Who we are

We are a value exchange marketplace.
Brands swap products or experiences for social media created by influencers.
The most cost effective form of media you'll find.

Room Unlocked is a joint venture between…

Alex Payne

Founder
As the face of English Rugby broadcasting, Alex understands the power of fandom and influence.

Tanya Hamilton-Smith

Co-Founder
Formerly of Wunderman Thompson and BBDO, Tanya is a marketing veteran with a strong brand and agency background.
Together, they connect brands and influencers to unlock brand love in Room Unlocked.

My post didn’t have the insight, authenticity, or enthusiasm of a true fan to connect with my audience, the experience wasn’t rewarding for Disney, myself, or my fans.

Alex Payne
Founder

Our origin

Room Unlocked started with a box full of Star Wars merchandise.

Disney sent Alex some Star Wars swag in the hope that he might post about it on social media to promote a back-to-back Star Wars weekend.

There was just one problem. Alex didn’t love Star Wars.

This exchange happens too often: brands try to buy influence and influencers sell themselves out. It creates untruthful, untrustworthy, and unfulfilling affairs that benefit no one.

It was clear that there had to be a better way for brands to meet genuine advocates and have authentic, rewarding relationships. So, we created Room Unlocked – a platform that connects brands with influencers that truly love them.
Diagram showing how the room works