Mastering Social SEO: The Key to Amplifying Your Influence on Social Media

With more people increasingly turning to alternative platforms to find information, it’s no surprise that TikTok has emerged as one of the go-to platforms for finding specific and authentic recommendations over traditional Google Search. In fact, around 31% of consumers are now using social media to find answers to their questions. Whether it's to discover the best restaurants, seek out date night outfit inspiration, or gather holiday destination tips, platforms like Instagram and TikTok have become the new go-to search spots for people seeking instant, visually engaging, and personalised recommendations.

As this shift in consumer behaviour continues to reshape the way information is sought and consumed, the significance of social SEO cannot be overstated. In this blog, we’ll delve into the world of social SEO, exploring what it is, why’s crucial, and most importantly, providing actionable tips to help you leverage its power effectively. Let’s dive in!

What is social SEO?

Social SEO, or social search engine optimisation, refers to the practice of optimising your social media content to improve its visibility and ranking. Just like traditional SEO focuses on optimising content for search engines like Google, social SEO focuses on optimising content for platforms like Instagram, TikTok, Facebook and X. 

Consumers, particularly Gen Z,  are less reliant on singular or traditional search engines for knowledge. With the ability to see the reactions of content creators in real time, TikTok is a great way to find credible and reliable recommendations. Searching on TikTok is quick and easy; a search using one keyword like ‘Happy Hour’ yields a plethora of results, making it an invaluable resource. 

Why is Social SEO important?

Social SEO is the bloodline of social media, facilitating the visibility of millions of brands and bolstering credibility. 

Increases engagement

Optimising your social media content will increase the amount of time your audience spends on your page. Creating content that aligns with your niche and incorporates trending topics works to maintain the interests of your audience

Helps to grow following

Social SEO allows you to improve the visibility of your posts which can attract more followers to your social media profiles. .  Making your posts more discoverable to users who are actively searching for content related to their interests works to increase your follower base.

Increases visibility of your posts 

Effective social SEO techniques can help your posts stand out in crowded social media feeds. Leveraging apt keywords and hashtags will organically increase the ranking of your content, making it more likely that users will click through to your content.

Tips for maximising social SEO

Eager to boost the visibility of your social media posts? Here are some top-tier strategies to ensure your content stays on top of your audience’s feed!

Be strategic about the placement of your keywords 

Identify keywords aligned with trending topics within your niche. Incorporate these into your posts, bios, and descriptions to improve searchability. For example, in the beauty community, hashtags such as  #glasskin and #skincare unveil insights into Korean skincare regimes which have propelled the clean girl aesthetic. 

Optimise your profile 

Your social media profile acts as your digital pitch; it’s the first way to leave a lasting impression on your audience. Ensure your profile is fully optimised with relevant keywords, a clear profile picture, and a compelling bio that accurately represents your brand or persona. This helps search algorithms understand what your profile is about and improves its chances of appearing in relevant search results. 

Use alt-text to increase visibility

Alt-text is a written copy that allows you to describe images for visually impaired audiences. Using information-rich text allows users, as well as search algorithms, to understand the image context and relevance.

Invest in a good hashtag strategy 

Adding hashtags that are relevant to your niche can help get your content in front of new audiences who may not follow you. Combining a mix of trending and niche hashtags to ‘tag’ your content will help boost your content's discoverability. 

Create engaging captions

Compelling captions can capture attention and encourage them to engage with your posts. Use captions that spark curiosity, ask questions, or encourage users to take action, such as liking, commenting, or sharing your content. 

Post at the right time 

Timing is crucial when it comes to social media posting. Experiment with different posting times to determine when your audience is most active and engaged. By posting at the right times, you can maximise the visibility and reach of your content. 


Social SEO holds value for both influencers and brands seeking to organically amplify their reach and impact. Integrating SEO techniques into your content strategy can significantly improve the visibility, engagement, and growth of your social media presence. By optimising your content for search and following these tips, you can increase the discoverability of your posts, attract more followers, and build a stronger online presence as an influencer or brand.