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case study

Euro Food Brands

New to influencer Marketing

Brand
Industry
Hotels, Restaurants & Bars
Company Size:
+10,000 employees

Overview

Established in 1991, Euro Food Brands have been building world-renowned brands in the UK for 30 years, representing numerous global brands. They work in  partnership with premium food producers across the world, and with retailers large & small, to bring the finest food brands to the UK & Ireland. They are a sole distributor, working exclusively with brand partners in various channels and categories.

 

Having not worked in the influencer marketing space before, Euro Food Brands came to The Room to get a better understanding of how to reach consumers. They wanted to test and learn to see how their audiences engage with different influencers. The platform's efficiency allowed them to get quality content quickly and effectively through a select number of influencers.

 

The Challenges 

  • Never worked with influencers before
  • Finding the right influencers who promote true authenticity.
  • Building social media presence for smaller brands
  • Reaching thousands of people almost instantly
  • Some brands haven’t got the ability to create their own brand content

The Strategy 

  • Generate quality content to use for own social channels
  • Build brand awareness and traffic to social media page
  • Run campaigns around new product launches
  • Push retailer promotions through particular sites to generate sales

The Results

  • Running multiple campaigns a week
  • Results showed interesting learnings around audience demographics
  • Collaborating with the same advocates across different brand partners
  • Repurpose content across organic socials

The Challenges 

  • Never worked with influencers before
  • Finding the right influencers who promote true authenticity.
  • Building social media presence for smaller brands
  • Reaching thousands of people almost instantly
  • Some brands haven’t got the ability to create their own brand content

The Strategy 

  • Generate quality content to use for own social channels
  • Build brand awareness and traffic to social media page
  • Run campaigns around new product launches
  • Push retailer promotions through particular sites to generate sales

The Results

  • Running multiple campaigns a week
  • Results showed interesting learnings around audience demographics
  • Collaborating with the same advocates across different brand partners
  • Repurpose content across organic socials

Key metrics

1
Opportunities
45
Influencers
174k
Reach
201k
Impressions
115
Pieces of Content
2.71%
Engagement rate

Content Created

"I would recommend The Room because of the flexibility, the chance to reach way more influencers than we would do through an agency, getting product straight away and posts within days and weeks is just great."

Francesca Beharrell,
Category & Insight Manager at Euro Food Brands

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