As the world’s leading short-form video platform, TikTok recognises that creativity is an influencer’s currency. The platform is constantly investing in the potential of influencers with their innovative updates and features, and the launch of their highly-anticipated data-backed Creative Cards is no exception. If you’re on the hunt for creative inspiration or intrigued about how you can use the feature to your advantage, you’ve come to the right place.
What are TikTok Creative Cards?
TikTok’s Creative Cards are designed to help influencers beat a creative block and ensure that you never run dry on content. The feature allows creators to shuffle through a deck of over a hundred creative prompts across five categories to determine the kind of content they want to produce.
- Community: Create content that directly targets your audience and builds your existing relationship.
- Edutainment: Showcase products in a highly engaging and fun way that encourages confident consumer decision making.
- Creator tools: Utilising TikTok’s additional features to elevate your creativity and storytelling.
- Trends: Join in on the fun of trending memes or hashtags to produce relevant content.
- Storytelling: Be personal and share your story to increase relatability.
How TikTok Creative Cards work
Content creators interested in using the feature to shuffle up their content need to register for access via an email sign-up process.
Benefits of using Creative Cards for Influencers
The pressure to maintain a consistent flow of innovative and original creative that has the potential to go viral can pose a significant challenge, particularly during the holiday season. With a range of different ideas to choose from, TikTok Creator Cards allow influencers to leverage different modes of communication and storytelling.
Constant stream of ideas
The creator cards streamline the initial brainstorming process for influencers by providing quick access to a variety of different ideas.
Create relevant and trendy content
With the ideas deriving from TikTok itself, you can take inspiration from real-time trends.
Ability to actively engage with your audience
With ideas influenced by your audience’s interests and how they interact with your platform, you can create content that optimises your engagement.
Develop stronger storytelling skills via edutainment
Considering the average attention span on social media is two seconds, TikTok Creator Cards can help you master the art of edutainment content that immediately hooks your audience in and positively impacts their consumer behaviour.
The best Practices for TikTok Creative Cards
Creating compelling content on TikTok requires a blend of strategy, creativity and knowledge of the ins and outs of TikTok's unique yet elusive algorithm. TikTok Creative Cards serves as a source of endless ideation and inspiration, empowering influencers to create refreshing content that positively impacts their brand.
Craft a clear call-to-action that encourages your followers to interact with your Creative Cards. Whether it's joining a challenge or checking out a new video, make it easy for your audience to take the next step. By encouraging engagement, influencers have the potential to build a highly loyal and engaged community on TikTok.
Measuring Success with TikTok Creative Cards
Influencers can access their analytics via their Creator tools in their settings.
Leverage TikTok's analytics to track the performance of your Creative Cards. Monitor metrics such as clicks, impressions, and engagement to gain insights into what resonates with your audience.
Influencers can access their analytics via their Creator tools in their settings. TikTok Analytics are divided into three categories: Overview, Content and Followers. Within Overview, an influencer can see information regarding their overall profile such as follower growth and video views over time. The Content section provides more in-depth data about the performance of each video you have posted. Lastly, the Followers tab showcases information about the evolution of your TikTok community.
Use your analytics to help refine your Creative Card strategy based on performance data. Experiment with the range of ideas offered by Creator Cards, like different visuals, call-to-actions, and content themes to continually identify what works best.
TikTok Creator Cards serve as a great digital resource to enhance efficiency as you unwind and prepare for the new year. Curious? Try it and let us know how you get on. Work smarter, not harder in 2024!