Trusted by England Rugby, Adidas, Mitre, Sweaty Betty & 300+ brands
Influencer Marketing for Sport & Fitness Brands
Every sport. Every level. Every type of brand.
From gym kit to event tickets, sport and fitness creators of all levels bid to promote your brand.
Find Fitness Creators Who Love Your Products →Trusted by
Real content from TIR sport & fitness campaigns
Why The Influence Room?
Sport & fitness influencer
marketing is broken. Here’s why.
Athlete endorsements are expensive and impersonal
Celebrity sponsorships cost six figures but audiences trust peer recommendations more. That's why more brands are switching to authentic influencer marketing built on genuine affinity.
Fitness content looks the same everywhere
Generic gym selfies with product placement don’t stand out.
Agencies charge premium rates for basic coverage
Your marketing budget disappears into retainers and markups before a single workout video goes live.
32,000 creators.
One brief. They apply. You choose.
How it works
Brief to content, fast.
Post your sport & fitness campaign brief.
Specify what you want — training content, gear reviews, race recaps, or workout videos. Choose gifting, experience, or fee. 20 minutes.
Fitness creators bid to work with you.
See audience stats, bid messages, and content examples. Only approve the creators you want.
Ship products, manage content in-platform.
Ship products to approved creators. Review and approve content before it goes live. No spreadsheets.
Measure results and repurpose content.
Track impressions, engagement, and media value in real time. Download content you own for paid ads, e-commerce, and your own channels.
The platform
Watch creators bid.
Approve the best ones.
Briefs, creator selection, content approval, and reporting. Our influencer marketing platform tracks every fitness campaign from first bid to final asset.
Filter creator bids by audience, engagement, and location
Track engagement, cost per asset, and ROI automatically
Download content you own for ads, e-commerce, and owned channels
Sport & fitness campaign types
Every fitness campaign type.
Training & Workout Content
Turn training fans into
your content engine.
Real training sessions, gym workouts, and outdoor runs featuring your products. The same approach works for health and wellness brands too.
Product Reviews & Comparisons
Honest reviews from
creators who train hard.
Gear reviews, supplement breakdowns, and wear tests in real conditions — the kind of content you get when you find micro-influencers who genuinely use your products.
Event & Competition Coverage
Cover race days and
competitions authentically.
Race recaps, competition prep, and event day content. The energy and emotion that studio shoots never replicate.
Ambassador Programs
Build a community of
fitness creators who show up.
Build a community of fitness creators who show up consistently. Supplement subscribers, gear testers, loyal brand fans who post because they genuinely train with your products.
Creator content
Content that actually performs.
Athletes and fitness fans talk differently about brands they actually train with. Here’s how to make sure they do it well.
High-value products and experiences attract the best fitness creators
Clear deliverables get better results than detailed briefs
Open up your audience targeting — the broader, the more authentic
Numbers from
real sport & fitness campaigns.
Canterbury
Sweaty Betty
The Gym Group
Sport & fitness influencer marketing FAQ
Questions from fitness brands.
Stop chasing fitness creators.
Start being chosen.
300+ brands already switched. Free 30-minute demo — no commitment.
Launch Your First Fitness Campaign →30-minute call · Live platform walkthrough · No commitment