An influencer is anyone who has the power to influence people’s behaviour. We welcome all types of creators, including:
- Social media talent
- Opinion leaders
- High net-worth individuals
- Consumers who help charities or causes
Our creators are either talent first or digital first:
- Talent-first creators are famous for what they do. They have an engaged audience that spans online and offline media. They range from actors, models, and musicians to chefs and journalists.
- Digital first creators have built and engaged an audience across one or several online channels.