Trusted by B&Q, La Redoute, Russell Hobbs, The White Company & 300+ brands
Influencer Marketing for Home & Garden Brands
Real homes. Real creators. Real reach.
Get creator content that tells your audience a story.
Find Home Creators Who Love Your Brand →Trusted by
Real content from TIR home & garden campaigns
Why The Influence Room?
Home & garden influencer marketing
is broken. Here’s why.
Styled shoots don’t show how products actually look
Audiences want to see products in real homes, not on a set designer’s mood board. That's why authentic influencer marketing outperforms staged content every time.
Seasonal campaigns miss the always-on opportunity
People redecorate and garden year-round — one-off seasonal pushes leave months of demand on the table.
Agency fees make home marketing unaffordable for mid-market brands
Retainers and markups eat through budgets before a single room reveal goes live.
32,000 creators.
One brief. They apply. You choose.
How it works
Brief to content, fast.
Post your home & garden campaign brief.
Specify what you want — room reveals, product reviews, garden projects, or seasonal styling. Use gifting, experience, or fee. Takes 20 minutes.
Home creators bid to work with you.
See audience stats, bid messages, and content examples. Only approve the ones you want.
Ship products, manage content in-platform.
Ship products to approved creators. Review and approve content before it goes live. No spreadsheets.
Measure results and repurpose content.
Track impressions, engagement, and media value in real time. Download content you own for paid ads, e-commerce, and your own channels.
The platform
Watch creators bid.
Approve the best ones.
Briefs, creator selection, approvals, and reporting. Our influencer marketing platform tracks every home & garden campaign from first bid to final asset.
Filter creator bids by audience, engagement, and location
Track views, engagement, and ROI automatically
Download content you own — average £57 per asset
Home & garden campaign types
Every home & garden campaign type.
Home Makeover & Room Reveals
Turn home fans into
your content engine.
Before-and-after room transformations, styling walkthroughs, and home renovation updates. The formats that actually drive home purchases.
Product Reviews & Hauls
Honest reviews from
creators who mean it.
Unboxing videos, product comparisons, honest assessments of furniture, homewares, and kitchen products. Creators show your products in real homes — the kind of social proof you also see in fashion influencer marketing.
Garden & Outdoor Projects
Launch with creators
who get their hands dirty.
Garden makeovers, planting guides, tool reviews, patio transformations. Instagram influencers show your outdoor products being used in real gardens — mud, sunshine, and all.
Seasonal Styling & Decor
Turn fans into
long-term advocates.
Christmas tablescapes, spring cleaning, autumn cosiness. Build a community of home creators who show up consistently with seasonal content that keeps your brand relevant year-round.
Creator content
Content that
actually performs.
Fans talk differently about home brands they love. Here’s how to make sure they do it well.
£50–100+ in product value attracts the best home & garden creators
Clear deliverables get better results than detailed briefs
Open up your audience targeting — the broader, the more authentic
Numbers from
real home & garden campaigns.
Sodastream
La Redoute
Dulux
Home & garden influencer marketing FAQ
Questions from home & garden brands.
Stop chasing home creators.
Start being chosen.
300+ brands already switched. Free 30-minute demo — no commitment.
Launch Your First Home Campaign →30-minute call · Live platform walkthrough · No commitment