The Influence Room

Trusted by InvestEngine, Revolut, Lukango Insurance, Doshi & 300+ brands

Influencer Marketing for Financial Services

Compliant creator content. Full approval control.

Get creator content that meets regulations, set compliance requirements & maintain a full audit trail.

3-4x more content Avg. 15:1 ROI Save 200+ hours per campaign Full usage rights

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See how finance brands run influencer campaigns on TIR.

30-min video call · Live platform walkthrough · No pressure

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123
Avg Influencer Bids
£125
Avg Cost Per Influencer
£51
Avg Cost Per Asset
£16,250
Avg Saving Per Campaign
Finance creator content
Fintech campaign content
Finance influencer content
Personal finance creator content

Real content from TIR finance campaigns

Why The Influence Room?

Finance influencer marketing
is broken. Here’s why.

Financial content must balance compliance with authenticity

Creators need to understand disclosure requirements and communicate complex products without misleading claims — while still sounding like a real person.

Traditional finance marketing feels impersonal and corporate

Audiences scroll past polished corporate ads. The only content that converts comes from someone who was using your app before you asked.

One non-compliant post can trigger an FCA investigation

FCA rules mean every creator post is a financial promotion. Get it wrong and you face unlimited fines. TIR gives you pre-publication approval on every piece of content.

Works for brands in

Banking · Insurance · Fintech · Investing · Crypto · Personal Finance · Credit Cards · Mortgages · Pensions · Wealth Management · Banking · Insurance · Fintech · Investing · Crypto · Personal Finance · Credit Cards · Mortgages · Pensions · Wealth Management ·

32,000 creators.
One brief. They apply. You choose.

How it works

Brief to content, fast.

1

Post your finance campaign brief.

Specify what you want — product explainers, app walkthroughs, personal finance tips, or platform reviews. Gifting, experience, or fee. Takes 20 minutes.

Post your brief on TIR platform
2

Finance creators bid to work with you.

See audience stats, bid messages, and content examples. Find micro-influencers with engaged finance audiences and only approve the ones you want.

Creators bidding to join your finance campaign
3

Onboard creators, manage content in-platform.

Grant approved creators access to your product. All creator content is reviewed and approved before publication — ensuring FCA compliance, proper risk warnings, and balanced messaging. Nothing goes live without your sign-off.

Managing finance content on The Influence Room
4

Measure results and repurpose content.

Track impressions, engagement, and media value in real time. Download content you own for paid ads, landing pages, and your own channels.

Finance campaign reporting on The Influence Room

The platform

Watch creators bid.
Approve the best ones.

Briefs, creator selection, approvals, and reporting — in one place. Track every finance campaign from first bid to final asset and measure influencer marketing ROI in real time.

Filter bids by audience, engagement, and location

Track views, engagement, cost per asset, and ROI

Download content you own — average £51 per asset

Pre-publication compliance review — FCA-ready content workflows built in

Watch Finance Creators Bid Live →
The Influence Room finance campaign dashboard

Campaign types for financial services

Run a campaign for any financal product.

Product Explainers & Walkthroughs

Turn real users into
your content engine.

Product explainer content

Creators walk through your app, demonstrate features, and show how they use your financial product in daily life. The content formats that actually drive sign-ups and downloads.

App walkthroughs Feature demos First impressions

Personal Finance Tips

Honest tips from
creators who mean it.

Personal finance tip content

Budgeting advice, saving strategies, investment tips — creators weave your product naturally into the financial guidance their audience already trusts them for.

Budgeting Saving tips Money management

App & Platform Reviews

Reviews from creators
who already believe.

App review content

Side-by-side comparisons, honest user reviews, and real-world testing of your fintech platform. Creators show your product solving real financial pain points — the social proof that drives sign-ups.

Comparisons User reviews Usage rights

FCA-Compliant Campaigns

Compliance-first
creator content.

FCA-compliant campaign content

TIR’s pre-approval workflow ensures every piece of creator content meets financial promotion regulations before it goes live. Set compliance requirements in your brief, review all content before publication, and maintain a full audit trail — exactly what the FCA expects from authentic influencer marketing in regulated sectors.

Pre-approval Risk warnings Audit trail

Creator content

Content that
actually performs.

Fans talk differently about financial products they genuinely use. Here’s how to make sure they do it well.

Genuine product access attracts the best finance creators

Clear deliverables get better results than detailed briefs

Open up your audience targeting — the broader, the more authentic

Get More Tips →

How we compare

Not every option is equal.

Feature

The Influence Room

Marketing Agency

Creator Platforms

In-house

Creators apply to you

No cold creator outreach

No retainer required

Managed end-to-end

Built-in ROI reporting

Rights-cleared content included

Sometimes

Avg. cost per asset

£51
£500+
£150+
Variable

Average campaign live time

48 hrs
2–4 weeks
3–6 weeks
3–6 weeks

Compliant campaigns for financial products

Varies
Sometimes
See how it compares in a demo →

Finance influencer marketing FAQ

Questions from finance brands.

You don’t have to find them — they find you. Post your campaign brief and finance creators who already know and use your product apply to collaborate. You review their profiles, audience data, and content examples before approving anyone. Learn more about finding influencers on the platform.
You maintain full control over content before it goes live. Every piece of creator content is submitted for your review and approval, giving your compliance team the opportunity to check messaging, disclosures, and claims before publication. The platform keeps a full audit trail of all approvals and communications.
App walkthroughs, product explainers, personal finance tips, budgeting advice, investment education, and honest platform reviews. You specify deliverables in your brief, and creators produce content in their own authentic style. See how UGC creators work on the platform.
Yes. Every piece of content comes with full usage rights. Repurpose across Facebook, Instagram, TikTok ads, your website, email campaigns, and app store listings. Content from Instagram influencers and TikTok creators outperforms corporate imagery in paid channels, particularly for driving downloads and sign-ups.
No retainer. No markup. Average cost per asset: [STAT] vs £500+ via agencies. Average ROI: 15:1. Creators apply to you, so you know they genuinely want to work with your brand. See the full platform comparison.
You set compliance requirements at the brief level — risk warnings, balanced messaging, no guaranteed returns. Creators submit content, your team approves before anything goes live. Full audit trail on every campaign.
Yes — with the right controls. Influencer posts promoting financial products are classified as financial promotions. TIR’s pre-publication review ensures every asset meets regulatory standards before it goes live.

Stop chasing finance creators.
Start being chosen.

300+ brands already switched. Free 30-minute demo — no commitment.

Launch Your First Finance Campaign →

30-minute call · Live platform walkthrough · No commitment

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