What is an example of successful opportunity brief?

There are two main fields when creating a campaign: 'What we're offering' & 'What we're looking for'. These sections are limited to 500 characters each so it's best to keep it as concise as possible.

What we're offering: Provide a bit of background info on your brand/product and bullet point the products you'll be gifting.

What we're looking for: Note any specific content requirements you have e.g. minimum deliverables, style of content, inspiration references etc.

Tip: Make sure the value exchange is balanced i.e. the deliverables should be a fair expectation based on the cost/value of the gifted product/experience.