Brand Snapshot

La Redoute has been a leading name in French fashion and homeware since its inception in 1837, balancing style with affordability for modern consumers.

Their target audience? Style-conscious homeowners and fashion lovers who are looking for quality pieces that don’t break the bank.

So how do they make it feel real? Enter influencer marketing. It’s authentic. It’s relatable. It’s how La Redoute’s style connects with daily lives, through already trusted voices.

At the heart of this strategy was Elizabeth Barnett, Marketing Executive at La Redoute, who plays a key role in shaping how the brand connects with its audience.

The Challenge

La Redoute had seen considerable success with influencer campaigns, but after a while, the results started to plateau. 

The same creators were showing up time and again, and while their content was good, a change was needed.

Most deals came through agencies. Unpredictable costs. And the packages left little room to test or try new things.

Money went out. Fresh ideas didn’t always come back. Agencies delivered a set number of posts from select influencers, but they weren’t always the right fit for La Redoute’s audience.

The stakes became pretty high. Without new voices and original content, campaigns risked fading into the background, making it harder to prove the spending was worth it.

And as talent agency fees kept rising, it became harder to argue that the return justified the cost.

Elizabeth remembers the frustration of getting good-quality consumer-generated content in return for social agency retainers:

Elizabeth went on to say, 

“It’s not always about the performance of the campaign; it's the assets that we’re getting back.”

 

The Turning Point

Instead of searching for alternative agencies, La Redoute turned to The Influence Room.

Why?

• Access to a broad pool of creators at a fraction of agency fees.

• The ability to generate more content quickly for today's and future campaigns.
• The platform aligned with their strategy around building authentic creator partnerships.

Unlike the old agency model, The Influence Room gives brands control and transparency. La Redoute’s team can:

• Browse creators who matched their brand’s aesthetic.
• Build genuine relationships directly.
• Stretch budgets across multiple campaigns.

It wasn’t just about cutting costs. It was a strategic shift. La Redoute wanted influencer marketing to be a long-term growth outlet, not just a short-term experiment.

 

Strategic Content

For La Redoute, influencer marketing shifted from “nice to have” to a must-have. It is a key way to connect across both fashion and home.

Elizabeth and her team saw why it mattered: audiences trust creators who share real, everyday moments. Polished ads alone weren’t enough.

They saw an opportunity to:

• Amplify campaigns around key seasonal moments.
• Create brand campaigns that feel less transactional and more engaging.
• Repurpose influencer content across multiple brand channels (Instagram, TikTok, online website, online ads)

As Elizabeth puts it, La Redoute “always had influencer activity within their plan” and now has access to a bank of quality content to use.

“We never had that before. We previously used influencers through agencies, so we never had direct or paid access to that.”

It’s no longer just about engagement. It’s about building a content library they can tap anytime.

For a brand spanning fashion, interiors, and lifestyle, this shift means every campaign works harder and keeps paying off long after it goes live.

The Experience

Onboarding with The Influence Room was smooth from day one.

• Easy setup: Setting campaign goals was clear and simple. No messy spreadsheets. No endless email chains. Campaigns felt organised from the start.

• Creator quality: From polished lifestyle influencers to UGC creators, the mix brought new energy. Fresh voices meant La Redoute could reach more audiences with the right tone.

• Unexpected wins: Campaigns didn’t just hit their targets, they produced standout content La Redoute could reuse long after.

The internal shift was instant. Content volume grew. Quality jumped. Brand noise picked up.

Elizabeth highlights the ease of using The Influence Room:

“It's just streamlined. It's not messy. It shows us what we want to see, even from the bids coming in. From that point of view, it makes my job a lot easier.”

This wasn’t only about content. It was about confidence. The team finally had a model that delivered predictable results while leaving room to experiment.

Elizabeth puts it simply:

“If you've got the budget to spend on gifting, why wouldn't you do it? If your brand is prioritising content, then it's a no-brainer.”

La Redoute’s marketing team felt empowered, with the tools and flexibility to make every campaign work harder.

The Results

One of La Redoute’s standout wins was the “Back to Work” campaign. The brief was to find home and fashion creators to show off back-to-work style.

La Redoute offered two routes for influencers: 

• Home creators got a £700 budget to style their home-office interiors and set-ups. 
• Fashion creators got a £300 budget to pull together chic work looks.
  
  Just nine influencers delivered big results:
  

• 465k Impressions 
• 389k Reach
• 22k Views 
• 6k Engagements
• 37 Pieces of engaging content.
• 11:1 ROI
• £13,870 EMV

The campaign exceeded expectations, especially compared to previous agency-led campaigns.

Elizabeth reflects on why the old model wasn’t working:

“We often felt tied in with the same agencies, which kept referring to the same creators. It became restrictive, and when you’re paying for content, it was expensive for what we were getting back; you expect more variety.”

The internal wins mattered just as much as the campaign results themselves:

• Budget confidence:  Stakeholders could finally see influencer marketing as a long-term play, not a gamble.

• New freedom: No more rigid agency contracts, the team could create multiple campaigns, tweak as needed, and keep moving.
• Better mileage: Creator assets lived well beyond the initial posts, repurposed across channels without feeling stale.

Elizabeth says it best:

“I could see it working for anyone. Honestly, it's adaptable to any brand. It's opened my eyes to how bigger brands work.”

La Redoute has since built on that success with campaigns like “Linen Fashion” and “In Good Company.” Together with “Back to Work,” they’ve proven the power of The Influence Room to scale results:

• 36 Campaigns 
• 463 Influencers 
• 1514 Assets created
• 20.43m Reach
• 25.19m Impressions
• 261k Engagements
• £663k EMV

La Redoute isn’t just running influencer campaigns anymore; it’s dominating the space.

Standout Creator Moments

A standout voice for the ‘Back to Work’ campaign was Kate Seddon. Her content clicked instantly with both La Redoute’s team and her audience.

Kate styled La Redoute pieces in a way that felt effortless, showing how easily the brand works for home and office life alike.

Her results spoke for themselves:

• 52.5k Reach 
• 62.8k Impressions 
• 32.9k Views
• 262 Engagements

Kate’s content didn’t just drive numbers. It gave La Redoute fresh assets they could reuse across channels that were authentic, polished, and on brand.

“I really loved working with La Redoute on the Back to Work campaign. It can be hard to find stylish office wear, but their pieces were of such great quality and felt so easy to style day to day, which made creating content around them really fun and engaging. It was a really positive experience working with them from start to finish."

Kate’s content was visual proof of the campaign’s success: authentic, stylish, and reusable.

 

Conclusion

La Redoute’s journey with The Influence Room shows how the right shift in strategy can reshape influencer marketing and unlock a new level of content and community.

What started as a need for fresh creators, better ROI, and more content has turned into a clear blueprint for long-term growth.

The results speak for themselves: stronger engagement, a reliable content library, and a marketing team confident in future campaigns.

As Elizabeth concludes:

“It really was a lightbulb moment for us when it came to content. We suddenly realised, this is how the big brands are doing it. And then it clicked: okay, this is achievable, we can actually do this too.”

So if you are looking to elevate your brand with campaigns that are easy to manage and genuine creator connections, The Influence Room is the place for you.

Book a demo today and see how far your next campaign can go!