What is an ‘influencer’?

An influencer is anyone who has the power to influence people’s behaviour. We welcome all types of creators, including:

• Celebrities
• Social media talent
• Opinion leaders
• High net-worth individuals
• Consumers who help charities or causes

Our creators are either talent first or digital first:

• Talent-first creators are famous for what they do. They have an engaged audience that spans online and offline media. They range from actors, models, and musicians to chefs and journalists.
• Digital first creators have built and engaged an audience across one or several online channels.