships, brands not only benefit from the consistent representation of their values and messaging but also tap into the influencers' deep understanding of their audience's preferences. As brands seek to cultivate loyalty and trust with consumers, the move towards prolonged influencer collaborations in 2024 reflects a commitment to building meaningful, enduring narratives that resonate with the target audience over time.

TikTok's dominance

Whilst this might be no surprise to most people, TikTok is positioned to challenge Instagram as the most vital influencer marketing channel. Users are spending an average of 31 hours, and 14 minutes on TikTok compared to just 13 hours and 49 minutes on Instagram. With global users spending more time on TikTok each month than other social media platforms, it's no doubt TikTok is the place to be. 

In 2024, TikTok wants to grow and evolve its Shop offering. Their vision is to onboard more brands, with a wider ambition to develop Shop into a large-scale closed-loop social commerce offering. Brands will be leaning on creators to boost their presence, especially those who saw major growth on the platform in 2023. Brands like House of Sunny have plans to collaborate with content creators with a large presence on TikTok to tap their audiences after huge success last year. Many others will hop on this emerging trend quickly in 2024 as they seek to capitalise on TikTok’s vibrant and rapidly growing database. 

Sustainability and social responsibility

Consumers are increasingly prioritising brands that align with ethical values and contribute positively to social and environmental causes. Influencers, recognising their role as agents of change, are championing sustainability in their content and collaborations. 

Brands are partnering with influencers who share their commitment to social responsibility, fostering authenticity and resonance with socially conscious audiences. From promoting eco-friendly products to supporting charitable initiatives, the influencer marketing sphere is evolving to become a powerful force for positive change. In 2024, the intertwining of sustainability and social responsibility is not merely a trend but a pivotal shift, reflecting the collective consciousness of both influencers and consumers towards creating a more responsible and purpose-driven digital ecosystem.

 

The key takeaway for success is to understand that as the industry continues to evolve, staying ahead of these trends will be crucial for marketers aiming to harness the full potential of influencer marketing in the years to come. For those looking to leverage these trends and elevate their brand presence through influencer campaigns, we're here to help. If you're seeking guidance or support in navigating this exciting space, feel free to get in touch with the team.