We are a value exchange marketplace. Brands swap products or experiences for social media created by influencers. The most cost effective form of media you'll find.
Today brands are having to buy influence,
and creators are having to sell themselves.
This exchange is creating an unrewarding experience for both parties, which is neither truthful nor trustworthy.
We are leading the Brand love revolution where brands swap products or experiences in exchange for media created by influential people. #forlovenotmoney
Meet the team
Room Unlocked is a joint venture between…
Alex Payne
Founder
As the face of English Rugby broadcasting, Alex understands the power of fandom and influence.
Tanya Hamilton-Smith
Co-Founder
Formerly of Wunderman Thompson and BBDO, Tanya is a marketing veteran with a strong brand and agency background.
Together, they connect brands and influencers to unlock brand love in Room Unlocked.
My post didn’t have the insight, authenticity, or enthusiasm of a true fan to connect with my audience, the experience wasn’t rewarding for Disney, myself, or my fans.
Alex Payne
Founder
Our origin
Room Unlocked started with a box full of Star Wars merchandise.
Disney sent Alex some Star Wars swag in the hope that he might post about it on social media to promote a back-to-back Star Wars weekend.
There was just one problem. Alex didn’t love Star Wars.
This exchange happens too often: brands try to buy influence and influencers sell themselves out. It creates untruthful, untrustworthy, and unfulfilling affairs that benefit no one.
It was clear that there had to be a better way for brands to meet genuine advocates and have authentic, rewarding relationships. So, we created Room Unlocked – a platform that connects brands with influencers that truly love them.
Our model
Room Unlocked is a space where brands and their advocates exchange passion, not money. Brands offer their products and experiences to advocates. In return, advocates with influence create engaging brand content that resonates with their audience.
Our new model drives consumer trust and loyalty. It delivers authentic content, made with real passion and creative freedom, that drives tangible results. In Room Unlocked, both brands and creators are rewarded for being true to themselves.
We make room for genuine advocacy
Learn more about how our platform liberates brands and influencers to live what they love.
