The Influence Room

Trusted by Five Guys, The o2, Charlotte Tilbury, Virgin Voyages & 300+ brands

Influencer Marketing Platform For Brands

Your next campaign starts
with creators who already
love your brand.

32,000+ creators bid to work with brands they actually want to promote. No cold outreach. No agency markup. Average 15:1 ROI.

Book a free demo →

Trusted by

123
Avg Influencer Bids
£125
Avg Cost Per Influencer
£51
Avg Cost Per Asset
£16,250
Avg Saving Per Campaign
3-4x more content Avg. 15:1 ROI Save 200+ hours per campaign Full usage rights
Creator content
Campaign content
Campaign content
Campaign content

Real content from TIR campaigns (Madame Tussauds, Remington, Pez & The Highland Club)

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Save 200+ Hours on Influencer Marketing

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Why The Influence Room?

Because great influencer
marketing shouldn’t be
this hard to run.

Finding the right creators takes weeks

Building lists, doing outreach, chasing replies — only to end up with creators who aren’t a genuine fit for your brand.

Agencies charge a retainer to run a spreadsheet

£500+ per content asset. Opaque reporting. ROI that is someone’s best guess, not a number you can put in front of your boss.

Paid partnerships produce paid-looking content

Audiences can tell. Engagement rates suffer. Your brand gets associated with creative that looks like what it is — an ad.

Works for brands in

Tech & Electronics · Food & Drink · Travel & Hospitality · Health & Wellness · Sport & Fitness · Beauty & Skincare · Retail · FMCG · Finance · Home & Garden · Fashion & Apparel · Food & Drink · Travel & Hospitality · Health & Wellness · Sport & Fitness · Beauty & Skincare · Retail · FMCG · Finance · Home & Garden ·

32,000 creators.
One brief. You choose.

How it works

Brief to results in 50 days,
not 100.

01

Post your brief.

Share what you want, goals, and what you’re offering — gifting, an experience, or a fee. Takes 20 minutes.

Post your brief on TIR platform
02

Creators bid to work with you.

Average 123 bids from our network of 32,000+. You see audience stats, bid messages and content examples. Only approve the ones you want.

Creators bidding to join your campaign
03

Content goes live.

Approved creators produce content against your brief. Manage creator communications, approvals, and content downloads in one place.

Content going live on platform
04

Track everything in one dashboard.

Views, engagement, assets — automatically calculated in your dashboard. Track performance by asset, creator or campaign.

Live campaign tracking dashboard
See it in a 30-minute demo →

The platform

Everything in one place.
Nothing left to guess.

Manage briefs, creator selection, communication, content tracking, and full reporting — in one place. Your whole team can access it.

See every creator bid in real time — filter by audience, engagement, location

Track views, engagement, cost per asset, and ROI automatically

Download rights-cleared content — average £51.28 per asset

See the platform live →
The Influence Room platform

What's Your Goal?

One platform.
Every kind of campaign.

UGC Content

Turn influencers into
your content engine.

UGC content

Fuel your other channels. Get 3-4x more content than traditional influencer campaigns - fast. No expensive shoots, no back-and-forth.

High-volume content Usage rights Paid boosting Avg. £51 per asset

Brand Awareness

Reach audiences who
already trust creators.

Awareness campaign

Reach the right audiences through influencers who genuinely love your brand. No forced partnerships, just real advocacy.

Social proof Macro & micro Paid & organic Avg. £125 per influencer

Product Launches

Give your launch
an authentic audience.

Product launch content

Seed your launch with content from creators who actually want to talk about it. Hit the market with proof, not promises.

Events Activations Builds credibility

Ambassador Programs

Turn fans into
long-term advocates.

Event content

Turn your best creator relationships into something long-term. Build a community of brand advocates who show up consistently.

Pick your faves Community building Always-on Refill programs

Creator content

This is how you get content
that actually performs.

Fans talk differently about brands they love. Here's how to make sure they do it well.

£50–100+ in product value attracts better (and more) creators

Clear deliverables get better results than detailed briefs

Open up your audience targeting - the broader, the more authentic

Get More Tips →

Numbers from
real campaigns.

Celestyal Cruises

Travel / Cruise

29M
Impressions
1,914
Assets
49
Creators
£573K
Earned media value

“The results were amazing! We had a boost in bookings off the back of our first campaign.”

Sebastien Pelisse, Celestyal Cruises

Canterbury

Sport / Apparel

2.4M
Impressions
81
Assets
87
Creator bids
£56.8K
Earned media

“The campaign extended beyond traditional rugby audiences to younger fan demographics.”

Simon Rowe, Canterbury & Speedo

La Redoute

Fashion / Retail — 36 campaigns

25.2M
Impressions
1,514
Assets
463
Influencers
£663K
Earned media

“It’s just streamlined. It’s not messy. If your brand is prioritising content, The Influence Room is a no-brainer.”

Elizabeth Barnett, La Redoute

How we compare

Not every option is equal.

Feature

The Influence Room

Agency

CreatorIQ / Upfluence

In-house

Creators apply to you

No cold creator outreach

No retainer required

Managed end-to-end

Built-in ROI reporting

Rights-cleared content included

Sometimes

Avg. cost per asset

£51
£500+
£150+
Variable

Average campaign live time

48 hrs
2–4 weeks
3–6 weeks
3–6 weeks
See how it compares in a demo →

Common questions

Questions we get asked.

No. The Influence Room operates on a gifting model — creators receive your product or experience in exchange for content. No cash fees, no flat rates. Paid collaborations are available for macro-tier campaigns if that is the right fit.
Most campaigns are live within 48–72 hours of brief sign-off. Campaign cycle time improved 44% year-on-year — from 90 days to around 50 days start to completion.
No retainer. No markup on creator fees. Full transparency in real time. Average cost per asset: £51.28 vs £500+ via agencies. Average managed ROI: 15:1. We are a platform with a managed service layer, not an agency.
No. Gifting is the primary model and our strongest commercial differentiator, but TIR also facilitates paid collaborations — particularly at macro and celebrity tier (500K+ audience). Many brands run a mix of both.
Our sweet spot is established brands with 500–5,000 employees and an existing social presence. Think O2, Charlotte Tilbury, Five Guys, Virgin Voyages. We work with both managed-service clients and self-serve teams.
Health & wellness, food & drink, sport & fitness, travel, finance, retail, home & garden, and more. UK, Ireland, and Australia with an active creator network in all three markets.
A 30-minute video call. We walk you through the live platform, show how a campaign works end-to-end, and answer questions specific to your brand. No pitch decks. No hard sell.

Stop hunting creators.
Start being chosen.

300+ brands have already switched. Join them for a free 30-minute demo — no commitment, no sales pressure.

Book Your Free Demo →

30-minute call · Live platform walkthrough · No commitment