The Fitness Influencers (UK) Perfect for Your Brand | 2025
Why Fitness Influencers Are Essential for Brand Growth
The rise of fitness influencers and the fitness industry in the UK is thriving, and social media influencers are playing a significant role in shaping this landscape.
With millions of users seeking workout inspiration, nutrition advice, and fitness motivation on platforms like Instagram, TikTok, and YouTube, influencers have become key figures in the industry.
For brands, the role of a fitness influencer presents a powerful opportunity to connect with a dedicated and engaged audience.
Whether promoting activewear, supplements, or fitness apps, these partnerships can boost credibility, increase brand awareness, and drive sales.
Below, we highlight the top fitness influencers (UK) across various platforms, detailing their audience reach and successful collaborations to help brands choose the perfect influencers for their campaigns.
Instagram Fitness Influencers (UK)
Fitness and gym influencers on Instagram do more than just post workouts—they build trust, spark engagement, and turn followers into loyal customers.
Their authentic content puts your brand in front of the right audience in a way that feels natural, not sales-y.
Want to stand out in the crowded fitness market? Partnering with the right influencer could be your best move.
Leading Macro Instagram Fitness Influencers (UK)
Aimee Fuller (@aimee_fuller)
Facebook: @aimeefullersnow, X: @Aimee_Fuller
Aimee Fuller is a former Olympic snowboarder turned fitness influencer who shares adventure-driven workouts and high-intensity training sessions.
She inspires her audience with a mix of action sports, functional fitness, and motivational content to her 119k Instagram followers.
Campaign Success: Aimee partnered closely with several top brands, showcasing her commitment to sustainability, wellness, and innovation.
She teamed up with Primrose's Kitchen to showcase their natural, wholesome foods, where her content emphasised the importance of clean eating and the benefits of organic, nutrient-dense ingredients.
Her partnership with the brand helped amplify the message of nourishing the body with products that support a healthy, balanced lifestyle.
Additionally, Aimee worked with Sky on the Invitation to the Plastic Nile campaign, raising awareness about the environmental impact of plastic pollution
Her content helped push the conversation around reducing plastic consumption, particularly concerning the Nile River, to encourage global action towards sustainability.
Amara Kanu (@amarakanu)
Amara Kanu is a wellness coach and fitness influencer expertly known for promoting a holistic approach to health with 502k Instagram followers.
She creates content focused on women’s fitness, mental well-being, and healthy living, empowering her audience to prioritise self-care.
Campaign Success: Amara partnered with Nutiva on their 'Coconut Challenge', where her content promoted the health benefits of incorporating coconut-based products into daily routines.
Her content helped the campaign generate 453k views, 584k reach and 708k impressions. With her content alone having 394k views, 494k reach and 594k impressions.
Through this campaign, she showcased Nutiva’s range of coconut oils and snacks, inspiring her followers to take on the challenge and embrace the versatility of coconut in their diets.
Amara also teamed up with Simply Meds, promoting their six-month supply of hayfever products and vitamins.
Her content focused on the convenience and effectiveness of the brand’s offerings, highlighting how they could help manage seasonal allergies and support overall health.
The content garnered 377k views, 491k reach and 591k impressions. This was around half of the campaign totals of 454k views, 794k reach and 939k impressions.
Through her partnership with Simply Meds, Amara provided valuable insights into managing hayfever while maintaining a healthy lifestyle.
Emily Mouskides (@emilymouu)
TikTok: @emilymouu
Emily Mouskides is a body positivity advocate and personal trainer who shares strength-training routines, mindset tips, and home workouts with her 132k Instagram and 49.2k TikTok followers.
Her inclusive approach encourages followers to embrace their fitness journey at any level.
Campaign Success: Emily worked with a range of exciting brands, blending her passion for fitness with new ventures in travel and luxury.
She collaborated with Affordable Fitness (Soho), promoting the topnotch gym's reputation as Soho’s newest fitness destination.
Through her content, Emily generated 52k reach and 57k impressions from one piece of content. With the campaign as a whole having 103k reach and 121k impressions.
Emily highlighted the gym’s state-of-the-art facilities and motivating environment, driving interest and encouraging her audience to experience the club for themselves.
In addition to her fitness-focused work, Emily ventured into the travel and luxury space with Virgin Voyages, promoting their Cruise the Med campaign, which included destinations like Barcelona.
Although not directly related to fitness, Emily’s collaboration with Virgin Voyages marked an exciting expansion into the world of travel.
Her content showcased the luxurious experience of cruising with Virgin Voyages, inspiring her followers to explore new horizons and indulge in a truly unique Mediterranean getaway.
Jade Jones OBE (@jadejonestkd)
Jade Jones OBE is an Olympic gold medalist, European champion and fitness influencer who shares high-intensity training techniques, endurance workouts, and sports conditioning routines with her 194k Instagram followers.
Campaign Success: Jade worked with several renowned brands, combining her expertise in wellness and personal growth with her passion for relaxation and self-improvement.
She partnered with Stoke Park to promote their Autumn Spa Retreat, where her content highlighted the luxurious spa experience set in the stunning countryside.
By sharing her personal retreat experience, Jade encouraged her audience to unwind and indulge in a rejuvenating getaway, offering them a chance to relax and recharge in a serene environment.
Jade also collaborated with Phoenix Tribe on their Unlock the Secrets to Awaken Your True Self! Campaign.
Her content helped promote the brand’s focus on personal development and empowerment, as she shared her insights into unlocking one’s potential and embracing inner growth.
Through this collaboration, Jade inspired her followers to explore their own journey of self-discovery and transformation.
Rising Micro Instagram Fitness Influencers (UK)
Ben Carter (@bencarter1)
TikTok: @ben1carter
Ben Carter is a fitness coach who shares strength-building workouts and wellness tips for everyday fitness enthusiasts. He has 69.7k followers on Instagram and 63.5k on TikTok.
Campaign Success: Ben Carter is a fitness and gym influencer who has recently collaborated with Prep'd Protein to showcase their meal offerings for the new year.
In his content, Ben shares his experiences trying various Prep'd Protein meals, highlighting their convenience and nutritional benefits.
His content provides viewers with an authentic look into incorporating these meals into a balanced diet, aiming to inspire healthier eating habits among his audience.
The campaign as a whole at the time of writing has generated 109k views, 264k reach and 316k impressions. Ben’s content alone garnered 29k reach and 38k impressions.
CJ Challenger (@cjchallenger)
TikTok: @cjchallenger
CJ Challenger specialises in callisthenics, mobility training and also boxing, offering tips on flexibility and injury prevention. He has 12.2k Instagram followers and 2.1k on TikTok.
Campaign Success: CJ Challenger is a content creator who has recently collaborated with Holland & Barrett to showcase their Performance Engineered gym range.
In his content, CJ shares his experience incorporating whey and plant-based proteins, pre-workouts, and sports supplements into his fitness routine, highlighting their benefits for muscle growth, endurance, and recovery.
His content aims to educate and inspire his audience to make informed fitness choices while integrating the range of products into their own routines. It contributed to the campaign’s success, with a total of 277k views, 150k reach and 177k impressions.
Elle Spibey (@ellespibey_fit)
TikTok: @ellespibey
Elle Spibey is a personal trainer and online coach specialising in fitness and mobility training. She has cultivated a dedicated following of 58.2k on Instagram and 3.5k on TikTok, where she shares expert tips on flexibility and injury prevention.
Campaign Success: Elle Spibey recently collaborated with Step One Clothing to promote their Cosy New Year Fits collection.
In her content, she showcased the comfort and versatility of Step One's apparel, integrating their pieces into her daily routines and workouts.
Her authentic presentations resonated with her audience, inspiring them to consider Step One Clothing for both active and leisurewear. Elle’s content alone had 29k reach and 33k impressions.
This partnership significantly boosted the campaign's reach and engagement, contributing to its overall success. With the campaign generating 100k views, 536k reach and 603k impressions.
George Eghator (@georgeonsports)
TikTok: @george_eghator
George Eghator is a UK-based content creator and former American football running back who focuses on sports content, particularly American football, rather than general fitness. He has 18.9k followers on Instagram and 2.1k on TikTok.
Campaign Success: He has collaborated with FootActive, promoting their sport insoles designed for high-impact activities to enhance comfort during his training sessions. The campaign generated 29k reach and 33k impressions.
Additionally, George has partnered with CLIF Bar, showcasing their energy bars as a vital part of his nutrition regimen to fuel his athletic performance.
His content helped boost the engagement numbers with the campaign having totals of 33k views, 25k reach and 29k impressions.
Through these collaborations, he provides his audience with authentic insights into products that support an active lifestyle.
TikTok Fitness Influencers (UK)
TikTok influencers aren’t just creating content, especially in the fitness sector —they’re shaping trends and driving real engagement. With short, high-energy videos, they make workouts, products, and brands go viral in seconds.
If you want to grab attention, boost credibility, and connect with a highly engaged audience, teaming up with the right TikTok influencer is the way to go.
Leading Macro TikTok Fitness Influencers (UK)
The Harte Sisters (@thehartesisters)
Instagram: @thehartesisters
The Harte Sisters, Talia and Giulia, are former GB skiers turned fitness enthusiasts who have built a strong social media presence by sharing their training routines, adventures, and active lifestyle.
They have cultivated a dedicated following, where they showcase their love for movement and sport. With 2.5m followers on TikTok and a further 892k on Instagram.
Campaign Success: The Harte Sisters recently collaborated with Junkyard Golf Club for their "Shoot your shot @ Junkyard Golf Club!" and "Junkyard Golf: Disco is dead" campaigns.
For the first campaign, their content helped contribute to the campaign having 222k reach and 258k impressions with 17k engagements.
Additionally, for the former, their content alone generated 334k reach and 367k impressions while the campaign totals of 866k reach and 1m impressions.
While Junkyard Golf isn’t fitness-related, the sisters used the platform to embrace fun opportunities away from their life of fitness and training.
Their content highlighted the playful and competitive side of mini-golf, bringing their audience along for an exciting experience outside of their usual fitness-focused activities.
Their collaboration resonated with followers, showing a balance between an active lifestyle and having fun, contributing to the campaign’s overall success.
Jade Carolan (@jadecarolanfitness)
Instagram: @jadecarolanfitness
Jade specialises in gym workouts and body transformations, offering expert fitness and nutrition content that makes living healthy both enjoyable and accessible.
She has amassed a loyal following of 250.8k on TikTok and 218k Instagram followers.
Campaign Success: Jade singlehandedly partnered with Ateria Health to create impactful content for IBS influencers, sharing valuable tips and insights on managing IBS through lifestyle and dietary changes.
Her content generated 84k reach and 93k impressions across one post.
Additionally, she collaborated with Celestyal Cruises to showcase the luxury and adventure of cruising across the Arabian Gulf, bringing her audience a glimpse of the unforgettable experiences offered by the cruise line.
Jade’s content generated a whopping 1.1m reach and 1.3m impressions in comparison to the campaign totals of 2.6m and 3.2m respectively.
Zaira Tary (@zairatary_roller)
Instagram: @zairatary_roller
Zaira Tary is a professional roller skater and fitness instructor with a background in dance and sports sciences.
With over 17 years of experience, she has performed and competed in Freestyle Slalom and Rollerdance worldwide, collaborating with brands such as Warner Brothers, Netflix, and Got Talent.
Zaira offers online classes and workshops, focusing on enhancing strength, endurance, and balance through roller fitness.
She has 185.7k followers on TikTok and 52k followers on Instagram.
Campaign Success: Zaira recently collaborated with New Nordic to promote their Hyaluronic Shot, a supplement designed to nourish the skin at its basal layer.
She joined forces with Dianne Buswell, a TV personality and dancer, to highlight the benefits of incorporating the Hyaluronic Shot into daily routines.
Her content alone generated 22k reach and 24k impressions. Which contributed to the campaign’s 103k views, 134k reach and 155k impressions.
Additionally, Zaira worked with Step One Clothing for their Black Friday Sale campaign, showcasing their apparel's comfort and versatility.
She helped contribute to the campaign’s success, garnering 170k reach and 193k impressions.
She integrated Step One's pieces into her roller fitness sessions, demonstrating how the clothing supports active lifestyles.
Suzi Murray (@suzionice)
Instagram: @suzionice
Suzi Murray is a figure skater who shares her passion for training, wellness, and nutrition on TikTok, with 1.2m followers.
With a dedicated following, Suzi provides expert advice on how to keep fit and healthy through engaging and educational content.
Campaign Success: Suzi recently collaborated with CLIF to promote their Ultimate Energy Bar.
In her content, she highlights the convenience and nutritional benefits of incorporating CLIF Bars into her diet to support her fitness goals.
This partnership resonated with her audience, offering practical solutions for healthy eating and fueling training, with her content having 24k views.
As a whole the campaign garnered 33k views, 25k reach and 29k impressions.
Through this collaboration, Suzi provides her followers with authentic insights into products that enhance wellness and support an active lifestyle, contributing to the campaign's success.
Rising Micro TikTok Fitness Influencers (UK)
Charles Fritzen (@charlexzfitness)
Instagram: @charlexzfitness
Charles Fritzen is a fitness influencer, personal trainer and gymnastics coach who shares his passion for training, wellness, and nutrition on TikTok and Instagram.
He provides expert advice on fitness routines, muscle building, and healthy living through engaging and educational content.
He has 104.3 followers on TikTok and 185k followers on Instagram.
Campaign Success: Charles recently collaborated with Prep'd Protein to showcase their protein-packed meals and snacks.
In his content, he highlights the convenience and nutritional benefits of Prep'd Protein, sharing his experience of incorporating their products into his diet to support his fitness goals.
Charles’s content contributed to 49k reach and 63k impressions. In comparison, the campaign as a whole generated 109k views, 264k reach and 316k impressions.
His authentic approach to meal prepping and fitness nutrition helps for an understanding of how to make healthier and more convenient food choices.
Josh Bradshaw (@jaybefit)
Josh is a fitness and gym influencer who shares his passion for training, wellness, and nutrition on TikTok.
With a dedicated following, Josh provides expert advice on fitness routines, muscle building, and healthy living through engaging and educational content. He has 66.8k followers on TikTok.
Campaign Success: Josh most recently collaborated with Gordon Rhodes to promote their Proper Protein Gourmet Sauce Mixes Gift Box.
In his content, he highlights the convenience and nutritional benefits of incorporating these gourmet sauces into his meals, enhancing flavor while maintaining a healthy diet. This helped the campaign have 55k views, 63k reach and 72k impressions.
Additionally, Josh partnered with Pepe's Piri Piri for the Fitness & Foodies on TikTok: Pepe’s Needs You! Campaign, which had 107k views.
He showcased how incorporating Pepe's Piri Piri sauces can add zest to meals, making healthy eating more enjoyable and flavourful.
Through these collaborations, Josh provides his audience with authentic insights into products that support an active lifestyle, helping them make healthier, more convenient food choices.
These partnerships have boosted engagement and reached fitness enthusiasts looking for practical, flavourful meal options.
Sophie-Ann Yasruddin (@sophieanneyas)
Instagram: @sophieanneyas.pt
Sophie-Anne Yasruddin is a London-based personal trainer and online coach dedicated to empowering women to feel confident both inside and outside the gym.
She has cultivated a loyal following, where she shares gym workouts, fitness tips, and motivational content. She has 69.7k followers on TikTok and 16.2k on Instagram.
Campaign Success: Sophie-Anne recently collaborated with Step One Clothing to promote their Black Friday Sale campaign.
She highlighted the comfort and versatility of Step One's apparel by seamlessly incorporating their pieces into her daily life and workouts.
Her genuine approach connected with her audience, encouraging them to explore Step One Clothing for both active and casual wear.
The content she created helped the campaign by generating strong engagement numbers, with 170k reach and 193k impressions.
Denisa Pop (@densfitness__)
Instagram: @densfitness__
Denisa is a fitness content creator and PT who shares her passion for training, wellness, and nutrition on Instagram.
Denisa provides expert advice on fitness routines, muscle building, and healthy living through engaging and educational content.
Campaign Success: Denisa recently collaborated with Prep'd Protein to showcase their high-protein, ready-made meals designed to save time while maintaining proper nutrition.
In her content, she highlights the convenience and nutritional benefits of incorporating these meals into her diet to support her fitness goals.
This partnership resonated with her audience, offering practical solutions for healthy eating. Whilst also contributing to the campaign, garnering 170k reach and 193k impressions.
Additionally, Denisa partnered with Holland & Barrett's Performance Engineered Gym Range, a scientifically tailored sports nutrition line designed to support fitness and well-being.
She showcased products such as pre-workout drinks, protein supplements, and energy bars, integrating them into her daily routines and workouts.
Her content helped the campaign generate 277k views, 150k reach and 177k impressions as a whole.
Through these collaborations, Denisa offers her followers practical advice on supplementation and meal planning, helping them make informed choices to support their fitness journeys.
YouTube Fitness Influencers (UK)
YouTube fitness influencers don’t just sell, they educate, inspire, and build loyal communities. With long-form content and deep audience trust, they create lasting brand impact.
If you’re looking for authentic promotion, high engagement, and long-term visibility, partnering with a YouTube fitness creator is a no-brainer.
The Fitness YouTubers Your Brand Needs
Donna Noble (@donnanoble65)
Instagram: @donnanobleyoga
Donna Noble is a yoga instructor and wellness advocate and founder of Curvesome Yoga, offering guided yoga sessions, mindfulness tips, and flexibility routines for all skill levels. She has 14.1k subscribers on YouTube and 17.2k followers on Instagram.
Campaign Success: Donna recently collaborated with Yogi Tea to celebrate National Yoga Day, helping the campaign generate 20k reach and 23k impressions.
In her content, she highlighted the harmonious blend of yoga and herbal teas, emphasising the importance of mindfulness and self-care in daily routines.
By integrating Yogi Tea's products into her yoga practice, Donna provided her audience with authentic insights into creating a holistic wellness experience.
This partnership resonated with her followers, inspiring them to incorporate both yoga and herbal teas into their wellness journeys.
Jess Green (@diaryofjess)
TikTok: @selfacceptancewithjess, Instagram: @selfacceptancewithjess
Jess is known for empowering content focused on self-acceptance, mental health, and body positivity.
She inspires her audience to embrace their authentic selves, offering motivational messages and practical tips.
With 98.5k subscribers on YouTube, 181.6k TikTok followers and 51.2k Instagram followers, Jess has built a supportive and engaged community.
Campaign Success: Jess partnered with Hangloose Adventure to promote their outdoor adventure experiences, sharing her thrilling activities while encouraging her followers to step out of their comfort zones.
Her content contributed to the campaign with a total of 263k views, 293k reach, and 358k impressions.
Jess combined adventure with self-empowerment through her content, reinforcing the importance of personal growth and enjoying life’s challenges.
Nicola McPeak (@littleniks)
Instagram: @little.niks
Nicola McPeak is a content creator who shares her passion for fitness and food.
While she has a smaller niche following on YouTube, her engaging content has translated well onto Instagram, where she provides her audience with fitness routines, healthy recipes, and wellness tips.
She currently has 2.01k followers on YouTube and 47.9k on Instagram.
Campaign Success: Nicola recently collaborated with Gordon Rhodes to promote their Proper Protein Gourmet Sauce Mixes Gift Box, in which the campaign generated 63k reach and 72k impressions.
In her content, she showcased how these gourmet sauces can enhance the flavor of healthy meals, providing her audience with practical solutions for nutritious and delicious cooking.
Additionally, Nicola partnered with Holland & Barrett to highlight their New & Trending products. Where her content contributed to the campaign receiving 143k views, 298k reach and 341k impressions.
She introduced her followers to the latest health and wellness products available at Holland & Barrett, offering insights into their benefits and how they can be incorporated into a balanced lifestyle.
How to Choose the Right UK Fitness Influencer for Your Brand
Finding the right fitness influencer isn’t just about follower count—it’s about genuine connections and brand alignment. Here’s how to choose the best fit:
- Define Your Goals & Audience
Know what you want to achieve—brand awareness, sales, or engagement? Ensure the influencer’s audience aligns with your target customers. If you cater to beginners, a hardcore bodybuilding influencer might not be the best match.
- Prioritise Engagement Over Followers
A smaller, highly engaged audience is more valuable than a large but passive following. Look for:
- Authentic interactions (real comments, conversations)
- Genuine recommendations (not just ads)
- Consistent engagement (avoid sudden spikes that signal fake followers)
- Assess Content & Brand Fit
Review their content—does it align with your brand values? Influencers who naturally integrate products into their content will drive better results than those who simply post ads.
- Use Platforms to Streamline Your Search
Platforms like The Influence Room help you find influencers based on niche, audience, and engagement, saving you time and ensuring data-driven decisions.
- Build Authentic Relationships
Engage with their content before pitching. When reaching out, personalise your message—explain why they’re a great fit rather than sending a generic offer. A strong, trust-based partnership leads to the best results.
Frequently Asked Questions (FAQs)
Who is the most popular gym influencer in the UK?
One of the most popular gym influencers in the UK is Joe Wicks, also known as The Body Coach. He gained widespread recognition for his fitness programs and has built a massive following on social media, particularly on Instagram and YouTube.
Who is the most famous female gym influencer in the UK?
Chloe Ting is one of the most well-known female gym influencers in the UK. She became internationally famous for her viral workout programs on YouTube, especially her free fitness challenges that gained millions of followers.
What are gym influencers called?
Gym influencers are commonly referred to as fitness influencers, fitness content creators, or gym bloggers. They share workout routines, fitness tips, nutrition advice, and general lifestyle content related to health and fitness.
Does Gymshark pay influencers?
Yes, Gymshark pays influencers as part of their affiliate and sponsorship programs. The brand collaborates with influencers to promote its products, offering compensation through sponsored posts, commissions on sales, and various other partnership deals.
Do fitness influencers get paid?
Yes, fitness influencers can make money through several revenue streams, including:
- Brand Partnerships – Collaborating with fitness brands for sponsored content.
- Affiliate Marketing – Earning a commission from sales made through referral links.
- YouTube Ad Revenue – Making money from ads displayed on fitness videos.
- Personal Training & Coaching – Selling customised workout plans or offering online coaching services.
- Social Media Sponsorships – Getting paid to feature products on platforms like Instagram, TikTok, or Twitter.
Fitness influencers can turn their passion into a full-time career through these income sources.
Final Thoughts
The UK fitness influencer space offers a wide array of talent, from macro-influencers with massive reach to micro-influencers with highly engaged communities. No matter your campaign goals, partnering with the right influencer can enhance your brand’s presence and credibility within the fitness industry.
Looking to collaborate with the best fitness influencers? Book a demo with The Influence Room today and discover the perfect fit to elevate your brand.