The Influence Room

Trusted by Charlotte Tilbury, Barry M, Skin & Tan & 300+ brands

Influencer Marketing for Beauty & Skincare Brands

Content that sells out shelves.

Creators bid to feature your products. £57 per asset.

Find Beauty Creators Who Love Your Products →

Trusted by

129
Avg Influencer Bids
£100
Avg Cost Per Influencer
£57
Avg Cost Per Asset
£14,100
Avg Saving Per Campaign
3-4x more content Avg. 15:1 ROI Save 200+ hours per campaign Full usage rights
Beauty creator content
Skincare campaign content
Beauty influencer content
GRWM creator content

Real content from TIR beauty campaigns

Book your free demo

See how beauty brands run influencer campaigns on TIR.

30-min video call · Live platform walkthrough · No pressure

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Save 200+ Hours on Influencer Marketing

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Why The Influence Room?

Beauty influencer marketing
is broken. Here’s why.

Influencer oversaturation kills trust

When one creator promotes five competing serums in a month, audiences stop believing them.

Product reviews feel scripted and staged

Audiences scroll past polished ad reads. They want real routines and reactions from someone already using your products.

Agencies charge £500+ per content asset

Your budget disappears into retainers and markups before a single GRWM video goes live. See how gifting compares to paid campaigns.

Works for brands in

Skincare · Colour Cosmetics · Haircare · Fragrance · Clean Beauty · Nails · Body Care · SPF & Sun Care · Tools & Devices · Skincare · Colour Cosmetics · Haircare · Fragrance · Clean Beauty · Nails · Body Care · SPF & Sun Care · Tools & Devices ·

32,000 creators. One brief.
They apply. You choose.

How it works

Brief to content, fast.

1

Post your beauty campaign brief.

Specify what you want — GRWM, routines, reviews, hauls. Choose gifting, experience, or fee. 20 minutes.

Post your brief on TIR platform
2

Beauty creators bid to work with you.

See audience stats, bid messages, and content examples. Only approve the creators you want.

Creators bidding to join your beauty campaign
3

Ship products, manage content in-platform.

Ship products to approved creators. Review and approve content before it goes live. No spreadsheets.

Managing beauty content on The Influence Room
4

Measure results and repurpose content.

Track impressions, engagement, and media value in real time. Download content you own for ads, e-commerce, and your channels.

Beauty campaign reporting on The Influence Room

The platform

Watch creators bid.
Approve the best ones.

Briefs, creator selection, approvals, and reporting. Track every beauty campaign from first bid to final asset on our platform.

Filter bids by audience, engagement, and location

Auto-track views, engagement, cost, and ROI

Download content you own — £57 avg per asset

Watch Beauty Creators Bid Live →
The Influence Room beauty campaign dashboard

Beauty campaign types

Every beauty campaign type.

GRWM & Routines

Turn skincare fans into
your content engine.

GRWM content

Morning routines, first impressions, 30-day challenges. The formats that drive beauty purchases — especially with micro-influencers.

Skincare routines GRWM videos First impressions

Product Reviews

Honest reviews from
creators who mean it.

Product review content

Swatches, shade reviews, before-and-afters on real skin tones. The proof that drives add-to-basket.

Swatches Tutorials Usage rights

Product Launches

Launch with creators
who already believe.

Product launch content

Seed your new serum, palette, or SPF launch with content from creators who genuinely want to try it. Works brilliantly alongside fashion influencer campaigns.

Seeding Launch buzz Credibility

Ambassador Programs

Turn fans into
long-term advocates.

Ambassador program

Build a community of beauty creators who show up consistently. Refill program advocates, subscription box reviewers, loyal brand fans who post because they want to.

Refill programs Always-on Community

Creator content

Content that
actually performs.

Fans talk differently about beauty brands they love. Here’s how to make sure they do it well.

£50–100+ in product value attracts the best beauty creators

Clear deliverables get better results than detailed briefs

Open up your audience targeting — the broader, the more authentic

Get More Tips →

Numbers from
real beauty campaigns.

Charlotte Tilbury

Charlotte Tilbury

1.2m
Impressions
318
Assets
104
Creators
£40.5k
Earned media value
LookFantastic

LookFantastic

694k
Impressions
228
Assets
63
Creators
£42k
Earned media value
Brand logo

Olay

694k
Impressions
23
Assets
12
Influencers
£11k
Earned media value

How we compare

Not every option is equal.

Feature

The Influence Room

Beauty Agency

Creator Platforms

In-house

Creators apply to you

✓
✗
✗
✗

No cold creator outreach

✓
✗
✗
✗

No retainer required

✓
✗
✓
✓

Managed end-to-end

✓
✓
✗
✓

Built-in ROI reporting

✓
✗
✓
✗

Rights-cleared content included

✓
Sometimes
✗
✗

Avg. cost per asset

£57
£1,000+
£750+
Variable

Average campaign live time

48 hrs
2–4 weeks
3–6 weeks
3–6 weeks
See how it compares in a demo →

Beauty influencer marketing FAQ

Questions from beauty brands.

They find you. Post a brief and creators who already love your brand apply. Review profiles and audience data before approving. Learn more about finding influencers on the platform.
Creators get your product in exchange for content. No cash fees. Products worth £50–100+ attract the best applications. Paid collaborations available for larger campaigns. Explore our gifting campaign model.
GRWM videos, skincare routines, swatches, before-and-afters, hauls, and reviews. You set deliverables; creators produce in their own style. See how UGC creators work.
Yes. Every piece of content includes full usage rights. Repurpose across Facebook, Instagram, TikTok ads, your website, and product pages. Creator content often outperforms studio imagery in paid channels.
No retainer. No markup. £57 per asset vs £500+ via agencies. 15:1 average ROI. The key difference: creators apply to you, so their interest is genuine. See the full platform comparison.

Stop chasing beauty creators.
Start being chosen.

300+ brands already switched. Free 30-minute demo — no commitment.

Launch Your First Beauty Campaign →

30-minute call · Live platform walkthrough · No commitment

Explore more

Influencer Marketing Platform Micro-Influencer Platform Find Influencers Find UGC Creators Gifting Campaigns Fashion Influencer Marketing